COOKIE Issue 19 - April 2025- The Eyecare Fashion Issue

A closer look inside the booming world of luxury eyewear boutiques in Southeast Asia p12

Flair FocusVersus

Navigating the intersection of function and fashion in eyewear

For better or worse, eyeglasses have become part of one’s wardrobe. As with other wardrobe items, fashion seems to always trump function— especially when it comes to something as conspicuous as eyeglasses.

However, optometrists and opticians can guide patients toward prioritizing function over form. Clear and comfortable vision should always be the primary consideration. If fashion can be accommodated without compromising this, then this is acceptable. As vision experts, we have a responsibility to provide the best possible vision (pun intended).

Selecting frame styles for prescription glasses requires balancing aesthetics (form) and visual requirements (substance), a process that is both an art and a science. Lens thickness and type (e.g., single vision, progressive) can influence frame choice. For high prescriptions, smaller frames can help reduce lens thickness and distortion.

Frames also serve as an extension of personal style. As eye care professionals, we can guide patients in choosing designs that reflect their personality—whether classic, trendy or minimalist.

Alongside the importance of personal style in eyewear, it's also worth noting the role of optometry chains in expanding access to eye care services, with their multiple locations in urban and semi-urban populations. These chains typically follow standardized protocols for eye exams and prescriptions, which ensures a degree of consistent service quality.

However, chains can also drive competition that potentially lowers costs for patients. This can influence market dynamics for independent practitioners, sometimes leading to a "race to the bottom"—where providers compete primarily on price, which may not always improve the overall quality of care for patients or the well-being of practitioners.

Not to mention, chains sometimes prioritize efficiency over personalized care, which can be a drawback especially for patients with complex needs.

While it's a ‘balancing act,’ substance should never be sacrificed for style.

As always, we hope you enjoy this issue!

Best,

Dr. Carmen Abesamis-Dichoso OD, MAT, FPCO, FIACLE, FBCLA, FAAO

Vision

Specs, Scans

and 3D

This year’s eyewear trends are a triple threat of smart tech, sustainable cool and unapologetic style

Cover Story

High End

Advisory Board Members

Dr. Carmen Abesamis-Dichoso

Abesamis Eye Care & Contact Lens Center, Manila, Philippines carmen.dichoso@gmail.com

Dr. Kristie Nguyen

Dr. Feenstra and Associates; Dr. Kristie Nguyen PLLC, Florida, USA kristie817@gmail.com

Dr. Monica Chaudhry

Learn Beyond Vision New Delhi, India monica.rchaudhry@gmail.com

Dr. Purvi Thomson OCL Vision London, United Kingdom

Purvi@oclvision.com

Dr. Li Lian Foo

Singapore National Eye Centre (SNEC) Singapore foo.li.lian@singhealth.com.sg

Dr. Maria Sampalis

Sampalis Eyecare Cranston, Rhode Island, USA msampalis@hotmail.com

Society Friends

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Matt Young CEO & Publisher

Gloria D. Gamat Chief Editor

Mapet Poso Editor

Matt Herman Associate Editor

Maricel Salvador Graphic Designer

Writers

Chow Ee-Tan

Diana Truong Elif Uslu

Hazlin Hassan

Tan Sher Lynn

Hannah Nguyen COO

Travis Plage CFO

Ruchi Ranga Society Relations & Conference Manager

International Business Development

Brandon Winkeler

Robert Anderson

Sven Mehlitz

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Bausch + Lomb Returns enVista IOLs to Market Following Voluntary Recall

The company says it has identified the problem with the help of top American cataract surgeons and the ASCRS.

Bausch + Lomb (Vaughan, Canada) has announced plans to return its enVista® intraocular lens (IOL) platform to market following the completion of its investigation into the cause of a recent voluntary recall.

The company has identified that the toxic anterior segment syndrome (TASS) cases which prompted the recall were linked to specific lots containing raw materials from an alternative vendor. With enhanced quality control measures now in place, Bausch + Lomb has resumed full production of all enVista IOLs.

"We voluntarily recalled these lenses because patient safety dictates every decision we make," said Brent Saunders, chairman and CEO of Bausch + Lomb. "We wouldn't bring them back without full confidence in the enVista safety profile, which has been established over years and hundreds of thousands of implants."

Investigation process

The investigation was conducted in collaboration with a globally recognized TASS expert and an advisory panel comprising nearly 30 leading cataract surgeons, including leadership from the American Society of Cataract and Refractive Surgery (ASCRS).

"After a thorough investigation in collaboration with a globally recognized toxic anterior segment syndrome (TASS) expert and an advisory group of nearly 30 top cataract surgeons including American Society of Cataract and Refractive Surgery leadership, the company determined that the issue stemmed from raw material used in certain lots that was delivered by a different vendor," the company stated in its announcement. "The tight correlation between the lots in question and reported TASS cases is clear, as highlighted in the recall timeline."

The investigation focused on identifying the precise cause of the reported TASS cases, which are inflammatory reactions that can occur following anterior segment surgery. By isolating the issue to specific lots containing raw materials from a different vendor, Bausch + Lomb was able to determine that the fundamental design and manufacturing processes for the enVista platform remain sound.

Future quality control measures

In response to these findings, the company has implemented more stringent inspection protocols for IOLs and established more explicit standards for how the monomers that compose the lenses are prepared by vendors. These enhanced procedures are designed to prevent similar issues from occurring in the future.

"In response to the investigation, Bausch + Lomb has implemented enhanced inspection protocols for IOLs, as well as more explicit standards for how the monomers that make up its lenses are prepared by vendors," the company’s statement announced.

The company's proactive approach included not only identifying the source of the problem but also developing comprehensive solutions to strengthen its quality assurance processes across the entire manufacturing chain. This includes additional inspection points throughout the manufacturing process.

Market return timeline

With these new processes in place, Bausch + Lomb confirmed it "has returned to full production of all enVista IOLs." U.S. practitioners can expect full market supply to resume in the coming weeks, allowing surgeons to reincorporate these lenses into their surgical options for cataract patients

Bausch + Lomb continues to share its findings with the FDA and other regulatory bodies to ensure transparency throughout the process. The company believes this collaborative approach with regulatory authorities has facilitated the relatively swift return of the product to market while maintaining the highest standards of patient safety.

For the ophthalmic community, the return of enVista IOLs represents a welcome development, restoring an important option for surgeons and their patients. The company's handling of the recall—from the initial voluntary action to the thorough investigation and enhanced quality measures—reflects the importance of prioritizing patient safety in medical device manufacturing.

Editor’s Note:

For more, please refer to Bausch + Lomb’s press release on enVista’s return to the market. A version of this article was first published on cakemagazine.org.

Made-to-Measure Vision

Expert insights on lens selection—a personalized approach based on patient needs and preferences

by Tan Sher Lynn

Providing patients with the best visual outcome requires a personalized approach to lens selection, carefully considering their unique requirements and preferences. From progressives to polarized, personalize your patients’ lens selection for optimal comfort, function and lifestyle compatibility.

Each patient’s visual needs are shaped by their lifestyle, profession and eye health. Choosing the right lenses means more than just correcting vision—it involves selecting materials, coatings and designs for everyday comfort and function. From progressives to blue light filters, personalized options offer more precise and comfortable vision for your patients.

Dr. Rheza Marisse S. BadonTabasuares, an optometrist from the Philippines, shared how she helps patients find lenses that best fit their needs.

The four pillars of lens selection

Dr. Badon-Tabasuares emphasized that she considers four key factors

when selecting lenses for her patients.

“First, the lenses must effectively address the patient’s symptoms. Second, they should align with the patient’s lifestyle, occupation and daily activities. Third, affordability is an important factor, but it is not a major consideration especially if the benefits and significance are explained to the patient. Finally, after a thorough assessment, the patient must be fully informed and agree to the recommendations. By adhering to these factors, We can ensure that both the patient and the optometrist will be satisfied with the outcome,” she said.

Her clinic, RSB Optometry and Optical Clinic in Dumaguete, Philippines, offers a variety of lenses tailored to patients' specific needs. “Single vision lenses are designed for either distance or near correction, while multifocal lenses cater to prepresbyopic and presbyopic patients. Myopia control lenses help manage progressive myopia and eyeball elongation. Other options like office lenses and bifocal lenses provide additional solutions for different visual demands,” she continued.

Progressive lenses benefit not only presbyopic patients but also those

with accommodative dysfunctions. “For presbyopic patients, they offer enhanced visual clarity, comfort, convenience and aesthetics. For individuals with accommodative dysfunctions, prescribing near addition can help alleviate symptoms such as eye strain, headaches and occasional double vision, ultimately enhancing their work efficiency,” she explained.

Meanwhile, polarized lenses come with advantages and disadvantages, noted Dr. Badon-Tabasuares. “They feature a special chemical coating or filter that blocks horizontally polarized light while allowing vertically polarized light to pass through. This effectively reduces glare and enhances visual comfort, making them ideal for activities such as fishing, boating, golfing, navigating snowy environments or spending time at the beach. However, polarized lenses are not recommended for viewing LCD screens and night driving. They are also not suitable for pilots, as they can interfere and distort the visual output and image. Understanding these factors makes it easier to determine whether a patient would benefit from polarized lenses,” she explained.

“As for high-index lenses, they are ideal for strong prescriptions, offering not only improved aesthetics but also enhanced clarity, transparency and comfort. As optometrists, we must always ensure that patients receive the best options tailored to their needs,” she said.

The importance of lens coatings, tints and colors

Dr. Badon-Tabasuares also highlighted the importance of lens coatings in improving visual outcomes. “Lens coatings are an essential factor in enhancing visual performance. These include UV protection, anti-glare, anti-reflection, smudge resistance, water repellency and dust repellency. These coatings are embedded in the lens material. Different manufacturers apply unique styles and technologies to their coatings, offering a range of benefits,” she noted.

