Nashville Hot Campaign Guide FINAL

INTRODUCTION

Nashville Hot is a flavor-packed experience that’s going to fire up taste buds and drive sales in Q4. With the kick of Frank’s RedHot ® Nashville Hot Seasoning, the sweet heat of Mike’s Hot Honey ® , irresistible toppings, and a flavor profile that’s trending nationwide, this promotion will attract spice lovers, create buzz, and keep guests coming back for more.

Let’s make some noise, turn up the flavor, and show guests why THIS is Nashville Hot!

BUILD CHECK NEW PRODUCT BUZZ

BRAND ELEVATION DEEPEN AFFINITY

NASHVILLE HOT N’ SWICY PIZZA

Loaded with Frank’s RedHot®

Nashville Hot seasoned chicken, crunchy onion, sliced pickles and cabbage slaw on our Garlic White Sauce and drizzled with Mike’s Hot Honey

NASHVILLE HOT WINGS

Our classic and boneless wings coated with Frank’s RedHot® Nashville Hot seasoning and drizzled with Mike’s Hot Honey

FIRE STICKS

Our mozzarella sticks coated with Frank’s RedHot® Nashville Hot seasoning and drizzled with Mike’s Hot Honey

CAMPAIGN OVERVIEW

Dates: 9/22 – 12/31/25

Pizza: Nashville Hot N’

Swicy

• Size: Available in all sizes except Mini

• SRP: Same Price as Specialty Pizzas

Wings: Nashville Hot Wings

• Size: Standard classic and boneless sizes

• Price: Standard classic and boneless prices

Mozzarella Sticks: Fire Sticks

• Size: Standard size (8 piece)

• Price: Standard price

Wings Promo Pricing:

Buy Any Pizza, add 6 pc Classic Wings or ½ lb Boneless Wings for $4.99 OR 12 pc Classic Wings or 1 lb Boneless Wings for $8.99

NASHVILLE HOT CAMPAIGN TIMELINE

Key Dates Promo Activation

9/3 Campaign Guide Delivered via Field Comms

9/8 Team Member Training Begins

9/8 Franchisee LTO Webinar

9/22 POP Kits Arrive this Week

9/22 POS Keys Available

10/1 Official Launch THIS is Nashville Hot 12/31 THIS is Nashville Hot Campaign Ends Remove all Nashville Hot Promo Materials

PROMOTIONAL PRICING & COGs

NEW INGREDIENT SKUs & PORTIONING

TRAINING TOOLS

TRAINING TOOLS Make Charts

TRAINING TOOLS Training Videos

CLICK HERE to access Training Video for

TEAM CHALLENGE IT’S TIME TO GET FIRED UP!

Our Team Challenge for Q4 is focused on Fire Sticks to boost check averages. The more Fire Sticks you sell with any Pizza purchase, the higher your chances of winning some great cash prizes!

CLICK HERE to access the Contest Flyer

RESTAURANT POP

Window Cling

Napkin Insert

Counter Card

LCD TV Images

$5 Off 2 Med Pizzas: PIZZA5X $3 Off Any Large: PIZZA30X 15% Off WPO $30: PIZZAX15 20% Off WPO $50: PIZZAX20 BOX

IN RESTAURANT SCHEMATIC

PROMO T-SHIRTS

Each restaurant will receive (14) Front of House team member t-shirts with a mix of sizes including:

Two (2) Small

Four (4) Medium

Two (2) XL

Two (2) XXL

Four (4) Large

ADVERTISING & COMMUNICATIONS CHANNELS

Channel Locations Supported

❖ Website/Landing Page/SEO All Locations

❖ Paid Social Ads

❖ Influencers

❖ PR/Media

❖ Brand/Organic Social

❖ IVR

❖ Loyalty/E-Club

❖ Box Toppers

❖ Direct Mail

❖ CTV

Locations

locations Sac & Monterey COOPs

Bakersfield COOP

Bay Area COOP

Butte-Shasta COOP

Central Coast Ca COOP

Central Valley COOP

DFW COOP

Monterey COOP

Nevada COOP

North Bay COOP

Oregon COOP

Sac/Stockton COOP

So Cal COOP

Utah COOP

KEYS TO SUCCESS

As we turn up the heat with our bold THIS is Nashville Hot promotion, let’s focus on the essential keys to success that set our brand apart:

Staffing Appropriately Meeting Guest Demand Ensuring Timely Deliveries

If you have any questions, please reach out to your assigned Franchise Business Coach (FBC). With sweet & fiery flavors, the buzz of Nashville Hot, and opportunities to drive bigger checks through add-ons like Fire Sticks, this promotion is your ticket to hotter sales and stronger team engagement.

Veterans Month

VETERAN’S MONTH – JAH4WW

This November in honor of Veterans Month, we’re bringing back our beloved Heart-Shaped Pizza for the entire month and giving back a portion of every Heart-Shaped transaction to Jared Allen’s Home for Wounded Warriors (JAH4WW). This not-for-profit organization helps build and remodel accessible homes for injured U.S. military veterans, making every bite count toward a meaningful cause.