EDITORIAL ADVISORS Lisa Alvetro, DDS, MSD Daniel Bills, DMD, MS Robert E. Binder, DMD S. Jay Bowman, DMD, MSD Stanley Braun, DDS, MME, FACD Gary P. Brigham, DDS, MSD George J. Cisneros, DMD, MMSc Jason B. Cope, DDS, PhD Neil Counihan, BDS, CERT Orth Eric R. Gheewalla, DMD, BS Dan Grauer, DDS, Morth, MS Mark G. Hans, DDS, MSD William (Bill) Harrell, Jr, DMD John L. Hayes, DMD, MBA Paul Humber, BDS, LDS RCS, DipMCS Laurence Jerrold, DDS, JD, ABO Chung H. Kau, BDS, MScD, MBA, PhD, MOrth, FDS, FFD, FAMS Marc S. Lemchen, DDS Edward Y. Lin, DDS, MS Thomas J. Marcel, DDS Andrew McCance, BDS, PhD, MSc, FDSRCPS, MOrth RCS, DOrth RCS Mark W. McDonough, DMD Randall C. Moles, DDS, MS Elliott M. Moskowitz, DDS, MSd, CDE Atif Qureshi, BDS Rohit C.L. Sachdeva, BDS, M.dentSc Gerald S. Samson, DDS Margherita Santoro, DDS Shalin R. Shah, DMD (Abstract Editor) Lou Shuman, DMD, CAGS Scott A. Soderquist, DDS, MS Robert L. Vanarsdall, Jr, DDS John Voudouris (Hon) DDS, DOrth, MScD Neil M. Warshawsky, DDS, MS, PC John White, DDS, MSD Larry W. White, DDS, MSD, FACD CE QUALITY ASSURANCE ADVISORY BOARD Dr. Alexandra Day BDS, VT Julian English BA (Hons), editorial director FMC Dr. Paul Langmaid CBE, BDS, ex chief dental officer to the Government for Wales Dr. Ellis Paul BDS, LDS, FFGDP (UK), FICD, editor-in-chief Private Dentistry Dr. Chris Potts BDS, DGDP (UK), business advisor and ex-head of Boots Dental, BUPA Dentalcover, Virgin Dr. Harry Shiers BDS, MSc (implant surgery), MGDS, MFDS, Harley St referral implant surgeon
PUBLISHER | Lisa Moler Email: lmoler@medmarkaz.com MANAGING EDITOR | Mali Schantz-Feld Email: mali@medmarkaz.com Tel: (727) 515-5118 ASSISTANT EDITOR | Elizabeth Romanek Email: betty@medmarkaz.com EDITORIAL ASSISTANT | Mandi Gross Email: mandi@medmarkaz.com NATIONAL ACCOUNT MANAGER | Adrienne Good Email: agood@medmarkaz.com CREATIVE DIRECTOR/PRODUCTION MANAGER | Amanda Culver Email: amanda@medmarkaz.com FRONT OFFICE MANAGER | Theresa Jones Email: tjones@medmarkaz.com
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Volume 7 Number 1
Not what you look at, but what you see
“T
he question is not what you look at, but what you see.” This philosophy from the journal of author Henry David Thoreau, written in 1851, still rings true in 2016. Perception has the potential to skew people’s views in every facet of daily life. This is evident in the 2012 “Behind the Smile” perception study, conducted by market research consultancy Kelton Global (known as Kelton Research at the time of the study) for Invisalign®. For the study, non-dentist respondents were shown images of people and asked to give their honest opinion. While the images depicted people with varying tooth issues, the study participants (1,047 nationally representative Americans) were unaware that their answers were Mali Schantz-Feld providing insight into a dental-related topic. Results probably reflect many of the reasons that orthodontists work so hard to create beautiful smiles. • Nearly one-third (29%) of respondents said the first aspect of someone’s face they typically notice is his/her teeth, and 24% said this is also the facial aspect that they remember the most after meeting someone. • When people with similar skill sets and experience vie for a job, respondents perceived those with straight teeth to be 45% more likely than those with crooked teeth to get the job, as well as 58% more likely to be successful, and 58% more likely to be wealthy. • When it comes to attracting a possible mate on a dating site, those with straight teeth are seen as 57% more likely than those with crooked teeth to get a date based on their picture alone. • Those with straight teeth are 21% more likely to be seen as happy, 47% more likely to be viewed as healthy, and 38% more likely to be perceived as smart. • Nearly three in four (73%) respondents would be more likely to trust someone with a nice smile than someone with a good job, outfit, or car. • Close to three in five (57%) Americans would rather have a nice smile than clear skin. • In order to have a nice smile for the rest of their life, 87% would forego something for a year; more than one-third would give up dessert (39%) or vacations (37%). Keeping in mind those perceptions regarding straight teeth, it is important to keep ahead of all of the technologies, techniques, and materials that result in those beautiful smiles. There are many decisions — metal, ceramic, or lingual braces? Clear aligners? Accelerated orthodontics? From adding another dimension to imaging with CBCT, to robotic archwire customization, to CAD/CAM, orthodontists have access to more precise data than ever before to move teeth more efficiently. Techniques regarding sleep disorders and airway issues also have become more evolving aspects of the specialty. Orthodontic Practice US presents articles about the newest and most innovative systems and devices. We know that while some like to be pioneers of new concepts, others like to wait and see all of the options on the horizon before implementing newly developed products. We strive to provide articles that interest the gamut of our loyal and appreciated readers. I am very enthusiastic about receiving emails with new article ideas. So, since this is the first issue of 2016, I would like to start the year off right — thank you to those who on a regular basis email me with their ideas for submissions. I look forward to your insights! Also, I invite new authors to submit articles for publication. Call me or email, and discuss the possibilities. Back to Mr. Thoreau. In Walden, he asked, “Could a greater miracle take place than for us to look through each other’s eyes for an instant?” As managing editor, looking through your eyes at orthodontics is exhilarating. It is a specialty filled with purpose. Please join us in 2016. Read us, write for us — help change patients’ lives not only for an instant, but for a lifetime. Until next time, Mali Schantz-Feld, MA Managing Editor
Orthodontic practice 1
INTRODUCTION
January/February 2016 - Volume 7 Number 1