When patients hesitate to add lens coatings, Dr. Badon-Tabasuares takes the time to educate them on their benefits and importance by using infographics from the lens industries. “This helps provide clear and relevant information, allowing them to replace misconceptions with facts and make well informed decisions,” she shared.

“My rule of thumb is to prioritize clear and comfortable vision first. Once that is established, aesthetics naturally follows. For patients who desire both, I discuss and carefully weigh the pros and cons before making a final lens recommendation.”

In addition to coatings, there are various lens tints and colors, including smoke, green, pink, yellow, blue and brown. “The choice depends on the patient's visual needs, whether for therapeutic benefits or aesthetic preferences,” she added.

can sometimes be challenging. “My rule of thumb is to prioritize clear and comfortable vision first. Once that is established, aesthetics naturally follows. For patients who desire both, I discuss and carefully weigh the pros and cons before making a final lens recommendation,” she shared.

Customizing the lens experience

Customizing lenses is more than just correcting vision—it's about enhancing patients’ lifestyle, comfort and confidence. By taking into account each individual’s prescription, daily habits and specific visual demands, practitioners can offer tailored solutions that go beyond the basics.

Personalized lens recommendations empower patients to see better, feel better and fully engage with the world around them—and it all starts with the expertise of a trusted eye care provider.

Dr. Badon-Tabasuares noted that based on her experience, patients whose lifestyle involves a lot of outdoor activities and tech use often request lenses that alleviate symptoms like eye strain and glare.

“Since most are unfamiliar with available lens technologies, I make it a point to educate them and suggest options that best meet their needs. While many of my tech-savvy patients are prescribed blue light filters, I avoid recommending them to video editors, as they can distort color accuracy and contrast. On the other hand, for those with active lifestyles, I highly recommend photochromic lenses for their convenience and stylish appeal,” she remarked.

Dr. Badon-Tabasuares is aware that balancing functionality and aesthetics

Contributor

Dr. Rheza Marisse S. Badon-Tabasuares , OD, is a diagnostic pharmaceutical agents-certified optometrist and owner of RSB Optometry and Optical Clinic based in Dumaguete City, Philippines. She specializes in myopia management, dry eye management and pediatric optometry. She serves as a part-time faculty member at Cebu Doctors’ University and is the Visayas clinical director for the Special Olympics Opening Eyes program. A passionate advocate for eye health, she has volunteered with The Fred Hollows Foundation and played a significant role in shaping Philippine optometry through her leadership in professional organizations. A former president of the Dumaguete City Lions Club, Dr. Badon-Tabasuares continues to champion vision care, professional development and community service. She currently leads PODS, a group dedicated to advancing Philippine optometry across Asia.

Rsbeyecareclinic@gmail.com

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Specs, Scans Smart Fits

Virtual try-ons and 3D printing are reshaping how eye care pros deliver faster, smarter and better-fitting frames

by Diana Truong

The days of endless frame-trying and uncertain fits are over—thanks to the rise of virtual try-ons and 3D printing in optometry. Patients now have access to a more personalized and streamlined experience, where technology ensures style and comfort.

In the fast-evolving world of optometry, technological advancements are transforming how patients select and fit eyeglass frames. Gone are the days of trying on dozens of physical frames and squinting into a handheld mirror, hoping you've found ‘the one’.

Today's optometrists are embracing cutting-edge tools that make the frame selection process more precise, efficient and satisfying for both practitioners and patients alike

The virtual revolution

One of the most significant technological leaps in recent years has been the development of sophisticated virtual try-on systems. These tools allow patients to experiment with countless frame options without the physical limitations of in-store inventory.

Dr. Belinda Babumba, an optometrist at a family-run practice in London, has experienced firsthand how virtual try-on technology has

different frame shapes from a wide range of companies,” she added.

Precision meets personalization

The technology behind these virtual try-on systems is impressive. The VISUFIT, for example, employs nine cameras that capture a 180-degree 3D digital model of a person's face. This detailed scan enables the measurement of crucial parameters such as pupillary distance, frame positioning, lens tilt and back vertex distance.

transformed patient experiences. "With augmented reality features, you get such a wide range. There are so many frames to choose from, more than you could stock in practice," she explained.

Her practice has been using the ZEISS (Jena, Germany) VISUFIT 1000 system for approximately three years, and it has dramatically changed how patients approach frame selection. "What people are looking for has become more precise—but it’s also easier to deliver, thanks to all this access to technology and the ability to do things like virtual try-ons before the frame even arrives," Dr. Babumba noted.

This technology is particularly beneficial for first-time glasses wearers who have no preconceived notions about what frames might suit them. "Especially for patients who are wearing glasses for the first time and have no idea what they even like. You can create a 3D digital model of them on the VISUFIT, like an avatar. Then, on that model, they can try on

"If you’re accurate from the start and you check that the image is clear—the patient's eyes are open and there are no price tags on the sides blocking the view—then it should be a precise and repeatable measurement,” Dr. Babumba explained.

This level of precision helps reduce human error that can occur with manual measurements, resulting in fewer adjustments needed when glasses are delivered. "You're getting fewer adjustments, so patients are happier on that first visit," she noted.

The digital nature of these measurements also streamlines record-keeping. "Because you can store everything digitally, there's no need for handwritten notes, which sometimes can be hard to read. You can access and refine measurements, or go back and find out what someone had previously," Dr. Babumba added.

The next frontier in custom eyewear

While virtual try-on technology has become increasingly common, 3D printing represents the next frontier in personalized eyewear. This technology allows for the creation of frames that are precisely tailored to an individual's facial features, potentially offering unprecedented levels of comfort and fit.

According to research published in Clinical and Experimental Optometry, users of 3D-printed eyewear reported

high satisfaction rates, particularly praising the comfort, fit and durability of their glasses compared to traditional options.*

The materials used in 3D printing, such as nylon and resin, are typically lighter than those used in conventional eyewear manufacturing. This reduction in weight contributes to greater comfort, especially for those who wear glasses all day, reducing strain on the nose and ears.*

Beyond comfort, 3D printing offers environmental benefits as well. Traditional eyewear manufacturing involves substantial waste due to cutting and shaping materials. In contrast, 3D printing is an additive process, meaning material is added layer by layer only where needed, significantly reducing waste.*

Though Dr. Babumba's practice doesn't currently offer 3D-printed frames, she finds the possibility intriguing. "We don't have the facility for it, but it would be amazing," she said, highlighting the growing interest in this technology among eye care professionals.

Streamlining the patient experience

One of the most significant benefits of these technological advancements is the improvement in the overall patient experience. Digital tools not only provide more options but also make the process more efficient.

"You just need those initial images of the patients in their frames, check they’re all good and you can let them go. Then you can do the bits that take longer—creating the order and sending off everything,” Dr. Babumba explained. “So it speeds the patient’s time in the clinic, which is really important, especially in the city. People are busy."

This efficiency doesn't come at the expense of personalization. In fact, these technologies enable a more tailored approach to frame selection and fitting. The detailed measurements captured by 3D scanning technology ensure that frames fit properly from the start,

reducing the need for adjustments later.

Data privacy considerations

As with any technology that collects personal data, there are considerations around privacy and security. However, Dr. Babumba noted that the data collected by the VISUFIT system is relatively limited. "The only data you enter is the patient name and date of birth. There are other boxes, but unless you’re doing a particular type of lens, you don’t really need to enter anything too personal, like patient contact details,” she said.

Her practice takes additional precautions by keeping everything on a single clinic iPad and ensuring it's not accessed outside of work. “There are different protocols you can take. We haven't had that concern," she assured.

VR and beyond

Looking ahead, Dr. Babumba envisions even more immersive technologies entering the optometry space. "I wonder if this could really take it to the next stage—whether it could be put into some sort of virtual reality (VR) headset, making it accessible to all patients,” she mused.

Dr. Babumba sees particular potential for VR technology to assist patients who might have difficulty using current systems due to mobility or posture issues. "Something that actually goes over the frame and is all done within a headset—so it takes up less space in the practice—would be quite nice,” she suggested. “It means we could use it more for things like kids who move around a bit more, or for patients who have trouble keeping still due to certain conditions.”

Embracing the digital transformation

process limited by physical inventory and manual measurements has become a high-tech experience that offers greater precision, efficiency and satisfaction.

For practices considering these technologies, Dr. Babumba's experience suggests that while there may be a learning curve, the benefits are substantial.

"We did need training on it, but ZEISS provided that," she recalled. "We found that they were attentive. They helped us with different tech hurdles. There are different systems to learn, but once you know what you're doing and you do it daily, the process is quite straightforward."

For today's forward-thinking eye care professionals, embracing these technologies isn't just about staying current—it's about providing the best possible experience and outcomes for their patients in an increasingly digital world.

Reference

* Lee L, Burnett AM, Panos JG, et al. 3-D printed spectacles: Potential, challenges and the future. Clin Exp Optom. 2020;103(5):590596.

Contributor

The integration of these technologies into optometry practices represents a significant shift in how eye care professionals approach frame selection and fitting. What was once a

Dr. Belinda Babumba is an optometrist specializing in pediatric optometry, visual stress and behavioral optometry. She studied and graduated from a university in Scotland with an Honors degree in optometry and visual sciences. While still at university, Dr. Babumba had the opportunity and privilege of participating in a research project at Great Ormond Street Hospital for Children (London, UK). Having had an insight and close encounter with pediatric optometry, she decided to undertake further studies in behavioral optometry. She completed her advanced studies in 2015, gaining certification with the distinguished and acclaimed BABO (British Association of Behavioural Optometrists).

The 2025 Eyewear Trinity

This year’s eyewear trends are a triple threat of smart tech, sustainable cool and unapologetic style

by Tan Sher Lynn

Forget basic vision correction; 2025 is the year eyewear evolves. From eco-friendly materials and integrated smart tech to personalized solutions and bold designs, the global eyewear landscape is being reshaped by innovation and conscious consumerism.

