November/December 2024

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE HOW PERSONALIZATION CAN BOOST YOUR BOTTOM LINE

We highlight how personalization can be a very profitable niche for expanding your business and boosting your bottom line. 16

WHY SURVEYS ARE YOUR SECRET WEAPON FOR VALUABLE FEEDBACK

Customer service specialist Nate Colburn explains how targeted surveys can be a secret weapon for gaining important feedback . 20

FIVE TIPS FOR COPING WITH CUSTOMER INTERACTIONS

Business Development expert Jeff Mowatt offers five tips to help your employees cope with tough customer interactions. 22

NEW PRODUCT SPOTLIGHTS

We showcase the newest product offerings courtesy of the 24 industry’s leading suppliers.

NOVEMBER/DECEMBER 2024

Volume 31, Issue 6

Rewire Your Brain for Better Customer Service

By Kate Zabriskie

Companies invest millions of dollars in training each year. Yet, even after extensive education and successful performance in controlled environments, many seasoned professionals struggle to implement new techniques in a live customer-facing setting. Why? The answer lies not in a lack of knowledge but in the power of habit.

Meet Lisa, a customer service manager with 15 years of experience. Despite her expertise, she finds herself stuck in a rut, unable to elevate her team’s performance.

“We attend workshops and get Deeply engrained habits can prevent optimal customer service levels fired up about new strategies, but within weeks, we fall back into our old routines. It’s so frustrating.” People like Lisa aren’t outliers. In fact, they are very often the norm.

Customer Service, continued on Page 12

How to Set Your Promotional Marketing Business Apart

By Adriano Aldini, Imprint Canada

In the highly competitive world of promotional products, differentiating your business from the pack can be a real challenge, especially when price often takes centre stage for customers.

However, by focusing on adding value beyond price, quality, and service, promotional businesses can carve out a unique space in the market. This means going beyond the basics to offer additional benefits that customers appreciate and are willing to pay for.

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Standing Out with Market Knowledge

In a commodity-driven industry, differentiation is critical Differentiation begins well before a purchase is in setting your business apart from the crowd. made. Understanding your target market is crucial and requires two main considerations: First, is the market qualified? This means your potential clients fully benefit from what you offer and may require more services in the future. The second factor is whether they’re actively looking for a solution to their sourcing challenges. By starting to build relationships early - even before prospective clients are “in-market” - you can create lasting connections that turn into loyal partnerships.

Differentiation, continued on Page 10

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS November/December 2024 - Volume 31, Issue 6

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NEWS

Freeland underscored recent collaborative tariffs on Chinese imports as evidence of Canada’s alignment with the U.S., framing Canada as a steadfast partner capable of supporting shared economic and geopolitical goals. Echoing this, former ambassador David MacNaughton and auto industry leader Brian Kingston expressed the need for Canada to stay synchronized with U.S. strategies, suggesting that bolstering critical mineral production could help secure exemptions from potential new tariffs.

U.S. Election Fallout Canadian industries are bracing for challenging economic discussions, including tariffs, as a result of Donald Trump’s presidential election victory. The anticipated “America First” approach coming down the pipeline (no pun intended) in Trump’s economic policies may pose a threat to the more than $156B worth of exports (2023).

Deputy Prime Minister and Finance Minister Chrystia Freeland emphasized that presenting a unified front on China would strengthen Canada’s position in upcoming trade talks. Following the first meeting of the reestablished cabinet committee on Canada-U.S. relations, which she leads, Freeland likened the committee to the COVID-19 task force, stressing the urgency of maintaining robust cross-border ties.

1

HOW TO SET YOUR BUSINESS APART CONTʼD PG 10

16

PERSONALIZATION CAN BOOST YOUR BOTTOM LINE CONTʼD PG 20

20

MAKE SURVEYS YOUR SECRET WEAPON CONTʼD PG 22

22

FIVE TIPS TO COPE WITH CUSTOMER INTERACTIONS

24 30 33

WEARABLES SHOWCASE SUPPLIES & EQUIPMENT SHOWCASE ADVERTISING SPECIALTY SHOWCASE

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It would make sense for Ottawa to form a committee of top executives from a range of major industries set to be impacted the most from trade talks. Representatives from the energy sector, the auto industry, food and beverage, steel, dairy, and lumber who can withstand the expected hardline approach from the Americans have the best shot to negotiate a winning deal for Canada.

