November 2025 Field Comms FINAL by mountainmikespizza

MARKETING FIELD COMMUNICATION

AN OVERVIEW OF DECEMBER MARKETING OFFERS AND MESSAGES

Mountain Mike’s Family,

We are pleased to include in this communication the following:

December Loyalty/E-mail Creative and Offers

December Always On Digital Offers

December Value Driven Offers

Social Media Local Offers

DoorDash Campaigns

Loyalty Program – October Performance

Out In The Field

MMP Brand Store

Q4 2025 Promo Calendar – December

Please review the promotions, offers and key dates with your teams. Should you have any questions, please reach out to your Franchise Business Coach!

• 12/01: Season of Giving – 3X Points

• 12/02: THIS is Nashville Hot/$25 Meal Deal

• 12/03: $4.99/$8.99 Wings

• 12/04: Gift Cards

• 12/05: $49 Feasts (49ers + Touchdown)

• 12/06: Holiday Parties at MMP

• 12/07: Holiday Office Catering

• 12/08: Season of Giving (SoG) – $10 off $40

• 12/09: $49 Feasts (49ers + Touchdown)

• 12/10: THIS is Nashville Hot

• 12/11: Holiday Office Catering

• 12/12: THIS is Nashville Hot

• 12/13: Gluten-Free Crust

• 12/14: 49ers Promo Teaser/Football

• 12/15: SoG – 20% Off Lg Pepperoni

• 12/16: Gift Card

• 12/17: Thin Crust / $25 Meal Deal

December Calendar

12/18: THIS is Nashville Hot

12/19: Holiday Party HQ/50 Bonus Points

12/20: Sacramento Kings Promo Teaser

12/20: Basketball - $4.99/$8.99 Wings

12/21: $49 Feasts (49ers + Touchdown)

12/22: SoG 20% Off LG Pepperoni/Football

12/23: SAC Kings Promo Teaser/Basketball

12/23: SoG – 20% Off LG Pepperoni

12/24: SoG – 20% Off LG Pepperoni

12/25: Merry Christmas

12/26: THIS is Nashville Hot

12/27: Pre-Order NYE 20% Off Check

12/27: SAC Kings Promo Teaser

12/28: Football/$25 Meal Deal

12/29: THIS is Nashville Hot

12/30: Pre-Order NYE 20% Off Check

12/31: New Year’s Eve – 20% Off Check

E-mail/app creative and offers subject to change. 12/30 Pre-Order for NYE

december Always On Offers Facebook & Instagram

Paid social media ads, funded by your COOP or IOG, are designed to attract new customers by targeting people around each Mountain Mike’s Pizza restaurant based on their location, demographics, and interests, encouraging them to visit and make a purchase.

Why:

• To stimulate trial of Mountain Mike’s Pizza

• Drive sales/convert visitors to purchase

• Build awareness of the brand

• Drive MMP website traffic

When:

• December 1– December 31, 2025

Description & Offer Codes:

• 25% Off Check – Offer Code: 764565

Value-driven offers

To help drive traffic and increase sales during the football season, we are continuing to offer strong value promotions that keep Mountain Mike’s competitive and relevant to guests seeking great deals.

 Season of Giving

Each week in December, Loyalty guests receive a value driven offers to drive engagement and grow frequency.

• 12/1-12/7: 3X Points

• 12/8-12/14: $10 Off $40

 Football Bundles

• 12/15-12/21: 50 Bonus Points WPO $40

• 12/22-12/26: 20% Off Check

These season-long Bundles include (2) Large Pepperoni Pizzas, 12 Wings, 20 Garlic Sticks, Mini Churrs and a 2-Liter Soda! The profit margin on this offer is nearly $30 and provides a compelling, valuedriven incentive to drive transactions and sales during Football season through Super Bowl.

• $49 Touchdown Feast

• Available at all Restaurants, excluding 49ers territory

• $49 Red & Gold or Faithful Feast

• Available within the 49ers Territory for these COOPs: Bay Area, North Bay, Central Valley, Stanislaus-Merced, Sacramento-Stockton, Butte-Shasta and Monterey

 $4.99 & $8.99 Wings Add On

• Our standing Wings Add-On offer, keeps us competitive and is intended to build check and requires the purchase of any pizza.

december SMS Text Messaging

We are leveraging SMS, a quick, direct, and immediate channel to ensure our guests never miss a critical message during our busiest time of the year.