The eyewear industry is undergoing a vibrant transformation in 2025, driven by three powerful forces: A growing commitment to eco-conscious practices, the seamless integration of smart technology and an unwavering focus on personalized style and visual solutions.

Here's a closer look at the notable trends shaping the global eyewear landscape this year.

The rise of eco-conscious eyewear

The eyewear industry is seeing a significant push toward sustainability as both brands and consumers grow more mindful of environmental impact. “More brands are creating environmentally friendly products, and more people are becoming conscientious of what they are purchasing,” said Dr. Kristie Nguyen, a board-certified optometrist from Florida, USA.

Frames made from biodegradable, recycled and plant-based materials are no longer niche—they're becoming mainstream. Brands like Parafina, Sea2See and Eco Eyewear are using materials such as recycled ocean plastics, bamboo and bioacetate to create frames that are both stylish and earth-conscious.

Additionally, luxury and boutique eyewear labels alike are releasing eco-friendly lines. Even large manufacturers are adopting greener supply chains. Nowadays, many prioritize cruelty-free, chemical-free and zero-waste practices in both product development and packaging.

Sustainability also extends beyond materials. Localized production, 3D printing and carbonneutral shipping methods are all part of the effort to reduce environmental footprint. These efforts resonate especially with Gen Z and millennial consumers, who are making sustainability a priority in their fashion choices.

Eyewear meets smart tech

One of the most exciting developments in 2025 is the integration of cutting-edge technology into everyday eyewear. What was once a futuristic fantasy is now reality: Glasses that do far more than improve vision—they assist with real-time audio translation, provide hearing support, monitor health metrics and even help find them if they get misplaced.

“Integrating technology into eyewear gives more function to a pair of glasses than just vision,” Dr. Nguyen explained. “With features such as language translation, hearing assistance and even tracking the last known location of your eyewear, we are seeing new possibilities with our eyewear acting more like a compact digital device.

Beyond audio and camera capabilities, newer models from companies like Vuzix and Xiaomi are exploring features like live translation, health monitoring and augmented reality overlays. These high-tech

frames are evolving into wearable digital assistants, blurring the line between glasses and gadgets.

For those with hearing challenges, bone-conduction technology is revolutionizing how users engage with the world—sending sound through the skull rather than the ear canal, allowing wearers to hear clearly while keeping their ears open to ambient sound.

Brands like Zungle and Bose Frames have integrated this technology into stylish smart glasses, offering discreet audio support without the need for traditional earbuds or hearing aids.

Some smart glasses, such as Rokid Air AR Glasses (California, USA) and XREAL Air (Beijing, China), even come equipped with cameras and augmented reality (AR) overlays. These can highlight walking directions, provide pop-up notifications or offer real-time object recognition. A newer generation of fitness-conscious users can track steps, monitor posture and even receive reminders to rest their eyes after screen time.

What’s most impressive is that these high-tech features are being incorporated without compromising design. Gone are the bulky prototypes of the past—today’s smart glasses are sleek, stylish and practically indistinguishable from regular designer eyewear.

This seamless blend of function and form is why experts believe smart eyewear will continue to grow as a consumer category—especially as artificial intelligence (AI) becomes even more deeply embedded.

Balancing fashion and function

Today, eyewear is more than just a vision aid—it’s a personal style statement. With trending designs like bold geometric frames, translucent acetates, retro-inspired silhouettes and minimalist rimless styles, eyewear is increasingly reflecting individual taste and personality. From playful pops of color to sophisticated

metallic finishes, frames now offer a wide spectrum of aesthetic options to suit different moods, occasions and fashion sensibilities.

Yet, Dr. Nguyen emphasized that style should never come at the cost of comfort or clarity. “If a frame looks good but one can’t see out of it, then it’s probably not going to be worn,” she noted.

Finding the right pair involves more than just following trends—it’s about aligning visual needs with daily activities.

“The actual frame selection is done by our opticians and eyewear consultants,” Dr. Nguyen explained. “As an optometrist, I focus on asking questions about how patients use their eyes on a weekly basis to address different visual needs— whether for work, leisure or hobbies. Many times, patients may require a different prescription for each task.”

Solutions for specific vision needs

Innovations are also being developed to enhance clarity and comfort for wearers with unique visual needs. For dry eye sufferers, eyewear options like moisture chamber glasses—such as those by Ziena Eyewear—help retain humidity around the eyes, reducing dryness and irritation.

However, Dr. Nguyen emphasized that eyewear is just one part of the solution. “Patients with dry eyes should address the core issue causing their dryness, which is often related to their eyelids, and take frequent screen breaks to alleviate eye strain,” she advised.

Some brands also offer lenses with blue-light filtering and subtle magnification to ease digital eye strain. Dr. Nguyen pointed out that while blue light lenses remain popular, the science behind them remains limited.

Instead, new lens technologies may better target the real causes of eye strain. “While scientifically unproven to aid vision other than regulating sleep, blue light lenses remain

popular. Perhaps digital lenses with a small reading prescription or prism will better address eye strain, and I believe a couple of companies are already developing this technology,” she shared.

For those with low vision, advanced devices like IrisVision Inspire (California, USA) or eSight Glasses (Gentex Corporation; Michigan, USA) incorporate magnification, contrast enhancement and voice control to help users better see faces, read text and navigate environments.

“Individuals with low vision would benefit from eyewear that could assist in better contrast and visibility with lighting, as well as adjustable magnification to see smaller texts,” she said. “Hopefully, even thinner optics for crisper vision can be accomplished for those needing that clarity when high myopia or astigmatism is present.”

As more people undergo vision correction surgeries such as laser-assisted in situ keratomileusis (LASIK) or cataract removal, postoperative eyewear is also becoming increasingly relevant.

“3D printed eyewear is looking better and better in the final product,” she said. “The less expensive option will mean more affordable eyewear for those in developing countries. The turnaround time for production will also be quicker.”

Tailored to thrive

In 2025, eyewear is a dynamic fusion of science, sustainability and style. With rapid technological advances and a growing demand for customization, the glasses of today are smarter, more stylish and more attuned to our lives than ever before.

Whether you're seeking ecoconscious frames, post-surgery protection or AI-driven features, there's a pair of glasses now designed to do more than just help you see— they help you thrive

“Sunglasses to help with light sensitivity would be the best option. Many brands out there offer a variety of tints to help with contrast,” Dr. Nguyen noted.

What’s next? AI and 3D-printed frames

Looking ahead, Dr. Nguyen believes eyewear will continue pushing boundaries with AI and advanced manufacturing.

“AI will definitely continue to evolve and be seen in more eyewear designs,” she said. “Like how computers used to take up the space of an entire room, now we can access it within the palm of our hands. Our eyewear would be no different. Eventually, we will be able to do so much with a pair of glasses.”

Another exciting development? 3D-printed eyewear.

Contributor

Dr. Kristie Nguyen is a boardcertified optometrist. She currently owns and practices in her own clinic, Dr. Kristie Nguyen PLLC, in Winter Park, Florida. After graduating in the top 10 of her high school class with honors, she went on to obtain her Bachelor of Science degree from the University of Houston, Texas. While at U of H, she volunteered at a local hospital and worked as an optometric assistant. Dr. Nguyen obtained a Doctorate of Optometry (O.D.) in 2005 from Nova Southeastern University College of Optometry in Fort Lauderdale, Florida. She conducted her medical internships at the Chickasaw Nation Health Clinic in Ardmore, Oklahoma and the Lake Mary Eye Care in Lake Mary, Florida. Dr. Nguyen is a member of the American Optometric Association, the Florida Optometric Association, Young ODs of America, OD Divas, Optometry Divas and the Central Florida Optometric Society. In addition, she is also a brand ambassador for different eyewear brands such as Kazoku Lunettes, KUWARE and RYAN ADDA. Dr. Nguyen is married and has two beautiful daughters. She enjoys going to the beach, hanging out at Disney, and reading.

kristie817@gmail.com

Eyes on High End

A closer look inside the booming world of luxury eyewear boutiques in Southeast Asia

by Elif Uslu

Southeast Asia's luxury eyewear market is experiencing rapid growth, projected to hit over $700 million by 2030—and it's more than just about looking good. This surge in high-end frames and boutique optical stores signals a significant shift in how consumers view eyewear, demanding both quality and a story behind their spectacles.

Luxury eyewear is no longer just about highend fashion—it has evolved into a booming industry that’s quietly but powerfully reshaping optometry practices across Southeast Asia. Once simply a medical necessity, glasses have transformed into icons of taste, tools of self-expression and markers of modern sophistication.

Over the past few years, premium eyewear brands and boutique

optical stores have gained significant traction, reflecting shifts in consumer behavior, increased disposable income and a growing appreciation for quality and craftsmanship.

The numbers reflect this momentum. According to a market research report from MarkNtel Advisors, the luxury eyewear market in Southeast Asia was valued at USD 482.11 million in 2024 and is set to reach USD 711.28 million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 6.45%.1

Behind these numbers are stories— about style, about consumers seeking something more than functionality and about optometrists who are reimagining what eyewear means.

Optometrists and eyewear entrepreneurs, such as Mr. Ryan Ho, owner and senior optometrist at one of Malaysia’s most recognized optical boutiques, Malaya Optical, have witnessed firsthand how the demand for premium eyewear has evolved.

“People appreciate luxury eyewear more now than

ever,” shared Mr. Ho. “They’re not just looking for logos. They want to know how it’s made, why and by whom. It’s no longer just about shouting status—it’s about subtle confidence, exclusivity and narrative.”

So what’s really powering this surge in regional luxury eyewear?

The power of disposable income

This evolution didn’t happen overnight. One of the primary drivers has been Southeast Asia’s growing middle and upper class. With more disposable income, consumers are willing to spend more on high-quality, stylish accessories—and eyewear has become a major part of that trend.

