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Report to the Community 2011

Report to the Community 2011 KQED is for everyone who wants to be more. Our television, radio, digital media and educational services change lives for the better and help individuals and communities achieve their full potential.

Senior Managers 2011

KQED serves the people of Northern California with a communitysupported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories. We help students and teachers thrive in 21st century classrooms, and take people of all ages on journeys of exploration — exposing them to new people, places and ideas. . We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public service.

KQED Board Officers 2011

John Boland

Traci A. Eckels

Michael Isip

Willa Seldon





Donald W. Derheim

Joanne Carder

Steve Welch




Anne Avis Lee Caraher

William L. Lowrey General Counsel and C o r po r at e S e c r e ta ry

Jo Anne Wallace V I C E P RESIDEN T a n d General manager, K Q ED P u b l i c R a d i o

Tim Olson

Vice Chairs


Elizabeth Hambrecht

Mitzie Kelley

Daphne Li


S e c r e ta ry


KQED Board of Directors 2011 Anne Avis, Larry Baer, Michael Billeci, Brenda Boudreaux, John Buoymaster, Lee Caraher, Simone Otus Coxe, Yogen Dalal, Scott Dettmer, Elizabeth Hambrecht, Dianne Harrison, Marie Jorajuria, Chuck Kissner, Daphne Li, Melissa Ma, Srini Madala, Charley Moore, Mohammad Qayoumi, Mike Ramsay, JosĂŠ Rivero, Willa Seldon, Heidi Locke Simon, Roselyne Swig, Jay Yamada, John Yost KQED Community Advisory Panel 2011 Barry Adler, Juveria Aleem, Larry Brinkin, Kelly Chau, Albert Cheng, Brian Cheu, Karen Clopton, Jaime Contreras, Maria Fort, Julie Fry, Lisa Gonzales, Douglas Hollie, Heather Howard, Velma Landers, Cliff Moss, Alfredo Pedroza, Jay Rosenthal, Rosabella Safont, Johanna Silva, Katerina Villanueva, Lorraine Yglesias, Blanca Zarazua

Ways to Watch KQED 9 (Comcast 9, Comcast 709, Digital 9.1 & 54.2) KQED Plus (Comcast 10, Digital 9.2, 54.1 & 25.2) KQET 25 (Digital 25.1) KQED Life (Comcast 189, Digital 54.3) KQED World (Comcast 190, Digital 9.3) KQED V-me (Comcast 191 & 621, Digital 54.5 & 25.3) KQED Kids (Comcast 192, Digital 54.4) video podcasts  and via iTunes

Ways to Listen KQED Public Radio 88.5 FM San Francisco, 88.3 FM Santa Rosa, 98.1 FM Martinez, 99.3 FM Sacramento KQED Public Radio (Comcast 960) KQED HD Radio (88.5 FM & 89.3 FM) Sirius Satellite KQED Public Radio live stream audio podcasts and via iTunes



Dear Members: Welcome to KQED’s 2011 Report to the Community. KQED ended its 2011 fiscal year on September 30, and we are pleased to report that, thanks to the support of the community, the past year was one of significant growth and solid financial performance for KQED.

“It is precisely because of the volatile and confusing world economy and the dramatic reductions in mainstream media coverage that people find KQED more important than ever.”

—John L. Boland

Growth and solid finances? Given our unstable and sluggish economy, the continuing cutbacks in staff and coverage among commercial broadcast and print media, and the threats to government support for public broadcasting, how could KQED be growing for the second consecutive year in both the services we provide and the financial support we receive?

I’ve been asking the same question in recent months as I’ve traveled around the Bay Area talking with the people we serve. And I think I’ve found the answer. It is precisely because of the volatile and confusing world economy and the dramatic reductions in mainstream media coverage that people find KQED more important than ever. What Bay Area residents want and need from KQED is constantly changing as they adopt new technologies, try to fill gaps left by cutbacks in other media, and seek insightful reporting. The team at KQED is innovating, adjusting and expanding every day to meet our community’s needs. Given the revolutionary changes in 21st-century media, this is a work in progress, but metrics indicate we are on the right track.


In recent months, KQED Public Radio became the most-listened-to radio station in the Bay Area. While KQED has long had the largest audience of any public radio station in Northern California — and in fact the largest audience of any public radio station in the United States — this is the first time KQED has taken the No. 1 spot among all Bay Area radio stations, commercial or public. And we have begun to see audience growth for KQED Public Television after gradually shrinking for more than a decade — a surprising turnaround for “old” media. Usage of KQED’s online and mobile services has more than tripled in the past 18 months — and that was before the launch of the KQED iPhone app in early October. And our reach continues to expand through the use of social media, with thousands of friends and subscribers on Facebook, Twitter and our interactive blogs. Increasingly, we are partnering with other organizations to meet the growing demand for informed content and to reach new audiences. Over the past year, new local and national partnerships included the Center for Investigative Reporting, with special reports on radio, television and online; the American Graduate initiative to help combat the high school dropout crisis; the Public Insight Network, enlisting local residents as part of KQED’s newsgathering operation; and the launch of an expanded service to support teachers with the most up-to-date digital learning tools through PBS Learning Media. So what’s next? Over the past year, KQED’s Board and staff developed a new three-year strategic plan to answer that question. It is critical that KQED continues to innovate and develop content and services that are distinctive, relevant and essential for Bay Area residents in a 21st-century media environment. Since no one organization can be all things to all people, we must focus on the important community needs that intersect with KQED’s expertise and capabilities.