Our SMS strategy is focused on two goals: Stay Top-of-Mind & Drive Conversions

UPCOMING SMS MESSAGES

12/1/25

Give the gift of Pizza with our gift cards, the perfect treat for the pizza lovers in your life!

12/8/25

Party Planning? Easily order pizza for your holiday party online & cross dinner off your list. Order now

12/15/25

Spice up your holidays! Last few days to feel the heat of Nashville HOT. Don't miss out!

12/18/25

Still shopping? Don’t do it hungry! Order your favorite pizza (& maybe a gift card or two) to power through the holiday rush.

12/22/25

LAST CHANCE! Nashville Hot is leaving the menu soon. Order before it's gone for good!

12/29/25

Ring in the New Year with pizza! Pre-orders are open for your NYE Party. Skip the wait & order now!

Social Media

A New Way to Grow Loyalty & Sales

Advertise on facebook & Instagram

Why It Matters

❖ Emphasize Local Relevance

❖ Improve Local Targeting

❖ Grow Visibility

❖ Drive Conversions

• What: Incremental Paid Ads on Facebook & Instagram

• Why: Only YOU can promote restaurant-specific messaging tailored to YOUR community to highlight offers and target your local audience to drive increased orders and foot traffic.

• How: Incremental advertising allows you to focus on your local market and your guests’ unique preferences.

• When: These custom ads are available on a monthly basis if booked before the 20th of the month.

• Performance: Restaurants that spent an additional $400 to promote the $25 Meal Deal in August each generated $3,000 in sales!

• Click Here to Book an Appt and Get Started!

Social Media Update

Brand Social Media

Mountain Mike’s leverages social media to:

• Deliver key brand messages consistently and powerfully.

• Engage guests and potential guests on a national level.

• Build loyalty and cultivate “raving fans.”

• Create a cohesive brand presence across ALL social platforms.

Brand social is the strategic engine, creating momentum, awareness, and national presence, and we have big plans to elevate our brand and drive even more guests to your restaurants through our social media activations in 2025 and beyond!

Local Social Media

Franchisees enhance local engagement by:

• Posting on their approved local Facebook page to:

→ Share community events

→ Promote local offers

→ Celebrate local stories and guest moments

• Connect with local audiences through authentic, communitybased storytelling.

• Bring the brand to life locally while aligning with national messaging.

Note: Only the approved local Facebook account may be used. Accounts on any other platform or unapproved pages will be removed.

Brand MMP Social Pages

Local MMP Social Accounts

DoorDash Campaigns

It’s not too late to opt in!

The 78 restaurants that opted-in to the NEW Sponsored Listing campaigns have already seen over 4,336 orders, which generated $187,661 in sales so far, and they’re seeing higher growth across every key metric:

•7%+ Higher Sales

•6%+ Higher Order Volume

•12%+ More New Customers •7.39 Improved ROAS (+4.5%) Use this link to sign up: Year End Door Dash Campaign Opportunity

– Generate over $7 in sales for every $1 spent (on average) –– Ensure all future Door Dash order commissions remain at 20.5% –– The whole process is VERY quick and easy!!! –

Restaurants participating in the Extended Hours Initiative were included in a fully funded DoorDash Campaign that ran 8/19-9/30 and generated significant incremental sales:

Extended Hours Total Sales (8/19 - 9/30)

We can see that there are incremental sales opportunities during these dayparts.

Those restaurants running extended hours also saw a Sales Lift on a year over year basis.

If you have extended your Hours of Operation, you’re automatically included in the current campaign, which began November 3, and runs through December 31- or until our funds are used. Contact your FBC to get started!

Current Campaign Started Nov. 3:

DoorDash Fall Football Campaign

DrivING sales DURING the Football Season

This campaign was available for restaurants to opt in starting August 28. It concluded on November 18, and it generated some great results!

AUG. 28 - NOV. 18 (2025)

We also acquired 3,000+ new customers through this campaign and we’re seeing strong initial reorder rates.

COMING SOON: HOLIDAY CAMPAIGN

Last year, DoorDash saw a +15% WoW order growth during the holidays - and Pizza sales increased by 17%

YoY. This year, nearly 48% of adults plan to order delivery during the holidays. Additionally, there’s a good chance of co-funding where Door Dash will partially match spends!