Mr. Ho attributes this rise in refined consumer behavior partly to regional economic growth.

“Southeast Asia is becoming a global hub. We’re seeing more wealth in the region with artificial intelligence (AI), chip manufacturers and major industries moving here.

These professionals and business owners have the spending power to afford luxury, and that has driven up the demand for premium eyewear,” he said.

Another key factor is the region's rapid urbanization, which is influencing lifestyles and fashion preferences. With more people living in fast-paced, style-conscious urban centers, personal presentation is becoming a higher priority— especially for professionals in tech, finance and the creative industries.

Globalization and access to high-end brands

Globalization plays a big role, too. As Southeast Asia is becoming a focal point for global business, the presence of international luxury brands has significantly increased. Many high-end European eyewear brands, once available only in select global cities, are now making their way into regional markets through boutique optical stores.

Additionally, optometrists and luxury eyewear boutique owners, like Mr. Ho, frequently travel to global trade shows—such as MIDO in Italy and SILMO in France—to curate exclusive collections before they hit the mainstream market.

“I like to think of us as an incubator for luxury eyewear,” he said. “We invest in brands early. We look at their story, their craftsmanship, their quality. We don’t want what’s already popular—we want what’s next. This allows us to offer something truly unique to our clients who want exclusivity.”

The rise of eyewear as identity

What once was just functional has become fashion-forward. Eyewear has shifted from necessity to identity, much like watches or designer handbags. Today’s consumers are investing in multiple pairs of glasses for different facets of their lives—one for work, one for social outings, one for travel and sometimes even one for the gym.

"Glasses are like shoes—you need different pairs for different occasions—because they serve a different purpose, different functionality and for a different feel,” continued Mr. Ho.

“It’s about dressing the face, enhancing what’s already there. A great pair of glasses can lift features, soften lines and change the way someone sees themselves. It’s like plastic surgery—without the scalpel.”

This has led optometrists to expand their services. Personalized consultations now go beyond eye exams—they consider a client’s lifestyle, job, face shape and personal style.

“We look at face shape, skin tone, personality and lifestyle,” he explained. “It’s about dressing the face, enhancing what’s already there. A great pair of glasses can lift features, soften lines and change the way someone sees themselves. It’s like plastic surgery—without the scalpel.”

What’s social media’s part in all this?

You might expect social media to be the main engine driving this trend—but the luxury market plays by different rules. While mass-market brands thrive on TikTok trends and Instagram influencers, high-end eyewear clients are less impulsive and more intentional. However, social media still has a place in the luxury eyewear space.

"Social media doesn’t necessarily drive purchases for this clientele, but it helps keep brands visible, reminding consumers of new collections and trends. They don’t buy because of an Instagram post, but it helps keep brands on their radar,” Mr. Ho shared.

For high-end eyewear retailers, rather than push direct sales, social media is used as a tool to showcase the artistry and craftsmanship behind their collections.

Boutique optometry: An elevated experience

With premium eyewear booming, the retail experience has also transformed significantly. Luxury eyewear boutiques are moving away from traditional optical stores to exclusive, minimalistic environments where customer experience takes center stage.

Instead of overwhelming customers with an excess of options, boutiques like Malaya Optical curate a highly selective range of brands, focusing on the story behind each product.

"When customers walk in, they don’t see overwhelming brand logos everywhere. They see a carefully curated selection. It’s about the experience, the ambiance and expert recommendations rather than just selling glasses,” noted Mr. Ho.

“To improve the luxury experience, we offer one-on-one consultations to understand a client’s lifestyle, needs and personality. We personalize frame styling based not just on face shape and complexion, but also on the subtle hints of who they are. We use the right frames to lift features, enhance skin tone and elevate style. It’s like 3D styling,” he added.

This holistic, deeply personalized approach has redefined the customer journey. Clients walk away with more than a pair of glasses—they walk away with an experience.

Luxury meets precision

Of course, luxury means little without function. And in a world where premium expectations are the norm, patients also demand technical excellence.

Case in point: Mr. Ho’s Malaya Optical is equipped with state-of-the-art tech like the ZEISS VISUFIT 1000 (Jena, Germany). Using nine mutually calibrated cameras and capturing a

180° view of the face in a single shot, the system analyzes 45 million data points to customize lenses.

It also measures pantoscopic tilt, back vertex distance and pupillary distance, and even corrects posture misalignments. The result? Bespoke lenses that align perfectly with the patient’s anatomy—providing not just sharper vision but greater comfort.

“We’re not handing out standard prescriptions anymore,” Mr. Ho noted. “Each lens is crafted to the exact specifications of the individual’s eyes and face. That’s the level of precision people expect—and deserve—when investing in luxury.”

In addition to precision optics, technology is also enhancing the frame selection process. The ZEISS VISUFIT 1000’s virtual try-on module uses AI to recommend frames that suit the wearer best. Analyzing facial features—like face shape, skin tone, eye and hair color—helps guide patients toward the most flattering options.

Redefining the eyewear journey

The rise of premium boutiques has opened a new lane for independent optometrists. It allows them to merge medical expertise with fashion curation, creating businesses that serve not just patients but personalities.

In return, boutiques gain loyalty by offering exclusivity, craftsmanship and truly personalized care. They’re creating spaces where clients feel seen—not just in their vision, but in their identity.

Boutique owners like Mr. Ho are building lasting relationships by offering something mass retail can’t: A sense of intimacy.

“Our clients don’t ask for prices. They ask about the story, the designer’s journey, the material. That’s what luxury means to them. And we give them an experience that feels personal—curated music, soft lighting, handcrafted coffee and absolutely no sales pressure,” he shared.

The price of premium

However, the journey into premium space isn’t without obstacles. One of the biggest challenges? Inventory investment. Stocking just one luxury brand requires a significant minimum order quantity as high-net-worth clients move fast, and balancing demand with supply is a fine art.

“You need at least 30 or 40 clients like that to create a sustainable ecosystem. And you can’t dive in headfirst—you have to scale gradually or risk burning out,” shared Mr. Ho.

Then there’s the challenge of keeping things fresh. These clients are always chasing the next thing—once they’ve bought one brand, they want to know what’s next.

“If I bring in a new brand, one client might buy it all within a few weeks. Then they’ll ask, ‘What else do you have?’ But I can’t turn over that fast unless I have dozens more like them,” he continued.

Scaling too quickly can also backfire. For optometrists looking to enter the luxury market, Mr. Ho advises patience. “Don’t go all in at once. Build gradually, or you’ll burn out before you see the return,” he said.

Beyond the logistics lies an even more nuanced demand: The human element. Boutique optometry doesn’t just require a good product—it calls for storytelling, education and a highly trained team. Not just salespeople, but style consultants, visual storytellers and clinical experts rolled into one.

Framing a conscious future

Another emerging trend that’s beginning to gain traction is sustainability. While ecoconsciousness isn’t yet a top priority for most luxury eyewear buyers in Southeast Asia, it’s inching its way into the conversation.

Materials matter more now. Brands using bio-acetate, recycled titanium and low-impact packaging are

catching the eye of boutique owners and younger clientele alike.

“It’s part of the conversation now, and that’s a start,” acknowledged Mr. Ho. Consumers are slowly becoming more mindful of what their purchases support, and retailers who get ahead of this curve may gain long-term loyalty from a new generation of conscious luxury shoppers.

The integration of sustainability, alongside craftsmanship and personalization, isn’t just a trend; it’s part of luxury’s evolution. In the near future, it may be just as important as brand heritage or aesthetic appeal.

What’s next for luxury eyewear?

Mr. Ho is optimistic: “I think luxury eyewear, like all things in this realm, is going to see a steady and stable increase. These clients—those who are wealthy and who appreciate quality and the finer things in life—will always have the spending power, and their appetite for premium eyewear will only continue to grow,” he enthused.

gentle revival of classic forms with a contemporary twist.

Trend forecasting aside, one principle stands tall: Personalization will always be at the heart of premium eyewear. Luxury eyewear, then, isn’t a fleeting trend. It’s an evolving lifestyle anchored in design, technology and self-expression. And if boutique practices like Malaya Optical are any indication, the future is not just stylish—it’s brilliantly clear.

References

1. MarkNtel Advisors, Southeast Asia Luxury Eyewear Market Research Report: Forecast (2025-2030). January 2025. Available at: https://www.marknteladvisors.com/researchlibrary/southeast-asia-luxury-eyewear-market. html. Accessed on March 25, 2025.

2. Holden BA, Fricke TR, Wilson DA, et al. Global Prevalence of Myopia and High Myopia and Temporal Trends from 2000 through 2050. Ophthalmology. 2016;123(5):10361042.

What adds to this confidence is a growing global trend: Rising myopia. With the world’s population expected to grow significantly and myopia projected to affect nearly 60% of people by 2050,2 the demand for prescription eyewear is only going to grow.

“There will be more and more people who need eyeglasses, and some of them will require more than just functionality,” confirmed Mr. Ho.

At the same time, rising affluence across the region is fueling a deeper desire for experiences that blend luxury and meaning. Mr. Ho sees this shift as permanent. That said, optometrists in this field are no longer just medical professionals—they’re stylists and curators of the face.

