summer 2020

JULY 2020

Fashion & Lifestyle

FashionTrends

+

ULTRA-NEON PRINTS

6 WAYS TO BOOST

YOUR IMMUNITY

Helpful Tips

TO WORK OUT AT HOME LEARNING HOW TO GET THROUGH

TOUGH TIMES

CONTENTS N JULY 2020

FASHION 10 12 14 16 17 18

Ladybird Loves Christian Dior Spring 2020 Couture Ladybird Loves Givenchy Spring 2020 Couture Dressed in Print Mania The Jungle Look Summer’s Highlight Candy Land

GLAMOUR 21 22 23 24 26 28

Best Shampoos for Oily Hair The Hand Creams You Definitely Need Right Now Nail Your Summer Palette Easy Home Remedies to Reduce Wrinkles How to Choose the Right Foundation The Beauty Pouch

INTERIOR 30

Home Inspiration: Back to Nature

MIND & BODY 32 34 36 38 40 42

Essential Foods for Healthier Hair, Skin, & Nails 6 Ways to Boost Your Immunity 5 Benefits of Ginger Working Out at Home without Losing Your Motivation Easy Exercises to Tone Flabby Arms Getting through Tough Times

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COOKING 44

Under 30 Minutes Delicious Meals

RELATIONSHIPS 46

It’s All About Choices

MOTHER & CHILD 48

Keeping Your Family’s Mental Health Intact during Quarantine

L A DY B I R D TEAM

Cover Credits:

Photography: Daniel Salib Model: Barbara Hanna MUA Monica Remon Hair Heclev Hanna

Owner/Founder ZEYAD SOROUR Editor-in-Chief ISMAIL MARZOUK Managing Editor RANA HAMDY Senior Writer YASMIN MARGHANY

IN EVERY ISSUE:

Sales & PR Director NAIRA EL LAMEI Marketing & Project Director SAMAR ZAKI Art Director EMAN SALAMA Senior Graphic Designer RODAINA EMAD & AHMED NABIL SAAD Financial Director HAITHAM HAMOUDA Distribution AHMED ABOU EL ELA, AHMED FAWZY, MOHAMED ABD EL NASSER & ALAA HUSSEIN

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28 Al Shahid Mohammed Qenaya St., Heliopolis, Cairo, Egypt Tel/Fax: (+202) 2415 6580 www.ladybirdmagazine.com

Ladybird Fashion & Lifestyle Magazine

Distributed by Al-Ahram Association

4 | JULY 2020

Editor’s Letter P.8 Egyptian-Made P.20 Horoscope P.50 The Best, The Top, The Must Know!

P.54 Happenings P.59

CONTRIBUTORS Yasmine Shahine

FOUNDER OF WHY COACH EGYPT As a Certified Coach since 2010, Yasmine founded WHY COACH EGYPT; a professional body bringing and developing Corporates culture through tailor made coaching programs.During the past years; hundreds of individuals as well as tens of companies have engaged themselves with Yasmine and WHY COACH EGYPT team in changing themselves from being functional to become exceptional.

Contacts: info@whycoachegypt.com Facebook: facebook.com/YasmineShahineLifeCoaching Instagram: instagram.com/lifecoachyasmineshahine/ www.whycoachegypt.com

Manish Kumar ASTROLOGER “Manish Kumar Arora is a renowned KP Astrologer, Numerologist, Tarot Reader & Vastu Consultant. He has been rendering professional advice to clients with a reasonable degree of success. He has been conferred with the title of ‘Jyotish Varahamihir’ and ‘Jyotish Aryabhatt.’ For advice, please contact manish@manishastrologer. com

6 | JULY 2020

Editor’s Letter

Coping with Change I had other plans for the year, I bet you did too; even if small and simple plans, mine weren’t major either. As I come to think about the past few months and everything that happened in a blink of an eye; I reached a conclusion; that planning is yes useful, but coping with a change in plans is crucial.

We plan everything ahead like we own tomorrow, like we own the very next minute, but in the process of planning we sometimes forget to prepare ourselves emotionally and psychologically for a change of route that is not in our hands. Change is not always something we choose, in fact change more often than not can be forced upon us, and life will always surprise you with how it can swiftly change your path in a blink.

In tough times, what puts our strength to the test is our resilience in withstanding change. When things go unplanned you’ve got one or two options; either you sit back and watch in misery and defeat how your life has changed and went off track, or you can take a deep breath, understand your current surroundings and see how you can cope and adapt. Maybe you didn’t choose the change that came your way, but you can choose how to deal with it.

As unpredictable as life can be, as much as things can totally change in an instant, one thing should remain constant; our will to carry on and live through whatever we face.

Rana Hamdy

8 | JULY 2020

5 Abou El Feda st., Zamalek For reservation: 02 273 703 80 - 012 8073 4673 Tavolino Zamalek

Tavolino JULY 2020 | 9

10 | JULY 2020

CHRISTIAN DIOR SPRING 2020 COUTURE

LOVES

LADYBIRD

11 | JULY JULY 20202020 | 11

12 | JULY 2020

GIVENCHY SPRING 2020 COUTURE

LOVES

LADYBIRD

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FASHION

DRESSED IN PRINT MANIA

Play dress up at the wondrous lands of prints; from crazy polkas to tropical feels the sky is your limit!

LA DOUBLEJ SHORT _ SASSY FLORAL-PRINT SILK DRESS

LA PRESTIC OUISTON PARK AVENUE PUSSY-BOW GOOD LUCK-PRINT SILK DRESS 14 | JULY 2020

MARY KATRANTZOU DESMINE PLEATED FLORAL-PRINT TWILL MAXI DRESS

BORGO DE NOR ELISA FLORAL-PRINT SILK-TWILL MIDI DRESS ASCENO IBIZA SQUAREPRINT HIGH-NECK TIERED SILK DRESS

CAROLINA HERRERA SUPERBLOOMPRINT COTTON-POPLIN MINI DRESS

ISABEL MARANT GIVENS FLORAL-PRINT LACE-UP MINI DRESS

DOLCE & GABBANA FLORAL-PRINT COTTON POPLIN MIDI DRESS JULY 2020 | 15

FASHION

DANSE LENTE JOHNNY MINI LEATHER BUCKET BAG EGP 4,930

ALEXANDER MCQUEEN TUBULAR BANGLE EGP 10,956

KALEOS DAWSON ROUND METAL GUERLAIN AQUA SUNGLASSES EGP 3,400 ALLEGORIA LIMON VERDE EDP EGP 1,077

BOTTEGA VENETA STRETCH SQUARETOE LEATHER MULES EGP 7,669

THE JUNGLE LOOK

ANCIENT GREEK SANDALS COIN-CHARM ANKLET EGP 913 16 | JULY 2020

MARNI NATURE LEAF PENDANT EARRINGS EGP 2,118

NORMA KAMALI BILL BRA TOP EGP 2,867

MARNI NATURE LEAF PENDANT NECKLACE EGP 3,652

FASHION

SUMMER’S HIGHLIGHTS Highlighter colors are the most captivating of all this season’s trends, thanks to their loud notes and the joyful feels that float in the air around them.

Opt for a neon outfit on days you’re feeling down and feel the dopamine rush through you as you go out and meet the sun.

