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It all starts with a vision – and a partner who can make that vision come to life.



We look forward to the opportunity to partner with you and your community to make it the best place to live, play and grow. How residents perceive the quality of life within their community can be attributed to the quality of parks and recreational facilities available to them. As new sports emerge, and as the population and age of Americans continues to diversify, the demand for both traditional and non-traditional recreational facilities surges. In addition, recreation-based tourism continues to proliferate as an important component of local and state economies. MSA has helped numerous clients meet this growing demand through the planning, development and revitalization of recreational amenities, including parks, waterfront developments, aquatic facilities, multi-use paths and athletic facilities. Whether on land or on water, we can help. As a multidisciplinary firm, MSA provides expertise in architecture, engineering, funding, landscape architecture and planning to assist with the execution of park and recreational projects from visioning and project championing, concept development, design, and ultimately, through final construction.



How We Help • • • • • • • • • • • • • • • • • • • • • • • • •

ADA Audits for Park and Recreational Facilities Aerial Solutions (Mapping, Modeling, Marketing, Surveying, etc.) Aquatic Facilities (Indoor and Outdoor) and Splash Pads Architectural Design (Shelters, Restrooms, etc.) Asset Management Athletic Facilities (Indoor and Outdoor) Campground Development and Infrastructure Design Community/Recreational Centers Comprehensive Park and Recreation Plans (Municipal, County, Regional) Conceptual Site Plans, 3D Renderings and Virtual Reality Educational Programming Infrastructure Survey and Design (Parking, Stormwater, Sewer, Water, etc.) Landscape Design Lighting Design Multimedia (360° Video, Esri Story Maps, etc.) Park and Recreational Grant and Funding Administration Park Planning and Design Playground Safety Audits Professional Fundraising (Public, Private) Public Engagement (Public Input, Opinion Surveys, Visioning, etc.) Recreational Trails, Bridges and Boardwalks Skate Parks Tree Inventories and Assessments Waterfront Improvements (Boat Launches, Piers, Riverwalks, etc.) Wayfinding (Interpretive Signage, Interactive Kiosks, etc.)





Ellen Kort Peace Park | City of Appleton


The community is transforming a deserted seven-acre industrial space into a beautiful park dedicated to Ellen Kort, Wisconsin’s first Poet Laureate, that honors Ellen’s legacy as an interactive, peaceful experience, not as a static memorial.

Park Planning & Landscape Design ADA Parks Assessment | City of Sun Prairie MSA provided the City with an access audit of 42 parks – including playgrounds, sports fields, parking lots and park buildings – and developed a transition plan for corrective measures.

Fond du Lac Loop Landscape Master Plan

Fond du Lac, WI June, 2017

Hamilton Park Plan

Parking Lot

Stormwater pond Ornamental trees


Lounge chairs S MACY STREET


Shelter, potential restroom building Open space Riverwalk

Basketball Court

River overlook with seatwalls

Pavilion Park Master Plan | Village of Rothschild MSA worked with the Village to enhance the park for residents and tourists, and to encourage investment in the surrounding neighborhood. The final plan pays homage to the site’s rich history, while increasing accessible opportunities for recreation and availability of public gathering spaces. 6


Gateway Plaza



Loop Landscape Master Plan | City of Fond du Lac MSA led master plan design for placemaking and landscape improvements along the Loop, a multi-use trail that connects various Fond du Lac attractions.

Park Master Plans | City of Wisconsin Rapids

McCune Park

Due to increased usage, the City developed a park master plan to guide phased

Masterof Plan expansion Witter

Waupun, Wisconsin January 10, 2017

Field and Mead Field. On road bike trail connection to the Waupun Community Center







Fitness stations



Connect site features with concrete walks and asphalt trails Open lawn

small open air shelter NATIONAL GUARD

Mullet River Corridor Planning Study | City of Plymouth MSA completed a three-phase planning study to evaluate dam improvements, a multi-use trail network and infrastructure improvements to the City’s downtown.