And what about trends? For 2025, Mr. Ho points to the return of navigator styles, delicate butterfly silhouettes, minimalist rimless designs and a palette of soft pastel tones. It’s a

Contributor

Mr. Ryan Ho first undertook a Bachelor of Science in Microbiological Sciences at the University of Kansas, USA, in 1996 before studying Optometry at the International University College of Technology Twintech, Malaysia, in 2008. He is a skilled optometrist with over 15 years of experience. He obtained his first degree in B.Sc. at the University of Kansas, USA, and continued to pursue his passion for his Bachelor of Optometry (Hons) in Malaysia. His opinions on the treatment of Ortho-K, monovision, progressive lens fitting, and myopia in children have been well sought after on national television stations, such as RTM, TV3, and national newswires, as well as publications such as Bernama, The Star and more. He has helped build Malaya Optical from a family-owned business of three generations to become a two-time award winner of the prestigious Brand Laureate Award. While he is busy running his retail practices, online store, and building an eyewear brand, Mr. Ho makes sure to spend quality time with his family as they are the inspiration behind this brand. During his leisure time, Mr.Ho enjoys riding his road bike on numerous road adventures.

ryan@malayaoptical.com

HK’s Eye Opener

Ms. Patti Chan is on a mission to reshape the perception of optometry in Hong Kong

by Chow Ee-Tan

In Hong Kong, optometry still faces an uphill battle for recognition—a challenge Ms. Patti Chan, a local optometrist, is determined to overcome. Breaking down the perception of optometrists as mere eyeglasses retailers, she champions their role as essential healthcare professionals.

Passionate about her country and profession, Ms. Patti Chan is determined to raise awareness about the important role optometrists play in her native Hong Kong. As the director of Brighter Optical Ltd. Co. in Mongkok—a well-established family business with over 50 years of history—she highlights that optometry remains an underdeveloped and misunderstood profession in the region. Many still perceive optometrists as mere eyeglasses retailers, rather than healthcare professionals.

A second-generation optometrist, Ms. Chan grew up surrounded by the optical business. Both of her parents were optometrists who owned their practices. In 2013, she took over her father’s optical store, which has been serving the community for over 50 years.

“When I first returned to Hong Kong in 2013 after university, I began to build up the family’s contact lens business, step by step,” she shared. “I had to educate customers on the importance of eye tests for contact

lenses. Many didn’t realize the need for a proper eye exam before purchasing contact lenses. Today, our clients now understand the importance of annual eye checks to ensure the health of their eyes, and we offer professional fitting consultations."

A significant part of Ms. Chan’s work focuses on educating her clients about proper contact lens care, a service that sets Brighter Optical apart from many optical shops in the area. "In many local shops, there's no effort to teach customers how to care for their lenses. We believe in providing complete service, including aftercare and education,” she noted.

A family legacy

Growing up, Ms. Chan would spend hours in her parents’ optical shop. “I would help sort out contact lens solutions on the shelves, and when customers asked for solutions or eye drops, I would offer recommendations based on what I had learned from my parents,” she reminisced. “It was interesting to see how appreciative customers were when they came in with little knowledge. I felt like I was helping solve their daily problems, and that inspired me to consider becoming an optometrist.”

Her ambition to pursue a career in optometry was solidified after Hong Kong’s Optometrist Regulation came into effect in 1997. Prior to that, optometrists were not considered a professional group and were considered more like optical store salespeople.

“Although I was always in private practice, it often felt like I was working in a hospital environment where I focused on vision health and rehabilitation, especially for people with special needs.”

Ms. Chan graduated in Optometry from the University of New South Wales in Australia and worked there for five years before returning to Hong Kong to join her family’s practice. While based primarily in Sydney, she also worked in Brisbane, South Australia and Perth, and even spent time in remote areas to serve communities where local optometrists were absent.

Ms. Chan worked in retirement villages and provided care for special communities, including those with Down syndrome, cerebral palsy and elderly individuals suffering from Parkinson’s and dry eye conditions.

“Although I was always in private practice, it often felt like I was working in a hospital environment where I focused on vision health and rehabilitation, especially for people with special needs,” she shared.

A holistic approach to eye care

Ms. Chan specializes in contact lens fitting and is skilled in prescribing lenses for a range of conditions, including astigmatism, rigid gas permeable (RGP), scleral and myopia control for children. "Contact lenses can solve various eye problems, from dry eye to corneal deformities. They provide a new surface for the eye after a corneal transplant, helping people see better,” she shared.

“The population in Hong Kong is aging, and many people in their mid40s are experiencing subtle signs of eye diseases, such as hypertensive retinopathy. Some may have a family history of diabetes, which can cause fluctuating vision due to difficulties

regulating blood glucose levels. We detect these signs, and besides prescribing glasses or contact lenses, we refer patients for medical checkups when necessary,” she explained.

Ms. Chan is passionate about ensuring that everyone has access to optometric care. "Everyone should have an eye exam, even if they have no apparent vision problems," she noted. "Through regular check-ups, we can detect changes in vision or underlying conditions and refer patients to specialists when needed. This is the work of optometrists.”

The aesthetics of optometry

Ms. Chan noted that optometry is increasingly intertwined with style. However, she stressed that fashionable lenses must be functional and safe.

"I have no objections to cosmetic contact lenses, but users must understand the risks," she said. "For example, if your eyes become red or irritated, it's a sign that the lenses may not be suitable. It’s important to balance aesthetics with eye health. Working in eye care, it’s my responsibility to ensure that people can enjoy aesthetics while keeping their eyes healthy. The products they use must be safe and not harm their vision in the long term.”

There are also lenses designed to protect vision from harmful light, such as blue light emitted from digital devices. “When recommending glasses, we take the individual’s lifestyle into account. For those who spend a lot of time outdoors, photochromic lenses that adjust to UV light are ideal. They can reduce glare while maintaining contrast, so people can see clearly even in bright sunlight,” she continued.

She noted that photochromic lenses now come in 10 different colors, with some offering enhanced contrast while reducing bright light. For example, ruby-colored lenses help with contrast, and brown lenses cut bright light while maintaining vision contrast. These advancements are both functional and fashionable,

she added. “By the end of this year, we expect more lenses that cater to myopia, presbyopia and astigmatism to be available.”

“Younger generations are more open to wearing glasses, even as fashion accessories, to protect their eyes from digital strain.”

The traditional RGP lenses, which are often uncomfortable, have improved significantly in the past five years. The new minuscule lenses are much larger, offering a more comfortable experience.

Ms. Chan has also observed that people are becoming more aware of how artificial light from digital devices can affect their vision. “Younger generations are more open to wearing glasses, even as fashion accessories, to protect their eyes from digital strain.”

From clinic to community

Beyond her practice, Ms. Chan is an active member of the Hong Kong Optometrists Association. She plays a key role in organizing the annual Hong Kong International Optometric Symposium (HKIOS), one of Asia’s largest optometry conferences. The association provides continuous education for optometrists in Hong Kong and works on community outreach to promote vision care.

“Many still don’t understand what an optometrist does," Ms. Chan said. “In

the past, I proposed vision screening programs for schools, but they were rejected because people thought I was trying to sell products.

Education is essential for improving public understanding of optometry. “Schools need to be equipped with vision screening kits to help teachers identify students with potential vision problems. It’s not just about selling glasses; it’s about making people aware of how optometrists can improve their eye health,” she emphasized.

Despite the challenges, Ms. Chan remains dedicated to advancing optometry in Hong Kong. “There are several optometry associations, but they often have different agendas and don’t work together," she noted. “I believe that by collaborating, we can provide better vision care to the community."

conditions like diabetic retinopathy. It's incredibly rewarding to catch these issues in time and refer them for further care,” she shared.

With a clear vision for the future, Ms. Chan is committed to improving the public’s understanding of optometry and ensuring that everyone has access to proper eye care. Through her community outreach and education efforts, she hopes to inspire a new generation to prioritize their eye health and recognize the invaluable role of optometrists.

Through her work with the Hong Kong Optometrists Association, Ms. Chan is deeply involved with NGOs, schools and aged care organizations to offer vision screening services. “By offering screenings, we can raise awareness and encourage people to seek professional eye care," she explained. “My goal is to educate the public about vision hygiene and the crucial role optometrists play in maintaining eye health."

Ms. Chan finds it gratifying to help people avoid costly visits to specialists by identifying problems early. “Over the years, I’ve helped people who thought they just needed a prescription change, only to discover that they had serious

Contributor

Ms. Patti Chan is a dedicated optometrist and director at Brighter Optical Ltd. Co. in Hong Kong. Growing up in a family deeply involved in optometry, Ms. Chan pursued her passion by graduating from the University of New South Wales (UNSW) School of Optometry and practicing in Australia until 2013. Her international experience reinforced her belief in the critical role optometrists play in primary healthcare, particularly in improving vision health and raising awareness about eye care among children and the elderly. Currently serving as the head optometrist at Brighter Optical Centre, Ms. Chan specializes in contact lens fitting, dry eye management, children’s vision care and multidisciplinary care for patients with chronic conditions like diabetes. Her expertise and commitment to patient care have made her a respected figure in the industry. Beyond her clinical work, she is passionate about community outreach, regularly organizing vision care screenings and educational talks to promote public awareness of eye health.

As a committee member of the Hong Kong Optometric Association (HKOA), Ms. Chan plays a pivotal role in advancing the profession. She is deeply involved in organizing the Hong Kong International Optometric Symposium (HKIOS), which brings together worldclass experts in vision care to share knowledge and innovations. Through her professional contributions and advocacy, Ms. Chan continues to inspire and lead, leaving a lasting impact on vision health in Hong Kong and beyond. patti.chan@brighteroptical.com

An Era of Artisan Eyewear

Redefining eyewear through fine craftsmanship, cuttingedge technology and stylish customization by

Tan Sher Lynn

Cutting-edge technology and a renewed appreciation for craftsmanship are shaping the future of eyewear. From digital design platforms that empower customization to brands that meticulously tailor frames for individual fit, the industry is embracing innovation with a personal touch.

Nowadays, eyewear is no longer just a medical necessity— it’s a bold expression of identity, innovation and lifestyle. As consumers seek more than just function, a new generation of eyewear brands and optometrists is rising to meet the demand for personalized, tech-forward and thoughtfully crafted frames.

From smart digital design platforms to precision-fit Asian frame lines and minimalist Japanese engineering, these brands are reshaping how we see—and how we’re seen.

