July 2025 Marketing Update by mountainmikespizza

MARKETING FIELD COMMUNICATION

AN OVERVIEW OF AUGUST MARKETING OFFERS AND MESSAGES

Mountain Mike’s Family,

We are pleased to include in this communication the following:

August Loyalty/E-mail Creative and Offers

Summer of Value Offers

August Always On Digital Offers

Aloha Summer Team Contest (Weeks 1-3)

Social Media Brand & Local Offers

DoorDash Campaigns

Loyalty Program – June Performance

Out In The Field

MMP Brand Store

Q3 2025 Promo Calendar – August, September

Please review the promotions, offers and key dates with your teams. Should you have any questions, please reach out to your Franchise Business Coach!

August Calendar

• 8/01: Summer of Value (“SOV”)

• 8/02: Zesty Aloha Pizza with Mango

• 8/03: $25 Meal Deal

• 8/04: SOV

• 8/05: Back-to-School

• 8/06: Zesty Aloha Pizza with Mango

• 8/07: $4.99-$8.99 Wings

• 8/08: Catering

• 8/09: SOV/49ers Promo Teaser

• 8/10: $25 Meal Deal

• 8/11: SOV/$49 Red&Gold/Touchdown Feast

• 8/12: Zesty Aloha with Mango/Catering

• 8/13: MLB/Angels

• 8/14: SOV/Zesty Aloha with Mango

• 8/15: $4.99-$8.99 Wings/Back-to-School

E-mail/app creative and offers subject to change.

8/16: Open Late/49ers Promo Teaser

8/17: $25 Meal Deal/Little League World Series

8/18: SOV/Zesty Aloha with Mango Nat’l Potato Day/Mountain Fries

8/20: $4.99-$8.99 Wings/Lunch Buffet

8/21: Fundraising/Little League HR Derby

8/22: SOV

8/23: MLB/Angels/49ers Promo Teaser

8/24: $25 Meal Deal/Little League Championship SOV/$49 Red&Gold/Touchdown Feast

8/26: $4.99-$8.99 Wings/Back-to-School

8/27: Fundraising/SOV

8/28: Pre-Order Labor Day/Nat’l Wine Day

8/29: $4.99-$8.99 Wings

8/30: Zesty Aloha Pizza with Mango

8/31: Pre-Order Labor Day

E-mail/app creative and offers subject to change.

August Always On Offers

Why:

• To stimulate trial of Mountain Mike’s Pizza

• Build awareness of the Mountain Mike’s brand

• Build awareness at the Brand & COOP Level

• Drive MMP website traffic

• Drive sales/convert visitors to purchase

When:

• July 1 – August 31, 2025

Where: Facebook and Instagram

August Creative Summer Value-driven offers

To help drive traffic and increase sales during the summer months, we are continuing to offer strong value promotions that keep Mountain Mike’s competitive and relevant to guests seeking great deals.

 Summer of Value

• 15% Off Lg Pepperoni (8/1 – 8/10)

• $10 Off wpo $25 (8/11 – 8/17)

• 20% Off wpo $40 (8/18 – 8/24)

• 15% Off wpo $30 (8/24 – 8/31)



$25 Meal Deal

• Valid all Month Long through Loyalty

• Large 1-Topping Pizza, 2-Liter Soda and Choice of Garlic Sticks, Mini Churrs, or an Individual Garden Salad 

Season Long Football Bundles

• $49 Touchdown Feast (All Restaurants, excluding 49es territory)

• $49 Red & Gold Feast (49ers Territory Restaurants)  $4.99 & $8.99

• Check Builder

Wings Add On

TEAM CHALLENGE

Advertise on facebook & Instagram

Why It Matters

❖ Emphasize Local Relevance

❖ Grow Visibility

❖ Improve Local Targeting

❖ Drive Conversions

• What: Incremental Paid Social Ads on Facebook and Instagram

• Why: To promote restaurant-specific messaging tailored to your community, to highlight offers, to target your local audience, to drive stronger engagement, to drive increased orders and foot traffic.

• How: Incremental advertising allows your restaurant to focus on your unique market and guest preferences.

• When: These custom ads are available on a monthly basis if booked before the 20th of the month.

• Click Here to Book an Appt and Get Started!

Social Media Update

Brand Social Media

Mountain Mike’s leverages social media to:

• Deliver key brand messages consistently and powerfully.

• Engage guests and potential guests on a national level.

• Build loyalty and cultivate “raving fans.”

• Create a cohesive brand presence across all social platforms.

Brand social is the strategic engine, creating momentum, awareness, and national presence, and we have big plans to elevate our brand and drive even more guests to your restaurants through our social media activations in 2025 and beyond!

Local Social Media

Franchisees enhance local engagement by:

• Posting on their approved local Facebook page to:

→ Share community events

→ Promote local offers

→ Celebrate local stories and guest moments

• Connect with local audiences through authentic, communitybased storytelling.

• Bring the brand to life locally while aligning with national messaging.

Note: Only the approved local Facebook account may be used. Accounts on any other platform or unapproved pages will be removed.

Brand MMP Social Pages

DoorDash Campaign

For those restaurants participating in the Extended Hours Initiative, you were included in a fully funded DoorDash Campaign which ran May 22 through June 30. Below are the results of that campaign.

SPEND $25 GET $5 ALL CUSTOMERS (10PM - 10AM)

SPONSORED LISTINGS ALL CUSTOMERS (10PM - 10AM)

TOTAL PROMO SALES: $84K

TOTAL ORDERS: 1.9K

AOV: $43.69

ROAS: $8.90x

TOTAL SL SALES: $203K

TOTAL ORDERS: 4.95K

AVG CPA: $5.00

ROAS: $5.69x

Day Part sales grew +22% vs. prior period

GOOD NEWS: We will once again be running a fully-funded DoorDash Campaign using the same setup, targeting guests searching for food between the hours of 10pm and 10am (overnight). Campaign will launch beginning of August and run through the end of September. If you participate in the Extended Hours initiative by Friday, August 1, you’ll be included in the next campaign. Any ads placed by you during this timeframe will be incremental to the campaign and will further your visibility.

Loyalty: June Performance 2025

Loyalty: acquisition

Loyalty Members consistently drive higher frequency, higher check and are more profitable to your business. Year to date we have acquired over 630,000 Loyalty Members. Continue to onboard new members at every touchpoint you have with the Mountain Mike’s Pizza guests.