Low growing prairie restoration and/ or butterfly garden. Opportunity: educational signage along trails. Wildlife habitat: (attract pollinators, birds and bat houses etc.)

Connect site features (4) fenced with concrete walks Pickleball and asphalt trails courts Additional Activity Space

Shade trees, typical Trails/Multi-use paths Overlook with railing at limestone edge Existing trees to remain Wood boardwalk with observation decks with benches/ seating opportunities

Existing parking lot Sculptural feature

Existing basketball court Existing shelter

Naturalized pond, maintain splash feature as a sculpture. Consider adding a sculptural piece with nature theme: flower petal, cattail, amphibian, bird, animal etc.


Educational planting areas

Demolish existing bathhouse, replace with a shelter and restrooms

Existing softball field Existing sand volleyball courts


Nature based playground: ADA accessible playground surface and play equipment (blue area(s)) with natural feature play area (tan) contained by 5’ sidewalk. Benches surrounding playground for parent supervision.

Existing parking lot

Remove invasive species and selectively clean up woods to create a 6-8’ wide looped mulch trails with connections to Gateway Drive, Pluim Drive and Park Street Fitness stations


Add planted island to delineate traffic pattern, create safe crossing for pedestrians

Comprehensive Outdoor Recreation Plan | City of Waupun Web GIS Tree Manager | City of Stoughton A GIS-based tree management system streamlines and facilitates the creation and maintenance of sustainable urban forests.

The City of Waupun worked with MSA to complete a CORP update and master plan for McCune Park. The final plan includes an analysis of existing and future recreational demands, a set of goals and policies that the City can use to guide the development of park and recreational facilities, and a short- and long-term action plan.




Newport Park | Village of Lake Delton MSA provided design and construction services for Newport Park, a six-acre park at the confluence of the Wisconsin River and Dell Creek. The project was a successful cooperative effort between federal, state and local agencies as well as private parties. “Bundling� several state and federal grant programs (totaling $1.4 million) reduced project costs by 65 percent.

Shelters & Restrooms

Harris Mill Park | City of Waupun The 2.5-acre park includes a pavilion, shelter, fishing pier, fountain, walking paths and a pedestrian bridge. During the design, MSA recommended a bridge relocation that reduced the span length and eliminated most of the foundation work, resulting in a substantial cost savings to the City.

Canal Park | City of Duluth This public restroom facility (left) is located along the Lake Superior shoreline walking path. The exterior was designed to coordinate with a nearby historic railroad depot. The facility is heated, allowing year-round use.

Whitewater Lake | Walworth County MSA designed improvements for the existing boat launch and parking lot at Whitewater Lake. The design eliminated safety issues associated with parking along a state road, a large grade differential between the launch and the road, and conflicts with an adjacent private launch and parking area. The design provided vault toilet facilities (right). 8


Riverside Park | City of Mauston Riverside Park was revitalized through several state grants to redevelop the park with a new boat launch, playground area, Phase 1 of the rivewalk, ADAcompliant fishing pier, band shell and plaza area, and park shelters.

South Park | City of Waupaca The new pavilion at South Park includes an enclosed 800-square-foot space for restrooms and food-serving with coiling doors and built-in serving counters. The 2,800-square-foot, openair-covered pavilion can seat approximately 175 people with a beautiful view of the lake and a tiered patio below. MSA PROFESSIONAL SERVICES, INC.


Pierce Park | City of Baraboo Because of significant demand at Pierce Park, the City was in need of a fifth field to accommodate practice schedules and host tournaments. MSA designed a new softball field, stormwater retention pond and parking lot to ease congestion and allow for continued recreational program growth.

Athletic Facilities

Savoy Recreation Center | Village of Savoy MSA worked with the Village of Savoy to expand an existing, 6,000-square-foot church into a 20,000-square-foot recreational facility by providing full A/E services, including schematic design, design development, construction documentation, construction administration and observation.


