WHAT'S INSIDE
EXECUTIVE COMMITTEE
Bucky Pescaglia, Chairman Missouri-Pacific Lumber Co., Inc.
Stephanie VanDystadt, Vice Chairman Hull Forest Products
Jon Syre, Past Chairman 2022-2024 Cascade Hardwood, LLC
MISSION LEADERS
Sam Glidden, ITS and ITSEF GMC Hardwoods, Inc.
Ray White, Lumber Services Harold White Lumber, Inc.
Joe Pryor, Education Services Oaks Unlimited, Inc.
Rich Solano, Convention Pike Lumber Company, Inc.
Bill Courtney, Membership & Networking Classic American Hardwoods
Rob Cabral, Market Impacts UCS Forest Group
DEPUTY MISSION LEADERS
Chris Rider, Membership & Networking AHC Hardwood Group
Tom Coble, Market Impacts Hartzell Hardwoods, Inc.
Greg Fitzpatrick, Convention Fitzpatrick & Weller, Inc.
Tom Oiler, Lumber Services Cole Hardwood, Inc.
Trent Yoder, Lumber Services Yoder Lumber
Brant Forcey, ITS and ITSEF Forcey Lumber Company
George Swaner, Education Services Swaner Hardwood Co., Inc.
COMMITTEE CHAIRMAN
Sam Glidden, Rules GMC Hardwoods, Inc.
HARDWOOD MATTERS
THE VOICE OF THE HARDWOOD INDUSTRY
National Hardwood Lumber Association PO Box 34518 • Memphis, TN 38184-0518 901-377-1818 • 901-382-6419 (fax) info@nhla.com • www.nhla.com
THE MISSION OF NHLA
To serve NHLA Members engaged in the commerce of North American hardwood lumber by: maintaining order, structure and ethics in the changing global hardwood marketplace; providing unique member services; promoting North American hardwood lumber and advocating the interest of the hardwood community in public/private policy issues; and providing a platform for networking opportunities.
ADVERTISER INDEX
NHLA STAFF
Dallin Brooks, Executive Director dallin@nhla.com
John Hester, Chief Development Officer j.hester@nhla.com
Natalie Thelen, Chief Marketing Officer n.thelen@nhla.com
Dana Spessert, Chief Inspector d.spessert@nhla.com
ACCOUNTING
Desiree Freeman, Controller d.freeman@nhla.com
Jens Lodholm, Database Manager j.lodholm@nhla.com
Carol McElya, Staff Accountant & Administrative Assistant c.mcelya@nhla.com
INDUSTRY SERVICES
Mark Bear, National Inspector m.bear@nhla.com
Tom Byers, National Inspector t.byers@nhla.com
Kevin Evilsizer, National Inspector k.evilsizer@nhla.com
Simon Larocque, National Inspector s.larocque@nhla.com
Brooke Pajkurich, Hardwood Technical Design Director b.pajkurich@nhla.com
Benji Richards, Industry Services Sales Manager b.richards@nhla.com
Drew Snider, National Inspector d.snider@nhla.com
Marty Westeen, National Inspector m.westeen@nhla.com
INSPECTOR TRAINING SCHOOL
Roman Matyushchenko, Instructor of the Inspector Training School r.matyushchenko@nhla.com
MARKETING/MEMBERSHIP
Melissa Ellis Smith, Creative Director m.ellis@nhla.com
Brennah Hutchison, Content Strategist & Editor b.hutchison@nhla.com
Ashley Johnson, Convention and Events Director a.johnson@nhla.com
Darci Shannon, Communication & Outreach Specialist d.shannon@nhla.com
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WHY IS OUR COMPANY A MEMBER OF THE NHLA?
The answer to this question is best explained by sharing how our company has benefited from our NHLA membership—both in the past and today.
In the photo, you’ll see my father, Jim Pescaglia, on the right, and his brother, Jerry Pescaglia, on the left, standing in front of their office in Pekin, Illinois, in 1970. There were two things they were proud enough to display on the outside of their building: the name of their company and the fact that they were members of the National Hardwood Lumber Association.
Pekin Hardwood Lumber Co., Inc. was founded in 1960 by Jim and his father, Louis Pescaglia, just outside of Pekin. It was our family’s second sawmill but the first to dedicate most of its production to furniture-grade lumber. Our family chose to join NHLA because they wanted to bring credibility to their business and take advantage of the many benefits of membership.
Jim’s vision was to build the new mill with a focus on producing furniture-grade lumber—an idea his father initially didn’t support. To prove his potential, Jim attended an NHLA lumber grading short course, which gave him the knowledge and confidence to convince his father that grade lumber could be more profitable than cutting all logs into blocking and pallet material. That one short course had a major impact on our business. It led Jim to attend an NHLA-sponsored kiln drying course, which in turn helped him build our first kilns and offer kiln-dried lumber.
As the business grew, Jerry joined his brother and father in 1970. I graduated high school in 1979 and enrolled in the NHLA Inspector Training School class that started in January 1980. While I was away at school, our family decided to expand further by specializing in Walnut. By the time I graduated that April, our family had purchased a small mill in Missouri and renamed it Missouri-Pacific Lumber Co. Later that year, I attended a 4-day NHLA-sponsored Walnut grading course in Indiana, where I sharpened my skills in grading Walnut.
We’ve continued to take full advantage of our NHLA membership as our business has grown. In 2001, we joined the NHLA Grade Certification Program, which has helped us ensure that our products consistently meet or exceed grading standards. Twenty-four years later, we still participate in the program and benefit greatly from it.
