Happy Birthday Bloom Magazine! Celebrating One Year Since the Big Rebranding! Written By Anailis Diaz As we celebrate the one-year anniversary of Bloom Magazine's rebranding from IN TOUCH, we sat down with Mari Diaz, the founder of Bloom, to reflect on the journey and mission of the magazine. In this interview, Mari shares the origins of IN TOUCH and how it led to the rebranding of the magazine to Bloom. She also discusses how the rebranding represents a new direction for the magazine and how Bloom has evolved over the past year. Mari also shares her hopes for the future of Bloom and what she's most proud of the magazine achieving over the past year.
Q: How has Bloom evolved over the past year? Mari: Bloom has dedicated itself to this new mission. The magazine has covered not only topics related to workers' compensation but also health, personal development, and all things that matter to people in the industry. Bloom has become a place where people can learn from industry leaders, connect with others in the community, and celebrate successes and achievements.
Q: Mari, can you tell us about the origins of IN TOUCH and how it led to the rebranding of the magazine to Bloom? Mari: Sure! IN TOUCH was founded in 2009 as a magazine and platform for workers' compensation professionals to network and connect. Two years after, we created the IN TOUCH awards and gala to celebrate excellence in the industry. Over the years, the gala and awards became a staple in the industry. With the rebranding to Bloom, we wanted to take the mission of IN TOUCH to the next level. I chose the name Bloom because it felt like everyone was coming back to life, starting to bloom, after a difficult year of pandemic and lockdowns. Bloom meant new beginnings, hope, and growth. Q: How does the rebranding of IN TOUCH to Bloom represent a new direction for the magazine? Mari: The rebranding wasn't just a change in name or appearance; it represented a new direction for the magazine. Bloom would be more than just a source of information; it would be a platform to empower people in the industry to live better lives, both personally and professionally.
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