Demirjian Indoor Golf Facility | City of Urbana Situated on the University of Illinois at Urbana-Champaign campus, this premier 14,000-square-foot indoor golf facility contains six driving bays with overhead doors, a putting and chipping area on indoor turf, a circular lounge area and men’s and women’s locker facilities. 10 MSA PROFESSIONAL SERVICES, INC.

Krueger-Haskell Municipal Golf Course Stormwater Master Plan | City of Beloit MSA presented a solution that minimized impacts to the playing areas by installing a series of four small ponds. The new water hazards improve water quality, helping the City comply with its NPDES permit.

Prairie Heights Park | City of Davenport MSA designed a new baseball complex, phased in two sets of construction documents so that the earthwork and seeding of the ball fields could be completed as early as possible. The light system is designed to minimize lifecycle electrical costs by utilizing a remote monitoring system, saving City taxpayers money.

Theiler Park | City of Mayville

Tennis Court Reconstruction | Baraboo School District

The multi-seasonal Theiler Park includes three baseball diamonds, two volleyball courts, a sledding slope, ice skating area, two parking lots with a total capacity of 170 vehicles, a basketball court, bicycle/pedestrian path network, picnic area, concession stand/shelter/restroom building, large open green space, playground area and numerous nature areas.

The Baraboo School District’s tennis courts were in need of reconstruction and expansion, increasing the number of courts from six to eight. Four of the courts are striped for youth play. In addition to better support for current users, this allows the District to host postseason events, per Wisconsin Interscholastic Athletic Association requirements. MSA PROFESSIONAL SERVICES, INC.


Spring Brook Trail | City of Antigo This two-mile trail connects the City’s downtown, an elementary school and one of the community’s parks. Our team developed a project schedule and design that allowed for winter construction to avoid impacting the wetland the trail spans. The boardwalk is made of treated lumber with recycled polyethylene decking.

Multi-Use Trails

Rice Creek North Regional Trail | Ramsey County

Trail System Extension | Town of Boulder Junction

This new regional trail is an extension of the existing trailhead facility at County Road I. It extends south through private MnDOT property, loops around Rice Creek Park Reserve and connects to County Road H. New improvements are ADA compliant and provide increased recreational opportunities for bicyclists and pedestrians alike.

MSA worked with the Town to extend its network of trails in two sections totaling 4.5 added miles. Extensive coordination was required between adjacent landowners and the local snowmobile club to develop a route that met the goals of the project and accommodated businesses, landowners and snowmobile use in the winter season. The project was funded using WisDOT TE Grant dollars and WDNR Stewardship Grant dollars.

Bicycle & Pedestrian Path | City of Madison For decades, bicyclists heading from the west side of Madison to campus or downtown areas had to either use on-street routes or take the longer lakeshore path. Now, a 10-foot-wide, paved path enhances the area’s aesthetics and creates a much safer environment. 12


Wisconsin Riverwoods MultiUse Trail | City of Mosinee The City continues the development of its multi-use trail system with a 1.3mile extension. The project involved the construction of a 75-foot elevated boardwalk that crosses an unnamed wetland and required extensive utility coordination to mitigate wetland impacts and meeting setbacks from an existing eagle’s nest.

Veterans Memorial Park Riverwalk | Village of Grafton The Village worked with MSA to construct a 10-foot-wide, multi-use concrete path with decorative lighting, creating an attractive, low-maintenance walkway that was ADA compliant and would complement its existing riverwalk area. Because Veterans Park is also an access point for ice skating in the winter and canoeing and kayaking in the summer, the Village also sought the creation of a formal access point that accommodates all three activities.

Althaus Park | City of Asbury This pedestrian-only trail connects the City’s main park to the Althaus Park Nature Preserve via a 1,700-foot-long crushed stone path.