When my three sons joined the business, each of them attended NHLA-sponsored programs. My youngest went through the Inspector Training School, while my other two sons took part in Hardwoods 101 courses held in Memphis. Most recently, we hired NHLA to conduct a Yield Analysis at our mill. The insight and data they provided helped us significantly improve productivity and yield—and it was offered at a major discount, thanks to NHLA securing federal grant funding to support the industry.
Over the decades, our company has attended dozens of NHLA National Conventions and formed long-standing personal and professional relationships with other mills and customers that we still value today. Since joining the NHLA Rules Committee in 2001 and the Board of Directors in 2013, I’ve continued to benefit from these connections. Where else can you network with the leaders of the most successful and innovative companies in our industry?
That’s why we’re members of NHLA. We’ve fully embraced the benefits of membership by actively participating in all that NHLA offers. The resources they provide are second to none, and I can say with confidence that our company’s success has been greatly influenced by our membership.
We continue to be proud NHLA members. We include the NHLA and NHLA Grade Certified logos on all of our emails and social media, and we proudly display our membership plaque in our office entryway.
I know many of our fellow members share similar stories of how NHLA has supported their growth—and many more will continue to benefit in the future. Thank you for your continued support of this great association, which provides unparalleled products and services for our industry.
Bucky Pescaglia NHLA Chairman | Missouri-Pacific Lumber Co., Inc.
"OUR BRAND IS EVOLVING, BUT THE CORE OF WHAT MAKES US SUCCESSFULDEDICATION TO QUALITY, RELIABILITY, AND PARTNERSHIP - REMAINS UNCHANGED. YOU CAN EXPECT THE SAME LEVEL OF SERVICE AND ATTENTION TO DETAIL YOU'VE COME TO KNOW AND TRUST." - PETER LOVETT.
BUILDING A STRONGER INDUSTRY THROUGH MEMBERSHIP
There’s an important issue I’d like to address.
First, I want to recognize how challenging the current economic climate has been for NHLA members. The past two years have brought higher costs and lower prices. Those who have remained in business have done so through resilience, creativity, and careful decision-making.
However, we are seeing membership numbers decline. Some companies have closed their doors, while others are reassessing the value of NHLA membership.
To support our members further, we've introduced a user-friendly mobile app, providing instant access to essential resources and updates. Our revamped website offers streamlined navigation and up-to-date information, enhancing user experience. Additionally, we've bolstered our communication channels to keep members informed and engaged, ensuring they have the tools and knowledge needed to thrive in a competitive market.
Beyond our core services, NHLA plays a key role in supporting industry-wide initiatives. We contribute 10% of member dues to the Hardwood Federation, making us their largest funder at $180,000 last year—nearly one-third of their budget. Similarly, we contributed $100,000 to the Real American Hardwood Coalition (RAHC), accounting for about one-third of their association contributions. These efforts depend on NHLA—and NHLA depends on you.
If membership numbers stabilized, we could strengthen this support even more, amplifying our collective voice and impact.
So, how do we move forward together? By listening. We’d like to know what you need and how we can better support your business.
Over the past year, NHLA has embraced change. We’ve welcomed new talent— a Hardwood Technical Design Director, a Content Strategist and Editor, a Chief Marketing Officer, a Corporate Alliance Director, and a Communications and Outreach Specialist. These additions reflect a new direction and a deeper commitment to innovation and service.
You are at the core of NHLA. The investment you make in us is one we honor by multiplying its value—returning it to you through meaningful programs, services, and advocacy.
If you’re unsure about the return on your dues, I invite you to connect with me directly. Let’s talk. We’re here to partner with you and move the industry forward—as one common voice, standing strong together.
Dallin Brooks NHLA Executive Director dallin@nhla.com
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Flail Debarker
Welcome to NHLA
The NHLA would like to welcome Natalie Thelen to the community!
With an impressive background in international marketing and wood science, Natalie brings a wealth of experience and global perspective to the hardwood industry.
Natalie Thelen was born and raised in Portland, Oregon. She graduated from Oregon State University in 2008 with bachelor’s degrees in Wood Science and Engineering and Business Administration. She then graduated from Oregon State University in 2010 with a Master of Science in Wood Science and Engineering, focused on Forest Products Marketing. During her time at Oregon State, Thelen began her involvement in international initiatives. She studied for a year at the Instituto Tecnológico de Monterrey in Cuernavaca, Mexico, and in graduate school traveled to Australia and South Korea for several months to interview architects regarding green building and related topics.
In 2010, Thelen began her career at the Softwood Export Council as the Director of International Marketing. Her role at the Council
included the planning and execution of all international activities, management of overseas and domestic staff, as well as close interaction with the USDA Foreign Agricultural Service as part of the cooperator program. Thelen’s role at the Council included extensive travel to Asia, Australia, and Latin America, where she promoted U.S. softwood lumber at trade shows, seminars, and trade servicing visits.
In 2016, Thelen moved to Panama and began her role as the Latin America Representative for APA – The Engineered Wood Association. Thelen managed APA’s export programs in Latin America and the Caribbean, which included the development and implementation of international activities, yearly grant writing to secure funding from the USDA, reporting on export market trends, market access, export opportunities for the APA membership, management of Mexico-based staff, and served as the Staff Advisor for APA’s International Division. Thelen is fluent in spoken and written Spanish.
We are thrilled to announce that Natalie has joined NHLA as our Chief Marketing Officer. Her global perspective, deep industry knowledge, and passion for sustainable wood products will be instrumental in shaping the future of NHLA’s outreach and impact. We are excited to have her on board and look forward to the leadership and vision she brings to our organization. Welcome, Natalie!
