1 SEL L ER's GU I D E
2 04 W hy M OPG 06 Our Team 08 Knowledge 10 Track Record 14 Sold Properties 16 M arketing 24 The LandLeader Difference 26 Testim onials
M y passion for the outdoors, and rural property led
m e
to build a team that would help buyers and sellers who shared the sam e passion
My nameisChrisMartin,andI?mthefounder of theMartinOutdoor Property Group.My passionfor people,theoutdoors,andtherural lifestyleledmetobuild ateamthat sharesthecorevaluesof faith,family,honesty,hardwork,andtheoutdoors
Since2008,it hasbeenatruejoy tohaverepresented somanydifferent typesof real estatein Oregonbut I canhonestly say that,whilesomeof thepropertieshavebeenbeyondamazing,the thingI valuethemost hasbeentherelationshipsthat havecomefromtheseopportunities.
At MartinOutdoor Property Group,westrivetoplacepeopleandrelationshipsfirst I learnedearly onthat my highest priority inbringingonteammemberswascultureandcorevalues,I could not be moreproudof thegroupwehaveinplacetoday.
Over theyearswe?vehadthepleasureof representingeverythingfromcomplex landtransactions, waterfront properties,ranches,farms,luxury estates,vineyards,rural residential homes,horse properties,incomeproperties,andmore
Thisbreadthof experiencehasgivenour team firsthandknowledgeof topicssuchasmarketing, valuation,landuse,water rights,andnegotiation that arematchedby few intheindustry
Wevalueeachopportunity togotowork for our clientsandstrivetomakeour clients?priorities our prioritiesat every step
Sincerely,
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N T RO D U CT I O N
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FO U N D ER / PRI N CI PA L BRO K ER
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I T I O N A L
W H Y M O PG
Traditional Values
Hereat MartinOutdoor Property Group,every member of our teamembodiesthetraditional values of integrity,follow-through,candor,honesty,andhardwork.Our foundational pillarsarefaith,family, andtheoutdoors,whichhavebeenpassed downthroughgenerationsandcontinuetoguideour team today Thiscommitment extendsbeyondour businessendeavorsandintoour everyday interactions withour familiesandcommunities.Webelievethat by embodyingthesevaluesinall aspectsof our lives,wecanbetter serveour clientsandprovidethemwiththeexceptional servicethey deserve.
Marketing Excellence
Marketingisat thecoreof our business Our experiencedteamof brokershasadeepunderstanding of theattributesthat makeland bothattractiveandvaluable,enablingour teamtocreateamarketing planthat iscustomtailored toeachproperty.Our innovativeandtechnology focusedapproach includesprofessional-qualityphotography andvideography,detailedandrelevant property information,andpremiumpresentationmaterials.Webelievethat marketingisnot just about promotingaproperty,it?sabout creatingabrand,tellingastory,andensuringtheright peoplehear it. Thisprocessisdesignedtocapturetheuniquefeaturesof aproperty inaway that resonateswith targetedbuyers
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RA
VA L U ES
EX CEL
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PRO V EN RESU LT S M A RK ET I N G
L EN CE
Our website,videos,print materials,andsyndicationchannelsensurethat theright buyersseeour clients? properties.Deliveringmarketingexcellenceisof theutmost importancetoour teamat MartinOutdoor Property Group
Proven Results
Our teamhasaproventrack recordof success.Our first handmarketingandtransactional experience withpremier land,luxury,andlifestylepropertiesallowsustooperatewithconfidenceinasector of the real estateindustry knownfor itscomplexity Wehavehadtheprivilegeof representingsomeof the finest offeringsavailableintheregionfromranchesandfarms,luxury estates,vineyards,waterfront properties,development land,andincomeproperties. Wealsohaveanextensivetrack recordmarketing horseproperties,hobby-farmsandrural residential homes Our extensiveexperienceof successfully representingavarietyof premier propertiesspeakstoour ability to deliver resultsfor our clients.
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ChrisMartin
Principal Broker
ChrisMartinisthefoundingpartner of theMartinOutdoor Property Group.Drivenby adeep-rootedpassionfor excellence,Chrisbrings leadershipandmarketingexpertisetotheteamandhasastrongtrack recordof real estatesuccessinSouthernOregon.Hiscorevaluesare faith,family,business,andtheoutdoors.
Alex Larson
Principal Broker
Asasenior partner at MartinOutdoor Property Group,AlexLarson takesownershipof everythinghedoeswhilealwayslookingtopush theenvelopeof what it meanstobeareal estatebroker Hebringsan intensedrivefor resultsandgoestheextramileinevery aspect of business.A veteranreal estateprofessional,Alex?shighlevel of sales andtransactional achievement leadsby example
Mike Lee
Broker
Asapartner at MartinOutdoor Property Group,Mikebringsawealth of experiencetothereal estatebusiness.Helearnedtruecustomer servicewhilefoundingaoutfittingbusinessandguidinghundredsof successful huntingtrips Now asaseasonedreal estateprofessional, heisdrivenby agenuinepassionfor bothpeopleandtheoutdoors.
