With the launch of On Demand Delivery, a customised delivery service, DHL Express SG took it a step further to partner parcel locker network bluPort to offer a convenient parcel collection option. We created the concept tagline of "Round the Clock, Round the Corner" to drive home the message that the parcel collection service is 24 hours at over 50 locations islandwide. Postcards were displayed at all DHL Express Service Centres, within shipments and placed in bluPort lockers. Side panels of bluPort terminals were also spruced up with our visuals to attract more eyeballs. The campaign was very well-received, resulting in a whopping 200% increase in delivery volume to bluPort terminals. The client also exceeded its shipping sales target by 18% through offering the ODD service!