More Than a Lookalike
Some of you have heard this story before, so bear with me while I retell it. And stick around, because there’s a point to it.
Several years ago, Dana Spessert and I were in Austin, Texas, for some training. We were sitting outside the Omni Hotel in a small group when I looked over at the bar and saw someone I recognized. I said, “Hey, there’s John Stamos.” The group wasn’t convinced. I got all kinds of responses like “That’s not John Stamos” and “That guy’s too short to be John Stamos,” but I knew it was him, so I called out, “Hey, John!” and walked over to shake his hand. Sure enough, it was him. He told me about how he and the Beach Boys were on tour and were in town for a concert, and he came over and chatted with our group for a couple of minutes.
I’m not telling you this story to impress you with a John Stamos sighting. It was just kind of an incredible moment. But here’s what I’m getting at. What if I’d called out “Hey, John!” and the guy hadn’t even looked up, because it wasn’t him? Maybe it was just a guy with great hair and an AWESOME first name, but not the real deal. This story wouldn’t be worth repeating if that had been the case.
That’s exactly how I look at membership with NHLA. There are plenty of groups out there that might “look” like NHLA from a distance. They might host a convention, have some educational offerings, or even publish a newsletter. But when you walk up and shake their hand, it’s just not the real thing.
When it comes to the hardwood industry, NHLA is the original— setting the bar long before imitators showed up. For over 125 years, we’ve been setting the rules, educating the future, advocating for our members, and creating a community where real business gets done. That’s not something you can fake.
When you choose NHLA, you’re not settling for an imitation. You’re choosing the organization that knows the entire hardwood industry inside and out—not just by state or region, but across North America. We recognize that our members in Canada, and in every region we serve, bring unique challenges and perspectives to the table. And we’re listening. We are working to improve communication, expand support, and make sure your needs are reflected in the work we do every day.
Because when it comes to your business, nothing less than the real thing will do—and that's exactly what you get with NHLA.
John Hester Chief Development Officer
NHLA Fields a Strong Team of Hardwood Federation Leaders
By DANA COLE, Executive Director of the Hardwood Federation
The Hardwood Federation and Hardwood Federation PAC Boards of Directors met in Indianapolis on Monday, March 17th, for their annual winter meeting. This meeting helps the Hardwood Federation staff focus advocacy efforts for the coming year and get any necessary direction on the management and administration of the Association. As always, the NHLA was well represented at the meeting, which included participation by NHLA Executive Director Dallin Brooks.
This year, the Hardwood Federation welcomed NHLA Past-Chair and HF Board representative Jon Syre, Chairman and CEO of Cascade Lumber, as the Chair of the Federation Board, who began his 2-year term at the beginning of the session. Troy Brown, President of Kretz Lumber (representing the Hardwood Manufacturers Association), did a great job during his very challenging two years as Chair, and although he steps down as the head of the Board, he will remain active as Past-Chair until 2027; we are grateful for his continued leadership role. Similarly committed to Hardwood Federation leadership, NHLA member and HFPAC Board representative
Jesse Joyce, President of Middle Tennessee Lumber, returns as Chair of the HF PAC Committee with Peter Connor, President of WD Flooring (representing the Maple Flooring Manufacturers Association), as Vice-Chair.
A strong team of NHLA members will continue serving on the Hardwood Federation Board and the HFPAC Board. Federation Board members joining Jon Syre include Matt Gutchess, President of Gutchess Lumber, Darwin Murray, President of McClain Forest Products, and Jeff Wirkkala, President of Hardwood Industries. On the HFPAC Board, in addition to Jesse Joyce, Scott Cummings, President of Cummings Lumber Company, continues as the Past-Chair with Dan Mathews, President of SII Dry Kilns, and Joe Pryor, President of Oaks Unlimited, rounding out the NHLA representation.
The Hardwood Federation deeply appreciates the individuals who generously serve on our Boards of Directors. Their time and dedication provide invaluable insight and guidance for Federation staff.
They also ensure that NHLA issues and concerns are shared and considered. You can view the complete list of the HF Board and the HF PAC Board on our website. We also appreciate the financial support provided by NHLA, which makes this tremendous group of people eligible to provide leadership, guidance, and insight to the Federation as we develop policies that support the entire industry.
The Federation Board also confirmed our policy priorities for 2025. Not surprisingly, the impact of the Trump Administration’s trade policy and efforts to reauthorize tax policies that benefit small and medium-sized businesses are at the forefront of my mind. Advocating for the passage of a five-year Farm Bill with strong forestry provisions will also be a key priority.
Regarding Hardwood Federation Administration, a task force will be formed to consider the challenges of funding an organization in the current economic environment, a challenge faced by our member associations and their members. The Federation will also explore how to fill our recent staff vacancy best and determine what skills and knowledge base will best meet the needs of the industry.
The HF PAC Committee will be meeting in the near future to identify and review key targets for financial support. As always,
we will focus on members of key committees of jurisdiction: Agriculture, Natural Resources, Finance, Ways and Means, and Energy. However, the PAC Committee will also work hard to raise the funds to play in this field successfully. The Boards will meet again during the Hardwood Federation Fly-In to be held May 13-15 in Washington, D.C. If you have not already signed up, now is the time! If there was ever a year to be in D.C., this is it! You
The Power of Membership: How the CMA Supports Small to Mid-Size Cabinetmakers
By AMANDA CONGER, Executive Director, Cabinet Makers Association
With over two decades of experience, I’ve dedicated my career to empowering small woodworking businesses by fostering collaboration over competition. As the Executive Director of the Cabinet Makers Association (CMA), I work closely with industry professionals to provide educational resources, networking opportunities, and business development strategies that empower our members. Through my leadership, I have helped strengthen collaborations with key industry organizations and foster a community that values craftsmanship and innovation.
