2025 Season
2025 49ers Partnership
At Mountain Mike’s Pizza, we team up with the pros to connect with the local MVPs - families, fans, and the surrounding communities bringing everyone together to eat, cheer, and celebrate around Pizza the Way It Oughta Be®!
As we gear up for a new Partnership Season with the 49ers, we're fired up to share key plays that help us turn die-hard Niner fans into loyal Mountain Mike’s fans…
As the Official Pizza of the San Francisco 49ers, Mountain Mike’s gains exposure to one of the NFL’s largest and most loyal fanbases, helping build trust, drive awareness, and put Mountain Mike’s in the spotlight both locally and nationally.
From watch parties to game-day offers, our 49ers activations tap into fan passion and create exciting, shareable moments that connect people to our brand in real time.
Victory = Visibility
Our “49ers Win” triggered offers give fans a reason to come back week after week, making Mountain Mike’s their go-to for every game day.
2024 Season
• 17 Total Games, 7 Wins!
• Total Transactions: 31.5K
• Redemption Rate: 79%
• Net Avg Check: $18.70
• Net Avg Sales Per Restaurant: $2,053
• Increase in Transacting Members 2024 vs. 2023 Season: +28%
This integrated campaign will be supported via Mountain Mike’s website, e-mail, mobile app, PR, social media, stadium activations, and several of the 49ers' marketing channels.
49% Off 1 Large Pizza valid only on Tuesday and Wednesday following a win Available only on the Mountain Rewards® App
[Home and Away Games]
The Campaign runs 8/9/2024 through the last post-season game of 2025/2026
Offer valid for carry-out, dine-in or delivery
Full details for this offer can be found at: www.mountainmikespizza.com/football (note: this link will be live on 8/9/25)
We will alert you immediately following a 49ers win to help you prepare for a surge of foot traffic the following Tuesday and Wednesday.
Inform and Educate Team Members
Be Sure to share the details about the 49% Off Offer with all team members.
Engage with Guests
Encourage team members to engage with guests to assess whether they are 1st time Mountain Mike’s guests or returning guests. If they are new, determine in advance what talking points you want to emphasize about your specific location and engage with new guests on those details.
Share key attributes of your business with guests to create awareness. For example:
- Be sure they know that your restaurant Delivers.
- Remind them of the Weekday Lunch Buffet if they redeem the Free Pizza during non-buffet hours.
- Let them know that your restaurant can accommodate Large Parties for special occasions or sports teams.
- Make sure every guest who redeems the 49% Off Pizza receives the Box Topper.
Season-long flagship offer features (2) Large 1-Topping Pizzas, 12pc Wings, 20pc Garlic Sticks with Cheese, Mini Churrs and a 2-Liter Soda! The profit margin on this offer is nearly $30 and provides a compelling, value-driven incentive to drive transactions and sales. Available and redeemable via Loyalty, E-Club, Social Media
The Campaign runs 8/9/2025 through the last post-season game of 2026
CODE: 49GOLD
Offer Valid for carryout, dine in, and delivery
Our annual ticket giveaway is back! One lucky Mountain Rewards® member will win tickets to the 49ers Home Opener on Sept. 21. The promo starts Aug. 9 and is perfect for driving app signups and fan excitement.
In Stadium Activation
The Kick it to Win Sweepstakes helps drive acquisition into our Loyalty Program. Through the Sweepstakes, which runs Aug 9-Nov 16, two (2) Mountain Rewards® members will be chosen to kick a field goal at Levi’s Stadium for a shot at $49,000!
We’re teaming up with 49ers communities through the Bay to connect with families and future fans. Some of the engagement last season included:
During Football Season, our Large MMP Branded Pizza Boxes will be replaced with a special 49ers Pizza Box for restaurants within the permitted 49er NFL radius. Pizza boxes will be available for the regular season (not the pre- or post-season) – 1 case will be auto-shipped to each restaurant.
A high-impact digital, social, and radio segment on SACTOWN Sports every Monday and Friday that highlights every scoring drive and red zone play during the entire 2025-2026 NFL season.
→ Increase exposure, visibility and drive traffic
→ Build stronger ties with local fans
→ Reinforce our position as the GO-TO PIZZA for game day.
Deliverables
• 400+ radio promos
• 40+ premium commercials during the 49ers and national NFL broadcasts
• Digital & Social Highlights with Mountain Mike’s branding and Greg Papa voiceover
This is a powerful way to align with the 49ers, reach thousands of engaged fans, and boost traffic throughout the season!
Participating restaurants will receive 500 box-toppers which help build awareness around the Promo Trigger, drive loyalty, as well as encourage frequency with several bounce back offers. Box Toppers are scheduled to arrive the week of Aug. 18.
If your restaurant is interested in printing additional box-toppers locally, please contact the marketing department for a press-ready PDF file.
• Team Awareness: Ensure all team members know about our 49ers partnership. They should promote the app and the 49% Off Large Pizza offer when the promo is live.
• Box Topper Usage: Train team to include a box topper with every carryout and delivery order – including 3rd party orders.
• Local Outreach: Canvas nearby areas (residential, apartments, new developments). Connect with landlords and real estate offices to help distribute materials as a valueadd for residents.
• Engage Local Influencers: Visit police, fire, city council, and chamber offices— they’re connected and appreciate great offers for their families.
• Target the College Crowd: Visit local colleges and post box toppers in student centers (with permission). Great way to attract student traffic.
• Track Coupon Redemptions: Always use the offer code at checkout to track redemptions. This helps measure success.