While we will continue to offer the wide array of subject matter audiences have come to expect from public media, we will pay special attention to three areas where other media have retreated from in-depth coverage: news and public affairs; science and the environment; and arts and popular culture. In each of these subject areas, KQED has existing expertise, and we will increase our investment over the coming years, not only in content for the general public, but also in digital learning assets to support teachers and students in Northern California classrooms. Probably the boldest and most challenging aspect of KQED’s plan is our commitment to develop new services for the audience of the future. We recognize that the millennial generation, currently in their teens and 20s, use media in new and entirely different ways than KQED audiences of the past. To effectively serve the millennials, KQED must develop new content and services that meet their needs and respond to the ways they use media. This starts by understanding what they want from KQED, and we have already begun this process through formal research and informal engagement of younger residents. It’s a challenging and exciting time for public media, and KQED is up to the challenge thanks to your generous support. We are so fortunate to be partnering with you to serve this amazing community. Thank you!

John L. Boland President


Dear Members: Everywhere I go, people tell me how much they love KQED. KQED offers so much to our community: high-quality noncommercial radio and television programs, a robust digital media presence, community engagement, and educational services that help future generations in their path to success. The support of our audience makes this possible. During these challenging economic times, we are even more grateful for the generosity of Bay Area individuals, corporations and foundations. We are proud that sixty percent of our funding comes from individual donors like you. Only eight percent comes from the government, and when the battle for funding was waged in Congress last year, the KQED audience stepped up to show their support of what we do. On behalf of the Board of Directors, thank you.

Willa Seldon Chair, KQED Board of Directors, 2011


Top 10 Television Programs on KQED 9 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. P h oto:

The Crawley sisters of Downton Abbey, courtesy Masterpiece.

Masterpiece Classic “Downton Abbey, Part 3” Masterpiece Classic “Downton Abbey, Part 4” Masterpiece Classic “Upstairs Downstairs, Part 1” Masterpiece Classic “Downton Abbey, Part 1” A Capitol Fourth 2011 Prohibition “Part 1” Masterpiece Classic “Downton Abbey, Part 2” Masterpiece Mystery! “Poirot: Mrs. McGinty’s Dead” NOVA “Japan’s Killer Quake” Masterpiece Classic “Upstairs Downstairs, Part 2”

Local Artists, National Spotlight Thanks to KQED, Bay Area artists took the national television spotlight throughout the year. As part of the 2011 PBS Arts Fall Festival, KQED produced The Art of Doing It Yourself, a vibrant cinema verité minidocumentary telling the story of an eclectic band of San Francisco do-it-yourself artists. The Journey of the Bonesetter’s Daughter, a documentary produced in association with the Center for Asian American Media, went behind the scenes as author Amy Tan’s best-selling novel was transformed into a San Francisco Opera production. And KQED’s presentation of the third and final season of Keeping Score highlighted the work of the San Francisco Symphony and conductor Michael Tilson Thomas.


Mouth-Watering Television KQED helped Jacques Pépin celebrate his 75th birthday with the release of the new nationally distributed television series Essential Pépin — KQED’s 13th collaboration with the legendary master chef. Over the course of 26 episodes, Pépin shares the cutting board with Bay Area chefs, granddaughter Shorey, daughter Claudine and best friend Jean-Claude.

Photo s ( L. to R.):

Prohibition, rally for dry laws, John Binder Collection; Chicken John, The Art of Doing It Yourself, courtesy KQED; Jacques Pépin with his daughter Claudine and best friend Jean-Claude, ©2010 Cristiana Ceppas; “Auction Cowgirl” was a popular participant in KQED’s very first TV auction in 1955, courtesy KQED.

Shake and Bake KQED forged a new television partnership with the Center for Investigative Reporting. The result: two 30-minute specials distributed to public television stations statewide. On Shaky Ground revealed the results of a 19-month investigation into the seismic safety of California public schools and Republic of Cannabis featured coverage of Mendocino County’s experiment with licensing legitimate medical marijuana farms. For more on the partnership, see Radio/News, page 12 and Interactive, page 15.

Preserving Our History After a Herculean six-month effort, KQED completed the third phase of the Corporation for Public Broadcasting– funded American Archives Project. The project’s ultimate goal is to create a national database to preserve pieces of historical media in formats that aren’t going to disintegrate. Phase three involved locating, identifying and cataloging materials. KQED’s count of video assets: approximately 40,000 pieces.


Photos (L. to R.): QUEST on BART; Midsomer Murders, Detective Chief Inspector Tom Barnaby, played by John Nettles, All3Media International; KQED’s presentation The Cat in the Hat Knows a Lot About That!, Random House/ Portfolio/PBS KIDS.

Beyond Local QUEST, KQED’s multiplatform science, nature and environment series continued to break new ground in education and on television, radio and the Web. As part of a pilot program funded by the Corporation for Public Broadcasting, QUEST began helping expand science reporting at five other public broadcasting stations. A 10-part QUEST-inspired series is now airing on stations in Washington, Ohio, North Carolina, Wisconsin and Nebraska and is serving as a model for future collaborations.