The hardwood industry and the cabinetmaking sector are deeply interconnected, relying on one another to sustain craftsmanship, innovation, and market growth. For small to mid-size cabinetmaking shops, navigating supply chain disruptions, evolving consumer preferences, and workforce challenges can be difficult—but the right industry connections make all the difference. Membership in a professional organization like the CMA provides cabinetmakers with critical support, connecting them with resources, networking opportunities, and the tools they need to succeed.
For over two decades, the CMA has empowered small and mid-size cabinetmakers by fostering a community of learning and collaboration. Our mission is to provide a platform where members can share best practices, access critical industry insights, and elevate their craft. As the woodworking industry continues to evolve in 2025, membership in the CMA remains a vital asset for businesses striving to adapt and grow.
Industry Collaboration: The Power of Partnerships
Strong partnerships within the hardwood sector are essential for fostering innovation, expanding market reach, and navigating industry-wide challenges. The CMA collaborates with key organizations such as the Association of Closet and Storage Professionals (ACSP) and the National Woods Board (NWB) to strengthen industry ties. These collaborations provide access to cutting-edge research, educational initiatives, and best practices that benefit our members.
By working closely with partners throughout the hardwood supply chain, CMA members gain valuable insights into sourcing materials, adapting to market fluctuations, and leveraging new technologies. These industry connections help cabinetmakers make informed business decisions that align with long-term industry trends.
Educational Initiatives: Building Skills for the Future
My passion for education and supporting the next generation of woodworking professionals has been a driving force behind many
Our mission is to provide a platform where members can share best practices, access critical industry insights, and elevate their craft.
of CMA’s initiatives. I firmly believe that knowledge-sharing and mentorship are critical to sustaining the craftsmanship and innovation that define our industry.
At the CMA, we recognize that ongoing education is key to thriving in an evolving industry. That’s why we offer training programs, knowledge-building opportunities, and regional and national events to help cabinetmakers refine their craft and business strategies.
Through Collaborate, our online discussion forums, CMA members have 24/7 access to a wealth of knowledge, insights, and peer support. This digital platform allows cabinetmakers to ask questions, share experiences, and engage in meaningful discussions with professionals across the industry. Additionally, our partnerships with industry leaders provide members with exclusive training on the latest tools, techniques, and business practices.
The CMA also supports the next generation of skilled professionals through our CMA Scholarship Program. This initiative provides financial assistance to students pursuing careers in woodworking and cabinetry, ensuring that the industry continues to attract and develop top talent. By investing in education, we help sustain the future of craftsmanship and innovation in cabinetmaking.
Strength in Community
Perhaps the most valuable aspect of CMA membership is the sense of community it fosters. Cabinetmaking is not just a trade—it's a craft, a passion, and a way of life. Members joining the CMA become part of a collective effort to elevate the industry and support one another.
We’ve seen time and again how members uplift their peers, whether by sharing solutions to everyday challenges, mentoring newcomers,
or collaborating on projects. This spirit of camaraderie and shared success makes the CMA truly special.
Looking Ahead: Preparing for Industry Evolution
As we move into 2025, we remain committed to strengthening our community and expanding the resources available to our members. With challenges come opportunities, and through the power of membership, small and mid-size cabinetmakers can not only survive but thrive in an ever-changing industry.
For those in the hardwood industry who haven’t yet explored the benefits of CMA membership, now is the time to get involved. By joining forces with like-minded professionals, you can gain the knowledge, support, and confidence to take your business to the next level.
To learn more about the Cabinet Makers Association and how membership might benefit you, visit our website at www.cabinetmakers.org.
The CMA is proud to serve as an ally to small and mid-size cabinetmakers, helping them navigate challenges and seize opportunities. As Hardwood Matters continues to spotlight the importance of membership, we encourage industry professionals to engage with organizations that advocate for their success. After all, in an industry built on craftsmanship and collaboration, we are stronger together.
THE MAZELON CHAMBERS NEFF GROUP
Building Your Future: The Mazelon Chambers Neff Group at Baird Private Wealth Management
As a multi-generational advisor team, The Mazelon Chambers Neff Group can prepare you for the financial future you deserve. They make it their mission to help people understand their finances and use the right tools and strategies to achieve their lifetime goals. Their guiding principle is to do the right thing, in the right way, for every one of their clients.
The Mazelon Chambers Neff Group brings different backgrounds and areas of expertise to all of their client interactions. The team comprises three Financial Advisors: Tony Mazelon, Josh Chambers, CFP®, and Sarah Neff, CPWA®, and they specialize in helping you develop a sound retirement strategy. But that’s not all they do. They have expertise in:
Comprehensive Wealth Management: “Living in a smaller rural
state doesn’t mean you have to settle for less than the best. Your money is just as important as anybody else’s, and our team ensures you get the most sophisticated financial management,” says Josh.
Education Funding: Sarah explains, “Providing for your family is the most important goal that most of us have. We specialize in working with families to ensure that the money for college will be there for you and your children.”
Left to Right: Josh Chambers, Tony Mazelon, and Sarah Neff
Investments: “We know you work hard and want your investments to work just as hard for you. Our decades of experience, including in the venture capital arena, allow us to offer more complex investment solutions than you’ll find with most wealth managers,” exclaims Tony.