Trump’s election win has stirred concern, especially among Canada’s steel and aluminum sectors, given his history of imposing steep tariffs in 2018, which prompted Canadian countermeasures. However, Freeland noted that Canada gained valuable insights during those prior negotiations, ultimately proving the mutual benefits of cooperation.

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Freeland, who recently met with steel producers, acknowledged ongoing challenges in preventing tariff evasion. She affirmed her readiness to face Trump’s new term, highlighting her strong working relationship with Robert Lighthizer, Trump’s former trade chief, and her resolve to defend Canada’s interests. “President Trump respects strength,” Freeland stated, “and that’s what I bring to the table.”

Politicians may not be the best trained to handle this task, despite how highly they may think of their negotiating abilities.

1

MARKETING COORDINATOR

Tony Muccilli : tony@imprintcanada.com

Steve Silva : feedback@imprintcanada.com

PRODUCTION MANAGEMENT

ADVERTISING SALES

Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Adriano Aldini,, Jeff Mowatt, Katie Zabriskie, Nate Colburn Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication.

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Building Trust Before the Sale

A key way to stand out is by positioning yourself as an industry expert, building trust and credibility before potential customers are ready to buy.

This can be achieved through educational content like blog posts and social media that address common client challenges in the promotional products industry. Offering guides or reports on the latest trends in branded goods, or showcasing innovative techniques in personalization, can attract potential clients while establishing you as a leader in your field.

In today’s digital world, most buyers research extensively online before making a purchasing decision. By the time

they reach out to you, they may have already compared prices and researched suppliers and distributors. To capture their attention, it’s critical that you are out there anticipating their needs and providing unique insights they may not have considered.

Niche Down

Specializing in a niche is a powerful way to differentiate your company. Focusing on a specific area, industry or product category allows you to develop in-depth expertise and meet the unique demands of your target market.

Becoming the go-to expert in a niche - such as ecofriendly promotional goods, luxury corporate gifts, or techintegrated merchandise - can help set you apart from the

In today’s digital world, most buyers research extensively online before making a purchasing decision. By the time they reach out to you, they may have already compared prices and researched distributors. one-stop generalized competitors, making you the first choice for customers looking for specialized solutions.

Creating Value During the Sale

When clients are ready to purchase, differentiate your business by offering personalized, consultative service.

Rather than only fulfilling the immediate request, consider presenting tiered options that allow clients to choose based on budget, quality, and service levels. For instance, you might offer a basic offering, a mid-range offering with faster turnaround, and a premium level with top-quality options and expedited turnaround.

This approach is valuable and useful for promotional apparel, where different tiers can reflect a brand’s quality. By linking the product quality and service level to the client’s brand values, you reinforce the importance of their brand perception something that low-cost providers often overlook.

Strong account management can also add significant value during the buying process. Offer dedicated account support and communication options that ensure a smooth experience. In addition, integrating automation tools for tracking orders and providing real-time notifications can streamline the ordering process, making it easier for clients to stay informed and confident in their orders.

Becoming the go-to expert in a niche can help set you apart from the one-stop generalized competition.

Adding Lasting Value After the Sale

10 IMPRINT CANADA | November/December 2024

The customer journey doesn’t end when an order is fulfilled. To foster long-term relationships (aka repeat business), you need to deliver consistent value after the sale.

This can include real-time order tracking, proactive followup and gathering customer feedback in order to address any questions and to front-run any issues. Ensuring the customer feels supported after the purchase can go a long way in building loyalty.

Additional services, like design consultations for future orders, storage solutions for high-demand items, or inventory management, can also help you set your business apart.

Implementing a loyalty program with exclusive benefits, such as early access to new products or special discounts, reinforces the relationship and encourages repeat business.

Collecting regular feedback can help identify areas for improvement, showing customers that you are dedicated to their satisfaction and business growth.

