Building blocks for creating value through hospitality How can hospitality create value? The illustration to the right depicts the seven building blocks for developing a welcoming destination. Hospitality begins with awareness. After gaining insights into the stakeholders, you can then establish value-driven priorities; as connections are made, a coherent plan of action and a dashboard for measuring progress will emerge. The exact methods will depend on the context of the destination, as well as the current and desired role of the DMO.
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Creating welcoming destinations - A guide for Destination Management Organisations