The team also offers unique expertise in advanced life insurance for individuals and business owners. They can also help small business owners make a successful transition . . . whether keeping the business in the family or selling.
According to the Mazelon Chambers Neff Group, creating the financial future you want is not a responsibility to be taken lightly. To help make that future a reality, you must have the right financial partner:
• One who is knowledgeable not only about the markets and financial planning but also about what’s important to you – your values, relationships, and hopes for the future.
They make it their mission to help people understand their finances and use the right tools and strategies to achieve their lifetime goals.
• One who is trusted and who you can count on for competent, forward-looking financial advice.
• One who is focused only on you understands everything at stake for you and takes your business personally.
The Mazelon Chambers Neff Group is a Sustaining Member of the NHLA and shows its support by hosting educational webinars and sponsoring the Annual NHLA Convention. They are also exhibitors. Stop by booth 505 at the NHLA Convention in San Antonio from October 1 through October 3. They will have some giveaway items up for grabs!
To register for the convention, please visit www.nhla.com/ convention/register.
Learn more about The Mazelon Chambers Neff Group at www.mazelonchambersneffgroup.bairdwealth.com.
One Common Voice
Why Membership Matters More Than Ever
By BRENNAH HUTCHISON, Content Strategist & Editor
The NHLA has always been strongest when its members stand together—and today, more than ever, that unity matters. As Dallin’s “One Common Ground” column reminds us this month: “We’re here to partner with you and move the industry forward—as one common voice, standing strong together.”
We know the past year hasn’t been easy. From economic uncertainty and a challenging global market to the everchanging realities of tariffs, the road has been anything but smooth. And yes, we’ve felt the effects. But we’ve also been listening—and acting.
We’ve expanded our outreach to the architecture and design community, hiring Brooke Pajkurich as our Hardwood Technical Design Director and launching our upcoming Hardwood & Design magazine. We’ve featured real member stories, like Beard Hardwoods’ success with NHLA Grading Rules, and interviewed Gates Milling about how hardwood shaped their family home. Soon, we’ll be speaking directly to students at Gurdon High School about career pathways through the Inspector Training School. These efforts are all part of a broader goal: strengthening the future of this industry by investing in people.
And while those are strong steps forward, we know there’s more to do. That’s why we’re recommitting to what matters most: our members.
NHLA membership isn’t just a transaction—it’s a partnership. A relationship built on transparency, collaboration, and shared success.
And starting with this issue, we want to reintroduce you to everything that comes with being part of this community.
EDUCATION & TRAINING: THE FOUNDATION OF OUR INDUSTRY
The Inspector Training School (ITS) remains a cornerstone of NHLA’s identity and a gold standard in hardwood lumber education. As National Inspector Mark Bear recently noted, mills across the country continue to seek out the skill and consistency that only NHLA-trained inspectors can offer.
ITS provides an intensive, hands-on learning experience that equips students with the knowledge and confidence needed to grade hardwood lumber accurately and efficiently. With a curriculum grounded in real-world application, students gain experience working with key species like Oak, Maple, Cherry, and Poplar—preparing them to make an immediate impact in the field.
The program is an ideal starting point for industry newcomers and an investment in quality control for employers looking to strengthen their teams. ITS graduates carry with them a trusted credential and a deep understanding of NHLA grading rules—both essential to maintaining high standards in today’s marketplace.
Takeaway: Whether you’re preparing the next generation or sharpening your current team’s skills, NHLA’s educational programs are built to support your long-term success.
MEMBERSHIP DISCOUNTS: MORE THAN YOU MIGHT EXPECT
NHLA membership opens the door to exclusive tools, recognition, and savings that directly impact your bottom line.
Exclusive Business Discounts
• Up to 30% off from Bass Pro Shops and Cabela’s, including top brands like Carhartt, Columbia, and YETI.
• Up to 75% off FedEx Freight® and 40% off expedited shipping, plus perks through FedEx Rewards.
• 25% savings on Paychex payroll bundles, 401(k), and HR services.
Labor & Job Solutions
• Post open positions through the NHLA Career Center and get added promotion through Hardwood Matters and social media.
Event & Service Discounts
• Reduced registration and exhibit booth rates for the NHLA Annual Convention.
• Member pricing for industry-hosted training, in-house inspections, and KD Certification services.
Pro Tip: These benefits aren’t just added perks—they’re practical business assets that can improve your margins and simplify day-to-day operations. If you haven’t explored them recently, now is the time.
ADVOCACY & INDUSTRY REPRESENTATION
From tariff alerts to national policy, NHLA keeps members informed through the Hardwire e-newsletter and actively engages with federal decision-makers through our close partnership with the Hardwood Federation.
The Hardwood Federation Fly-In—taking place this year from May 13–15 in Washington, D.C.—is one of the most powerful ways members can participate in grassroots advocacy. The event brings together hardwood industry leaders from across the country to meet with lawmakers, share stories from the field, and speak directly to the issues affecting our businesses—everything from trade and labor to environmental regulations and transportation.
You don’t need to be a policy expert to make an impact. The Federation provides talking points and organizes meetings, making it easy for your voice to be heard. If you want to influence change, advocate for your company, and strengthen our industry’s position in Washington, the Fly-In is a direct and meaningful way to do it.
INSPECTION SERVICES THAT GO ABOVE AND BEYOND
Our National Inspectors do more than ensure accuracy—they help members improve their bottom line through programs like the NHLA Yield Analysis. This service is designed to provide members with a clear understanding of how to get the most value from each log and board.
