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MARKETING FIELD COMMUNICATION

AN OVERVIEW OF NOVEMBER MARKETING OFFERS AND MESSAGES

IT’S VETERANS MONTH

For the entire month of November, in honor of Veterans Month, we’re bringing back our beloved Heart-Shaped Pizza and giving back a portion of every HeartShaped transaction to Jared Allen’s Home for Wounded Warriors (JAH4WW). This organization helps build and remodel accessible homes for injured U.S. military veterans, making every bite count toward a meaningful cause.

Size: 14” Size Only

SRP: Same price as your large pizzas

POP: You were sent a counter card in your Nashville Hot POP Kit

November Calendar

creative and offers subject to change

• 11/01: Heart-Shaped Pizzas (HSP) + 15% Off

• 11/02: 49ers Promo Teaser/Football

• 11/03: THIS is Nashville Hot

• 11/04: Fall Favorites: 15% off any Pepperoni

• 11/05: HSP + Jared Allen’s Homes for Wounded Warriors (JA4WW)

• 11/05: Sacramento Kings Promo Teaser

• 11/06: $25 Meal Deal / Nat’l Basketball Day

• 11/07: $49 Feasts (49ers + Touchdown)

• 11/08: $4.99/$8.99 Wings

• 11/09: 49ers Promo Teaser/Football

• 11/10: HSP + (JA4WW)

• 11/11: Veterans Day – Free Garlic Sticks

• 11/12: National Pizza with the Works Day

• 11/13: $49 Feasts (49ers + Touchdown)

• 11/15: $25 Meal Deal

11/16: 49ers Promo Teaser/Football

11/17: $4.99/$8.99 Wings

11/17: Fall Favorite: $10 Off $30

11/18: THIS is Nashville Hot

11/19: Fundraising

11/20: HSP + JA4WW

11/20: Fall Favorite: $10 Off $30

11/21: $25 Meal Deal

11/22: $49 Feasts (49ers + Touchdown)

11/23: HSP+JAH4WW / $10 Off $30

11/24: 49ers Promo Teaser/Football

11/25: Fall Favorite: 30 Bonus Points

11/26: THIS is Nashville Hot

11/26: Sacramento Kings/ 30 Bonus Poins

11/27: Happy Thanksgiving

11/28: Black Friday – 25% Off Check

11/30: 49ers Promo Teaser/Football

Creative Coming Soon

E-mail/app creative and offers subject to change. Creative Coming Soon

november Always On Offers Facebook & Instagram

Paid social media ads, funded by your COOP or IOG, are designed to attract new customers by targeting people around each Mountain Mike’s Pizza restaurant based on their location, demographics, and interests, encouraging them to visit and make a purchase.

Why:

• To stimulate trial of Mountain Mike’s Pizza

• Drive sales/convert visitors to purchase

• Build awareness of the brand

• Drive MMP website traffic

When:

• November 1– December 31, 2025

Description & Offer Codes:

• 25% Off Check – Offer Code: 764565

Value-driven offers

To help drive traffic and increase sales during the football season, we are continuing to offer strong value promotions that keep Mountain Mike’s competitive and relevant to guests seeking great deals.

 November Fall Favorites

Each week in November, Loyalty guests receive a value driven offers to drive engagement and grow frequency.

• 11/1-11/9: 15% Off 1 LG Pepp

• 11/10-11/16: 15% off HSP

 Football Bundles

• 11/17-11/23: $10 Off $30

• 11/24-11/26: 30 Points WPO $30

These season-long Football Bundles include (2) Large 1-Topping Pizzas, 12 Wings, 20 Garlic Sticks with Cheese, Mini Churrs and a 2Liter Soda! The profit margin on this offer is nearly $30 and provides a compelling, value-driven incentive to drive transactions and sales between start of NFL Football season through Super Bowl.

• $49 Touchdown Feast

• Available at all Restaurants, excluding 49ers territory

• $49 Red & Gold Feast

• Available within the 49ers Territory for these COOPs: Bay Area, North Bay, Central Valley, Stanislaus-Merced, Sacramento-Stockton, Butte-Shasta and Monterey

 $4.99 & $8.99 Wings Add On

• Our standing Wings Add-On offer, keeps us competitive and is intended to build check and requires the purchase of any pizza.

Social Media

A New Way to Grow Loyalty & Sales

Advertise on facebook & Instagram

Why It Matters

❖ Emphasize Local Relevance

❖ Improve Local Targeting

❖ Grow Visibility

❖ Drive Conversions

• What: Incremental Paid Ads on Facebook & Instagram

• Why: Only YOU can promote restaurant-specific messaging tailored to YOUR community to highlight offers and target your local audience to drive increased orders and foot traffic.

• How: Incremental advertising allows you to focus on your local market and your guests’ unique preferences.

• When: These custom ads are available on a monthly basis if booked before the 20th of the month.

• Performance: Restaurants that spent an additional $400 to promote the $25 Meal Deal in August each generated $3,000 in sales!

• Click Here to Book an Appt and Get Started!