In an industry that often competes on price, standing out requires a shift in approach. Building a reputation based on added value creates a unique position in the market that resonates with customers.

By differentiating your company throughout the buyer’s journey, you can develop loyal client relationships and a sustainable competitive edge in the industry.

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News {Business Development} Customer Service, continued from Page 1

The culprit is our brains. Neuroscience reveals that habits, both good and bad, are deeply ingrained neural pathways.

These mental shortcuts allow us to navigate daily tasks efficiently, but they can also hinder growth and innovation.

This phenomenon is not unique to customer service.

Across industries, from health care to finance, professionals find themselves trapped in difficult-to-break cycles of behaviour.

The brain’s preference for familiar patterns can be both a blessing and a curse. While it allows us to perform complex tasks without conscious effort, it can also make us resistant to change, even when that change is beneficial.

So, how can we break free from this cycle and leverage brain science to create lasting change?

disruptions. This process is not about willpower but about creating new neural pathways. Consider these approaches: • Engage in positive self-reflection: Regularly remind yourself of the habits you aim to cultivate.

• Practice mindful pauses: When faced with an urge to react, take a moment to breathe deeply. This simple act can interrupt automatic responses.

• Modify the environment: Rearrange workspaces or introduce visual cues that reinforce desired behaviours. The key here is consistency. Each time you successfully disrupt an old pattern, you’re laying the groundwork for a new, more beneficial habit. It’s like creating a new path through a field – the more you walk it, the more defined it becomes.

Identify Habit Triggers

The initial step in rewiring neural pathways is recognizing the habits that hinder progress. Common pitfalls include: • Reverting to outdated business practices • Taking shortcuts under pressure

Disrupt Established Patterns

Once triggers are identified, it’s essential to introduce

Neuroscience reveals that habits, both good & bad, are deeply ingrained neural pathways.

These mental shortcuts allow us to navigate daily tasks efficiently, but they can also hinder growth and innovation.

Neuroscience demonstrates that repetition strengthens neural connections, making new behaviours feel more natural over time. Think about the actions you can take to carve new mental pathways.

• Engage in daily reflection: Allocate time each day to review customer interactions, identifying successes and areas for improvement.

• Acknowledge progress: Set achievable goals and recognize when they are met. Positive reinforcement can significantly impact habit formation.

• Establish accountability partnerships: Share objectives with colleagues. Regular check-ins can enhance motivation and commitment.

Consider implementing a reward system that recognizes both individual and team efforts in adopting new habits. This could range from public acknowledgment in team meetings to more tangible rewards for consistent improvement.

Embrace the Journey

• Becoming overly comfortable with routine tasks

Dedicate time to observing behaviour. When do old habits emerge? What triggers them? Identifying these triggers is crucial to interrupting the habit loop. It’s important to note that triggers can be both external and internal. External triggers might include a ringing phone, a crowded queue, or a particularly challenging customer. Internal triggers could be feelings of stress, boredom, or even confidence that leads to complacency. By mapping out these triggers, you create a road map for intervention.

Reinforce

The brain’s preference for familiar patterns can be both a blessing and a curse. Professionals often feel trapped in difficult-to-break cycles of behaviour.

Cultivate Improved Habits

Eliminating undesirable habits is insufficient; they must be replaced with positive alternatives.

Consider these strategies: • Think about what should occur: Consider all options, not just the tried-and-true choice before responding.

• Embrace thoughtful pauses: Resist the urge to rush.

Quality interactions often require patience and consideration.

This step is about actively choosing new behaviours that align with your customer service goals. It might involve implementing a new problem-solving approach, adopting a more empathetic communication style, or utilizing technology in innovative ways to enhance customer experiences.

12 IMPRINT CANADA | November/December 2024

Rewiring your brain is a marathon, not a sprint.

Neuroscientists suggest it takes about 66 days to form a new habit, so patience is necessary.

Remember, progress isn’t always linear. You might have setbacks, but each time you choose a new response, you’re strengthening those neural pathways. Viewing these setbacks not as failures, but as opportunities for learning and refinement is crucial.

“It was challenging at first,” Lisa reflects, six months into her team’s transformation. “But now, our new approach feels second nature. Our customer satisfaction scores have never been higher.”