Loyalty: Oct Performance 2025

Loyalty: acquisition

Loyalty Members consistently drive higher frequency, higher check and are more profitable to your business. Year to date we have acquired over 780,000 Loyalty Members. Continue to onboard new members at every touchpoint you have with the Mountain Mike’s Pizza guests.

781,167

Current Loyalty Registrant Count

38,368 NewLoyaltyRegistrants in Oct 2025 Goal: 1M Members 78%

Special Holiday Hours

Capture the Holiday Rush: Holiday Hours & Local Listing Optimization

Maximize Holiday Traffic

As the holiday season approaches, adjusted hours are expected. However, staying open offers a significant competitive edge.

BENEFITS

Meet Customer Needs: Many people may not celebrate, work essential jobs, prefer non-traditional dining, or simply want a break from holiday meals. Being open ensures we serve these guests when they need us most.

Capture new customers: When nearby competitors close, you become the go-to option.

Increased sales: People eat out for holiday celebrations or pick up quick meals between other preparations.

Boost average check size: Customers often spend more on holidays due to the celebratory nature of the occasion and the likelihood of dining in larger groups. Upselling and special menus can further increase the average check total.

NEXT STEPS

• Print and display updated holiday hours signage at the restaurant to keep guests informed. DOWNLOAD HERE

• Notify your FBC of any adjusted hours so we can update all local listings and ensure accuracy across search platforms.

• Confirm hours early to avoid last-minute customer confusion and maximize visibility in online searches.

Submit no later than Monday, Dec 15, 2025

Host a toy drive

Make the Season Brighter in Your Community!

Why Host a Toy Drive at Your Restaurant

Give back to the community: Show that your restaurant cares.

Bring in guests: Families and neighbors may stop by to drop off toys and grab a meal.

Promote your brand: Highlight Mountain Mike’s as family-friendly and community-focused. Easy and meaningful: Low cost, high impact for the holidays.

How to Find a Toy Drive & Host a Box

Check local nonprofits: Salvation Army, Toys for Tots, schools, or community centers often run holiday toy drives.

Partner with local organizations: Fire or police departments, youth sports leagues, and chambers of commerce love local business support.

Set up a box in your restaurant: Make it visible, with signage explaining who the drive supports and what types of toys are accepted.

Promote it: Use social media, flyers, and word-ofmouth to let people know they can drop off toys. Coordinate pickup: Work with the nonprofit or organization to collect the toys.

Fun Ways to Elevate the Toy Drive

Host a visit from Santa: Offer photos, treats for kids who bring a toy to donate.

Add a Family Night: Holiday-themed coloring sheets or ornament decorating while dining it. Make it feel like a Celebration: Holiday music and light decorations.

As always, feel free to reach out to your Field Marketing Manager or FBC so we can help you bring the magic of the holidays into your restaurant!

Grand Opening Event – #456 McKinney, TX

November 1, 2025

Sacramento Kings Promo Trigger

Support

HOW IT WORKS

How to Claim the Kings offer

1. Guest must visit mountainmikespizza.com/kings to see the app promo code and follow the instructions to add the offer to their account.

*The app promo code will change with each game

2. In the Mountain Rewards® app, ✓ Select “APP PROMO CODE”.

✓ Enter the unique app promo code ✓ DONE!

3. In their account, member will see “Free Mini 1-Topping Pizza With Purchase of 20oz Bottled Beverage” as an offer added to the REWARDS section.

Guests must have the Mountain Rewards® app installed on their phone – this promo is exclusive to the Mountain Rewards® app and members must enter the unique promo code in the app to claim the offer.

*IMPORTANT: The app promo code is not valid at checkout. The app promo code is exclusive to the Mountain Rewards® app and members must first enter the promo code in the app to claim this offer.

HOW IT WORKS

Redeem in-restaurant Redeem in-app

• Once claimed, enter the phone number associated with the guest’s loyalty account in the POS.

• Select the offer “Free Mini 1-Topping Pizza With Purchase of 20oz Bottled Beverage” from the guest’s available offers.

• Once claimed, find the offer in the REWARDS section.

• When ordering, ensure the guest has selected eligible item(s), then at checkout, select MY OFFERS, find the offer and tap click REDEEM.

Redeem online

• Once claimed, start order by selecting a participating restaurant and sign In when prompted.