Social Media Update

Brand Social Media

Mountain Mike’s leverages social media to:

• Deliver key brand messages consistently and powerfully.

• Engage guests and potential guests on a national level.

• Build loyalty and cultivate “raving fans.”

• Create a cohesive brand presence across ALL social platforms.

Brand social is the strategic engine, creating momentum, awareness, and national presence, and we have big plans to elevate our brand and drive even more guests to your restaurants through our social media activations in 2025 and beyond!

Local Social Media

Franchisees enhance local engagement by:

• Posting on their approved local Facebook page to:

→ Share community events

→ Promote local offers

→ Celebrate local stories and guest moments

• Connect with local audiences through authentic, communitybased storytelling.

• Bring the brand to life locally while aligning with national messaging.

Note: Only the approved local Facebook account may be used. Accounts on any other platform or unapproved pages will be removed.

Brand MMP Social Pages

Local MMP Social Accounts

DoorDash Campaigns

DoorDash Fall Football Campaign

Drive sales over the Football Season with DoorDash

This opportunity is generating GREAT results, and we highly recommend you participate if you’re not already!

The multi-million-dollar marketing plan is aimed at football fans and includes a dedicated top-carousel for Mountain Mike's Franchisees (Also included: paid social media, influencer campaigns, in-app notifications).

• These guests spend an extra 5-7 hrs weekly watching football, 85% with family and friends55% in groups of 5-10 people.

• This group’s order frequency increases by 5% when they order from Fall Football campaigns, and sponsored listings in this program see +32% higher sales lifts during the season.

To opt in to DoorDash’s Fall Football Marketing Moment, use this link: Mountain Mike's x DoorDash Fall Football '25 Marketing Occasion

DoorDash Campaign PERFORMANCE

Restaurants participating in the Extended Hours Initiative were included in a fully funded DoorDash Campaign that ran 8/19-9/30 and those Restaurants operating during these extended hours are generating significant incremental sales:

Extended Hours Total Sales (8/19 - 9/30)

This shows there are sales to be had during these dayparts and the incremental sales opportunity available to you

Those restaurants running extended hours also saw a Sales Lift on a year over year basis

If you are participating in Extended Hours, you will automatically be included in the next campaign that runs Nov-Dec. Contact your FBC to get started.

Loyalty: Q3 Performance 2025

Loyalty: acquisition

Loyalty Members consistently drive higher frequency, higher check and are more profitable to your business. Year to date we have acquired over 748,000 Loyalty Members. Continue to onboard new members at every touchpoint you have with the Mountain Mike’s Pizza guests.

748,666 Current Loyalty Registrant Count

33,196

NewLoyaltyRegistrants in Sept 2025 Goal: 1M Members 75%

Veterans Month Field Marketing Ideas

#440 Dixon, CA – Grand Opening Event Video

Veterans Month

Here are some simple field marketing ideas for Veterans Month that are community-focused, family-friendly, and heartfelt

Community & In-Restaurant Ideas

Offer a Free Lunch Buffet to Veterans and active-duty military on Veterans Day

Host a Veterans Night Community Fundraiser where a portion of sales benefits a local veterans’ group

Partner with Local Veterans Organizations and donate pizza for a veterans’ luncheon, VA center, or American Legion event

Digital & Social Media

Share a heartfelt “Thank You” Post featuring your team holding thank-you signs or American Flags. Caption idea: “Today we honor those who serve and protect. Thank you, veterans from all of us at Mountain Mike’s Pizza”

Spotlight a local veteran guest or team member with a short story and photo (post on your approved MMP Facebook page)

As always, please reach out to your FBC and Field Marketing Manager if you need assistance executing these ideas out in the field. We are here to support you!

Grand Opening Event – #440 Dixon, ca

October 16, 2025

Sacramento Kings Promo Trigger

Support

HOW IT WORKS

How to Claim the Kings offer

1. Guest must visit mountainmikespizza.com/kings to see the app promo code and follow the instructions to add the offer to their account.

*The app promo code will change with each game

2. In the Mountain Rewards® app, ✓ Select “APP PROMO CODE”.

✓ Enter the unique app promo code ✓ DONE!

3. In their account, member will see “Free Mini 1-Topping Pizza With Purchase of 20oz Bottled Beverage” as an offer added to the REWARDS section.

Guests must have the Mountain Rewards® app installed on their phone – this promo is exclusive to the Mountain Rewards® app and members must enter the unique promo code in the app to claim the offer.

*IMPORTANT: The app promo code is not valid at checkout. The app promo code is exclusive to the Mountain Rewards® app and members must first enter the promo code in the app to claim this offer.

HOW IT WORKS

Redeem in-restaurant Redeem in-app

• Once claimed, enter the phone number associated with the guest’s loyalty account in the POS.

• Select the offer “Free Mini 1-Topping Pizza With Purchase of 20oz Bottled Beverage” from the guest’s available offers.

• Once claimed, find the offer in the REWARDS section.

• When ordering, ensure the guest has selected eligible item(s), then at checkout, select MY OFFERS, find the offer and tap click REDEEM.