6 O u r T eam
Ashley Lacer Broker
Ashley Lacer isasenior partner at theMartinOutdoor Property Group.A natural salesperson,Ashley bringsincredibleenergy and passionfor bothpeopleandproperty Asaformer Commercial Agricultural Appraiser,shealsobringsavery uniqueandvaluableskill set tothereal estatesalesteam
Shannon Forrest Broker
Asapartner at MartinOutdoor Property Group,Shannonexemplifies customer serviceat thehighest level withher attentiontodetail, follow throughanddesiretohelppeople Thesevalueswerelearned whilebeingraised onaranchintheApplegateValley whereshe helpedfarmtheandraisedbeef cattlein4H. Shannonisaleader in thehealthandfitnesscommunity,asshecoachesavariety of CrossFit classes.
Sam Terrell Broker
Asapartner at MartinOutdoor Property Group,SamisbasedinBend andisspearheadingthedevelopment of theMOPGbrandinCentral Oregon Samisaself-starter andnatural leader whogenuinely cares for hisclientsandcommunity.Hehasbuilt hisbusinesswitha ?relationshipfirst?mindset,drawingfromadiverseprofessional and personal backgroundtoserveasatrustedadvocatefor hisclientsin thisbeautiful anddynamicregion.
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K n ow led ge
Individualsoftenfacedifficultiesinfindingareal estatebroker withtheappropriate expertiseandexperiencetomanagelandandlarger property transactions.Very few brokershavetheknowledgeandexperienceinlandandlarger property transactions
Choosingareal estatebroker isnot aneasy decision?andit?simportant tochoosea broker basedontheir specificexperiencewithyour typeof property.Herearesomethings toconsider whenchoosingabroker:
Q: How do you choose the right broker?
A:Look for brokerswhohaveatrack recordof successinsellingrural property including farm,ranch,recreational lands,waterfront,rural residential estatespropertiesandmore. Nothingspeakslouder thanconsistent success.
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Q: How isthe broker marketing their listings?
A:Youwant aspecializedstrategicmarketingapproachthat capturesthetrueand completevaluepropositionwithcinematicphotography,video,dronefootage,advanced mapping,full featuredescriptions,social media,powerful marketingchannelsandarobust network of key connections
Q: How doesthe broker show listings?
A:For residential properties,it?scustomary for thebuyer?sagent toshow theproperty.But onrural residential,ranchand landsales,it isimportant for thelistingbroker toconduct thetour.Thisisespecially trueonlarger properties,asthelistingbroker istheonewho really knowsboththeimportant details?andhow tobest show them.
Q: What does your broker need to know about your property?
- Propertyinfrastructure
- Water rightsandirrigation
- Landuse(homesites,land partitions,development,etc)
- Potential agricultural,timber andlivestock uses
- FarmandranchIncome
- Homeandbuildingfeatures
- Wellsandsepticsystems
- Huntingandfishingopportunities
- Thebenefitsof locationincludinglive water andadjoiningpubliclands
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T r ack Recor d
40 + YEA RS
CO M BI N ED
EX PERI EN CE
PRO V EN RESU LT S
$20 0 + M I L L I O N
SO L D SI N CE 20 20
12,0 0 0 +
ACRES SO L D
T H E L A N D L EA D ER N ET W O RK
$10 BI L L I O N + L A N D L EA D ER PRO PERT Y SA L ES 1.22M ACRES SO L D BY L A N D L EA D ER T EA M
0
W EBSI T E SYN D I CAT E PA RT N ERS
*MartinOutdoor Property GroupStatistics arefor salesfrom2020-2023 andareaccurateasof 12/31/23
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U
T O
P
1,0
0
11 W ater f r on t
Estates
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13 L i f esty le Pr op er ti es
14 Sold Pr op er ti es O ver $1M
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M ar k eti n g Pr od u ct & Ch an n els
Product
By prioritizingtechnology andinnovation,our teamproducesexceptionally high-quality marketingproductsthat highlight theuniqueattributesof our client?sproperties.
- Photography
- Videography
- Brochures
- OfferingMemorandums
- DronePhotosand Video - 3D Tours - CustomMapping - IncomeProForma
- Floor Plans - andmore
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Channels
Withacomprehensivemarketingstrategy inplace,our teamuseanarray of channelsto reachbuyersacrosslocal,regional,andmnational markets,ensuringwidespreadexposure for our clients?properties.
- LandLeader
- Land.com
- MLS(Broker toBroker)
- IDX
- Residential Sites
- Local Network Marketing
- Social Media
- MOPGDirect Marketing
- CustomSEO
- GoogleOptimization
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Photography
Drone - Sunrise/Sunset - Twilight - Landscape - Architectural
Our teamprideourselvesonhavingthehighest classof real estatephotography inthe region.Our teamwill gotogreat lengthstocaptureeachproperty toensurethat it is portrayedinthemost impactful way
18 M ar k eti n g Pr od u cts
Videography
Drone - Sunrise/Sunset - Lifestyle - Narration
Webelievecustomvideography isthemost important format totell eachproperty?s uniquestorytoprospectivebuyers.