Bicycle Roundabout and Trails | City of Fitchburg The City of Fitchburg wanted to allow for infill and growth in the Arrowhead Industrial Park, a diverse employment district, and improve quality and flexibility of multi-modal transportation infrastructure and systems in the area. MSA designed the bicycle roundabout, the first of its kind in the region, and a portion of the adjacent Cannonball Trail in the City of Fitchburg. The 10-foot-wide asphalt path with grass shoulders complies with AASHTO’s Bike Trail Design Guide and the Wisconsin Bicycle Facility Design Handbook.



Drummond Lake Campground | Town of Drummond MSA worked with the Town of Drummond to develop an ATV campground facility. MSA’s design included sanitary sewer, water main and stormwater, plus the electrical and grading plan. The project also included a prefabricated restroom building.

ATV Trails & Campgrounds

Off-Highway Vehicle Recreational Area Expansion | St. Louis County MSA provided a wetland delineation in preparation for the expansion of additional roads and trails for ATVs, OHMs and off-road vehicles.

The Valley Trail | Village of Crandon MSA provided design, permitting and construction observation services for the first phase of the Valley Trail.

Wild Rivers Trail RV Park | Village of Minong MSA completed the grant application and the design for the RV campground. The project included a prefabricated restroom building, pavilion and tent sites.



Bunker Hills Campground | Anoka County Parks The Bunker Hills Campground needed more sites to keep pace with its growing popularity and to address the needs of modern campers. One of the project’s main challenges was to protect the landscape while offering campers convenient access to electricity, water and bathroom facilities. The final product tucked 25 new campsites in among the trees and natural topography, while protecting surrounding wetlands and accommodating the existing bike paths and Frisbee golf course.

Quartzite & Northern Lights Campsites | Devil’s Lake State Park Upgrades were needed to the Quartzite and Northern Lights campground facilities in the form of new toilet/shower buildings and pit toilet buildings. MSA provided architectural, structural, site civil and surveying services. The new prefabricated concrete pit toilet buildings are cost efficient and will serve the park for years to come.

Septic System Improvements | Mirror Lake State Park The Park’s dump station septic field was ponding and needed to be replaced prior to the next camping season. MSA designed campsite dump station improvements, including street work, an additional dump station pad, general plumbing work, electrical services and a new in-ground trench septic system with synthetic media filtration. In addition, our team designed maintenance shed improvements, including access drive work, general plumbing work, electrical services and a new holding tank.




Erb Park and Pool | City of Appleton The City of Appleton worked with MSA to transform the popular Erb Park and Pool. The $10.5 million project provided new aquatics and overall park amenities, including a 50-meter competitive pool, recreation pool and water slide. In addition, the project encompassed a new pavilion, bath house and pool equipment building, new playground equipment with poured-in-place surface, connecting paths, grilling stations, additional parking, relocation of the sledding hill and ice skating rinks within the park, reconstruction of the basketball court and addition of two new youth tennis courts.

Splash Pad at Mead Field | City of Wisconsin Rapids MSA worked with the City to design a splash park as part of greater improvements to Mead Field. The splash park is designed for users ranging from toddlers to youth, with a focus on active-play design features. Special features include a water journey flow channel, custom-developed fireman’s game with water cannons and a wide range of spray features and geysers. The park’s splash pad includes a pass-through water storage vessel to reuse a portion of the splash park water for drip irrigation of the planting beds. 16


Alpine Village Business Park Splash Pad | Town of Rome

Hessel Park & Splash Pad | City of Champaign MSA provided professional engineering, surveying, topographic studies and architectural services in order to design and construct a new splash pad and improve existing restrooms. With a simple wave of a hand or kick of a foot, the “sprayground” comes alive with ground spray rocks, snails and ladybugs, as well as flower, butterfly and dragonfly fountains.

Christmas Mountain Village Resort - Check-In/Pool Building | City of Wisconsin Dells This 15,000-square-foot, cottage-themed facility incorporates stone and log accents and features a 2,000-square-foot pool area with a water slide and water activities.