ELZINGA BELTED SILKORGANZA FISHTAIL MIDI SKIRT

ELZINGA BALLOONSLEEVE SILK-ORGANZA BLOUSE

GIAMBATTISTA VALLI GATHERED SILK-CHIFFON BLOUSE

SELF-PORTRAIT RUFFLED V-NECK COTTON MINI DRESS JULY 2020 | 17

GLAMOUR

CANDY LAND DOLCE & GABBANA CRYSTAL AND FAUX PEARL DROP NECKLACE

SYLVIA TOLEDANO BYZANCE QUARTZ, CHALCEDONY _ ONYX CUFF SYLVIA TOLEDANO ECLIPSE ROSE-QUARTZ DROP CLIP EARRINGS

SIMONE ROCHA LARGE CRYSTALDAISY HOOP EARRINGS

SAINT LAURENT YSL-ENGRAVED STONE DROP EARRINGS

SYLVIA TOLEDANO DAISY CIRCLE RING

BALENCIAGA DOLPHIN DROP EARRINGS

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AURÉLIE BIDERMANN AGUAS SHELL-CHARN GOLD-PLATED CHOKER NECKLACE

SYLVIA TOLEDANO TALITHA STONEEMBELLISHED CUFF

PRADA ROSE AND BEAD SHORT NECKLACE

DEBORAH LIPPMANN GEL LAB IN SEA OF LOVE

BOTTEGA VENETA HORSEBIT LEATHER BRACELET

FERIAN WEDGWOOD CERAMIC CAMEO AND GOLD RING ISABEL MARANT BEADEMBELLISHED HOOP EARRINGS

JULY 2020 | 19

FASHION

BY MENNA BOUDY INSTAGRAM: BYMENNABOUDY

EGYPTIAN

MADE

Shedding some light on Egyptian gems out there

FARAH SEIF OFFICIAL INSTAGRAM: FARAHSEIF.OFFICIAL WEBSITE: WWW.FARAHSEIF.COM 20 | JULY 2020

GLAMOUR YVES ROCHER PURETE PURIFYING SHAMPOO

KLORANE OIL CONTROL SHAMPOO WITH NETTLE

KERASTASE SPECIFIQUE BALANCING SHAMPOO

OGX TEATREE AND MINT SHAMPOO

BEST SHAMPOOS FOR

OILY HAIR AVEDA ROSEMARY MINT PURIFYING SHAMPOO

L’OREAL ELVIVE EXTRAORDINARY CLAY

KLORANE PURIFYING SHAMPOO WITH CITRUS PULP

LAZARTIGUE PURIFYING SHAMPOO

JULY 2020 | 21

GLAMOUR

The Hand Creams You Definitely Need Right Now 1 We all know that everyone is washing their hands very frequently these days. In addition to the frequent use of soap and hand wash, the excessive use of alcohol to keep our hands sanitized and protect ourselves from infections can cause hand dryness. Here are the best hand creams to reach out for now to keep your hands soft and prevent dryness or itchiness.

DEBORAH LIPPMANN GEL LAB IN SEA OF LOVE

THE BODY SHOP ALMOND MILK AND HONEY HAND CREAM

THE BODY SHOP SHEA HAND CREAM 22 | JULY 2020

VASELINE INTENSIVE CARE FOR HANDS AND NAILS

BATH _ BODY WORKS GINGHAM SHEA BUTTER HAND CREAM

YVES ROCHER LONG LASTING MOISTURIZING HAND CREAM

GLAMOUR

NAIL YOUR

SUMMER PALETTE

1

This is a roundup of cool nail polish shades that can compliment almost every skin to glam up your hands and step up your nails game this Summer.

2

3

6 5

7

4 1. DEBORAH LIPPMANN GEL LAB IN SEA OF LOVE 2. BUTTER LONDON NAIL LACQUER IN SLAPPER 3. KINETICS SOLAR GEL IN SWAN LAKE 4. CHANEL LE VERNIS IN BALLERINA 5. KIKO POWER PRO NAIL LACQUER IN PINK 6. ORLY NAIL LACQUER IN METALLIC HAZE 7. OPI NAIL LACQUER IN DREAMS NEED CLARAFICATION

JULY 2020 | 23

GLAMOUR

EASY HOME REMEDIES TO REDUCE

WRINKLES

When it comes to skin ageing, many people are willing to pay fortunes and undergo several treatments to bring back their youthful skin. Before resorting to botox and fillers, try following a strict skin care routine that can help rejuvenate your skin. Besides creams, lotions and serums, here are easy remedies to be done at home that will help in reducing wrinkles.

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Eggs are rich in vitamin E and B and packed with proteins that help repairing and renewing skin tissues, and accordingly reduce the formation of wrinkles. Egg whites are ideal for people with oily skin because of their properties in tightening the skin and shrinking the pores.

Directions: •Massage egg whites onto your skin.

•Allow it to sit and soak up for 15 minutes.

•Rinse with lukewarm water

Gel for working wonders on the skin. Aloe Vera gel promotes skin cells regeneration and protects it from damage. The antioxidant properties of this gel help in slowing down the ageing process of the skin.

Directions: • Mix 2 tablespoons of Aloe Vera gel and 1 eggwhite.

• Apply the paste onto your face and especially the forehead.

• Leave the paste for 15 minutes then rinse off with lukewarm water.

BANANA MASK:

JOJOBA OIL

EGG WHITES MASK

Relish the wonders of bananas for your skin. This delicious fruit is packed with vitamins A, B6, and C which makes it very effective in fighting signs of ageing.

Directions: • Mash a banana in a small bowl until it forms a paste.

• Apply the paste evenly unto your face either with a brush or with your finger tips.

• Leave the paste for 15 to 20 minutes then wash off with cold water.

YOGURT, HONEY & LIME MASK While the lactic acids in yogurt help in getting rid of dead skin cells and making it brighter, the antioxidants in lemon tighten the skin and repairs the skin cells. Honey is known for its moisturizing benefits.

Directions: • Add two teaspoons of yogurt to extracted lemon juice.

• Add a teaspoon of honey to the mixture. You can also add two capsules of Vitamin E to the mixture.

• Spread evenly over the face and leave it for 15 minutes to dry.

• Rinse off with cold water.

Jojoba oil is considered as a very effective natural moisturizer for its power in softening the skin and reducing the appearance of fine lines and wrinkles.

Jojoba oil is very similar to the natural oils from the skin and the high content of Vitamin E in this oil work against free radicals and stops signs of ageing.

Directions: • Apply 2 to 3 drops of jojoba oil on your fingertips.

• Massage the oil gently on your forehead in an upward motion for 3 to 4 minutes.

• Wash off the oil later with lukewarm water

ARGAN OIL Argan oil is known for its moisturizing and anti-ageing properties. Being rich in Vitamin E, fatty acids, and linoleic acids, argan oil is very beneficial for maintaining skin’s elasticity. This wonderful oil makes your skin looks more youthful and stronger against damage.

Directions: • Apply 2 to 3 drops on your finger tips • Massage on your face for a couple of minutes • Leave the oil on your face for 15 minutes to act, then wash off with lukewarm water.

ALOE VERA GEL The benefits of Aloe Vera gel are numerous. A lot of beauty products are recently made from Aloe Vera

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GLAMOUR

HOW TO CHOOSE THE RIGHT

FOUNDATION

We bet that walking into a beauty store to choose a foundation is an overwhelming task. Two shades lighter and you’ll look grey and ghost-like, and two shades darker and you will have the obvious line of color difference between your face and neck. The foundation you wear should be a very close match to your natural skin tone and suitable for your skin complexion that you don’t end up looking too cakey. Follow this step-by-step guide to finding the right foundation for you

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KNOW YOUR SKIN UNDERTONE Skin undertone is the underlying shade of your skin. If you look better with gold jewelry then your skin undertone is warm and if silver jewelry compliments you better, your tone is cool. Warm complexion goes with shades that have yellow undertone while cool complexion is perfectly matched with foundation with pink undertones.