At the heart of this movement is 3DNA Technology, a trailblazing company bringing digital customization to the optical world. Alongside them, brands like Pott Glasses and Spec Espace are pushing the envelope in design, comfort and cultural fit—offering eyewear that’s not only smart and stylish, but deeply personal.

Here's how they're doing it.

3DNA Technology

3DNA Technology is a Hong Kong-based digital design and manufacturing platform co-founded

by Mr. Dennis G. Zelazowski, a third-generation optician and serial entrepreneur. With a deep understanding of optical science and consumer needs, Mr. Zelazowski is leading a movement to digitally transform the eyewear industry.

Cutting-edge customization

“In 2013, we founded 3DNA, inspired by the idea of using technology to transform the eyewear industry by democratizing access to design and production,” Mr. Zelazowski shared. “The 3DNA Eyewear design app allows collaboration between stakeholders and enables rapid design, manufacturing and eyewear customization.” This platform directly tackles industry challenges, including the rising dominance of corporate players, high inventory costs and stiff competition from online sellers.

3DNA’s design app and in-store kiosks integrate cutting-edge tools such as 3D face scanning, realtime customization and parametric adjustment. These technologies empower consumers, optometrists and eyewear brands to co-create customized frames with remarkable precision.

“Consumers benefit from a superior shopping experience and eyewear with better fit, style, comfort and performance,” Mr. Zelazowski explained. “Retailers transform themselves from commodity sellers to experienced providers, while brands can distribute globally without costly inventories.”

A sustainable solution

At the heart of the platform lies a truly digital manufacturing approach. “Digital manufacturing means products aren’t made until they’re purchased. This eliminates the costs and waste associated with mass production,” he shared. Using precise avatars generated from 3D scans, customers visualize their designs in real-time, far beyond the capabilities of conventional virtual try-ons—achieving a more precise and accurate measurement and fitting process that results in better outcomes.

“Parametric controls give ECPs total control of material, nose pads, size, shapes, base curves, thickness and more, so optimization is achieved when eyewear is made. Then, eyewear orders are executed by one of the in-network manufacturers by selection from a menu,” Mr. Zelazowski explained. “We use a combination of 3D scanning, 3D design and digital manufacturing. Our artificial intelligence (AI) algorithms run under the hood and are a tool, not a replacement, for optical expertise. The majority of products are titanium and acetate, with 3D printing representing under 2% of orders. Consumers generally don’t prefer 3D printing because of the quality gap with traditional materials.”

3DNA also champions elastic manufacturing—no minimum order quantities—which allows eyewear brands to launch small, customized collections without heavy financial risk. The eyewear can be made from a wide range of materials including Italian acetate, titanium, carbon fiber, wood, buffalo horn and even gold or platinum. “Over 50 parameters can be adjusted,” he explained, “including bridge design, wrap angle and temple length. Eye sizes can range from 22 mm to 75 mm, with temples up to 175 mm.”

Empowering optometrists

Mr. Zelazowski noted that optometrists are under increasing pressure from mega-corporations, discount plans and online sellers.

“By offering private label eyewear, personalized to the patient’s prescriptions, facial features and style, optometrists differentiate themselves from competitors and create memorable shopping experiences that patients often share with family and friends. Word-ofmouth referrals are the gold standard in marketing, and we’ve built a technology to help maximize it,” he continued.

Looking ahead, Mr. Zelazowski believes the future of eyewear lies in localization and innovation.

“As eyewear frame manufacturing technology catches up with lenses and becomes more digital, we will see increased localization of eyewear

manufacturing and less reliance on cheap, imported goods,” he explained. “Digital tools will level the playing field for new brands and entrepreneurs seeking entry into the market. With telemedicine and remote diagnostics, patients will have greater access to professional services, outside of their local market. 3DNA will continue to lead the industry in this area and bring tools to early adopter eye care professionals.”

As 3DNA Technology continues to lead the charge, it’s clear that the future of eyewear is not only smart and sustainable—but also deeply personal.

“As eyewear frame manufacturing technology catches up with lenses and becomes more digital, we will see increased localization of eyewear manufacturing and less reliance on cheap, imported goods.”

- Mr. Dennis G. Zelazowski

Pott Glasses

Pott Glasses is a brand built on the idea of self-expression. Co-founder Mr. Aw Tai Hau believes that eyewear is more than just a functional tool— it’s a way to communicate one's personality. “Glasses don’t need to be edgy or fashion-forward, they just need to reflect the wearer’s identity,” he shared. This message resonates with today’s style-conscious consumers, for whom eyewear has evolved from a mere vision correction tool to a vital element of personal style.

Historically, glasses were often overlooked as a form of selfexpression, with style traditionally linked to clothing, shoes, jewelry and accessories. However, the growing recognition of eyewear as a fashion statement has changed the narrative.

Prioritizing Asian fit

The inspiration for Pott Glasses struck Mr. Aw during a 2014 backpacking trip to Europe, where he saw how people embraced glasses with unique colors and styles—a stark contrast to the standard black rectangular frames common in Malaysia. He saw a gap in the market for stylish, Asian-fit eyewear, which led to the launch of Pott Glasses alongside co-founder Eden Hoong, an experienced optician.

“Our brand focuses on style and fit tailored for Asian wearers,” Mr. Aw shared. The designs cater to each individual, ensuring their glasses suit their face shape, profession and lifestyle—all while offering all-day comfort and functionality. Pott Glasses designs often draw inspiration from everyday life or abstract concepts. For instance, one design was inspired by the idea of a star, symbolizing ’shine’ with a star element integrated into the frame. Other designs incorporate functional features like modular tinted lenses, inspired by the camping lifestyle.

The standout feature of Pott Glasses is its commitment to the Asian-fit design. “We prioritize a perfect fit, ensuring comfort without compromising on style,” said Mr. Aw. From the curvature of the front piece to the fit of the nose pads, every detail is meticulously considered.

Crafting durable and stylish frames

Materials like acetate and titanium are used for durability, hypoallergenic properties and lasting color. Titanium, in particular, is favored for its lightweight nature and resistance to rust and oxidation.

Pott Glasses offers two main categories of designs: 20% fashionforward and 80% timeless. “Fashionforward designs experiment with materials and futuristic ideas, while timeless designs reinterpret classics with modern updates,” Mr. Aw shared.

Spec Espace

In the world of premium eyewear, few brands capture the harmony of form, function and freedom of movement

quite like Spec Espace. Born in Japan and inspired by architecture, motion and clean lines, this cutting-edge brand has redefined what eyewear can be—ultra-light, hinge-less and stunningly minimalist. More than just a fashion statement, Spec Espace frames are wearable works of design—made for those who value quiet sophistication and comfort that lasts all day.

Minimalist design, maximum comfort

For over 15 years, Vision Space Optometrist in Malaysia has proudly carried Spec Espace. “Spec Espace consistently embodies the perfect balance of design innovation and functional elegance,” said Mr. Woon Pak Seong, optometrist and CEO of Vision Space Optometrist. “We’ve seen how this unique approach resonates with a wide range of customers—from dentists to contractors—who rely on eyewear that performs effortlessly throughout the day. They consistently express satisfaction with the comfort, convenience and minimalist design that Spec Espace delivers. In Southeast Asia’s humid climate and

Contributors

Mr. Dennis G. Zelazowski is a thirdgeneration optician, inventor, entrepreneur and co-founder of 3DNA Technology, a Hong Kong company focused on the digital transformation of the eyewear industry. He is the inventor of Chemistrie Clip-ons and the founder of Eyenavision. He has authored seven international patents for eyewear and optical lens design and is the winner of the Japan Good Design Award and Award of Excellence by the Optical Lab Association. 3DNA Technology is a recent graduate of Betatron, a Hong Kong-based, VC-backed Accelerator supporting nextgeneration technology, Cyberport Incubation Program Alumni, and a member of the Hong Science and Technology Park. 3DNA Technology has been awarded the Top 50 Innovative Retail Leaders of Hong Kong in 2018 and 2019.

Dz@eye-dna.com

fast-paced urban environments, this balance of style and all-day comfort is especially valued—something many other brands struggle to achieve.”

At first glance, Spec Espace frames stand out for their unique design— devoid of traditional hinges, yet engineered with a three-dimensional frame structure that contours naturally to the face. “This not only enhances stability and comfort but also aligns with the brand’s philosophy of “functional artistry in motion,” Mr. Woon added.

Japanese craftsmanship at its finest

One of Spec Espace’s defining qualities is its commitment to Japanese craftsmanship, where form and function are not mutually exclusive but seamlessly integrated. Each frame is meticulously crafted in Japan using lightweight materials and ergonomic designs, allowing wearers to go through long days without discomfort.

“Born from the desire to reimagine eyewear as a living part of the body, Spec Espace was established to

Mr. Aw Tai Hau is the visionary co-founder of Pott Glasses, a Malaysian eyewear brand transforming how people experience and choose eyewear. With a background in engineering and a keen eye for design and business, Tai Hau combines innovation with purpose. He pioneered virtual try-ons using augmented reality (AR) and introduced personalized consultations through the 4D Optical Styling Experience. Passionate about accessibility, he also leads community initiatives like Eye for Education and Optics of Hope, providing eyewear to underserved groups. Driven, creative, and socially conscious, Tai Hau continues to push boundaries in retail, design, and social impact—one pair of glasses at a time.

taihau.aw@pottglasses.com

challenge the status quo of rigid, conventional frame design. The vision was clear—to develop eyewear that offers both structural integrity and aesthetic fluidity, blending form and function through innovative engineering and refined materials,” Mr. Woon explained.

In the ever-evolving landscape of eyewear, Spec Espace continues to push boundaries. While the brand remains loyal to its analog purity, it’s also looking ahead—exploring sustainable materials, bioplastics and discreet tech integrations that maintain the brand’s signature weightless, minimal aesthetic.

