Media students flying high with air ambulance project The media team at Exeter University and fellow students in Canada, have teamed up to create an exciting new marketing campaign for Devon Air Ambulance. They have created a video advert aimed at not just encouraging donations to the charity, but crucially trying to appeal to a younger audience. Ginette Gisborne, who led the project on behalf of Devon Air Ambulance Trust said, “We’re so pleased to have had the opportunity to work with such a professional, creative and genuinely talented group of
students on this project. From the initial brief, they took on board the message we wanted to convey and carried out the necessary research on which they based their designs. They should be very proud of what they have achieved.” Exeter Student Daiki Shinomiya (above) said, “It’s been an honour for everyone on the team to work alongside such an important charity. We reached out to the Devon Air Ambulance earlier this term with the hopes of helping a charity impacted by COVID, and to provide an invaluable opportunity for students around the world, regardless of their academic background.” The Exeter University Student Media Team worked with Ontario College of Art & Design University and Simon Fraser University. The finished video is now live on big screens at the Guildhall Shopping Mall in Exeter, and at both of the city’s railway stations.
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