Marketplace Messages Summer

SUMMER 2020

A CENTRE MANAGEMENT PUBLICATION FOR MARKETPLACE GUNGAHLIN RETAILERS

PREPARATION

for a BIG 2020 LET’S PAINT FOR A CAUSE

MEET OUR New Team

Chicken Burger YOUNG & FRISKY:

MARKETPLACE MESSAGES | Spring 2019

whoever

said that money can’t buy happiness simply didn’t know where to go

shopping.

BO DEREK

2|

MARKETPLACE MESSAGES | Summer 2020

From the Centre Manager.

A MESSAGE FROM JEREMY

W

elcome to the first edition of Marketplace Messages for 2020.

We trust that you had an enjoyable festive season with family and friends.

Over the month of November, we welcomed the opening of new stores; Telstra and ShareTea. Plus, just recently Price Attack joined the team with the new store located opposite Woolworths. I would like to take this opportunity to officially welcome our new retailers to Marketplace.

CONTENTS Marketing Matters

4

Key Dates

4

Paint For A Cause

5

Special Offers

6

Get To Know

7

The end of 2019 also saw new starters to the Centre Management family; Sharyn Miller joined us from South Point as our new Operations Manager and Katherine Blines commenced in Reception. Please turn to Page 7 to learn more about our wonderful new staff members and read up on their goals and objectives for the year ahead.

The Laneway Development has progressed significantly, with the construction and fitout anticipated to be completed in March 2020.

The Laneway will feature the first satellite restaurant for Braddon’s Grease Monkey, who will open their beloved burger and Detroit style pizza joint in The Laneway space. Grease Monkey opened in Braddon in 2015 and has become a Canberra institution, pumping out almost one million burgers, independent craft beers, fried chicken and most recently, Detroitstyle pizza. We are looking forward to recreating the Braddon experience in Gungahlin where the new Laneway venue can seat up to 150 people.

The Laneway development will also see a new dedicated Centre entrance from Gungahlin Place, creating a clear and enticing thoroughfare for our customers— in particular for those individuals who commute via the new Light Rail network and bus. We look forward to unveiling the space come March.

Jeremy Wilson Centre Manager

|3

MARKETPLACE MESSAGES | Summer 2020

Marketing matters.

A MESSAGE FROM BETH

W

elcome to the New Year edition of Marketplace Messages. I hope you all had a fantastic summer spent with friends and family and that everyone is feeling fresh and ready to tackle the year ahead!

KEY DATES Friday 28 Feb – Sunday 1 March

Monday 9 March

Kids Club Event Paint a Car Art Activation

Canberra Day Public Holiday

March

Saturday 11 – Sunday 26 April

Sales Driver Campaign

Easter School Holidays

Friday 10 April

Monday 27 April

Good Friday (Centre Closed)

ANZAC Day (Observed Public Holiday)

4|

Here at Centre Management we launched ourselves into 2020 with our best ever Back to School Bash!

Held from 27 January to 2 February, our Back to School Bash was the perfect accompaniment for parents to complete a back to school shop while the kids enjoyed balloon modelling, glitter tattoos, giant yard games, face painting, slime academy as well as a jump ‘n slide and an obstacle course castle!

I would love to hear your feedback on whether you thought our Back to School activities were a success, so please drop me a line and pass on all your thoughts—good and bad.

Speaking of campaigns … our Christmas 2019 efforts were very well received by our community. Santa’s Village with free Santa photos, pet photos and Sensitive Santa saw

large crowds attend Marketplace to get their annual photo with the Big Man. Plus our first-ever Christmas Shopping Weekend saw stacks of free family entertainment and amazing retailer offers for our community to enjoy. I want to take this time to thank all our retailers who participated in our Christmas events, including all the retailers who put forward content for the Festive Guide Magazine.

Now the tinsel has settled, we set our minds to Easter 2020 (crazy, I know) and I really can’t wait to share with you all that we have planned to drive foot traffic to Marketplace! Easter will be here before we know it—so please keep an eye out for memos, emails and updates to our website regarding Easter 2020, so that you can tie in your visual merchandising, POS and offers with the Centre’s overarching Easter plans, in order to make the most out of this campaign!

Thanks team!

Beth Gooch Marketing Manager

MARKETPLACE MESSAGES | Summer 2020

WELCOME TO KIDS CLUB

PAINT FOR A CAUSE THIS FEBRUARY!