“At Vision Space Optometrist, we look forward to seeing how these innovations will further enhance the Spec Espace experience for our customers. As a practice that values both design and functionality, we appreciate the brand’s commitment to ensuring that innovation remains effortless and invisible—true to the understated elegance our clients have come to expect over the past 15 years,” Mr. Woon said.

Mr. Woon Pak Seong graduated as an optometrist in 1995 and founded Vision Space in 2004 with the mission of bringing world-class vision care to his customers. Driven by a commitment to continuous improvement and excellence, he finds joy in connecting with people and inspiring them to enjoy life to the fullest. A strong advocate of lifelong learning, Woon regularly delivers optical training and speaks at conferences and fairs. He is passionate about reading journals, magazines, and books to enhance his service and elevate the practice of optometry. His greatest passion lies in helping people see clearly and comfortably while preserving their eye health through early detection of potential eye diseases.

enquiry@visionspace.com.my

www.pottglasses.com

Smart Glasses Showdown

From AR capabilities to AI assistance, our top 5 smart glasses picks from CES 2025 are shaping the future of wearable tech

by Chow Ee-Tan

Looking for the coolest wearable tech of 2025? Look no further than our picks for the top 5 smart glasses at CES 2025. These devices blur the lines between eyewear and gadgetry, offering everything from AR experiences to AIpowered assistance in sleek, stylish packages.

Beyond tech and style, smart glasses presented at the Consumer Electronics Show (CES) 2025 held in January in Las Vegas, Nevada, USA, are revolutionizing how we see the world—literally. These aren’t your grandma’s bifocals or the nerdy ‘Bluetooth glasses’ of yesteryear. From augmented reality (AR) to real-time translations and voice assistants, these bad boys are blending tech with fashion.

According to Mr. Aw Tai Hau, cofounder of the Malaysian eyewear boutique chain Pott Glasses, the closest comparable product category to smart eyewear would be the smartwatch.

“Back when smartwatches first emerged, many believed they would disrupt the traditional watch industry. But today, we can see that the conventional watch industry continues to thrive, while the smartwatch segment has also grown significantly,” he noted.

He pointed out that smartwatches haven’t replaced traditional watches. The only real similarity is that both are worn on the wrist—nothing more.

“The core value of smartwatches lies in health tracking and real-time information,” he said.

Consumers who wear traditional watches for their aesthetics or mechanical craftsmanship typically won’t switch to smartwatches. In fact, many people who never wore watches before now wear smartwatches— not to tell time, but for their added functionality.

“In fact, smart glasses might compete more directly with smartwatches than traditional optical eyewear,” he said. Some key elements critical to the success of smart glasses include comfort, information accuracy and relevancy, and a supporting ecosystem.

COOKIE teamed up with Mr. Aw to share our top 5 smart glasses picks from CES 2025.

1

Even Realities G1

Even Realities (Berlin, Germany) introduced the G1 glasses, a smart eyewear solution designed for those who want to blend the digital world with the real one seamlessly. These lightweight AR glasses are ideal for both work and play, offering a balance of high performance and comfort. From navigation to translation, these glasses aim to revolutionize how we experience the world around us

Pros:

• Excellent fit and comfort

• Clip-on accessories included

• Prescription lenses can be fitted

• Quick note-taking function

Cons:

• The text displayed can sometimes be too lengthy.

2

Halliday AI Smart Glasses

Described as the world’s first proactive artificial intelligence (AI) glasses with an invisible display, Halliday (Singapore) AI Smart Glasses allow you to access key information with just a simple glance. At the forefront of this shift is its proactive AI agent platform which goes beyond traditional AI tools.

For example, during a heated negotiation, it can provide subtle persuasion suggestions or it can perform real-time fact-checking, helping you stay informed and confident. It also covers classic audio-based features, such as recording audio memos and providing meeting summaries, which are essential in today’s fast-paced environment.

Pros:

• Flexible hinge for wider opening and better comfort

• Adjustable display for optimal positioning

• Built-in diopter adjustment for clearer screen vision

• Immersive experience enhanced by a smart ring for intuitive control

• Proactive AI that anticipates user needs and delivers relevant information

Cons:

• Thicker than regular glasses

• Design leans toward conventional eyewear

3

INAIR Smart Glasses

INAIR Glasses (Beijing, China) transform any environment into a 134-inch expansive virtual screen, supporting up to six adjustable windows. These “AI Spatial Computer” glasses include a keyboard and a pod. Through INAIR's native remote streaming technology, users can control their PC remotely from anywhere with network access. Designed for productivity and play, these glasses let you carry a private office, personal cinema and creative studio in your pocket.

"At INAIR, we are focused on developing technologies that push the boundaries of user experience and productivity," said Hai Huang, CEO of INAIR in a press release. "This all-in-one solution is designed to meet the demands of modern workflows, empowering users with seamless, hands-free productivity and enhanced immersion in any environment." It includes AIassisted functions such as real-time translation and voice commands.

Pros:

• Functions like a portable computer

Cons:

• Bulky and not aesthetically suited for daily wear

• Odd design featuring a wearable band

• More like an extended screen placed close to the eyes rather than true smart eyewear

4

Ray-Ban Meta Glasses

Fashion icon meets tech whizz. RayBan (Milan, Italy) is still the OG when it comes to cool frames, and teaming up with Meta (California, USA) for their smart eyewear line is nothing short of genius. These glasses bring together the iconic Ray-Ban look with Meta’s cutting-edge tech to create eyewear that’s as stylish as it is functional. With built-in cameras, voice assistants and live translations, you’ll never miss a beat (or a selfie) again.

When users take photos or videos with the smart glasses, they are sent to Meta’s cloud. According to Meta’s website: “All photos processed with AI are stored and used to improve Meta products, and will be used to train Meta’s AI with help from trained reviewers.”

Pros:

• Classic Ray-Ban style that’ll turn heads

• Seamless integration with Meta’s ecosystem—get notifications, take calls and snap pics

Cons:

• The camera’s gonna raise some eyebrows—hello, privacy concerns!

5

Xreal One Pro

Xreal (Beijing, China) takes the term ‘immersive experience’ to the next level. Their latest generation of AR glasses bring AR visuals to your face, seeking to beat the competition.

with Sound by Bose and a modular multimodal AI camera.

Pros:

• Clear AR visuals for work and play

• Lightweight

• Bose audio

Cons:

• Doesn’t come with a camera, it is sold separately as a detachable accessory

There you have it… our picks for the top 5 smart eyewear that could change everything in 2025. Whether you’re into sleek, stylish, classic designs (Ray-Ban Meta), ready to dive deep into the world of AR (Xreal Air) or in dire need of AI to analyze conversations and offer insights (Halliday), these glasses are the perfect intersection of tech and fashion.

Smart eyewear is the next frontier in fashion and functionality, and CES 2025 proved we’re on the cusp of something huge. Stay tuned, because these bad boys are about to redefine the way we see the world—literally and figuratively.

Contributor

Whether gaming, working or just zoning out with Netflix, these glasses let you do it all in full-on AR. “The XREAL One Series represents the most advanced consumer AR glasses on the market today,” said Chi Xu, CEO and co-founder of XREAL in a press release.

Delivering a consistent three degrees-of-freedom cinematic spatial display from virtually any device, XREAL One Series features XREAL’s first silicon chip called the X1, a fully redesigned optical engine with multiple TUV Rheinland eye health certifications, enhanced audio output

Mr. Aw Tai Hau is the cofounder of the Malaysian eyewear boutique chain Pott Glasses. He graduated from university with a degree in civil engineering but realized that he loved fashion and wanted to dive into e-commerce. Founded in 2015 with his childhood friend Eden Hoong, Pott Glasses began as Malaysia’s first online eyewear retailer before expanding into physical stores. Today, it has multiple locations around Malaysia, offering innovations such as virtual try-ons powered by augmented reality (AR) and personalized eyewear consultations. The brand is known for its signature "Asian fit" frames, designed for lower nose bridges and higher cheekbones, addressing a gap often overlooked by global eyewear brands.

taihau.aw@pottglasses.com

www.pottglasses.com

The Art of Eyewear Styling

An optometrist’s guide to choosing the right frame for your patient’s face

by Hazlin Hassan

and lifestyle

The world of optometry is evolving, blending the science of vision with the art of personal style—and optometrists are stepping into the spotlight as… stylists? This guide offers expert advice on finding the perfect frames for each patient, from face shape analysis to skin tone considerations.

As optometrists, your job isn't just about fixing vision problems, it’s also about helping patients look their best with eyewear that complements their unique styles, lifestyles and face shapes. Whether your patient is a trendsetter, a corporate professional or an athlete, the perfect frame and lens can elevate their look while keeping their vision sharp.

Here’s the lowdown from the experts on how to pick the ideal eyewear that combines comfort, style and a touch of personality.

1

Consider

your

patient’s face shape

Let’s start with the basics: Face shapes. Whether you’re dealing with a round, square or oval face, finding the right frame is like finding the perfect accessory—one that enhances the features, not competes with them.

"Optometry is where science meets style. It’s all about enhancing natural symmetry while ensuring both style and comfort.”

- Mr. Muhammad Syimir Shahrul Izam

Mr. Muhammad Syimir Shahrul Izam, optometrist and founder of Quest Eyecare in Malaysia, loves providing essential eye care while helping patients express themselves through eyewear.

"Optometry is where science meets style. It’s all about enhancing natural symmetry while ensuring both style and comfort,” he said.

Mr. Aw Tai Hau, co-founder of the Malaysian eyewear boutique chain

Pott Glasses, couldn’t agree more. “When selecting a frame, the rule of thumb is to choose a shape that contrasts with the face shape. If someone has a round face, a squarish frame would work well, and vice versa,” he advised.

Most frames work well on oval faces, but do avoid extremes in size, advised Dr. Jason Teh, optometrist and owner of In2Eyes Optometry in Melbourne, Australia.

Pro Tips

Round Faces: Soft, curvy features? Angular or rectangular frames will do wonders by adding contrast and definition.

