STRATEGIC DOCUMENT

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_Budget & Funding In regards to in my day being aimed at generation Z, I will be taking into account that a majority of the demographic will have little to no income, so therefore the pricing will be ranged at the lower end of the scale, this will also make it more likely to be purchased as consumers in general prefer a lower price point when considering whether to purchase a product. The aim of creating a community and source point for information takes precedence over creating profit. _in my day so far has been funded and will be continue to be funded out of my own pocket through my day job as a floor supervisor at a bar. With it being a small-scale production produced primarily by myself through Adobe programmes and contains some submissions and content contributions from other young people, the cost of manufacturing stays low. The initial print run will see 200 copies produced. If the zine was to gain traction/popularity and make profit, I would begin to include advertisements of brands that align with in my day’s ethos to help expand the spending costs to create a larger zine in its scale of content.

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