4. Set priorities: where can you create the most value?

Choose and set priorities

You are already aware of what is going on in your city or region. You know how visitors, residents, and businesses experience the area from a hospitality point of view. You also have an idea of your role as a DMO when it comes to hospitality development.

Based on the insights and ideas you have collected, you can draw up an effort-value matrix, allowing you to set priorities and make choices during discussions with your stakeholders.

Which hospitality achievements can we take to an even higher level? Which low-scoring areas require attention first?

Priority matrix

Effort low - Value low --> Do it

Effort high - Value low --> Don't do it

Effort low - Value high --> Do it immediately

Effort high - Value high --> Long lead time - get started now