Sunset Pool | City of Elkhorn This facility includes a 7,400-square-foot pool with six lap lanes, two diving boards, drop slide, kiddie slide, and other aquatic amenities. In addition, a 5,000-square-foot masonry bath house accommodates pool equipment, restrooms, showers, staff areas and a concession stand with covered seating area that can serve both the pool and adjacent Sunset Park.

Lodi Municipal Pool | City of Lodi This facility features a 1,776-square-foot bathhouse/admission building and 600-square-foot equipment building. The pool has a 389-patron load, and the design features a zero-depth area with geysers, jetted bench and basketball hoops.

Town Splash Pad | Town of Rome Rome’s splash pad features a unique wilderness theme with spray features that resemble tall spruce trees and cattails, leaver and flowers. MSA contributed design engineering to this project, creating the overall layout of the park – Phase I of a broader master plan.





A closer look at Erb Park Starting out as an aged, disorganized park within the heart of Appleton, Erb Park was still held in high regard by many area residents as a core part of the community fabric. In need of many repairs, including a significantly deteriorated pool, the City chose to rejuvenate the entire park by creating a new master plan to re-vision the existing amenities and provide further enhancements. The prime attribute of the plan would be to replace the pool with an all-new aquatics center that would maintain the swimming heritage with an Olympic-sized pool. After considerable and positive community interaction and MSA’s design exploration, the City settled on a configuration to transform the 26.12acre Erb Park into a multi-faceted and dynamic park.

A new playground, situated atop a durable, low-maintenance rubber composite, challenges adventurous climbers. Accessible grilling stations allow all users to enjoy this community park.

A new multi-use path connects the entire park, including lighted basketball and tennis courts.


A beautiful bathhouse serves as a park focal point and is designed to be multi-seasonal. In summer, it functions like a traditional bathhouse with a pool shower and locker area. In winter, it can be used for parties and other events, in addition to a warming house for the ice skating arena.

The site was regraded to provide dual benefits. A sledding hill was created, and stormwater runoff was directed into a detention pond so the new park did not increase stormwater runoff. This also helps keep the site useable at all times of the year by improving overall site drainage.

A new competition pool, zerodepth entry and training pool and various speed water slides allow this new aquatic area to be used by community members of all abilities. Creative parking and traffic flow allows for users to access various parts of the park – and minimizes vehicles speeds to keep the park safe.



Harbor Club Marina City of Sturgeon Bay The Harbor Club Marina was thoughtfully engineered by MSA marine waterfront experts, converting a formerly blighted property into the beautiful, bustling, boat-filled destination you see today. This 150-slip marina includes a protective breakwater, floating concrete wave and ice diversion structure to protect the marina from ice flows in the winter months. Situated on the canal between Green Bay and Lake Michigan, this revitalized waterfront is the perfect means to welcome to visitors to the Door County peninsula.


Riverside Park Fishing Pier | City of Mauston Mauston worked with MSA to design an ADA-accessible floating fishing pier in Riverside Park, which is situated along the Lemonweir River.

Water Trails & Riverfronts

Riverfront Park | Village of Sauk City Looking for ways to update its downtown and riverfront areas, the Village retained MSA to create a pocket park designed to cater to families during the day and provide a vibrant downtown entertainment venue in the evenings. A themed and splash pad/nature-based play area takes advantage of the existing topography.

Baraboo River Corridor MSA is working with 10 municipalities, two counties and the Friends of the Baraboo River, a local non-profit, to protect, restore and enhance the natural environment within the Baraboo River Corridor. The team is focusing on opportunities that will spur recreation, tourism and development to establish the region as the premiere water recreation destination in South Central Wisconsin. The groups are actively pursuing the goal of making the Baraboo River Corridor an accessible National Water Trail.


Downtown Riverwalk Plan | City of West Bend MSA worked with the City to design an attractive, cost-effective, lowmaintenance and flood-resistant solution to enhance and reactivate the river corridor area along the Milwaukee River. This project included the area behind the City’s historic downtown and in front of the Museum of Wisconsin Art (MoWA).

