What does it mean to experience Sentosa ‘like never before’? In this rebranding campaign pitch, we breathed new life into the experiences Sentosa has to offer through actions juxtaposed with emotions. To reinforce the concept flow over a two-year campaign, we also proposed a creative buy launch ad to open each campaign with a big bang. The touchpoints included a series of both generic and event-centric ads, a campaign launch TVC, as well as a proposed series of challenges based on a gamification concept, the ‘101 Sentosa Challenge’, to take off on online platforms.