CHOOSING THE SHADE Now that you know your skin undertone, to find the matching foundation shade to your skin tone, apply the foundation on your jawline to check if there’s any color difference between the face and the neck. Make sure to assess the foundation shade under proper light. It is also important to change your foundation shade based on the season. Go for darker shades in summer and in winter switch back to your lighter shades.

KNOW YOUR SKIN TYPE Choosing the right foundation depends not only on the shade, but also on your skin type.

Foundations with a dewy finish are best for normal to dry skin as they make it look more radiant and glowing. For oily skin, opt for mattefinish foundation to keep your face looking fresh and less oily throughout the day.

DECIDE THE LEVEL OF COVERAGE Based on the look, you will be able to decide the coverage level. For day-to-day use, you will want to look natural and simple so opt for light coverage. If you tend to have a problematic complexion with acne scars or want a long-wear foundation with no touch up in special occasions opt for full coverage foundation.

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GLAMOUR

THE BEAUTY POUCH

RAHUA HYDRATING SHAMPOO

CHANTECAILLE ECLAT DOUX FINISHING POWDER

ESTEE LAUDER RE NUTRIV ULTIMATE LIFT GENERATING YOUTH EYE CREME

CARTIER LA PANTHERE SHOWER GE CHANEL GABRIELLE BODY LOTION 28 | JULY 2020

RAHUA CLAS

TOO FACED NATURAL FACE PALETTE

DIOR PRESTIGE LA LOTION ESSENCE DE ROSE

DIOR PRESTIGE ROSE MICRO OIL

GUERLAIN LE BOUQUET DE LA MARIEE

PAT MCGRATH LABS LIP FETISH LIP BALM IN GOLD ASTRAL

JANE IREDALE PURELASH EXTENDER CONDITIONER LOUBOUTIN NAIL COLOR IN GOLDISSIMA

LANCOME ABSOLUE NURTURING BRIGHTENING OIL IN GEL CLEANSER JULY 2020 | 29

INTERIOR

HOME INSPIRATION

Back To Nature

SHOP THE LOOK AT BLEND FURNITURE

SHOP THE LOOK AT DOKAN BOUTIQUE

SHOP THE LOOK AT SALONI 30 | JULY 2020

SHOP THE LOOK AT MAMABEAR N CO

SHOP THE LOOK AT MAMABEAR N CO

SHOP THE LOOK AT MAMABEAR N CO

DECOBATE GREEN COLLECTION RECTANGULAR PLATE SHOP THE LOOK AT ZARA HOME

SHOP THE LOOK AT SALONI JULY 2020 | 31

MIND & BODY

ESSENTIAL

FOODS FOR HEALTHIER HAIR, SKIN, & NAILS

Luscious and bouncy hair, glowing skin, and strong nails do not only depend on lotions, creams and serums; in fact, the condition of our skin, nails, and hair speaks a lot about our inner health. Health starts inwards and reflects outwards. To look healthy and glowing, you have to be eating clean and leading a healthy lifestyle. Start with the inside and monitor what you eat because it reflects on how you look. Here are essential foods to eat for healthier skin, hair, & nails.

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BROCCOLI Broccoli is an excellent source of iron which is essential for hair growth and overcoming hair fall.

The lack of iron in the body can increase the risk of anaemia which accordingly will affect the supply of nutrients to the hair follicle and slow down hair growth.

CITRUS FRUITS All citrus fruits are rich in vitamin C which helps in skin regeneration due to its role in production of collagen. Citrus fruits are considered excellent skin ant-aging foods. Besides vitamin C, citrus fruits also contain antioxidants which help make the skin smooth and clear

SARDINES Sardines are rich in Omega-3s fatty acids which are essential for healthy and glowing skin. Omega-3s help your skin regain moisture and maintain its fluidity and flexibility. In addition to sardines, other oily fish such as mackerel, fresh tuna, and salmon will help you keep your skin glowing.

ALMOND This delicious nut is packed with vitamin E which is essential for stronger nails. vitamin E protects cells from oxidative damage and accordingly treats bitter nails. Almonds are also rich in zinc, which is necessary for stronger nails that don’t break too easily.

OATS Oats have many benefits for your skin, nails, and hair as they are loaded with several nutrients like biotin, magnesium, potassium, protein. Oats are also rich in antioxidants which help in rejuvenating the skin and making it clear and nourished.

LOW-FAT DAIRY Yogurt, milk, and cheese are all beneficial for your hair and nails as they are rich in vitamin D. Vitamin D aids in strengthening the nail and promote hair growth. Dairy products are high in protein content and this what our nails and hair are made of.

BLUEBERRY This delicious fruit is a real skin savior. Blueberry is high in antioxidants which play a vital role in fighting sign of skin ageing such as the appearance of fine lines and wrinkles. Antioxidants also make your skin clearer and reduce the appearance of acne scars.

BRAZIL NUTS Brazil nuts are loaded with Vitamin E, selenium, as well as monosaturated fats which all help in reducing the appearance of dark spots, protect the skin against sun damage, and repair the skin cells. Brazil nuts also content other nutrients that promote healthier hair and skin.

JULY 2020 | 33

MIND & BODY

6 WAYS TO BOOST YOUR IMMUNITY

T

he whole world is now facing the crisis of Covid-19 and the main concern for everyone is how to protect themselves and prevent the damage. Staying home and only going out when necessary is crucial for all of us to prevent the horrific spread of this virus. Besides practicing social isolation, a strong immunity system is the first defence line. Young or old, with underlying health conditions or totally healthy, we all need immunity boosters. Here are important factors to keep in mind for a better immunity system.

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1.REDUCE STRESS: Stress has a bad impact on our immunity system. When we are stressed, our bodies release hormones that affects our immunity. Stressing over the current situation won’t get it better. Take a deep breath, relax and hope for the best while you do your part by keeping yourself and others by social isolation and abiding by the precautionary measures. Begin meditation as a way to reduce stress and stay calm.

2.QUIT SMOKING: If you have tried several times to quit smoking earlier and failed, the time is now to make it. One of the dangers of Covid-19 is hitting the respiratory system, and now is the time you need your lung fully functioning, clean and healthy. In addition, smokers tend to have a weaker immunity system and more prone to catch infections and diseases.

3.GET A PROPER AMOUNT OF SLEEP: Lack of sleep causes fatigue and stress and both are triggers for a weakened immunity system. Getting an adequate time of sleep is important for the general health. Researches have proved that those who sleep less than 8 hours a day are more prone to have several health issues.

4.EAT CLEAN: Drop the junk food and all the food loaded with bad carbs. Replace your unhealthy eating habits with healthier ones and consider better alternatives for the food you eat. Consume more vegetables and fruits and drink lots of fluids.

5.INCREASE YOUR INTAKE OF VITAMINS: Whether through food or supplements you currently need higher doses of vitamins C, B, D and zinc. Foods such as oranges, lemons, kiwi, guava, bell pepper, and broccoli are rich in vitamin C while foods such as tuna, salmon, egg yolks and mushroom are loaded with vitamin D. To increase your intake of vitamin A eat more carrots, sweet potato, black-eyed peas and spinach. Nuts, seeds, whole grain, legumes and dark chocolate are rich in zinc.

6.EXERCISE: Exercising is one of the best ways to boost your immunity. While exercising outdoors isn’t at reach now, there are several easy exercises that you can do at home. Many health coaches are now giving tips and instructions on exercises you can perform at work, in which a lot depends only on your body weight.

JULY 2020 | 35

MIND & BODY

5 BENEFITS OF GINGER Since ancient times, ginger has been used in cooking and as a medicine. Whether fresh or dried, ginger has several health benefits for being packed with antioxidants and other nutrients that help against inflammation, various types of infections and other health problems. So what are the benefits of ginger?

