IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
A Tristan Communications Ltd. Publication
INSIDE THIS ISSUE HOW TO NAVIGATE WORKPLACE POLITICS
We answer the most common questions around building your career and reputation without stepping on toes. 10
CRACKING THE CODE: HOW TO SELL TO THE PUBLIC SECTOR
This article breaks down what companies need to do to position themselves to bid on (and win) lucrative public sector orders. 14
BUILD HIGH-IMPACT MARKETING CAMPAIGNS
The key elements to building high-impact marketing campaigns are not as complex as you may think. 16
HOW TO SELL TO YOUNGER BUYERS
Business strategist and author Troy Harrison outlines the three things you must know when selling to younger buyers. 22
MAY/JUNE 2025
Volume 32, Issue 3
Rock-Solid Ways to Keep Your Customers Coming Back Routine versus Rocket Science By Kate Zabriskie
You know that friend who’s always there when you are in need? The one who shows up on time, follows through on promises, and genuinely cares about what’s going on in your life? That’s exactly what your business needs to be for your customers. Sure, those splashy marketing campaigns and point-collecting apps might turn some Customer Retention is not rocket science; it’s born heads. But keeping customers? from a blend of routine and consistency. That’s more like maintaining a good friendship – it’s about consistency, trust, and showing up when it matters. Think about it: When was the last time you stuck with a business just because they sent you a birthday coupon? Repeat Business, continued on Page 12
Supercharge Your Summer Sales How Distributors and Decorators Can Make the Most of the Season By Adriano Aldini, Imprint Canada
NEW PRODUCT SPOTLIGHTS
We showcase the newest product offerings courtesy of the industry’s leading suppliers. 24
Summer in the promotional products industry is more than sunshine and flip-flops — it’s prime time for brand exposure. Between outdoor events, company picnics, festivals, golf tournaments, and seasonal employee programs, there are endless opportunities to put logos in front of the right eyes. For distributors and decorators, it’s also a chance to turn up the heat on sales — but only if you’re ready to meet your customers where they are and give them solutions that make sense for the season. Here’s how to supercharge your summer sales and take full advantage of this high-impact selling season.
1. Lead with Lightweight Apparel
No summer strategy is complete without T-Shirts. They’re the MVP of seasonal promo — affordable, versatile, and with huge imprint real estate. But not all tees are created equal. Go light and breathable. Fabric matters, especially in the heat or summer.
Summer Sales, continued on Page 18
fersten.com
DECORATED
LEARN MORE
PRODUCTS APPAREL - OUTERWEAR - HEADWEAR - WINTERWEAR
PRODUCT
DECORATION
ad banner April 28 2025.indd 6
BRANDING
2025-04-28 4:10 PM