Marina, Park and Riverwalk Master Plan | Owensboro, KY As a part of the City’s transformation to promote more water-related activities, Owensboro decided to revamp the existing City park, English Park, as the new marina’s location. The 14-acre park required significant upland excavation to create a marina outside of the barge lanes on the river. Additionally, the park features 147 slips, restaurant and ample parking, expanded walkways and limited park amenities. A proposed transient dock was determined to be a welcome addition to the new downtown park and convention center. This centrally located dock allows visitors to have direct access to downtown shops, restaurants, and new riverwalk.


Elkader Whitewater Park | City of Elkader Public and private entities participated in the planning effort and have transformed downtown Elkader into a growing recreational center. The community now has a whitewater feature that is gaining national recognition and an 11-acre Founders’ Park with a soccer field, playground, trails, a performance shelter and gardens. MSA PROFESSIONAL SERVICES, INC. 23


Petenwell Park | Adams County MSA designed the ADA-accessible harbor refuge in Petenwell Lake as well as numerous improvements in the surrounding area.



Townline Boat Landing | Town of Three Lakes Pelican Rapids Boat Landing | City of Rhinelander Improvements to the Pelican Rapids Boat Landing include a new boat ramp, new ADA-accessible dock, new ADA-compliant restroom facility and parking.

Townline Boat Landing features an ADA-accessible, seven-foot-long, cast-in-place sidewalk and shore interface. An ADA-compliant, vanaccessible parking stall was designed with compliant grades down to the boat landing and pier.

Alton Marina | City of Alton Alton Marina is a municipally-owned 300-slip marina located above the last lock and dam system on the Mississippi River. The marina is located near downtown Alton with access to many restaurants, a performance amphitheater and casino boat. 24 MSA PROFESSIONAL SERVICES, INC.

Transient Marina | City of Bettendorf The Bettendorf Transient Marina is comprised of 54 slips and limited side-tie opportunities providing seasonal and transient moorage adjacent to the Isle of Capri Casino complex. The marina was developed as part of the licensing agreement for the casino. The highly utilized marina provides access for varying sized boats up to large Mississippi River tour vessels. The marina was revolutionary in its use of an ADA compliant ramp that provides safe access to the upland facilities. The Casino includes a 500-room hotel, 40,000-square-foot convention center and four restaurants.

Caribbean Jacks | City of Daytona

Marina Renovation | City of Manitowoc

After showing significant aging signs, the renovated marina features new drystack storage, dock system and utility upgrades. Also included in this project are innovative stormwater management system solutions, a new restaurant, parking, landscaping beautification improvements and an overall master plan that documented the goals, objectives, and detailed permits.

The Manitowoc Marina, built in the late 1980s, was in need of many upgrades and improvements. This renovation plan included creating plans, specifications and estimates for the replacement of all 150+ slips. This also required re-configuration of all of the telescoping and mooring piles. The plan set was broken into multiple sub-sets with E Dock as Phase I implementation.


Newport Park Boat Launch | Village of Lake Delton This ADA-accessible boat launch, boarding dock and fishing pier can all accommodate extreme fluctuations in water levels on the Wisconsin River.


Specialty Features/Facilities Café Zones Broadway Café Zones | City of Wisconsin Dells MSA is working with the City to revitalize Broadway by removing parking, extending the pedestrian zone and creating café seating, all guided by their newly identified River Arts District theming and branding effort. The retrofit includes replacing aged stamped concrete with decorative pavers, constructing curvilinear seat walls with mosaic tile insets, light bollards, under-cap lighting and charging stations. Café areas provide residents and visitors with decorative amenities, a variety of seating opportunities and a venue to showcase local art.

Skate Parks

Irwin A. & Robert D. Goodman Skate Park | City of Madison

Lake Delton Skate Park | Village of Lake Delton

The skate park is one of the focal points of this new, urban park and is a recreational hotspot on the City’s near east side.