1.EASING COLD OR FLU: ginger is a well-known home remedy that helps in the recovery from flu and common cold as well as relieving sore throat. In addition, fresh ginger can help protect the respiratory system.

2.HELPS IN FIGHTING INFECTION: A bioactive substance in ginger called gingerol is effective in reducing the risk of infections and inhibits the growth of bacteria. Ginger is also effective in controlling inflammatory diseases related to the gums.

3.GINGER HELPS LOWERING THE CHOLESTEROL LEVELS: Studies have proven that 3 grams of ginger powder can significantly reduce the levels of bad cholesterol in your blood and accordingly promotes better heart health.

4.PROMOTES BETTER DIGESTION: The enzymes in ginger aid in a better digestion and can also improve the movement in the digestive tract which will lead to relief and prevention of constipation.

5.GINGER CAN RELIEVE NAUSEA: Ginger is proven to be very affective in relieving nausea and especially morning sickness. It is useful for patients undergoing chemotherapy to reduce the vomiting. For pregnant women, consuming 1.1 – 1.5 grams of ginger can reduce morning sickness.

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JULY 2020 | 37

MIND & BODY

WORKING OUT

AT HOME WITHOUT LOSING YOUR MOTIVATION

38 | JULY 2020

The majority of people tend to prefer working out at the gym to working out at home. It’s easier and more efficient given how equipped gyms are, the atmosphere, and the instructors who will guide you on what to do. If you are planning to work out at home –especially now with the current situation of social isolation- you might find it a bit challenging at the beginning to stay motivated, especially when you are all by yourself. With a simple shift in your mindset and few tips to follow you will nail working out at home. Here’s how you can help yourself stay motivated.

SET THE SPACE First thing you need to do is find a comfortable spot at your place for your daily workout. Of course you won’t turn it to gym but equip yourself with some necessities such as a mat, dumbbells, an exercising ball, and stretch bands. Keep this place always set and ready for you to workout.

LOOK FOR ONLINE TRAINING PROGRAMS Especially if you are a beginner, this will be needed. You can find a plenty of online workouts with free access.

This will be useful and will facilitate the whole process for you since you will not need to plan the exercises ahead and will help you know the right way to perform a certain exercise to avoid any injuries.

BOOK IT IN YOUR CALENDAR Treat your home workouts as important appointments such as going to the dentist or business meeting. Booking it your calendar will give it more importance and will help you stay committed. Set a daily reminder for the time you prefer to workout.

EXERCISE IN WORKOUT GEAR Working out at home doesn’t mean it is fine to workout in Pajamas. Wear your workout clothes just as you do when working out at the gym. Studies show that what you wear can improve your exercising performance by getting you in the mood for it.

SET A GOAL To stay consistent, you need to set a goal and keep yourself committed to it. Identify the reasons why you want to work out at home, whether it is to maintain or lose weight, to stay active, or to keep your body moving.

Knowing your objective will help you stay committed to and focused on improvement.

MONITOR YOUR PROGRESS Keep track of the progress you are achieving. Even if you start with small steps, it is better than no steps at all.

Notice how much time you spent on working out on your first day, then watch how it increases over the upcoming days and week. You will notice progress not only in terms of the time spent, but also in your performance and commitment.

REWARD YOURSELF No matter what way you would like to reward yourself, whether by buying yourself something you wanted online, a good relaxing day with a bubble bath, or even practicing gratitude for being able to make it and push yourself forward to achieve more.

JULY 2020 | 39

MIND & BODY

EASY EXERCISES TO TONE FLABBY ARMS Some women tend to get conscious about flabby arms and may feel insecure, especially around summer time with sleeveless tops and dresses. Lack of exercise, losing skin elasticity as we age, as well as excess fat accumulation are all reasons that contribute to flabby arms. Here are some easy exercises that you can do at home to get perfectly toned arms.

1.SHOULDER PRESS Start by standing with your feet shoulder-width apart and hold a dumbbell in each hand. Bend your elbows so that your hands are shoulder level and palms facing forward. Push up and extend the weights over the head while keeping your shoulders down. Extend your arms fully then slowly bring back down to shoulder level.

2.BICEPS CURLS Standing with your knees slightly bent, hold a dumbbell in each hand with your arms hanging by your side. Make sure your elbows are close to your torso with your palms facing forward. Exhale as you curl the weights up to your shoulder level.

3.TRICEPS DIPS Using a chair or bench, place your palms on the edge of the chair behind you with fingers pointing towards your feet, and legs hip-width apart. With your feet on the ground, and palms on the edge of the chair, slowly lower yourself while keeping your body upright. Make sure your elbows are at 90 degrees then bring yourself back up again using only your triceps.

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Fresh

Ingredients

For An

Unforgettable

Taste

Heliopolis: 58 Beirut st, Korba Zamalek: 5 Ibn El Nabih Sodic: Westown hub Sahel: Diplomatic village – Telal, The Platform

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MIND & BODY

GETTING

THROUGH

TOUGH TIMES

At some point in our lives, we will all pass through difficult and tough times. With the current situation and the worldwide crisis we are all facing, it is totally normal to feel stressed, anxious, worried, and even angry. Our perspective on things determines how we feel and the emotions we encounter. A shift in the way we think during turmoil will accordingly cause a shift in how we feel and how we operate under stress. When stressed in hard times we are less likely to get through it and our thinking capacity is clouded with fear and predicting worst-case scenarios that we feel to find solutions or ways to cope. If you are currently passing through tough time, here is what you need to do to feel less stressed.

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ACKNOWLEDGE AND ANALYZE YOUR EMOTIONS Understand your emotions and deal with them instead of suppressing or avoiding them. Suppressing negative emotions will not help you overcome them; on the contrary, those emotions will grow on you. By suppressing you are not taking the emotion outside, you are keeping it all in, you will dwell on it. Let it out, vent to someone who can listen and understand, cry if you feel like it. However, do not hide away from how you feel.

LEARN FROM PREVIOUS CHALLENGING TIMES Remember a previous ordeal or problem you have been through.

What did you learn from it? That this too shall pass. Every time we face a serious problem, we think this is it; we will not make it out of it as we used to be before, and it will break us and change us. Yes, it will change you, but it will change you to a stronger person and you will make it through. You have overcome several challenges before; you will overcome this one too.

BE ABLE TO TELL THE DIFFERENCE BETWEEN A CATASTROPHE & A SITUATION OF INCONVENIENCE Our minds can play tricks with us. When in fear or under stress, your mind can exaggerate the situation making you think of all the possible worst-case scenarios. When you magnify a problem, you will turn a fixable situation into an absolute calamity and you will paralyze your mental capability in finding a solution.

LEARN TO ACCEPT Let go of what you cannot control and accept the situation you are in.

Asking yourself questions like “Why did this happen to me?” or “Why do I have to suffer?” will not help you solve the problem. Accept things and instead of panicking over why it happened, find way to get through it.

REMIND YOURSELF OF YOUR STRENGTHS When we face a difficult situation, we barely think about our strengths, we only look at our weaknesses, and we might see ourselves as losers.

Reminding yourself with your strengths will boost your confidence and you will believe in your capabilities in finding your way out of a problem or dealing with it more effectively

STAY POSITIVE & BREATHE Take a deep breath, relax and breathe. Stay positive and believe it in your heart that even tough times end. Life is filled with ups and downs, this is the way it has always been and always will be, after the darkest nights comes the dawn. No matter where you stand today, a positive mindset will help you get through it; a negative mindset will only make things worse for you.