Top 10 Programs on KQED Plus 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Midsomer Murders “Stranglers Wood, Part 2” Midsomer Murders “Blood Will Out, Part 1” Midsomer Murders “Blood Will Out, Part 2” Masterpiece Mystery! “Inspector Lewis, Series II: Allegory of Love” Midsomer Murders “Stranglers Wood, Part 1” Midsomer Murders “Blue Herrings, Part 2” Masterpiece Mystery! “Inspector Lewis, Series II: The Great and the Good” Rosemary and Thyme “Agua Cadaver” Agatha Christie’s Poirot “Death in the Clouds” Foyle’s War “The White Feather, Part 2”


P h otos (l. to r.):

Ramón Vargas (Nemorino) and Inva Mula (Adina) in the San Francisco Opera’s production of The Elixir of Love, Terrence McCarthy; Keeping Score, courtesy KQED.

KQED Television, 2011 Nationally Broadcast Fundraising Productions

KQED Television, 2011 Locally Broadcast Productions

Back Pain: The Primal Posture Solution

Classic Clips

The Blood Sugar Solution with Dr. Mark Hyman

Heritage Month Celebrations LGBT Pride, Black History Month, Asian Pacific American Heritage

Buddy Holly: Listen to Me Journey of the Universe

Check, Please! Bay Area

KQED Television, 2011 Nationally Broadcast Productions and Presentations Avec Eric Bad Blood: A Cautionary Tale The Cat in the Hat Knows a Lot About That! Essential Pépin

History Quiz

Global Focus: The New Environmentalists


The Grove

Santana: Live from Montreux 2011

On Shaky Ground

Irena Sendler: In the Name of Their Mothers

’60s Pop, Rock & Soul (My Music)


Journey of the Bonesetter’s Daughter

The Story of Costume Drama

The Republic of Cannabis

Journey of the Universe

Use Your Brain to Change Your Age with Dr. Daniel Amen

San Francisco Opera La Bohème, Lucia di Lammermoor, Tosca, The Elixir of Love

Keeping Score

This is Us

The New Environmentalists

This Week in Northern California

Nightly Business Report segments

Truly California

Not in Our Town: Light in the Darkness

National Geographic Magazine’s Top 10 Photos of 2010

The LIttle Mermaid from San Francisco Ballet

Roadtrip Nation Saving the Bay Travelscope


P h oto:

Print, radio and TV reporters for California Watch and KQED News gather outside of Southeast High School in South Gate while working on a project, Yuli Weeks.

Most Popular Radio Programs 1. Wait, Wait . . . Don’t Tell Me! 2. Morning Edition (with KQED News, The California Report and Perspectives) 3. All Things Considered (with KQED News) 4. Car Talk 5. Forum 6. A Prairie Home Companion 7. Says You 8. The PBS NewsHour 9. Living on Earth 10. BBC World Service

Partnerships Expand Coverage KQED’s Public Insight Journalism initiative asks local residents to share their experiences with our newsroom — helping us keep the news real. KQED used the Public Insight Network (PIN) to help find Bay Area residents with connections to Egypt as the country’s popular uprising began; utilized PIN to find sources for a Health Dialogues program on eating disorders; and to connect with former employees of the New United Motor Manufacturing Inc. plant in Fremont for a California Report story. The list goes on. Our partnership with the Center for Investigative Reporting included an ambitious 19-month investigation into seismic safety in California public schools.


P h oto (L . to R.):

Scott Shafer, host of The California Report; KQED News reporter Mina Kim; KQED News meeting, Julia McEvoy, Christopher Johnson, Aimee Machado and “News Fix” blogger, Jon Brooks.

The KQED Public Radio series On Shaky Ground included three feature-length reports that aired statewide on The California Report. A second investigative series, Republic of Cannabis, was distributed by The California Report to public radio stations throughout the state. For more on the partnership, see Television, page 8, and Interactive, page 15. KQED’s participation in the national Networked Journalism program connects our newsroom with blogs and entrepreneurial news sites that help keep local neighborhoods under the microscope. In 2011, Peninsula Press, The Ocean Beach Bulletin, Oakland Local, Berkeleyside, NeighborWebSJ and San Francisco Public Press all contributed to KQED’s local news coverage.

Happy Birthday, KQED News On July 19, 2011, KQED News and celebrated their one-year anniversary in production. The Northern California chapter of the Radio and Television News Directors Association named Northern California’s best news website for 2011. Judges praised the site’s strong news and sections such as Climate Watch and “MindShift.”

U.S. Circuit Court of Appeals. KQED’s coverage of the hearing garnered national attention and became one our most-viewed stories.

In the year since KQED News launched “News Fix,” the blog has rapidly become one of our most popular. The Atlantic, Yahoo!, Google News, The New York Times and The Huffington Post have all linked to it. One extremely popular post was an exclusive live stream — our first ever — of a Proposition 8 hearing before the Ninth

High-Powered Investigations The California Report and Climate Watch teamed up to present a series of in-depth investigative reports on the state of nuclear waste in California and the United States. Versions of the report were produced for NPR’s Morning Edition and All Things Considered.