The 6,000-square-foot facility consists of an in-ground bowl to accommodate free-flow staking, street course features, transition areas and other features to appeal to skaters of varying skill levels.

Decorative Streetscaping & Lighting AWARD WINNING PROJECT

Center Street Reconstruction | City of Elgin

State Street Library Mall | City of Madison

Center Street, the heart of the community’s business district, was restored with new concrete pavement, permeable paver parking lanes, new sidewalk, established bike trails and decorative LED lighting.

Working closely with neighbors and businesses, MSA collaborated with the City of Madison to reconstruct State Street. This iconic element of the City accommodates bike, pedestrian and bus traffic, and provides practical gathering spots. The American Public Works Association - Wisconsin Chapter presented a Project of the Year Award to the City, MSA and Speedway Sand & Gravel for this project.


Specialty Features/Facilities Community Plazas

Downtown Plaza and Fountain | Village of Lake Delton The Village established and beautified the main intersection of its downtown area to create a sense of place. The northwest corner was constructed as part of the USH 12 reconstruction and included a plaza area with an identifiable sign for the Village. This corner was funded by a TAP grant. The Village developed the southeast corner by removing its deteriorated fire station and replacing it with a much-needed public parking lot, water fountain and seating area. Both plazas are heavily landscaped and illuminated at night with LED rope lighting.

Lisa Link Peace Park | City of Madison

Oak Street Pop-Up Plaza | City of Wisconsin Dells

As part of a unique urban park redevelopment project on State Street in Madison, MSA designed the Visitor Center Building to be compact with good sight lines. The 1,000-square-foot building contains public restrooms, an Ambassadors Area (for visitor information) and a police office.

MSA worked with the City to create a temporary/pop-up plaza by closing North Oak Street and providing the community with a central gathering space for performances. This pilot plaza will assist the City in experimenting with layout and programming prior to investing in a permanent plaza.


Main Street Reconstruction | City of Oshkosh Updates to Main Street revitalized the City’s historic commercial district in fulfillment of its downtown revitalization plan. MSA PROFESSIONAL SERVICES, INC. 27

Commitment to Sustainability MSA is committed to creating long-lasting infrastructure projects that result in the least amount of impact to our environment. As a demonstration of that commitment, we maintain active memberships in a number of green-minded organizations, including the Institute for Sustainable Infrastructure (ISI). Our Envision- and LEED®-certified professionals are ready to help you and your community achieve your sustainability goals.

Kaufman Lake Paving | City of Champaign Because the Champaign Park District did not want to close the park for very long and desired a more economic method of repaving, the use of full-depth reclamation made it possible to repave the entire park in 10 days—a project that would normally take about six weeks to complete via conventional methods. MSA’s innovative method also saved approximately $90,000 in repaving costs.


Professional Fundraising Public Funding MSA’s dedicated in-house funding experts assist in reducing the funding acquisition burden by finding funding opportunities, coordinating applications and fulfilling the requirements of funding agencies.

• • • • •

Tax incremental financing (TIF) Grant writing Grant administration Project financing Municipal advisor services

Private Funding Private fundraising solutions can provide the missing piece of the puzzle. MSA provides nonprofit development and fundraising services.

• • • • • • • • • • • •

Project Spotlight After working with four municipalities to create the Baraboo River Corridor Plan, MSA helped create a nonprofit support group, Friends of the Baraboo River, to assist with fundraising, grow communities’ participation, engage local and state legislators, and overall support to implement the Plan.