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COOKING

30

UNDER MINUTES

DELICIOUS MEALS

SHRIMPS STIR FRY INGREDIENTS: 2 tbsp. extra-virgin olive oil 1 lb. shrimp, peeled and deveined Kosher salt Freshly ground black pepper 1 tbsp. sesame oil 1 small head broccoli, cut into small florets 8 oz. sugar snap peas 1 red bell pepper, sliced 3 cloves garlic, minced 1 tbsp. minced ginger 1/2 c. low-sodium soy sauce 1 tbsp. cornstarch Juice of 1 lime 2 tbsp. brown sugar Pinch red pepper flakes DIRECTIONS: 1. In a large skillet over medium heat, heat olive oil. Add shrimp and season with salt and pepper. Cook until pink, 5 minutes, then remove from skillet.

2. Return skillet to heat and heat sesame oil. Add broccoli, peas, and bell pepper and cook until soft, 7 minutes. Add garlic and ginger and cook until fragrant, 1 minute more.

3. In a small bowl, whisk together soy sauce, cornstarch, lime juice, brown sugar, and a pinch of red pepper flakes. Add to skillet and toss to coat.

Add shrimp and cook until heated through, 2 minutes.

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CHICKEN TERIYAKI STIR FRY INGREDIENTS: • 1 tablespoon olive oil • 1 onion, cut into wedges • 2 broccoli heads. cut into florets • 1 green capsicum/bell pepper. cut into wedges • 1 cup sugar snap/snow peas • 1 tablespoon sesame oil • 500 g | 1lbs chicken thigh fillets, skinless and boneless, cut into bite sized pieces • 1/4 cup soy sauce • 1/4 cup light brown sugar • 2 tablespoons rice wine vinegar or apple cider vinegar • 2 tablespoons mirin • 2 teaspoons minced garlic (or 2 cloves garlic, minced) • 1 teaspoon cornstarch (or corn flour) mixed with 2 teaspoons water ONLY if needed • 1 shallot/green onion stem , sliced to garnish

DIRECTIONS: 1. Stir fry onion, broccoli, capsicum/peppers and sugar snap peas with 1 tablespoon of oil until just starting to turn vibrant in colour. Add 2 tablespoons of water, reduce heat to medium, and stir fry until cooked to your liking (tendercrisp). Remove vegetables from pan and set aside. Alternatively, steam vegetables until cooked to your liking.

2. Season chicken with salt and pepper. Heat sesame oil over medium heat in the same pan.

Stir fry chicken, stirring occasionally until lightly browned and crisp.

3. In a small jug or bowl whisk together the soy sauce, brown sugar, vinegar, Mirin and garlic to combine. Add sauce to the chicken and cook while stirring occasionally, until it bubbles and thickens into a beautiful shiny glaze. (If the sauce has not thickened, quickly whisk in the cornstarch/water mixture and continue stirring until thickened.

4. Garnish with green onion (or shallot) slices and serve over steamed rice.

Sources: https://cafedelites.com https://www.delish.com/ JULY 2020 | 45

RELATIONSHIPS

IT’S ALL ABOUT “CHOICE”

BY YASMINE SHAHINE

The number of breakups and divorces became literally insane these days! There is definitely real solid reasoning behind them, but actually one of the main reasons for this phenomenon these days is choosing the “wrong” partner from the start!

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Problem is we keep looking for a certain “criteria” that fits an image we have prebuilt in our mindsets, and when we find it, we start dealing with it as a target that needs to be met regardless of any signs that keep shouting in our faces that this might not be the right one.

I’m not saying that it is wrong when you preset your mind that he should have a good job, good house, nice car, be good looking…etc But you have to be fully aware that choosing your life partner is the most important decision you will ever make far more crucial than choosing the right job, house or friends. He will be the personwith whom you’ll take all the critical and non critical decisions, you’ll have to sleep next to him every night and you’ll still have to love him when you’re both old and full of wrinkles.

Before dwelling on the idea that you have to be with someone or that you want to get married as quick as possible, there are 5 simple out of the box forgotten facts that you need to feel and live with your partner before you say “ I DO”..

HANDLING ANGER This involves your observing rather than asking.

Watch how he behaves when he doesn’t get his own way, when disappointed, or feel angry. In life, we have to manage not getting our own way as well as hurt and disappointment. How your partner act with others under these circumstances says a lot about how he will one day act with you.

CHOOSE SOMEONE WHO RESPECTS YOU Many times you might find yourself treated with disrespect and you decide to let it go so it won’t stop your plan to be with that guy! Please Don’t!

It is really impossible to lead your life with someone who disrespects you, your personality

or underestimates your ambitions in life. When choosing a life partner be sure to select someone who will respect all aspects of your life. Mutual respect is one of the defining traits to look for in a life partner.

CHOOSE SOMEONE WHO IS INTERESTED IN YOUR LIFE Being around a person who has forgotten your existence is like living with a rock. And this is nothing less than psychological abuse. Don’t fall for such a sick person. It is extremely important that your partner takes interest in your life, ask about your daily routine , and keenly listens to you when you are complaining about the weather, your friends or anything in general EASY TO COMMUNICATE WITH You must feel at ease when talking with your partner. With time, physical appearance, money, financial status and all such materialistic things will all fade away. In reality, you will find yourself looking for someone who you can easily talk to and share your concerns without having a sense of fear that you may be judged and without thinking before you talk.

COMPATIBILITY IS A KEY It’s not about having lots of things in common!

It’s about how you can handle different situations and challenges with you both looking in the same direction. It’s simply like finding someone who makes you stronger and whom you make stronger.

Some people want to get married as soon as possible.

Don’t fall for that. Give time to yourself, don’t rush it and find out the depth of your companionship. If it is meant to be, then it is definitely going to happen!

May you live the happiest life with the right person.

JULY 2020 | 47

MOTHER & CHILD

Keeping Your Family’s Mental Health Intact DURING QUARANTINE Over the span of the past couple of months the world has witnessed a viral pandemic outbreak taking over thus forcing everyone to take shelter at home in order to flatten the curve of its spread and most importantly protect public health- the physical side of it – however, what seems to be impacting the masses is the mental and emotional side of the equation.

Being quarantined for more than a couple of weeks seems to have taken a toll on people’s lives with the uncertainty that the future holds and the freedom factor jeopardized; facing facts sooner and being able to cope with the current situation at hand is what we all ought to strive for. This is why as an initiative from us at Ladybird to start a positive ripple effect we have decided to dedicate this piece to mothersour heroines and saviors during any crisis- out there responsible for full families and aid them in keeping their family’s mental health intact during these turbulent times. Here we go!

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IT ALL STARTS WITH YOU! Since we know you are the most important pillar at home and the initiator of everything we do believe that you have to start with yourself. To be able to support others around you, you ought to be in a good and relaxed head space which means that finding some you-time in all of this is obligatory and not just a luxury. Whether it is reading, online courses or even home spa-time you need, just do it! A good starting point that would motivate you is doing something on top of your bucket list that you have been putting off for quite some time.

SET A ROUTINE WITH ATTAINABLE GOALS Get the family together and start scheduling a good and fun routine with attainable goals or mini milestones on daily basis that motivates them and you when done. It really helps in keeping track of time and makes even the most boring house chores they used to hate seem like a fun thing to do. Having their input put into that routine also helps you get closer to what they have mind and identifies you as a democratic fun parent so we do believe it is a win-win situation.

OCCUPIED WITH FUN! This may be the best time to have some bonding activities with your kids so we encourage you to play with them fun and challenging games.

Engage in some board games that are fun yet educational like scrabble or riddles.

PLAY DRESS-UP Hanging around in PJs all day can give any person a false sense of laziness so we suggest you take the family up for a dress-up game for a good cause. We suggest having a weekly outfit for every activity and in this way you reduce the number of clothes to be washed and give your kids the boost they need to get up and start moving.

rumors as well as the ones who tell them.