A More Somber Anniversary In September, Remembering 9/11, Ten Years After — a series of reports, features, commentaries and programs — was produced by KQED News, Forum, The California Report and Perspectives.


P h oto (L . to R.):

KQED News anchor Joshua Johnson; Raul Ramirez, KQED Public Radio’s executive director News & Public Affairs

Talk, Type or Text Campaign As part of an innovative project covering the San Francisco mayoral race, KQED News asked city residents what they wanted a mayor’s priorities to be. Reporters and producers set up a mobile listening booth in high-traffic areas across the city and launched a campaign that gave residents the ability to send us their thoughts from their smartphones via text message.

KQED Radio Productions

KQED Radio Presentations

The California Report Attorney General debate Governor’s 2011 State of the State Address Gubernatorial debate Prop 8 Hearing before U.S. 9th Circuit Court of Appeals Climate Watch The Do List Forum Health Dialogues Perspectives Remembering 9/11 special QUEST

Asia Society of Northern California Special City Arts & Lectures The Commonwealth Club The Computer History Museum Presents Paul Allen The Churchill Club Presents Ursula Burn Climate One — from the Commonwealth Club Democracy and the Culture of Civic Life It’s Your World Joint Venture Silicon Valley Conference The Matsui Forum National Security and Free Speech Social Entrepreneurship — from the Commonwealth Club Women of Afghanistan


Most-Visited Stories on 1. “MindShift” 10 Open Education Resources You May Not Know About (But Should) 2. “MindShift” 21 Things That Will Be Obsolete by 2020 3. “Bay Area Bites” Froyo: How to Make Homemade Frozen Yogurt 4. “Bay Area Bites” Vegan Almond Milk Ice Cream: 3 Recipes 5. “MindShift” Can Everyone Be Smart at Everything? Most-Watched YouTube Videos 1. 2. 3. 4. 5.

QUEST “Lab: Aerogel” QUEST “The Fierce Humboldt Squid” Spark “Anna Maltz” QUEST “Nanotechnology Takes Off” Jacques Pépin: More Fast Food My Way “Simple Savers”

KQED Wherever You Go The new KQED iPhone app is a one-stop destination for all things KQED. Download it from iTunes and you’ll have access to live streaming of KQED Public Radio, news headlines and daily blogs, KQED-produced television programs, schedule information for television and radio, an event calendar, KQED Perks, a geo-targeted member benefits directory, and easy sharing of KQED news and programs via Twitter and Facebook. A Break from Pledge Breaks KQED pioneered public media’s first radio Pledge-Free Stream. Through this innovative service, members are able to listen online to KQED Public Radio’s full regular schedule without fundraising breaks. The flagship project is being watched as a model for other stations.


Sweet Spot for Smartphones The rollout of a mobile-friendly began in 2011. The redesign will allow KQED to present content in a size and format that is easily readable on smaller, touch-capable screens (such as smartphones and tablets). KQED News was the first section to be given a facelift, followed by Radio. We’re working hard on all the rest. Food, Glorious Food Featured on The New York Times list of “What We Are Reading,” KQED’s food blog “Bay Area Bites” continues to grow as an essential food news authority. Given its continued popularity (it’s one of the top 10 most-popular pages on and has more than 50,000 Twitter followers), KQED

entered into an innovative partnership with The Huffington Post. You’ll now find “BAB” posts republished in its San Francisco content section. What’s on Your Mind? “MindShift,” KQED’s blog about education, technology and innovation is another of the most visited and most Tweeted on But there’s no resting on laurels here. New initiatives include the My Education series, about how technology might bridge the digital divide between low-income kids and those with access, and collaborations with PBS MediaShift on the tech aspect of journalism school. See page 20 for more information about KQED Education.

Safety First As part of On Shaky Ground, a multiplatform co-production with the Center for Investigative Reporting (CIR), presented a series of online tools related to earthquake safety. A searchable map shows California schools’ earthquake vulnerability, and a chart with a range of “what if?” scenarios helps residents know what to expect during quakes of various sizes. For more information on KQED-CIR partnerships see Television, page 8, and Radio/News, page 12.


P h otos ( L. to R .): “ Vegan Almond Milk Ice Cream: 3 Recipes”; “The Writers’ Block”; “Pop Culture: We Had So Much Fun While You Were at Burning Man.”

Most Popular Art Reviews

KQED Stories Shared Most on Twitter

Most Popular Science and Nature Stories


Pop Culture: Banksy’s Tour de San Francisco


Live Radio Stream


QUEST Berkeley Lab Physicist Shares Nobel


QUEST Nanotechnology Takes Off (video)

Pop Culture: We Had So Much Fun While You Were at Burning Man

“MindShift” 21 Things That Will Be Obsolete by 2020




QUEST Stem Cell Gold Rush (video)


Performance: The Art of Doing It Yourself


Event: Iranian Odyssey of Justine Shapiro


Film Review: We Were Here


“MindShift” 28 Creative Ideas for Teaching with Twitter


“QUEST Community Science Blog” Open Source Creativity: Hackerspaces


“MindShift” The 7 Golden Rules of Using Technology in Schools



“MindShift” YouTube Launches Site Specifically for Teachers

“QUEST Community Science Blog” Explosive Hypothesis About Humans’ Lack of Genetic Diversity

Most Popular 2011 “Bay Area Bites” Posts 1.

