1. How can DMOs add value to welcoming destinations?

Creating welcoming destinations is a group effort. Each DMO is free to determine the method that suits them best – one that is appropriate to the developmental stages of both the destination and the organisation. Hospitality development can be divided into three developmental stages: within DMO organisation, cooperation with network partners, and destination development.

Hospitality experts

Welcome to our destination! We ensure a warm welcome across all touchpoints, from tourism office (VVV) to website.

• Focused on the DMO, from within the DMO.

Driver, connector, coordinator, and facilitator for partners

We work with all stakeholders/ partners to make hospitality an everyday reality (online and offline).

• Focused on all community partners, with guidance/ assistance from the DMO.

Initiator, visionary, concept developer, and strategist from within the community

We are committed to making our community more welcoming, together with all stakeholders and policymakers.

We develop new concepts that improve hospitality.

• Focused on the destination as a whole, developing hospitality through co-creation.