Here’s how it works: an NHLA National Inspector visits your facility to conduct a thorough analysis of your production process. They observe your team in action, take detailed notes, and gather data on your yield performance. After the visit, you’ll receive a customized report outlining where you’re doing well and where improvements can be made—complete with photographs, grading insights, and practical recommendations.
The process doesn’t stop there. NHLA follows up to help you implement any changes and answer questions, ensuring you’re able to maximize results. Whether it’s adjusting sorting methods or rethinking cut strategy, these small shifts can translate into major gains. For members looking to optimize operations and make smarter decisions with every shipment, a Yield Analysis is one of the
clearest and most immediate ways to see a return on your NHLA membership.
MARKETING & PROMOTION THAT ELEVATES
We’re proud to offer one of the most comprehensive member marketing platforms in the industry. Under the leadership of Chief Marketing Officer Natalie Thelen, we’ve expanded our strategy to increase visibility and value for members.
• Hardwood Matters reaches 3,500+ industry leaders monthly.
• Hardwood & Design connects your brand with 6,000+ architects and designers.
• NHLA.com brings in over 215,000 annual page views.
• Our social platforms reach 300,000+ impressions per month.
Plus: discounted advertising rates, sponsored content options, and opportunities to be featured. Whether you’re launching a product, recruiting talent, or building brand awareness—NHLA helps amplify your message.
NETWORKING & EVENTS: MEANINGFUL CONNECTIONS
Nothing replaces face-to-face interaction. That’s why our Annual Convention & Exhibit Showcase remains the industry’s go-to networking event.
Each fall, hundreds gather to connect with peers, attend educational sessions, and explore the latest products. From welcome receptions to education sessions, every detail is designed to foster meaningful business relationships.
The 2025 NHLA Annual Convention & Exhibit Showcase is coming to San Antonio, Texas, at the Marriott Rivercenter from October 1–3, 2025.
Early Bird Registration is now open until June 13th!
NHLA also supports year-round connections through regional events, webinars, and training sessions. And we’re taking your stories on the road—attending key industry events like the Hospitality & Design Expo in May and the Pennsylvania Timber Show in June. These events give us a chance to meet members where they are, engage with new audiences, and keep hardwood front and center in conversations that matter.
WHAT’S NEW: A DEDICATED MEMBER BENEFITS SECTION
Starting in the next issue issue, Hardwood Matters will include a recurring section dedicated to showcasing NHLA member benefits. Each month, we’ll spotlight specific programs, success stories, and ideas to help you make the most of your membership.
Our goal is to help members—new and seasoned—stay informed, stay engaged, and stay supported.
We’re here to walk beside you every step of the way.
Final Thought
We know your time is valuable—and your challenges are real. But you’re not in this alone.
NHLA is your partner. And together, we are stronger.
Let’s move forward—as one common voice.
GET INVOLVED IN THE NHLA RULES CHANGE PROCESS
By DANA SPESSERT, Chief Inspector
Every four years, the NHLA reviews and updates Rules for the Measurement and Inspection of Hardwoods & Cypress to ensure it continues to serve the best interests of the industry. This process is a collaborative effort, and your voice matters.
The NHLA Rules Committee, comprised of 14 industry experts, will meet to carefully review submitted proposals. If you’ve submitted a proposal, this is your opportunity to present your case, engage in discussions, and contribute to the future of hardwood grading standards.
Once the committee completes its review, proposed updates will be sent to the industry, and an open forum meeting will be held at our Convention in San Antonio, Texas, in October. After the Rules forum, the changes will be placed on a ballot and sent to NHLA members for voting. Every vote plays a crucial role in shaping the standards that guide our industry, so we encourage all members to participate when ballots are distributed.
Your insights and expertise are invaluable to this process. Make sure your voice is heard and be part of the decision-making that defines the future of hardwood lumber grading.
For more details, visit nhla.com or contact me directly at d.spessert@nhla.com with any questions.
RULES
FOR THE MEASUREMENT & INSPECTION OF HARDWOOD & CYPRESS
Plus NHLA Sales Code & Inspection Regulations
Effective January 1, 2023 INSPECTION &
UNLOCK THE FULL POTENTIAL OF YOUR SAWMILL OPERATIONS AND MAKE INFORMED DECISIONS FOR A MORE PROFITABLE FUTURE.
As an NHLA member, you have exclusive access to our Yield Analysis and Quality Control Services, designed to:
• Enhance Operations: Evaluate your process from log selection to the final product.
• Reduce Waste: Understand and minimize unnecessary loss.
• Increase Profitability: Determine the value of logs and make better business decisions.
• Boost Efficiency: Increase the volume produced from each log, raising production without increasing consumption.
• Promote Sustainability: Get the most out of your raw materials, contributing to sustainable practices.
IDEAL FOR:
• Members that are not regularly testing logs.
• Those considering new equipment for cost-benefit analysis.
WHAT MEMBERS SAY:
“We participated in the NHLA Production Yield Analysis Program, and it was exactly what I had hoped for . . . We have improved our yields, and that has added to our bottom line! It’s been 8 months, and the NHLA National Inspectors that were on this team still call my managers just to see if they have any questions or concerns.”
— Kirkham Hardwoods, Inc.
To schedule your Yield Analysis Study or find out more information contact NHLA Chief Inspector Dana Spessert at 901-399-7551 or d.spessert@nhla.com. www.nhla.com
EDUCATIONAL OPPORTUNITIES
Register for classes at www.nhla.com/Education.
MAY
May 12-23
Spanish Language
Intro to Hardwood Lumber Grading
For Spanish speakers, an Intro class to gain a basic understanding of the NHLA hardwood lumber grading rules and how the rules affect the value of lumber.