Vegan Almond Milk Ice Cream: 3 Recipes


Aida Mollenkamp’s Top 11 Spots for Bay Area Foodies


Cooking Lessons in Real Time: Google+ Cooking School


Bay Area Fried Chicken Guide


It’s Gettin’ Real in the Whole Foods Parking Lot

Most-Viewed Stories Most Popular Episodes of “The Writers’ Block”


Buster Posey Breaks Leg; Watch Video of Last Night’s Collision at Home


Jonathan Safran Foer: Eating Animals



Michael Cunningham: By Nightfall

Japan Nuclear Fallout and the Risk to California


Joseph Lease: Broken World



Charles Warnke: I Have a Few Last Words

Today’s Supreme Court Ruling on Prison Overcrowding Explained; Prison Photos from Decision


Jennifer Egan: A Visit from the Goon Squad


Tsunami Warning for California, Oregon


Judges Hear Arguments on Prop 8 Trial Video, Judge Vaughn Walker’s Same-Sex Relationship


In 2011, KQED’s main feed reached 10,000 fans on Facebook and 12,000 followers on Twitter. KQED’s program- and topic-specific social media accounts are equally, or even more, popular. Case in point: by the end of 2011, @bayareabites (an extension of our “Bay Area Bites” blog) surpassed 50,000 followers.

Springtime hatched “The Giveaway!” a blog offering prizes and opportunities to win free tickets to events and venues around the Bay Area. Popular prizes have included passes to the California Academy of Sciences and tickets to a San Francisco taping of Says You! Stay up-to-date on what you can get your hands on via Facebook, Twitter and the RSS feed.

In December 2011, KQED embarked on a social media path never before taken by a public media station — a celebrity takeover. For one day, Bay Area figure skating superstars Kristi Yamaguchi and Brian Boitano took over KQED’s main Facebook and Twitter accounts, giving updates on their activities and sharing their love of KQED.


Science Google+ generally attracts a high number of users interested in technology and science, and we can prove it. In just over one year, KQED Science’s Google+ has quickly grown to more than 6,500 followers — surpassing the number of its Facebook fans. Elsewhere in the Googleverse, KQED Science became part of Google Currents, “a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger.” You’ll also find KQED Science on Tumblr, one of the more popular visually driven blogging platforms, with a following of more than 1,700 folks as of September 2011. Check out one of our more popular shared posts.

News attracted nearly 3,000 followers in calendar year 2011 and was often re-Tweeted and cited as a source for information on the Proposition 8 case, the Occupy protests and the Japanese tsunami. had nearly 1,000 fans by the end of the calendar year, providing the community with a unique perspective on the KQED newsroom and allowing listeners to talk directly with news staff. KQED News added more voices from the community into its coverage by partnering with Storify, an award-winning Silicon Valley startup that allows news organizations to turn what people post on social media into compelling stories.

Curated “Storifys” by KQED News covering the Occupy protests and the San Francisco Giants recorded thousands of views. Our newsroom staff members continue to meet regularly with Storify employees to discuss exciting new opportunities. Arts In 2011, KQED Arts rolled out a Tumblr in October and a Facebook page in December. Both were set up in a “quiet” phase to allow for experimentation. Twitter followers topped 4,700 by year’s end.


P hoto s :

Participants in the 2011 Science Lab at the California Academy of Sciences.

Offering powerful tools for using and making media in the classroom. “As I have said whenever I am asked (and often when I’m not asked), I think the Science Lab training was the single most important training I have had in years. It takes a lot to fundamentally change an experienced teacher’s pedagogy, and Science Lab has truly helped me change.” —Elissa Matross

Nurturing Young Scientists In January, KQED Education launched KQED Science Lab, a new professional development opportunity for local pre-K to third-grade educators. In partnership with the California Academy of Science’s education team, KQED Science Lab equips teachers with the confidence to use new digital media tools, integrate PBS science content into their lesson plans and help kids thrive in science learning. Rethinking Education KQED Education co-sponsored the firstever TEDxSFED conference — focusing on rethinking the world of education. Prior to the conference, KQED hosted a speaker search event to select the speakers for TEDxSFED and helped facilitate mini discussion groups to encourage more conversation and innovation.


Photo s (Far l. and far R.):

David Orphal, Small Learning Communities Coordinator, Skyline High School. at KQED; KQED Arts Educator workshop at SFMOMA.

Digital Citizenship Skills If there was ever a reason to integrate students’ mobile devices into classroom practice, this is it: Do Now is a weekly activity for middle and high school students that enables them to engage and respond to current issues using Twitter. Students have a chance to practice civic engagement and develop digital citizenship skills while connecting their classroom topics to current events.

America’s Largest Classroom Thanks to the launch of PBS LearningMedia, California’s pre-K–12 educators now have access to an online library of more than 18,000 digital assets, including videos, audio, photos, in-depth lesson plans and even discussion questions — all classroom-ready and all absolutely free. Under KQED’s leadership, PBS stations in California have created a customized version of the service for our state.