Redeem online

• Once claimed, start order by selecting a participating restaurant and sign In when prompted.

• When ordering, ensure the guest has selected eligible item(s), then at checkout, select MY OFFERS, find the offer and tap click REDEEM.

HOW IT WORKS

Need Help?

To redeem the offer, member must first claim the offer in the Mountain Rewards® app.

*IMPORTANT: The app promo code is not valid at checkout. The app promo code is exclusive to the Mountain Rewards® app and members must first enter the promo code in the app to claim this offer.

CHECKOUT

Check must include the, Kings Miss Twice Challenge Mini Pizza & choice of 20 oz bottled beverage.

Common guest error:

App promo code will not work if entered at checkout in the “Coupon Code” field.

Once Claimed:

Member should ensure they have eligible item(s) in their cart. At checkout, member needs to select MY OFFERS, to find the claimed offer.

Select redeem to apply and see discount.

*IMPORTANT: the offer is not valid for half & half pizzas, as mentioned in the offer details.

HOW IT WORKS

Need MORE Help?

For further assistance, please direct guest to MORE section of the app to submit a support ticket. The email will auto-populate the guest’s account details and will help our app support team assist accordingly.

Provide a detailed description here before submitting the email.

HOW IT WORKS

FAQ’S

Q: When does this promotion start?

A: Friday, Oct 24, 2025.

Q: Where can guests find the app promo code?

A: Visit mountainmikespizza.com/kings to access the app promo code and follow the instructions to claim the offer. The code will be unique with each game and will be visible the following day.

Q: How often can guests redeem this offer?

A: This offer is valid for one-time use only, following a Sacramento Kings home game in which the opposing team misses two consecutive free throws.

Q: Can this offer be combined with other discounts?

A: No, this offer is not valid with any other offers, promotions, discounts or banked $ rewards.

Q: Which restaurants are included?

A: All restaurants in the following COOPs: Sacramento/Stockton

Have More Questions? Reach out to your Franchise Business Coach anytime with questions, concerns, or feedback.

Employee Job Aids

How to Claim Offer

Open the Mountain Rewards® app and select “APP PROMO CODE” on the home screen.

2. Enter the corresponding promo code seen listed on the promo webpage.

➢ Kings: mountainmikespizza.com/kings

3. The corresponding offer will be added to your account, find it in the REWARDS section.

4. Done! How to Claim Offer

Need Help? For further assistance, please direct guest to MORE section of the app to submit a support ticket. The email will auto-populate the guest’s account details and will help our app support team assist accordingly.

1. Open the Mountain Rewards® app and select “APP PROMO CODE” on the home screen.

2. Enter the corresponding promo code seen listed on the promo webpage.

3. The corresponding offer will be added to your account, find it in the REWARDS section.

4. Done!

to Claim Offer How to Claim Offer

1. Open the Mountain Rewards® app and select “APP PROMO CODE” on the home screen.

2. Enter the corresponding promo code seen listed on the promo webpage.

➢ Kings: mountainmikespizza.com/kings

3. The corresponding offer will be added to your account, find it in the REWARDS section.

4. Done!

1. Open the Mountain Rewards® app and select “APP PROMO CODE” on the home screen.

2. Enter the corresponding promo code seen listed on the promo webpage.

➢ Kings: mountainmikespizza.com/kings

3. The corresponding offer will be added to your account, find it in the REWARDS section.

4. Done!

Football Season

2025 49ers Promo Trigger

As we gear up for a new Partnership Season with the 49ers, we're fired up to share one of the exciting key plays that help us turn die-hard Niner fans into loyal Mountain Mike’s fans.

This integrated campaign is being supported via MMP digital channels, web, e-mail, mobile app, PR, social media, stadium activations, and several of the 49ers' marketing channels.

The 49% Off Trigger is valid at all COOPs in the 49er Territory as follows: Bay Area ∙ Butte/Shasta ∙ Central Valley ∙ Monterey North Bay ∙ Sacramento/Stockton ∙ Stanislaus/Merced

49% Off 1 Large Pizza valid only on Tuesday and Wednesday following a win Available only on the Mountain Rewards® App The Campaign runs 8/9/2024 through the last post-season game of 2025/2026

Offer valid for carry-out, dine-in or delivery

www.mountainmikespizza.com/football [Home and Away Games]

2025 49ers Sweepstakes – Legendary Game Day Giveaway

Each year of our partnership with the 49ers we look for new ways to engage fans and drive them to Mountain Mike’s. This year, we are activating a sweepstakes to drive even more members into our loyalty program by giving away a Legendary Game Day Experience:

Two (2) Winners will get unique experience with several activations

• 2 Club-Level Tickets 49ers vs Panthers 11/24

• Pre-Game Field-Level Passes

• Parking Passes

• 2 front row VIP viewing for halftime concert

• Custom Jerseys

• MMP Free Pizza for a Year Sweepstakes closes 10/31/25

Must be Mountain Rewards Member to Enter/Win.

Click here for full details, terms and conditions: https://www.mountainmikespizza.com/legendary-gameday-2025/