Housing and week-day meals are included.
Venue: NHLA Headquarters Location: Memphis, TN
Instructor: Roman Matyushchenko, NHLA ITS Instructor
JUNE
June 16-19
Intro to Hardwood Lumber Grading
Intro class to gain a basic understanding of the NHLA hardwood lumber grading rules and how the rules affect the value of lumber.
Host: Ohio Forestry Association
Venue: Yoder Lumber Co., Inc.
Location: Millersburg, OH
Instructor: Benji Richards, National Inspector
JUNE
June 25-27
Lumber Drying Class
A 3-day course focused on Kiln Drying. You will develop an understanding of drying wood for value and defect reduction. Speakers include Dr. Adam Taylor from the University of Tennessee Extension; Mr. Dana Spessert, NHLA Chief Inspector; and kiln drying expert Bob Pope from SII Dry Kilns. Yard personnel, kiln operators and supervisors should attend.
Venue: NHLA Headquarters Location: Memphis, TN
JULY
July 22-24
Intro to Hardwood Lumber Grading
Intro class to gain a basic understanding of the NHLA hardwood lumber grading rules and how the rules affect the value of lumber.
Host: Ron Jones Hardwoods
Venue: Franklin Industrial Commercial Development Authority - Emerging Technology Center Location: Franklin, PA
Instructor: Tom Byers, NHLA ITS Instructor
AUG
August 4-6
Walnut Grading Rules
Walnut is one of those species with a number of exceptions to the Rules. It is also one of the most highly valued species. Join us in Memphis for instruction on getting the most value out of your walnut production.
Who should attend: Experienced graders and inspectors, who grade walnut or will grade walnut.
Venue: NHLA Headquarters Location: Memphis, TN
August 11-22
Inspector Training School Online Program MODULE 1 Two weeks of hands-on training.
Venue: NHLA Headquarters Location: Memphis, TN
Module 2: Online study Module 3: Three weeks handson training and final testing at NHLA headquarters.
Instructor: Roman Matyushchenko, NHLA ITS Instructor
AUG
August 12-14
Intro to Hardwood
Lumber Grading
Intro class to gain a basic understanding of the NHLA hardwood lumber grading rules and how the rules affect the value of lumber.
Host: Forcey Lumber & Veneer
Venue: YMCA Bigler
Location: Bigler, PA
Instructor: Tom Byers, NHLA ITS Instructor
August 27-29
Intro to Hardwood
Lumber Grading
Intro class to gain a basic understanding of the NHLA hardwood lumber grading rules and how the rules affect the value of lumber.
Venue: NHLA Headquarters Location: Memphis, TN
Instructor: Roman Matyushchenko, NHLA ITS Instructor
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HARDWOOD MARKETS MATTER
Hardwood Markets Matter, and it is important for NHLA to share market details of the entire Hardwood Industry. We appreciate the support of allied associations and publishers in gathering and sharing this important market information that can help you understand the complete hardwood industry picture.
www.hardwoodreview.com
KD hardwood lumber prices have been climbing since February 2023 and, over the last year, they have risen more than green prices, widening the spread between our KD and green price indices by 20%. Since last October, however, the index spread, or margin, has been slowly declining, and for a number of items, margins have narrowed considerably. Accordingly, whether the last 12 months of rising KD prices has improved the profitability of businesses that buy green and sell kiln-dried lumber depends largely on the species mix each handles.
Margin declines were especially pronounced during the first quarter of this year for several key items shown in the table, though the reason for those declines varied. In the case of Southern 4/4 White Oak uppers, the KD price fell 7% while green prices held firm. Supplies have been tight enough—and optimism for future demand good enough—that green White Oak has remained very much in demand, even with KD prices sliding. Similarly, the KD-to-green price spread for North Central 4/4 #1&2 White Hard Maple uppers has fallen 22% since January 1, with green prices showing significant strength in March even as KD prices continued to soften. In contrast, margin declines in items such as North Central upper-grade Red Oak and Appalachian
Change in the spread between KD and green 4/4 lumber prices during Q1 2025
Oak
Maple
upper-grade Poplar were the result of green prices rising faster than KD prices.
All of these margin squeezes appear to be driven by scarcity and the anticipation of stronger spring demand. While there remains much concern about the potential impacts of tariffs, there was very little fear evident in the level of demand and the prices paid for green lumber in March. Uppergrade #1 Com
www.hmr.com
The HMR Demand Index (HDI) is a feature in HMR Executive® that illustrates monthly trends in reported demand from 10 major domestic markets for hardwood lumber. Components of the index are color coded with various shades of blue when demand is slow, they transition to gray when demand is fair, and then to light red and deep red when demand moves from good to strong.
Index for March, which is published the first week of April.
HMR Demand Index (HDI)
Wood
Board Road
Pallets
Railroad Ties
Positive Resonance: RTA Tie Grading Faculty Educate, Inspire and Entertain
By Nate Irby, Ph.D., Executive Director, Railway Tie Association (RTA)
The Railway Tie Association hosts an annual educational seminar for the wood crosstie industry to help educate new, current and tenured industry personnel on tie grading as it applies to railroad applications.
The student body is diverse, with representatives from across the landscape of wood railroad tie supply: sawmills, tie processors/ treaters, to railroad customers.