Teachers on Film KQED Arts Education trains educators to use new media tools as part of arts teaching and learning. For example, a six-part media production institute for K–12 educators focused on digital self-portraits. Teachers received hands-on instruction in video production, learned techniques for creating animation projects with their students and came away with autobiographical films to use as examples in their classrooms.


Photo s (l. to R.): Work Voices video; KQED

Arts Education workshop at the Asian Art Museum of San Francisco.

Work Voices Work Voices, our newest project for English as a Second Language (ESL) educators, is being developed in partnership with colleges and adult schools in Silicon Valley. The project takes the form of video interviews with former ESL students who are working in professions that immigrant students may not have considered. Teachers use these videos as part of KQED’s curricular resources to help immigrants successfully integrate in their new communities.

Top Educator Guide Downloads from QUEST (Our most popular videos shared with students in the classroom to enhance science understanding.)

1. 2. 3. 4. 5.

Out of the Park: Physics of Baseball Forensic Identification Science of Big Waves Bay Area Faults and Earthquakes Physics of Sailing


Bringing programming directly to our audiences, wherever they live, has enabled KQED to reach deep into many of the Bay Area’s diverse populations. Through annual community events, including heritage month celebrations, dozens of screenings, panel discussions and education workshops, we strive to elevate the discussion and bring focus to important stories being told on our airwaves.

Photo s (l. to r.):

Freedom Riders, courtesy Corbis, Stonewall Uprising: American Experience, courtesy The New York Times/Redux Pictures.

Partnering with the Ella Baker Center, the Museum of African Diaspora and the Oakland Museum, KQED created two dynamic events around the American Experience documentaries Freedom Riders and Stonewall Uprising. A diverse group of more than 300 people attended a free screening of Freedom Riders at the Oakland Museum, followed by a panel discussion with Freedom Rider Etta Simpson Ray and local African American leaders and activists. At a second screening and celebration event, held at the Museum of African Diaspora, legendary journalist Belva Davis led a discussion with Freedom Riders Etta Simpson Ray and former San Francisco Supervisor Carol Ruth Silver.


P hoto ( L . to R . ) :

Face painting fun to celebrate Read Across America Day; The Castro Theatre marquee, The Storm That Swept Mexico, Revolutionary troops enroute to battle, courtesy U.S. Library of Congress Prints and Photographs Division.

In June, KQED celebrated the Bay Area’s LGBT community with a free screening of Stonewall Uprising and the story of an earlier West Coast uprising, Screaming Queens. A capacity crowd of 1,300 at the famed Castro Theater included community members of every generation sharing common history. KQED co-sponsored a free San Jose Giants baseball game for the disability community. This was our first such event in the South Bay, and it was a great way to reach out to our friends in San Jose. Working with the San Andreas Regional

Center we helped fill the stadium with 4,000 people. In another South Bay first, KQED celebrated Latino Heritage Month in San Jose with a screening and panel discussion of The Storm That Swept Mexico at the Mexican Heritage Plaza. The 450-plus attendees included students from San Jose State and Stanford universities, along with folks from numerous community groups who helped promote the capacity event.


P h oto (L . to R.):

KQED’s Latino Heritage Month Celebration (award winners with percussionist Pete Escovedo, center); KQED’s Black History Month Celebration, Alain McLaughlin.

KQED’s Heritage Month Local Hero Awards annually recognize individuals who’ve demonstrated leadership and a strong commitment to community service. Black History Month

Asian Pacific American History Month

Latino Heritage Month

Carolyn Dyson, African American Breast Health, CPMC

Gregory Fung, M.D., “Friends of…”

Erick Arguello, Lower 24th Street Merchants and Neighbors

Naa Dodua, From Heart to Hand Dr. Clayborne Carson, Martin Luther King Jr. Research and Education Institute

Paul Osaki, Japanese Cultural and Community Center of Northern California Takashi Tanemori, Silkworm Peace Institute Donald Young, Center for Asian American Media

JoLynn Washington, Jose Ortega Elementary School

Women’s History Month Alpha Buie, ICAN Sarah Crowell, Destiny Arts Center Suzanne McKechnie Klahr, BUILD Miriam Wong, The Latina Center

LGBT Pride Month Selisse Berry, Out & Equal Workplace Advocates Ed Decker, The New Conservatory Theatre Center Max Philp, Gay Straight Alliance Michael Smith, AIDS Emergency Fund & Breast Cancer Emergency Fund

Maximiliano Cuevas, M.D., Clinica de Salud del Valle de Salinas Joel Ruiz Herrera, Gilroy Unified School District Vero Majano, Mission Neighborhood Resource Center

American Indian Heritage Month Corrina Gould, Indian People Organizing for Change Eddie Madril, Cultural Preservationist Earl Neconie, United Indian Nations Lisa Pate, Indian Health Center of Santa Clara Valley


P h oto (L . to R.):

KQED’s Women’s History Month Celebration; KQED’s Asian Pacific Amerian Heritage Month Celebration, Alain McLaughlin.

