2. Creating awareness about the value of hospitality
Value pyramid – Hospitality for DMOs
Impact on the destination Added value? • Better image • Balanced community • Well-being and prosperity for city and region
Behavioural impact
What is the effect of hospitality on the destination? • Loyal, happy residents • Proud business owners • Valuable visitors as ambassadors
The perception of hospitality • By residents, visitors, businesses? • How are different touchpoints experienced? • What makes the difference?
Building blocks of a welcoming destination • Welcoming ‘product’ (hardware) • Welcoming environment • Welcoming people who are open to others
10. Creating welcoming destinations - A guide for Destination Management Organisations