BRING IN GOOD FEELS From rays of sunlight shining into their bedrooms and tea breaks at dusk in the balcony or garden to video calls with their loved ones and friends; bringing good feels into your house can help boost your family’s mental state and promote positive vibes.

SEE A BRIGHT SIDE EVEN IN THE DARKEST TIMES! Remind your kids that there is so much more to life than wanting it to get back to normal.

Challenge them into seeing their purpose in life by highlighting that maybe this normal life was not functioning well and God has a better path for them. Even if they feel like they cannot implement profound positive changes right at the moment, acquaint them with figures like Malala Yousafzi and Greta Thunberg and encourage them to start working on themselves to be the leaders of tomorrow. After all, history is being made in front of their eyes and they get to be a part of it solely by existing!

LIMIT OUTSIDE NOISE Negativity thriving all over news and social media can be very contagious and harmfully taking up good space in our minds that we ought to be using for other things so we do believe that limiting both is very important at the time being.

It is also very crucial to stay away from gossip and JULY 2020 | 49

BY MANISH KUMAR ARORA

HOROSCOPE 50 | JULY 2020

CANCER LIFE This period increases your personal power and enhances your influence. This month also brings out the need to share your ideas and use the power of words to improve your life. You may need to slow your usual quick pace so that you can allow inspiration into your life. Support may come from behind the scenes. Your success or failure is tied to how you feel about yourselves, and the more you succeed, the better you feel, and the more you fail, the worse you feel. It can be a good time for making significant changes to educational, legal, and travel plans, or for building brand new ones based on newly-discovered passions. Enthusiasm for hobbies, entertainment, and other forms of playful expression increases, and opportunities emerge to more thoroughly enjoy yourself.

CAREER You are creative, and enterprising, particularly with your work, methods, and pet projects and would be thinking out of the box for your growth. You would feel good about the impression you’re making and the work you’re do-

ing. Your most enterprising and entrepreneurial tqualities would be on show. Your ambition increases pleasantly now, and you are especially resourceful in your methods.

There could be some recognition for efforts that previously did not get you due rewards. You’ll find that your goals are shifting to more productive endeavors and that you are ready to take on challenges. You can accomplish a great deal with minimal stress. You are likely to reassess your career and standing, realigning your attitudes to serve your purpose better and to get yourself on track. Circumstances from time to time remind you of the importance of structure, responsibility, and reputation in your professional life and you would be focused on that.

LOVE Relationships in general can advance to a new level. A partner or special friend can inspire or motivate you to pursue a dream or to work up to your potential.

Love requires more emotional space, acceptance, and tolerance.

Some of you could be finding love through group associations, networking, and friends. As you pour more of your energy and heart into romantic relationships, your relationship takes on new life.

Powerful and meaningful connections might be made. The desire for more intimacy in a relationship, or in your relationships in general, is increasing, and opportunities are likely to present themselves.

Love tends to be more and more available to you, if you are seeking it. For some of you, your intimate life is also picking up speed, or you have a stronger sense of who you want, and what you want from your relationships.

JULY 2020 | 51

EDITORIAL FEATURE

MERCEDES-BENZ EGYPT EXPANDS ITS PRODUCT LINE UP WITH THE SHOWCASE OF NEW HIGH PERFORMANCE MERCEDES-AMG MODELS For the first time ever, Mercedes-Benz Egypt is showcasing new models from its high performance division, Mercedes-AMG. The brand has recorded numerous successes in motor sport and through the development of unique road-going vehicles, thereby repeatedly underlining its position as a highly successful performance and sports car brand.

Mercedes-Benz Egypt is expanding its sports car portfolio by showcasing not only one new model but four new special Mercedes-AMG models with high performance engines including the AMG GT 53 4MATIC+ 4-door Coupé, AMG GT 43 4MATIC+ 4-door Coupé, the new GLC 43 4MATIC Coupé and the AMG A 35 4MATIC hot hatchback. Every Mercedes-AMG performance car promises to provide outstanding performance, exciting driving pleasure and ultimate quality, while embodying the top levels of engineering and craftsmanship which are typical of the brand.

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THE AMG GT 53 4MATIC+ & AMG GT 43 4MATIC+ 4-DOOR COUPÉ The AMG GT 4-door Coupé combines unique design, high comfort and outstanding sports car engineering with an athletic, four-door fastback layout. It thus offers more space and more potential uses, positioning it in a class of its own.

The AMG GT 4-door Coupé opens up the sports car segment to those looking for a vehicle for day-to-day use, but unwilling to go without the unparalleled performance of Mercedes-AMG. The 3.0-litre 6-cylinder in-line engine in the AMG GT 43 4MATIC+ produces 367 hp and delivers maximum torque of 500 Nm. Acceleration from 0-100 km/h in 4.9 seconds and the top speed of 270 km/h ensure a thrilling drive for most driving enthusiasts. The AMG GT 53 4MATIC+ further produces a higher output of 435 hp and a torque figure of 520 Nm, propelling the 4-Door Coupé from 0-100 km/h in just 4.5 seconds up to a top speed of 285 km/h.

THE AMG A 35 4MATIC With the A 35 4MATIC, Mercedes-AMG is presenting a completely new model to the world of driving performance. The high performance hatchback is powered by a new 2.0-litre four-cylinder turbo engine with a supremely lively response, an emotional engine sound and an output of 306 hp. The performance is at sports car level with acceleration from 0-100 km/h in 4.7 seconds and a top speed of 250km/h. Although every detail has been designed for maximum driving dynamics and stability, everyday comfort and accessibility have not been compromised. The powerful exterior design adds characteristic AMG elements to the design idiom of the A-Class. The interior of the A 35 4MATIC follows the performance logic of Mercedes-AMG, featuring sports seats and the new generation AMG steering wheels providing the perfect link between the driver and the vehicle.

THE NEW GLC 43 4MATIC COUPÉ This mid-size performance SUV combines new, expressive design features with enhanced performance, exceptional agility and sporty driving dynamics. The AMG-specific radiator grille, the new-design lights, the expressive front and rear end with its round twin tailpipes add up to make it visibly striking.

The GLC 43 Coupé is features an all-wheel drive system and is equipped with a 3.0-litre V6 biturbo engine developing 390 hp. It takes a mere 4.9 seconds for the Coupé to accelerate from 0 to100 km/h. The top speed is electronically limited to 250 km/h. The latest version of the MBUX infotainment system, with AMG-specific functions and displays, introduces an innovative control concept that adds to the vehicle’s feasibility for everyday use. This is further enriched by the exceptional amount of space provided for passengers and luggage, and by a comprehensive range of safety features.

JULY 2020 | 53

THE BEST THE TOP HOTELS

HILTON CAIRO ZAMALEK RESIDENCES RECEIVES HEALTH AND SAFETY CERTIFICATE

Hilton Cairo Zamalek Residences certified for meeting the general safety regulations for hotels and tourism resorts and is licensed to receive guests with a maximum of 50% of its total capacity as set and authorised by the Ministry of Tourism, Ministry of Health & the Egyptian Hotel Association. “The team and I are very proud of this certificate which is reflecting that our guests comfort and safety is our priority. We are carrying out daily sanitisation work with all- new standard for hotels cleanliness and disinfection to provide clean, safe and hospitable environment.,� said Tarek Zaki, Hotel Manager, Hilton Cairo Zamalek Residences.