As part of Disability Culture month, we presented the Service Above Self awards (in conjunction with the San Andreas Regional Center) to those committed to empowering the lives of people with developmental disabilities. Recognition of Merit Award Shawna Cagle, Violeta Dumo, Hollianne “Holly” Gritter, Gary Johnson, Nang Lee Ly, Jojo Manosa, Chris McCann and the Partnership for Augmentative Communication Legislator of the Year Senator Darrell Steinberg, California Senate President Pro Tempore Service Provider of the Year Morgan Autism Center Outstanding Support from the Media Andrea Throndson

Support Staff of the Year Lito Dimero and Patricia Kegan

Teacher of the Year Kathy Berger and Mary Ann Sy

Employer of the Year Trader Joe’s

Outstanding Community Service and Support Nick Alfano, Roseanne Anderson, Janice Bettaglia, Pamela Lindsay and Mike McIntyre

Outstanding Community Service and Support from a Clinical or Medical Service Dr. Jane Chen Community Resource of the Year Kiwanis Club Divisions 34 and 12

Consumer of the Year Nick Guzman and Christopher Heathcote


2O11 Awards and Recognition KQED Public Television AAAS: American Association for the Advancement of Science Kavli Science Journalism Award, Spot News/Feature Reporting QUEST and Climate Watch “Going Up: Sea Level Rise in SF Bay” Rachel Silverman, Craig Miller, Lindsay Kelliher, Amy Miller, Paul Rogers Acoustical Society of America Science Writing Award for Journalists QUEST “QUEST Lab: Speed of Sound” Amy Miller, Christopher Bauer, Lindsay Kelliher, Linda Peckham, Paul Rogers

P h oto (L . to R.):

QUEST and Climate Watch “Going Up: Sea Level Rise in SF Bay,” Wikimedia Commons/Brocken Inaglory; QUEST “Homegrown Particle Accelerators,” SLAC National Accelerator Laboratory Photo Archives.

Northern California Emmy® Awards Historic/Cultural — Program Feature/Segment This is Us “Roy Diaz Bataan Death March Survivor” John Gregg, Steven G. Kern, Jose Muñoz Historic/Cultural — Program/Special This is Us “Hiller Aviation Museum” John Gregg, Steven G. Kern Health/Science/Environment — Feature/Segment QUEST “Plastic in the Pacific” Jon Fromer, Lindsay Kelliher, Amy Miller, Linda Peckham, Paul Rogers Health/Science/Environment — Program/Special QUEST “The Great White Shark: Meet the Man in the Gray Suit, Bay Bridge” Amy Miller, Jon Fromer, Christopher Bauer, Lindsay Kelliher, Sheraz Sadiq, Linda Peckham, Paul Rogers Informational/ Instructional Segment QUEST “Homegrown Particle Accelerators” Gabriela Quirós, Sheraz Sadiq, Amy Miller, Paul Rogers, Linda Peckham

San Francisco Peninsula Press Club Television/Video This Week in Northern California “Condoleezza Rice Interview” Belva Davis, Robin Epstein, Rachel Silverman Society of Professional Journalists, Northern California Chapter Excellence in Journalism Awards, Explanatory Journalism QUEST and Climate Watch “Going Up: Sea Level Rise in the San Francisco Bay” Rachel Silverman, Craig Miller, Lindsay Kelliher, Amy Miller, Paul Rogers, Linda Peckham Excellence in Journalism Awards, Feature Storytelling QUEST “Bats in Our Midst” Gabriela Quirós, Joshua Cassidy, Amy Miller, Paul Rogers, Linda Peckham


KQED Public Radio Asian American Journalists Association National Journalism Award, Asian American Pacific Islander Issues in Radio “Legacy of Agent Orange for South Vietnamese Veterans and Their Families” Oanh Ha, Kat Snow

Specialty Reporting, 2010–2011 Science & Health Amy Standen

Association of Health Care Journalists Radio “Losing Hospital, a County Comes Alive” Sarah Varney

News Writing “Counting the Homeless” Krissy Clark, writer

Center for California Studies at California State University Sacramento and the Sacramento Press Club California Journalism Awards, Excellence in Radio Reporting John Myers Public Radio News Directors Association Enterprise/Investigative Second place: QUEST “Strawberries and Worker Safety” Amy Standen Radio-Television News Director Association of Northern California Multipart Series 33x20 California’s Clean Power Countdown Lauren Sommer, Amy Standen, Craig Miller, Andrea Kissack, Gabriel Coan Investigative Reporting On Shaky Ground Michael Montgomery, Julia McEvoy, Krissy Clark, Gabriel Coan, Ingrid Becke, Stephanie Martin

Web Edward R. Murrow Award Radio Website Large Market “Climate Watch” blog Craig Miller, Gretchen Weber Radio Television News Directors Association of Northern California News Website (Division A) KQED News, KQED Public Radio Jon Brooks, Eric Westby, Colleen Wilson, Amanda Stupi, Gabriel Coan, Lisa Pickoff-White

News Reporting The California Report “Proposition 8” Scott Shafer, reporter

San Francisco Peninsula Press Club Greater Bay Area Journalism Awards, Documentary “The Forgotten Ones: A Legacy of Agent Orange” K. Oanh Ha, Kat Snow Greater Bay Area Journalism Awards, Public Affairs Program Forum “First-Generation College Students, Part 1” Michael Krasny, Keven Guillory, Judy Campbell, Dan Zoll Greater Bay Area Journalism Awards, Interview or Talk Show Forum “California Music” Michael Krasny, Judy Campbell, Keven Guillory, Dan Zoll San Diego Society of Professional Journalists Sol Price Prize for Responsible Journalism The California Report “San Diego Gang Stories” Ana Tintocalis Diversity Prize The California Report “A Rise in Zapotec-Speaking People in the Golden State” Ana Tintocalis

