Kelly Lau

"Writing from the heart is at the heart of writing." Just when she thought her writing career was stuck in a rut, advertising came to save the day. Though it did not turn out to be all glitz and glamour as she pictured, she rolled up her sleeves and boldly fought on, knee-deep in the trenches. Of course, with the power of the pen (or keyboard) in hand. A mass communications graduate from journalistic beginnings, she has amassed over 16 years of copywriting experience working on projects and campaigns across a diverse range of media, spanning a wide variety of brands and industries – government organisations, FMCG, retail, telcos, logistics, beauty, you name it.  She is always looking to tell a great story. What's yours?