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Brochures
Full Description - Features- Maps- Area Attributes
Our customdesignedandprofessionally printed brochuresshowcasetheproperty?sfeaturesand includecarefully craftedwriting,complete summaryof property features,maps,local area information,andmore.
Offering Memorandum
Complete Description and Featureswith ALL supporting documentation
Our comprehensiveOfferingMemorandum containstherelevant andavailableinformation ontheproperty includingsuchthingsastitle reports,water rights,taxrecords,production history,soilsreports,andmore
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Mapping
Custom Mapping Software: Easily
Shareable - Usable on Phone, Tablet and Desktop
Our interactivemappingprovidesa prospectivebuyer theability tounderstand theconfigurationandlayout of the property?sfeaturesremotely or on-site,in aneasy touseformat that worksonall platforms.
3D Tours
Matterport 3D Interactive ToursComplete Floor Plans
Our 3D toursprovideprospective buyerstheability tounderstandthe completeflow of thehomeprior toan in-persontour andareanother way to creategreat engagement. The softwarealsogeneratestraditional floor planstoprovideaneasy to understandlayout of thehome.
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Traditional Residential Marketing
Residential real estatemarketingsiteslikeZillow andRealtor.comhaveachieveda Facebook or Instagramlikefollowingwithmillionsof sitevisitseachyear. MartinOutdoor Property Groupadvertisesonafull suiteof Residential Marketingsites.Total reachisin excessof 100 different websitesincluding:
Broker to Broker Online Marketing
Therearethousandsof LicensedOregonRealtorswhosefull timejobistohelppeoplebuy real estate Our teamcollaborateswiththeseRealtorsby puttingour listingsonthese multiplelistingserviceswithour high-quality photos,videos,andother marketing products.
MultipleListingService
- SouthernOregonMLS(SW andSEOregonincludingMedford)
- Central OregonMLS(Central OregonincludingBend)
- Regional MLS(NW andNEOregonincludingPortland)
IDXPublication
- All MLSparticipatingReal EstateBrokerscanadvertiseour listings ontheir ownwebsites.
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Social Media Marketing
Social mediahaschangedtheway weget informationandcommunicate Facebook, Instagram,someof Youtubeand more havebecomethemost traffickedwebsites ontheinternet MartinOutdoor Property Groupleveragesthepower of social media toreachour local community andindustry professionals Network and Sphere Marketing
Sphereandnetwork marketingisthebackboneof traditional salesandmarketing. Martin Outdoor Property Grouphasintentionally curatedagreat network of influencersinthe community andreal estateindustry. Furthermore,webelieveincollaborationand leveragingour relationshipswithother Realtorstohelpfindbuyersfor client?sproperties. Our team?ssuccesshaslargely beenbuilt onreferralsfromour sphereof influence, includingother brokers.
- CRM for Intentional LeadTrackingandFollow Up
- Email Newsletter
- Bi-Annual Market UpdateMailer andClient AppreciationEvent
- MultipleIndustry EventsEachYear
- Local Sponsorships
Niche Marketing Platforms(as-needed)
Eachproperty hasaslightly different valuepropositionandthusaonesizefitsall approach isnot alwaysbest. MartinOutdoor Property Grouphasexperienceinutilizinganumber of different nichemarketingstrategiesfor different property types. Thefollowingproperty typesoftenrequirespecificnichemarketingproductsor channels:
- Real EstateandBusinessOfferings
- RV Parksand Campgrounds
- Winery andVineyard Offerings
- Commercial/Development Offerings
- IncomePropertiesandApartments
- New ConstructionDevelopments
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W e L ive
W h at W e Sell
LandLeader
The National Leader in Land Marketing
TheLandLeader® network isthelargest network of exclusivereal estateprofessionals that specializeinfarm,ranch,andrecreational real estateacrossNorthAmerica.Our marketingeffortsstrategically promoteour member?spropertiesthroughacomplete marketingplan,includinglistingsonhundredsof websites,national televisioncommercials, magazines,email,newsletters,social media,internet ads,and catalogs Our History
LandLeader waslaunched in2014 andbecamethe largest rural real estatemarketinggroupinNorth Americafocusedonpromotingland-focusedbrokerages andtheir listings.Startedby eight foundingbrokerage members,wehavenow growntoover 40 offices nationwideand30 states.
LandLeader Sponsors
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LandLeader Syndication & National Marketing Reach
LandLeader utilizesacombinationof marketingpartnerships,sponsorship's,major outdoor industry events,andnetworkingeventstocreateanenormously effectivemarketingreach.
Syndication for up to 1,000 different websites
LandLeader.comwebsiteandsyndicationexposeour listinginventory toover 14 Million syndicatedsitevisitorsandhundredsof thousandsof activeuserseachmonth.
Signature partner of Land.com
Asasignaturepartner of Land.com,our clientsbenefit fromLand.com?smarket-leading Googlesearchresultsfor land,farm,ranch,waterfront,andmorewithover 70,000 land relatedkeywordsonGoogle?sfront page.
- Land.comdominatesGoogleSearchResultsfor Land,Farm,Ranch,Waterfront and morewithover 70,000 landrelatedkeywordsonGoogle?sfront page.
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