Campaign planning Fundraising feasibility studies Donor recognition planning Fundraiser training Prospect identification Prospect solicitation Case statement development Presentation materials development Planned giving solutions Sponsorship program development Event development Incorporation of technology-based tools 29

Public Engagement Our ability to create and implement effective, comprehensive public participation plans is one of the many reasons communities turn to MSA for their public engagement needs. At MSA, we believe that when planning a public project it must be done with the public’s advice and input. Decisions made by local governments affect the future of all those who live and work in the community. We are committed to helping governments and organizations understand the diverse needs and concerns of the public, non-profit organizations, business interests and local governments. Aside from community support, this process also lends itself to ensuring the final project reflects the community’s ethos and vision for its future. Public engagement generally consists of three related, and often overlapping, processes: information dissemination, dialogue, and citizen input. We specialize working alongside our clients and selecting the best available methods to hear the voices of many citizens through the process. The type and combinations of methods selected will ensure a balance of informing, consulting, involving, collaborating, and empowering the public Therefore, engagement can and should be accomplished by tapping into a variety of sources, including community and non-profit organizations, public officials, youth, individuals with disabilities, mature citizens and those that have been traditionally underserved. Listed to the right are a few techniques we use to strengthen public involvement for your community.


• • • • • • • • • • • • •

Neighborhood advisory committees Open houses Pop-up booths at community events Community surveys Media relations Project websites Project newsletters/direct mailers Neighborhood office hours Stakeholder interviews/focus groups Interactive community mapping tools Door hangers/leave behinds Translation of materials into other languages StriveOn mobile app for hyperlocal engagement

Information Dialogue. sharing. Public Engagement. Stakeholder participation.



Multimedia In addition to built parks and recreation amenities, MSA also offers a range of services that can enhance your park projects—adding value to your recreational investments. Wayfinding & Informational Kiosks

Story Maps

Custom wayfinding and kiosks create a self-guided journey for visitors to your parks. From educating on the rich history of the site to enforcing community branding an identity, MSA can assist with planning, design and implementation to create a cohesive patron experience.

Using the same cloud-based platform as our asset management solutions, an Esri Story Map is an interactive, map-based application that allows you to overlay text, images and multimedia content.

360° Video 360° video provides an immersive viewing experience, giving you the ability to capture a comprehensive look at your community assets. This functional marketing footage can be a great addition to your digital presence, and it’s a great way to reach patrons year-round via virtual tour.

Asset Management Cloud-based GIS applications empower your parks and recreation staff to efficiently and systematically monitor park maintenance. Our asset management solutions can be easily scaled to fit your community’s goals, all while keeping your data centralized and at your fingertips.


Aerial Solutions Mapping


This powerful tool can be paired with photogrammetry (the science of making measurements from photos) to turn a site into digital maps, orthomosaics and 3-D models. Photogrammetry outputs a map, 2-D rendering or 3-D model of a real-world object or land mass.

With the help of 3-D modeling, you will get a glimpse of different scenarios and truly bring your future projects to life. With this tool, public engagement and planning rise to a new level, whether attendees were physically at a session or viewing potential plans at home.



Using sUAS technology for topographic survey reduces field time required to collect the data necessary for projects, which translates to quicker turnaround. Some of this work can be done remotely as well, enabling safer working conditions. The use of coordinate-correct photography allows all stakeholders to see the site with up-to-date and highquality photography.

Aerial photos have been available for decades, but sUAS allow them to be frequently used for projects of all sizes, not just high-budget endeavors. Images and video from sUAS further promote understanding of community projects and gain community buy-in.

To see our drone capabilities in action, check out bit.ly/AerialSolutions


About MSA


Percentage of of clients MSA Percentage clientswho whosay say MSA met or exceeded their expectations met or exceeded their expectations based on the following categories. based on the following categories.













Let’s start a conversation. Our comprehensive experience with projects of all sizes means that whatever you’re imagining, we have the people who know how to make it happen. Contact us to get the conversation started. And learn more about how MSA can be a trusted partner in meeting your community or development goals.



Profile for MSA Professional Services

MSA Parks and Recreation Statement of Qualifications  

MSA has helped numerous clients meet this growing demand through the planning, development and revitalization of recreational amenities, inc...

MSA Parks and Recreation Statement of Qualifications  

MSA has helped numerous clients meet this growing demand through the planning, development and revitalization of recreational amenities, inc...

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