HPB Depression Campaign Pitch

People experiencing depression often hide their true feelings behind a happy mask. They might not know they are experiencing it or feel afraid and embarrassed to admit it.

This prevents us from seeking professional help and early treatment.

If you think you are experiencing depression or if you know someone that might be, call our healthline at 1800-223-1313. Visit www.hpb.gov.sg to ﬁnd out more.

the eﬀect you apply to photographs to make them look better

a photograph that one takes of oneself with a digital camera or a front-facing smartphone, tablet, or webcam, especially for sharing via social media

HEALTH PROMOTION BOARD l #nofilterselfie

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HPB Depression Campaign Pitch

Published on Aug 7, 2015

Kelly Lau

We proposed the main concept of a selfie booth where we invite people to take their 'best selfies' in this #nofilterselfie movement, where it is about not hiding behind a mask and coming face to face with how you truly feel – taking your best selfie is not capturing your best-looking self but your most natural self. The interior of the simulated photo booth is dressed up like a solitary confinement cell where the user enters complete darkness save for the positive messages on the walls that glow in the dark – which we portray as a ray of light/hope that shines in the user's 'darkness of depression'. Thereafter, the user is prompted to take away an informational leaflet on early treatment at the collection slot, as one would collect their photos at a photo booth. Visually, we adopted a back-to-basics black and white, no-frills style to convey the seriousness and realism of the topic.

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HPB Depression Campaign Pitch by Kelly Lau - Issuu