Equally diverse is the faculty that conducts the annual seminar, from academia and operations managers to quality assurance professionals and former railroaders, the team carves out segments within the 2.5-day course to give the recipients a healthy dose of ranging perspectives:
• Dr. Jim Ringe, Professor Emeritus, University of Kentucky: Wood Anatomy & Identification and Wood Treating Demonstration
• Mr. Robert Pearce, Stella-Jones Corporation: Wood Tie Specification Expert
• Mr. Josh Kmoch, Koppers, Inc.: Operations and Industry Veteran
• Mr. Brad Crawford, formerly Norfolk Southern Railroad, Stella-Jones Corporation: Railroad Engineering & Treated Tie Inspection
• Mr. Jordan Estes, Stella-Jones Corporation: certified NHLA Lumber Inspector, former Tie Grader and Quality Assurance Professional
• Dr. Nate Irby, formerly Union Pacific Railroad, Railway Tie Association/Mississippi State University: Wood Tie & Timber Procurement, Wood Treating Calculations and Treated Tie Inspection
Corporation: Railroad Engineering
• Mr. Noah Babik, Koppers, Inc.: Wood Treating and Wood Science
The energy and enthusiasm the faculty bring to the program create a welcoming, hands-on learning environment that students find deeply rewarding. Their efficiency, productivity and passion are evident in every session. The faculty not only have a deep conceptual understanding of the material, but they also excel at communicating it in a way that cultivates with students.
Each instructor demonstrates a strong sense of purpose and a genuine commitment to sharing their knowledge, with the goal of maximizing student learning retention. When test scores improve, the faculty celebrate—but they never become complacent. Driven by feedback, they continuously refine and enhance the course year after year.
It is an honor and a privilege to serve alongside these instructors. I deeply respect and appreciate their willingness to volunteer their time and expertise to train our workforce and help shape the next generation of industry leaders. Their thoughtful mastery of the material and ability to effectively communicate it to others is truly impactful. Their positivity resonates.
• Mr. Jeff Thomas, former Railroad Construction Contractor, Nisus
Left to Right: Rob Pearce, Josh Kmoch, Jordan Estes, Dr. Jim Ringe, Brad Crawford, Jeff Thomas, Noah Babik and Dr. Nate Irby.
www.ahec.org
Tariffs on US Hardwood Lumber Will Limit International Markets in 2025
By Tripp Pryor, International Program Manager, AHEC
*The proposed EU tariffs target limited products, roughly only 10% of our total hardwood exports to Europe by value
Tariffs have been a major focus of the second Trump administration, and as in his first term we have seen other countries retaliate with their own tariffs on US manufacturing and agricultural products. Canada was the first to announce a 25% tariff on US lumber in March, and in the aftermath of “Liberation Day” on April 2nd, China and Europe announced retaliatory tariffs as well. With a potential tariff of 25% to Europe and Canada, and 125% to China, 54.4% of our total hardwood lumber exports in 2024 could be subject to tariffs in 2025. The dollar value of these export markets last year was over $970 million. Depending on how the next few months shake out, these tariffs could be removed or we could have a ballooning trade war that results in retaliatory tariffs to other markets like Mexico and Vietnam.
After the United States imposed tariffs on Canadian steel and aluminum in March, Canada responded immediately with a 25% tariff of their own on US appliances, apparel, motorcycles, and ag products including lumber. Canada has been one of our best trading partners for decades, and this steep tariff will significantly impact trade flows and market viability for American hardwoods. As of April, there is no additional tariff on Canadian (or other) lumber coming into the United States, but that could change soon. The Trump Administration’s Executive Order 14223 on Expansion of American Timber Production and Section 232 investigation of foreign timber sources could lead to some sort of additional tariff on wood and wood products coming into the country.
While other US tariffs have been “paused” at 10%, the tariffs on China remain at a staggering 145% (20% plus an additional 125%). When the
US first put a 20% tariff on China in March, they retaliated by banning imports of US logs and directly targeting manufacturing sectors for tariffs. After the “Liberation Day” announcement on April 2nd that imposed an additional 34% tariff on China, the tariffs on US products matched those increases across the board on all products from the US. Tariffs increased on both sides to 84%, then finally 125%, where China has announced that “…at the current tariff level, there is no market acceptance for US goods exported to China”. Unless removed, these tariffs will be applied to any US product arriving in China after May 13th. This extreme tariff has effectively shut the door on exporting hardwoods to our largest market, and while tariff increases on other markets have been paused for negotiation, the tariffs on China remain. The administration is taking a hardline approach to trade with China, and our industry will be upended while waiting for a deal. In 2024, the United States exported an average of nearly 35 million board feet of lumber a month to China. While these tariffs are in effect, all that lumber will have to find a new home. Fortunately, American industry appears to be putting pressure on the administration, as evidenced by the walkback of tariffs on smartphones and computer chips from China. Hopefully, the trade dispute is short-lived and we can regain access to our largest market quickly.
Fortunately, not all our trade with the EU is subject to the 25% tariff. After a comment period, the European Commission refined their proposal to exempt several US hardwood species from tariffs, including oak, walnut, hickory, and yellow poplar. However, other species like beech, birch, ash, cherry, Populus, and maple, will be assessed a 25% tariff unless some agreement is made before the July 14th implementation date. This is still a setback for the growth of species like maple and cherry, which are heavily featured in AHEC promotions alongside red oak as “underutilized” species in Europe.
www.nwfa.org
SKILLED LABOR CHALLENGES REMAIN
Most respondents to Hardwood Floors magazine’s annual National Wood Flooring Association (NWFA) Industry Outlook survey said challenges with filling critical positions is about the same as it was in 2023. Some said the aging workforce reaching retirement age leaves gaps in skilled positions, while others blamed diminished work ethic for their labor shortages.
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