• When ordering, ensure the guest has selected eligible item(s), then at checkout, select MY OFFERS, find the offer and tap click REDEEM.

HOW IT WORKS

Need Help?

To redeem the offer, member must first claim the offer in the Mountain Rewards® app.

*IMPORTANT: The app promo code is not valid at checkout. The app promo code is exclusive to the Mountain Rewards® app and members must first enter the promo code in the app to claim this offer.

CHECKOUT

Check must include the, Kings Miss Twice Challenge Mini Pizza & choice of 20 oz bottled beverage.

Common guest error:

App promo code will not work if entered at checkout in the “Coupon Code” field.

Once Claimed:

Member should ensure they have eligible item(s) in their cart. At checkout, member needs to select MY OFFERS, to find the claimed offer.

Select redeem to apply and see discount.

*IMPORTANT: the offer is not valid for half & half pizzas, as mentioned in the offer details.

HOW IT WORKS

Need MORE Help?

For further assistance, please direct guest to MORE section of the app to submit a support ticket. The email will auto-populate the guest’s account details and will help our app support team assist accordingly.

Provide a detailed description here before submitting the email.

HOW IT WORKS

FAQ’S

Q: When does this promotion start?

A: Friday, Oct 24, 2025.

Q: Where can guests find the app promo code?

A: Visit mountainmikespizza.com/kings to access the app promo code and follow the instructions to claim the offer. The code will be unique with each game and will be visible the following day.

Q: How often can guests redeem this offer?

A: This offer is valid for one-time use only, following a Sacramento Kings home game in which the opposing team misses two consecutive free throws.

Q: Can this offer be combined with other discounts?

A: No, this offer is not valid with any other offers, promotions, discounts or banked $ rewards.

Q: Which restaurants are included?

A: All restaurants in the following COOPs: Sacramento/Stockton

Have More Questions? Reach out to your Franchise Business Coach anytime with questions, concerns, or feedback.

Employee Job Aids

How

Claim Offer

Open the Mountain Rewards® app and select “APP PROMO CODE” on the home screen.

2. Enter the corresponding promo code seen listed on the promo webpage.

➢ Kings: mountainmikespizza.com/kings

3. The corresponding offer will be added to your account, find it in the REWARDS section.

4. Done! How to Claim Offer

Need Help? For further assistance, please direct guest to MORE section of the app to submit a support ticket. The email will auto-populate the guest’s account details and will help our app support team assist accordingly.

1. Open the Mountain Rewards® app and select “APP PROMO CODE” on the home screen.

2. Enter the corresponding promo code seen listed on the promo webpage.

3. The corresponding offer will be added to your account, find it in the REWARDS section.

4. Done!

to Claim Offer How to Claim Offer

1. Open the Mountain Rewards® app and select “APP PROMO CODE” on the home screen.

2. Enter the corresponding promo code seen listed on the promo webpage.

➢ Kings: mountainmikespizza.com/kings

3. The corresponding offer will be added to your account, find it in the REWARDS section.

4. Done!

1. Open the Mountain Rewards® app and select “APP PROMO CODE” on the home screen.

2. Enter the corresponding promo code seen listed on the promo webpage.

➢ Kings: mountainmikespizza.com/kings

3. The corresponding offer will be added to your account, find it in the REWARDS section.

4. Done!

2025 49ers Promo Trigger PERFORMANCE

To date the Niners have had 8 Wins resulting in 8 Promo Triggers. These exciting key plays help us turn die-hard Niner fans into loyal Mountain Mike’s fans. We have consistently seen Same Store Sales in the 49er Territory positive on the Tuesdays and Wednesdays the offer is activated. And to date, the offer has driven 42,247 redemptions (orders) to the restaurants within the territory. A full recap will be available post campaign.

The 49% Off Trigger is valid at all COOPs in the 49er Territory as follows: Bay Area ∙ Butte/Shasta ∙ Central Valley ∙ Monterey North Bay ∙ Sacramento/Stockton ∙ Stanislaus/Merced

49% Off 1 Large Pizza valid only on Tuesday and Wednesday following a win Available only on the Mountain Rewards® App The Campaign runs 8/9/2024 through the last post-season game of 2025/2026 Offer valid for carry-out, dine-in or delivery

www.mountainmikespizza.com/football