INTERCONTINENTAL CAIRO CITYSTARS REVIVES SUMMER SPIRIT WITH EXCLUSIVE VACATION PACKAGES

Bring your loved one, turn special moments into unforgettable memories and rejuvenate at InterContinental Cairo Citystars with couples retreat offer at EGP 2300 and create memories that last a lifetime. The offer includes a set menu dinner for two at Fayruz restaurant with a bottle of local wine, access to the health club, complimentary parking and high-speed internet. Looking for a short getaway? Enjoy a relaxing escape at InterContinental Cairo Citystars with our exclusive Day Use family escape package which includes a full day stay from 8 am to 7 pm in a luxurious room, swimming pool access, appetizing pizza or burger at the Pool Bar, complimentary car parking and high-speed internet, all for EGP 1600.

JAZ HOTEL GROUP OPENS ITS DOORS FOR SUMMER 2020

Jaz Hotel Group took the lead in preparing its family of properties to welcome back their esteemed guests in different hotels among different attractive destinations.

The group has already started with three properties, Jaz Crystal in Almaza Bay, Jaz Little Venice in Ain Sokhna and Iberotel Borg Al Arab during Eid El Fitr holiday, to be followed by Jaz Belvedere and Sharm Dreams Resort in Sharm El Sheikh, Jaz Makadina in Madinat Makadi and Jaz Aquamarine in Hurghada on July, 1st 2020! The family of beachside properties are adhering to a tailored strict COVID-19 Protocol to assure guest and staff safety at all their properties and taking all precautionary measures to sanitize and disinfect every corner for a safe and care-free holiday experience.

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THE MUST KNOW! HOTELS MARRIOTT MENA HOUSE, CAIRO UNVEILS SPECIAL STAYCATION PACKAGES Unwind in the beauty of Cairo’s legendary and iconic location while experiencing the hotel’s luxurious accommodations and a variety of popular attractions, activities and dining options Staycation package is for 2100 EGP per room per night and includes: • Daily breakfast • High speed internet • Available throughout the week, valid until end of September 2020 Marriott Mena House offers an array of facilities and activities, including an outdoor pool and gym. In line with directives from local authorities and ongoing efforts to safeguard public health, Marriott Mena House has enhanced its cleaning and safety measures to ensure that the hotel remains a comfortable and safe environment for guests.

For enquiries or reservations please contact: 202-33773222 For more information about the hotel, please visit: www. marriottmenahouse.cairo.com

IT’S TIME FOR A BREAK AT THE SEMIRAMIS INTERCONTINENTAL CAIRO...

Whether you’re in need of a short break by the pool, or an overnight escape to relax and unwind, we’ve got you covered this summer. Starting from EGP 550, - per person including lunch, service charge & taxes. Terms & conditions apply. We are delighted to welcome you back to Pane Vino restaurant & terrace. Join us for a unique outdoor or indoor dining experience. Open daily for breakfast, lunch and dinner from 6:00 am to 10:00 pm. Get in touch today and enroll in our special one month membership offer and get another month free for only EGP 3000,-. Open daily 6 am till 10 pm. Enjoy up to 30% off your bill, plus earn 250 IHG Rewards Club points for every US$25 you spend!

Visit www.ihg.com/DiningDeals to find out more.

For reservations and more information please call: 2798 8000

JULY 2020 | 55

HOTELS

SONESTA HOTEL, TOWER & CASINO CAIRO IS NOW OFFICIALLY CERTIFIED, READY AND EXCITED TO WELCOME YOU.

So it’s time to relax and have your long-awaited vacation with our ultimate summer package; pay only EGP 650 per person per night in a deluxe double room with breakfast and get FREE day use the next day and 25% discount on food and soft beverage orders from La Gondola and the Pool Bar and Lounge with free access to the gym and free WiFi in all areas. You can also enjoy our special day use package for only EGP 750 per room with 25% discount on food and soft beverage orders from La Gondola and the Pool Bar and Lounge (room can accommodate up to 2 adults and one child). Above prices include all service charge and taxes. We strictly apply the highest health precautions, hygiene measures and abiding by Ministry of Health and Ministry of Tourism’s recent rules and regulations.

HOTELS

SHERATON CAIRO HOTEL & CASINO IS SPONSORING GEEL BATAL SONG TO SUPPORT EGYPT’S OLYMPIC CHAMPIONS

SONESTA’S RESTAURANTS ARE NOW OPEN

Sonesta Hotel, Tower & Casino Cairo’s famous restaurants are finally reopening with new working hours. You can now enjoy your delicious lunch or early dinner in our Italian restaurant “La Gondola” every day from 11:30 am till 7 pm.

For all sushi addicts, “Sushi Ya” is also back with its special “ALL YOU CAN EAT SUSHI promotion every Saturday, Tuesday & Thursday from 12 pm till 7 pm. The Greenhouse restaurant is welcoming you every day with its delicious international cuisine serving breakfast, lunch and early dinner and the “Arabic Lounge” is ready with all your favorite cocktails every day from 11 am to 7 pm. All in a safe and healthy environment as we strictly apply the highest health precautions, hygiene measures and abiding by Ministry of Health and Ministry of Tourism’s recent rules and regulations

AUTOMOTIVE

BAVARIAN AUTO GROUP UNVEILS BMW’S X5 M50I IN EGYPT

The Bavarian Auto Group, sole distributor for BMW in Egypt, has introduced the M50i version of the German brand’s multiSheraton Cairo Hotel & Casino sponsored “Geel use X5 model. The exterior design of the M50i has a very Batal” song by Ahmed Gamal and produced by strong presence with a large ventilation grille and air intakes on “Rawabit Sports Company” to support the Egyptian both sides of the vehicle. It also boasts sporty gray rims, as well Olympic champions qualified for Tokyo 2021 in as an innovative, stand-out exhaust design. The car also brings cooperation with the ministry of Youth and Sports. to the table high performance capabilities Rawabit sports has chosen Sheraton Cairo Hotel to shoot the video clip of the song because it is one of the safest hotels according to the Ministry of Health and Tourism.

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BEAUTY & HEALTH

L’ORÉAL EGYPT TO DONATE TENS OF THOUSANDS OF LOCALLY-PRODUCED HAND SANITIZER TO FIGHT THE SPREAD OF COVID-19 In line with global efforts already launched by the Group around the globe, L’Oréal Egypt is launching a solidarity program to support the fight against coronavirus. In the framework of this program, L’Oréal’s Cairo Plant started production of hand sanitizers under its natural beauty brand Garnie,r joining 28 L’Oréal plants around the globe to support community needs. More than fifty Thousand sanitizers will be donated from the initial production, with an aim to support various stakeholders: hospitals and healthcare professionals, who are on the front-line in the fight to curb the spread of coronavirus; nonprofit organizations who are committed to protect the more vulnerable population, food distribution stakeholders, who guarantee the essential needs of consumers, and salon partners.

PREMIER CARE THE LEADING OF IV DRIPS THERAPY IN THE MIDDLE EAST REVILES THE IMPORTANCE OF INTRAVENOUS

Premiere Care is changing lives with a new and exciting alternative for health and wellness; IV (intravenous) Vitamins and Minerals therapy is quickly becoming a common treatment for overall health and wellness, acute illness, and chronic health conditions. IV drip therapy contains unique formulas, vitamins, minerals and micronutrients that boost the skin health in various ways, anti- aging fighting fatigue, reducing wrinkles; enhancing the glowy pure look of the skin. IV therapy bypasses the digestive system and allows for 100% of absorption into the bloodstream which greatly benefits those with digestive issues. Moreover, benefits you may experience include hydration, decreased stress and anxiety, increased energy levels, improved sleep and immunity and muscle recovery.

HOME APPLIANCES

GROHE GOES ZERO – GROHE ACHIEVES CARBON-NEUTRAL PRODUCTION

GROHE has now achieved carbon-neutral production.