Square Faces: A strong jawline and broad forehead call for round or oval frames to soften those bold angles. A little balance goes a long way!

Heart Faces: Bottom-heavy or cateye frames balance a wider forehead.

Diamond: Rimless or upswept browlines highlight cheekbones.

Triangle: Top-heavy frames balance a narrow forehead.

2

Take into account their skin tone

Let’s talk color, baby! Your patient’s skin tone is just as important as their face shape. It's not just about picking something that looks good; it's about making their frame pop and flatter their natural complexion.

Pro Tips

Fair Skin: For those with lighter tones, soft pastels are your go-to for a subtle look. If your patients want to turn heads, go for bold contrast colors like tortoiseshell or navy for a striking effect. Add a dash of elegance with rose gold or cool blues.

Tan Skin: Warm undertones call for earthy hues—think copper metals, tortoiseshell and warm reds.

Dark Skin: Go big and bold! Think metallic frames in deep blues, reds or even gold and silver. These tones create a confident and stylish statement.

"I often recommend transparent frames for patients with high to very high myopia as they minimize the visible thickness of the lenses, creating a more streamlined and aesthetically pleasing look,” advised Mr. Muhammad Syimir.

3

Understand their lifestyle

We all know that life isn’t one-sizefits-all, and neither are glasses. Your patient’s profession, hobbies and lifestyle choices can influence their eyewear selection. Whether they’re pounding away at a desk or running marathons, they need glasses that keep up with them.

For Mr. Aw, it’s not just about looks— it’s about comfort and functionality, too. “If the customer wears glasses all day, we recommend lightweight, smaller-sized glasses. But if they’re active, the material becomes key to keeping things comfortable and sweat-free,” he pointed out.

To reduce irritation, some frames are even laminated with a thin filament to avoid skin contact and potential allergies.

"Understanding a patient’s profession and hobbies helps in recommending frames that not only suit their features but also align with their daily needs,” chimed Mr. Muhammad Syimir.

Pro Tips

For the Active Ones: Athletes or anyone living that adrenaline-fueled lifestyle need frames that stay put, such as wraparound sports frames that fit snugly around the face, offering stability, protection and performance.

Corporate Warriors: Business professionals often lean towards sleek, neutral or muted tones— something polished and sophisticated without stealing the show.

Creative Souls: Designers, artists and anyone in the creative industry? Go wild! Bold colors, funky gradients and artistic designs make a statement and keep things exciting.

Be in the know about the latest

trends

Now, let’s talk fashion because let’s face it, people love to be on trend— and glasses are no exception. The cat-eye frame is everywhere these days. It's bold, it's vintage and it's back in a big way.

"The current popularity of cat-eye frames among female trendsetters has significantly influenced eyewear choices," said Mr. Muhammad Syimir. “Retro styles such as cat-eye, aviator and oversized glasses are making a comeback,” noted Dr. Teh.

“The classic look with timeless and elegant acetate designs is always an inspiration,” said Mr. Aw. US luxury eyewear brands like Oliver Peoples and Moscot, as well as Italian luxury eyewear Persol are popular, as are minimalist Japanese handcrafted titanium frames, he added.

“Clear and translucent frames are popular for a minimalist look,” continued Dr. Teh.

5

Look into suitable lenses

Finally, let’s talk lenses— because a killer frame needs the right lens to match.

For those glued to their screens all day, Dr. Teh recommends blue light-filtering lenses, which are said to reduce exposure to blue light from screens, helping ease eye strain and improve sleep quality. Additionally, photochromic lenses that adjust to different lighting conditions are perfect for people on the go and essential for outdoor lovers.

Mr. Aw suggested something similar: ’Relax lenses’ that reduce the workload on the eyes when doing close-up tasks.

A frame for every face, a style for every life

Choosing the right frame is more than just matching the shape of someone’s face. It’s about understanding who they are, what they do and how they want to feel when they wear their glasses. From face shapes and skin tones to lifestyle needs and fashion influences, a thoughtful selection will give your patients eyewear that’s not only functional but also a reflection of their personality.

As Mr. Muhammad Syimir said, "Eyewear is a personal statement," and optometrists get the privilege of helping patients make that statement loud and clear. So, embrace the art and science of eyewear styling, and let your patients see—and look—their very best.

Mr. Muhammad Syimir Shahrul Izam is a graduate of the University of Bradford, UK, with a BSc (Hons) in optometry and has been practicing for almost 10 years. After training at Specsavers, UK, for two years, he returned to Malaysia. He has worked as a full-time clinician and chief optometrist at Thomson Hospital, attending to pediatric patients. He is trained in assessing children with cerebral visual impairment. In 2024, he underwent a clinical attachment with a vitreoretinal surgeon and was awarded the Professional Certificate in Macular Disease Counselling by the National University of Malaysia. A member of the Association of Malaysian Optometrists, Mr. Muhammad Syimir recently established Quest Eyecare, his own primary eyecare practice. He is passionate about eye care in children, providing and promoting myopia management.

syimir_shahrul@yahoo.com

Contributors

He also recommends anti-fatigue lenses for working adults who spend hours on close-up tasks like reading or looking at screens. These lenses are designed to reduce eye strain and discomfort from prolonged close-up work and often have a slight power boost in the lower part of the lens to help ease strain on the eye muscles.

Mr. Aw Tai Hau is the visionary co-founder of Pott Glasses, a Malaysian eyewear brand transforming how people experience and choose eyewear. With a background in engineering and a keen eye for design and business, Tai Hau combines innovation with purpose. He pioneered virtual try-ons using augmented reality (AR) and introduced personalized consultations through the 4D Optical Styling Experience. Passionate about accessibility, he also leads community initiatives like Eye for Education and Optics of Hope, providing eyewear to underserved groups. Driven, creative, and socially conscious, Tai Hau continues to push boundaries in retail, design, and social impact—one pair of glasses at a time.

taihau.aw@pottglasses.com

www.pottglasses.com

Dr. Jason Teh is a dedicated practicing optometrist. He is the founder and director of the Dry Eye Group in Melbourne, Australia, a comprehensive diagnostic eye clinic with a vision and commitment towards a variety of advanced treatment options in dry eye disease (DED). A long-standing member of the Optometry Australia Association, Dr. Teh was also a graduate of the University of Melbourne with a B.S. in Pharmacology (Hons) in 1998 and a Bachelor of Optometry in 2001. Having lived with DED himself for more than 25 years, Dr. Teh specializes in its management. Passionate about improving lives through better vision and eye health, he is also committed to educating his patients on the causes of their dry eyes and helping them manage their symptoms through preventative and modifying lifestyle measures. He is proud and most fulfilled by his contribution to the growth of the optometry industry by running dry eye workshops, lecturing on DED at various conferences, performing clinical research trials of new dry eye products, and assisting his colleagues to establish their own dry eye clinics.

jason@dryeyegroup.com.au

Harrow Expands

VEVYE Access for All Program, Offering $59 FDA-Approved Dry Eye Treatment

FDA-approved dry eye relief—no hurdles, no headaches, just $59 a bottle with VEVYE Access for All.

On April 10, 2025, Harrow (Tennessee, USA) announced an expansion of its VEVYE Access for All (VAFA) program to include patients currently prescribed Klarity-C Drops, a compounded cyclosporine 0.1% product manufactured by ImprimisRx (Tennessee, USA), Harrow's compounding subsidiary.

Beginning immediately, more than 25,000 patients across the United States will be able to convert their Klarity-C prescriptions to VEVYE (cyclosporine ophthalmic solution) 0.1%, an FDA-approved eye drop treatment for dry eye disease, for $59 per bottle, including refills.

"We are pleased to make VEVYE accessible and affordable to Klarity-C patients," said Mark L. Baum, chief executive officer of Harrow, in a news release. "The secret to the success of VEVYE Access for All is simple: lower costs to patients and eliminate the requirement for prescribers to endure the burden of access obstacles like prior authorizations and step therapy. The result is twofold: dry eye patients receive what their doctor prescribes at an affordable price; and for doctors and their staff, choosing VEVYE is an absolute no-brainer."

The VEVYE Access for All program, launched on March 17, 2025, aims to simplify dry eye therapy by eliminating barriers such as prior authorization and reimbursement delays, providing free home delivery, and offering a money-back guarantee. The program allows patients to use their insurance coverage or take advantage of Harrow's cash price.

As part of this transition, Klarity-C prescribers have access to a prescription authorization platform to transfer prescriptions to PhilRx in a process designed to take less than five minutes.

"Pharmaceutical companies have long made promises to tackle the access barriers my colleagues and I encounter when advocating for our patients— especially in the realm of dry eye treatments. Harrow, a company that has consistently brought meaningful innovation to my practice, has delivered once again with VEVYE Access For All," said Dr. Alice Epitropoulos, partner and co-founder of the Eye Center of

Columbus. "I often prescribed Klarity-C because it provided exceptional value to my patients, particularly those without insurance or with limited coverage. Now, being able to offer VEVYE at that same affordable price point to some of my dry eye disease patients—without the usual insurance hassles—is a game changer. This is true price transparency and accessibility that simplifies care and supports what matters most: better outcomes."

Dr. Mitchell Jackson, founder and medical director of Jacksoneye, added, "The value proposition here is undeniable. My colleagues in ophthalmology and optometry already know about VEVYE's extraordinary clinical benefits. But how often do we see a pharmaceutical company actually lower costs and pass those savings directly to the patients—all while removing the insurance hurdles that have burdened our practices? Only Harrow. No prior authorizations or step therapy requirements, no surprise bills – just straightforward, reliable access to an excellent medication. It's the kind of model our healthcare system should be moving toward."

Klarity-C prescribers who have questions regarding the transition to VEVYE or the VEVYE Access for All program may call (855) 977-0975 or email mdsupport@usephil. com for assistance.

Editor’s Note: A version of this article was first published on cookiemagazine.org.