PAINT A CAR ART ACTIVATION

W

e are excited to announce our next Kids Club activity is something a little outside the box! Marketplace will be hosting a ‘Paint a Car’ art activation, facilitated by Capital Space Innovation (CSI) this February.

This activation is designed to challenge the status quo! How often do kids get to paint a car and not get in BIG trouble?

The activation will entice the family market to our Centre, living both within the immediate Gungahlin area but also the wider Canberra region for a unique experience and FREE day out with the family.

There will be three (3) car painting sessions each lasting four (4) hours: Friday 28 Feb 3.30pm – 7.30pm Saturday 29 Feb 10am - 2pm Sunday 1 March 10am – 2pm*

Sunday’s activation will be communitybased, where we will invite local schools and the community to the Centre to paint ‘thank you’ messages to the RFS and volunteers—for a gold coin donation, with all funds donated to the St Vincent De Paul Society’s Bushfire Appeal.

The car will be set on a commercial drop sheet directly outside Big W, in a roped off zone to control the number of participants at any one time. *Terms apply, see in store for details.

Please see link here to download social media tiles for you to promote on your Facebook pages, Instagram and websites! Just hit the link, save and share with your networks!

|5

MARKETPLACE MESSAGES | Summer 2020

Advertising special offers Exclusive

OFFERS IBEX TAX CONSULTANTS Are offering a 20% discount on all services for new clients who are Marketplace Gungahlin retailers. Services include income tax return, bookkeeping, BAS and GST returns, SMSF and Audit.

Simply quote ‘MARKETPLACE’ to take advantage of this amazing offer! Offer valid until 30 June 2020.

EAST COAST SUPPLEMENTS Score 10% off everything store wide!

Simply tell the friendly East Coast Supplements staff where you work at Marketplace and they’ll knock 10% of everything! *Terms and conditions apply, see individual retailers.

6|

P

osition your brand at the very forefront of your ideal customers as they walk around the centre.

Engage with customers at every point of their shopping experience.

CARPARK TICKETS

Want to be seen by thousands of potential customers and all the drivers who visit the centre? Want to get further reach with your branding?

Want your business name to be top of mind with your ideal customer? If you said ‘yes’ to any of the above, then we invite you to take part in our car park ticket advertising initiative. We are ready for the second run of our new car park ticket advertising and this opportunity won’t be available again for the next 6 months. Only 9 slots available so be quick to secure your space!

For more information please email anna.krajacic@ marketplacegungahlin.com.au

DOUBLE YOUR ADVERTISING FOR FREE

We’re offering buy one get one free on all bookings up to six months.

That’s right—double your signage impact and duration at Marketplace Gungahlin.

PAY for ...

1 month 2 months 3 months 4 months 5 months 6 months

STAY for ...

2 MONTHS 4 MONTHS 6 MONTHS 8 MONTHS 10 MONTHS 12 MONTHS

Claim this offer by calling Centre Management on 6123 4900 or emailing reception@ marketplacegungahlin.com.au *Terms and conditions apply. Offer must be activated before 30 June 2020.

GETTING TO KNOW ...

SHARYN MILLER—OUR NEW OPERATIONS MANAGER

Experience in Operations Management …

7 years Loves her job because … every day is different and she’s able to meet the great people of the Gungahlin community.

Is motivated by … seeing Marketplace Gungahlin and tenants reach their full potential.

KATHERINE BLINES—OUR NEW RECEPTIONIST

Has a habit of … staying in touch with family and friends on a regular basis.

Is driven by … self-improvement.

Is happiest when … surrounded by family for a Sunday night roast.

Has a habit of … buying Zig-Zag Twisties whenever she sees them on the supermarket shelf.

Wants to achieve … a Centre that reflects Gungahlin’s thriving and welcoming community spirit.

Is happiest when … she has the opportunity to watch a movie with loved ones.

Loves her job because … every day brings new challenges.

Wants to achieve … success and happiness by working at Marketplace Gungahlin.

|7

SOME SNAPS FROM OUR ‘DEAR SANTA’ ACTIVATION WE RAN IN CONJUNCTION WITH POETRY IN FLOWERS!

For more information please email Beth Gooch beth.gooch@ marketplacegungahlin.com.au