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Sweet Spot for Smartphones The rollout of a mobile-friendly KQED.org began in 2011. The redesign will allow KQED to present content in a size and format that is easily readable on smaller, touch-capable screens (such as smartphones and tablets). KQED News was the first section to be given a facelift, followed by Radio. We’re working hard on all the rest. Food, Glorious Food Featured on The New York Times list of “What We Are Reading,” KQED’s food blog “Bay Area Bites” continues to grow as an essential food news authority. Given its continued popularity (it’s one of the top 10 most-popular pages on KQED.org and has more than 50,000 Twitter followers), KQED
entered into an innovative partnership with The Huffington Post. You’ll now find “BAB” posts republished in its San Francisco content section. What’s on Your Mind? “MindShift,” KQED’s blog about education, technology and innovation is another of the most visited and most Tweeted on KQED.org. But there’s no resting on laurels here. New initiatives include the My Education series, about how technology might bridge the digital divide between low-income kids and those with access, and collaborations with PBS MediaShift on the tech aspect of journalism school. See page 20 for more information about KQED Education.
Safety First As part of On Shaky Ground, a multiplatform co-production with the Center for Investigative Reporting (CIR), KQED.org presented a series of online tools related to earthquake safety. A searchable map shows California schools’ earthquake vulnerability, and a chart with a range of “what if?” scenarios helps residents know what to expect during quakes of various sizes. For more information on KQED-CIR partnerships see Television, page 8, and Radio/News, page 12.