GROHE has thus reached a central milestone in its longterm commitment to sustainability. In order to achieve the self-imposed goal of carbon-neutral production, GROHE has been using green electricity since July 2019 at all five LIXIL EMENA production sites, which produce exclusively for the global brand, and in the German

logistics centers. In addition, the brand is investing in solar technology, combined heat and power plants and innovative manufacturing processes such as 3D metal-printing that save materials to ensure a value chain that conserves resources.

Also the modern test laboratory in Hemer and an increased recycling of materials contribute to the steady reduction of the carbon footprint.

JULY 2020 | 57

TECHNOLOGY

LG BUSINESS SOLUTIONS UNVEILS 130” LED SCREEN TO SUPPORT BUSINESS SECTORS IN EGYPT LG Egypt unveiled its latest award-winning 130” massive LED screen to the Egyptian market, bringing new standards of visual experience powered by innovative business solutions to help its partners accelerate growth in a constantly evolving business environment. Ideal for

conference-rooms, boardrooms and executive auditoriums in education and business spaces, the 130” All-in-one LED screen landed two international prestigious design awards from “iF” and “Reddot” in 2020, a testament to its stylish seamless screen design.

OPPO LAUNCHES OPPO A92 IN EGYPT AND SHINES ONCE AGAIN WITH INNOVATION BREAKTHROUGH AND WINS AT A’DESIGN AWARD & COMPETITION WITH OPPO ENCO W31

OPPO, the leading global smartphone brand has announced the arrival of the new handset of A series OPPO A92 to the Egyptian market.OPPO has always been a brand that puts young people around the world at the top of its priorities. Today, OPPO A92 has launched a refreshing design with powerful settings in both hardware and software, aiming to deliver advanced technology in everyday usage. OPPO A92 is built standing on user’s needs. With large capacity of 8GB RAM+128GB ROM and 5000mAh Battery, it levels up the fundamental capabilities. Together with magnificent 1080P Neo-Display and 48MP AI Quad Camera, OPPO A92 stands out as a full package, offering trendy and dynamic technologies, design and experience.

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AL AHLY SABBOUR MADE A DONATION TO THE TAHYA MASR FUND TO PROVIDE NECESSARY MEDICAL SUPPLIES & COMBAT COVID-19 LAST MARCH.

SPOTIFY DUO LANDS IN EGYPT.

FIAT CHRYSLER AUTOMOBILES (FCA) EGYPT EXTENDS THEIR AUTO WARRANTY COVERAGE TO OVER THREE MONTHS UNTIL THE END OF JUNE. CARREFOUR GETS CREATIVE FOR INTERNATIONAL PLASTIC BAG FREE DAY WITH NEW REUSABLE BAG DESIGNS.

CITY EDGE DEVELOPMENTS LAUNCHES ITS NEW PROJECT “AL MAQSAD RESIDENCES” A PREFERENTIAL 10 YEARS PAYMENT PLAN FOR HEALTHCARE WORKERS CITY EDGE SIGNS PROTOCOL WITH AL OULA TO LAUNCH MORTGAGE FUNDING WITH PREFERENTIAL PLANS FOR CUSTOMERS.

INTERCONTINENTAL AND STAYBRIDGE SUITES CAIRO CITYSTARS RECEIVES HEALTH AND SAFETY CERTIFICATE FROM THE EGYPTIAN MINISTRY OF HEALTH, MINISTRY OF TOURISM AND THE EGYPTIAN HOTEL ASSOCIATION.

THE ARAB AFRICAN INTERNATIONAL BANK (AAIB) INVESTS EGP 2 BN IN ITS NEW ADMINISTRATIVE PREMISES AT 1-NINETY, LANDMARK SABBOUR’S LATEST MIXED-USE PROJECT.

NESTLÉ EGYPT LAUNCHES ITS INITIATIVE, “TOGETHER WE CAN DO IT”, A COLLABORATION WITH AHL MASR FOUNDATION TO DISTRIBUTE NESTLÉ PRODUCTS AMONG THE MEDICAL TEAMS OF ISOLATION HOSPITALS IN CAIRO AND GIZA.

OGILVY’S PAUL O’DONNELL VOTED PRESIDENT OF EACA. KARIM NAGGAR: COVID-19 WILL CHANGE THE FUTURE OF AUTOMOTIVE INDUSTRY, AND THERE MIGHT BE AN INCREASE IN CARS PRICES IN EGYPT OVER THE COMING PERIOD.

ON WORLD REFUGEE DAY; GOOGLE SUPPORTS REFUGEES ACCESS RELIABLE INFORMATION ON GOOGLE SEARCH AND LEARN DIGITAL SKILLS. JULY 2020 | 59

WAYS TO SUPPORT YOUR FAVORITE SMALL BUSINESSES ON GOOGLE MAPS

BY ZIAD CHEHADE, HEAD OF SMBS MARKETING, GOOGLE MENA.

PALM HILLS DEVELOPMENTS AND CI CAPITAL’S BACKED TAALEEM MANAGEMENT SERVICES INK AN MOU TO ESTABLISH A UNIVERSITY IN BADYA IN WEST CAIRO, IN COLLABORATION WITH MEDICAL UNIVERSITY OF VIENNA INTERNATIONAL (“MUVI”).

SAMSUNG ELECTRONICS LEADING THE TV SECTOR IN EGYPT

BY OBTAINING GLOBAL SAFETY CERTIFICATES FOR “SAMSUNG” QLED TVS & LAUNCHING ITS LATEST INNOVATION THE CRYSTAL UHD TVS.

COMBINING TECHNOLOGY AND STYLE, VIVO V19 OFFERS INDUSTRY-LEADING SELFIE CAPABILITIES AND STUNNING DESIGN.

VOX CINEMAS, SKI EGYPT, MAGIC PLANET, LITTLE EXPLORERS AND MELT BISTRO & CAFE WILL REOPEN IN EGYPT ON SATURDAY, 27 JUNE.

SODIC BRINGS NEW VILLA CONCEPT TO VYE: FIRST POST COVID19 LAUNCH SELLS OUT BRINGING IN EGP 250MN IN 48 HOURS. WADI FOOD EVOO WON THREE PRESTIGIOUS GOLD AWARDS IN GLOBAL COMPETITION (NYIOOC)

ALPHA GROUP LTD.: PLEASED WITH THE OUTCOME OF THE SUCCESSFUL NEGOTIATIONS AND SIGNATURE OF A MEMORANDUM OF UNDERSTANDING FOR THE ASSEMBLY AND PRODUCTION OF PROTON VEHICLES IN EGYPT. SOFITEL CAIRO NILE EL GEZIRAH HAS RECENTLY APPOINTED AHMED EL SHANDAWILI AS THE NEW GENERAL MANAGER OF THE PROPERTY. SAMSUNG NAMES EGYPTIAN STAR AHMED HELMY AS NEW BRAND AMBASSADOR. 60 | JULY 2020

HALA BIL GAMERS - THE FIRST ARABIC ESPORTS SHOW ON TWITTER IN PARTNERSHIP WITH MILLENIUM ARABIA.

YOUTUBE MUSIC AND YOUTUBE PREMIUM LAUNCH IN THE EGYPT. PALM HILLS DEVELOPMENTS INK CO-DEVELOPMENT AGREEMENT OF A MIXED-USE COMMUNITY SPREADING 116 FEDDAN IN AIN SOKHNA.

5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek West Town Hub, Sodic 16685

INTRODUCING THE FIRST-EVER 2 SERIES GRAN COUPÉ Meet the impulsive, intuitive and individual BMW 2 Series Gran Coupé.

An eye-catcher in every sense, thanks to a progressive design and M Sport package, you’re in for a radically dynamic experience. Visit your nearest authorised dealer to meet the BMW 2 Series Gran Coupé.

Call Center: 19269 l www.bmw-eg.com