Serious Feature Story The California Report “San Diego High School Students Struggle to Get to School” Ana Tintocalis Investigative/Enterprise Story The California Report “Gang Pimps’ Power over Girls” Ana Tintocalis Community Service, Program or Series The California Report “San Diego Gang Stories: A Special Report” Ana Tintocalis Society of Professional Journalists, Northern California Chapter The James Madison Freedom of Information Award: Champion of the First Amendment QUEST “Strawberries and Worker Safety, Parts 1 and 2” Amy Standen Excellence Awards, Feature Storytelling The California Report “Private ‘Safe Houses’ Returning Due to State Budget Cuts” Sarah Varney Explanatory Journalism Proposition 8 coverage Scott Shafer Feature Storytelling QUEST “Chemistry by Smell” Amy Standen


Contributions and Membership Fees Underwriting and General Grants

Condensed Financial Information

11,967 5,000



Project Grants


Investment Income Transferred from Endowment


Bequests and Trusts


Total Revenues



9% 57% Expenses


Prog ram S ervic es

Television Production and Broadcasting $19,503 Radio Production and Broadcasting

Education Network Interactive Total Program Services

Note: This condensed financial information has been derived from KQED Inc.’s financial statements as of and for the year ended September 30, 2011. It has been audited by Hood & Strong LLP. For a complete copy of the 2011 audited financial statements, please call 415.553.2863 or email


Community Service Grants

Program Promotion

($000) For the year ended September 30, 2011.


4% 2% 2%



2,425 963 2,382



12% Su ppo rt S erv ic es

Marketing and Development General and Administrative Total Support Services

Total Expenses

$13,887 7,039 20,926


Trade and In-Kind Donations


Trade and In-Kind Expenses


Net Trade and In-Kind Activity



Thank You

How can you help KQED fulfill our mission of community service?

Photo s (l. to r.):

PBS president Paula Kerger and KQED president John L. Boland; donor Chris Boskin with Jim Lehrer, courtesy Greg Habiby;

Generous volunteers and donors are instrumental in helping us provide outstanding and innovative programming and services for the people of Northern California and beyond. The individuals, corporations and foundations that contribute to our stations and programs help us enrich lives, inspire minds, elevate the spirit and celebrate our community’s diverse perspectives.

Volunteer Until the day when we can forgo fund-raising drives (trust us, we also wish that day would come!), we rely on volunteers to help us raise millions of critical dollars every year. Volunteers are also involved in docent services, special events, administrative support and education community outreach. Working individually or as part of a group, volunteers are KQED’s personal connection to the Bay Area community. For more information on becoming a volunteer, call 415.553.2153.

Membership It is heartening to know that millions of residents of Northern California are using KQED services and that more than 200,000 of them have chosen to support our efforts financially. Members help KQED produce, acquire and present quality programming and provide educational services. They also provide a stable source of revenue to support day-to-day operations as well as the development of future programs.


The Producer’s Circle recognizes donors making annual contributions of $10,000 or more. Dedicated Producer’s Circle investors provide operating support that serves to strengthen our core programs and services, and they lead the way in helping to fund our initiative to expand local production. In turn, Producer’s Circle donors enjoy enhanced recognition and benefits, including invitations to intimate events with public broadcasting personalities. P h oto s (L . to R .):

The Signal Society is a special group of donors who annually contribute $1,500 to $9,999. This generous and vital support ensures that KQED can continue to engage and inspire the people of Northern California with the highest-quality programming and educational services. Signal Society members enjoy lending library privileges, invitations to intimate events with public broadcasting personalities, information about upcoming programs and other benefits that help enrich their experiences with KQED.

Leadership Circle membership is offered to donors who contribute $150 to $1,499. The ongoing support of these members helps ensure the public broadcasting services enjoyed by all residents of Northern California. Leadership Circle members are offered a variety of benefits, including previews, receptions with public broadcasting personalities and behind-the-scenes activities.

Donors Kathy and Fred Allen and their family pose for a photo with the Cat in the Hat; donors Frankie and Maxwell Gillette with NPR correspondent Soraya Sarhaddi Nelson, courtesy Greg Habiby.

Annual Report Allyson Quibell E d i to r

Zaldy Serrano

Christina Zee

A rt d i r e cto r


The following KQED staff members contributed photos to this report: Lizzy Acker, Tina Barseghian. Kristin Farr, Wendy Goodfriend, Ian Hill, Tim Olson and Matthew Williams.

The Jonathan C. Rice Legacy Society recognizes those visionaries who have thoughtfully provided for KQED’s future by making a planned gift. Legacy gifts are made through a will or living trust, charitable gift annuity, charitable trust, retirement plan, or other planned gift.

Additional Ways to Support Local Public Media Foundation and Government Support 415.553.3318 Corporate Support 415.553.2388

Business Partners 415.553.2885 Matching Gifts 415.553.2150

KQED Annual Report 2011  

KQED's 2011 annual report to the community.

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