Understanding the science behind habits and implementing these strategies allows you to break free from old patterns and elevate your customer service to new heights.

The result? Happier customers, more engaged employees, and a stronger bottom line.

About the Author: Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com

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News {Business Development}

How Personalization Can Boost Value Your for Customers & Your Bottom Line

By Adriano Aldini, Imprint Canada

Personalized apparel and promotional accessories is a growing trend that isn’t going away.

Personalization offers immense potential, particularly as it aligns with sustainability goals and enhances the consumer experience; it’s about crafting unique designs that provide added value, while creating end-products that resonate personally and emotionally with customers.

grammed for you in a design and colour palette that feels unique to you. This kind of thoughtful customization stands out far more than an off-the-shelf item. The gift resonates on a personal level, making it memorable and valuable.

Connecting Through Customization

Customization has a unique ability to forge emotional connections, especially in the form of personalized items.

Whether it’s a custom T-shirt, hoodie, or accessory, these products help customers express themselves and capture memories. Personalized items tend to stay in use longer because people are more likely to form attachments to them, which means they’re less likely to discard these cherished pieces. This extended life cycle directly supports sustainable consumption.

With the staggering volume of clothing produced each year- over 100 billion garments worldwide - and a notable percentage going unsold, personalized apparel offers a solution. By creating garments that customers genuinely love and want to hold onto, distributors and decorators can contribute to a sustainable model that focuses on quality and emotional connection over quantity.

Differentiating Between Personalized and Customized Products

Personalization can make standard items, like mugs, T-shirts, notebooks, drinkware, or headwear very personal, unique and memorable.

The Gift of Personalization

When it comes to gifting, personalized garments have a unique impact. Imagine receiving a scarf, beautifully mono-

Personalized items tend to stay in use longer because people form attachments to them, which means they’re less likely to discard them. This extended life cycle directly supports sustainable consumption.

competition with fast fashion. The lower prices of mass-produced items are difficult to compete with due to the scale and efficiency of large supply chains. But while personalization may not match fast fashion prices, it brings distinct advantages, particularly around sustainability and quality.

Consumers increasingly value the stories behind products. Personalized items are a direct response to this trend, offering customers the chance to support products that prioritize quality and responsibility in the supply chain; these items cater to individual tastes, making them adaptable and desirable.

For businesses, this means a chance to distinguish themselves from mass-market options and appeal to consumers seeking unique, meaningful gifts.

Moreover, personalization can empower smaller businesses and designers to carve out a profitable niche in an industry traditionally dominated by big players. As consumers continue to seek out meaningful products over fast fashion, personalized products offer smaller brands the chance to build collections that speak directly to customers’ tastes and needs.

Standing Out from Fast Fashion

One of the biggest challenges in this field is the price

16 IMPRINT CANADA | November/December 2024

In the promotional products world, “personalized” and “customized” are sometimes used interchangeably.

While both processes involve tailoring products to suit individual or corporate preferences, they vary significantly in terms of uniqueness and how much the customer is involved in the process.

Personalization typically involves adding individual details, such as a name or initials to a product that already exists. This approach allows businesses to create a meaningful connection with the end-user without requiring complex modifications.

In the context of promotional products, personalization can make standard items, like mugs, T-shirts, notebooks, drinkware, or headwear explicitly personal, unique and memorable. This is particularly popular in print-ondemand scenarios, where items are produced in response to specific orders with unique characteristics.

Customization, on the other hand, often allows for a higher degree of involvement, where the customer can influence broader aspects of the product’s design or function. With customization, the client has a more hands-on role in defining the product’s final look and feel, making it ideal for situations where brand identity needs to shine, such as corporate gifting.

Personalization, Continued on Page 20

News {Business Development} Personalization, Continued from Page 16

To determine the best fit for your promotional products business, consider these factors: Understand Your Target Audience’s Preferences: Knowing your market is crucial. Who are your end users, and what types of products do they find appealing? Conducting market research can provide insight into whether your audience values a more personal touch or seeks more control over product design.

Assess Product Types: Different products lend themselves to different degrees of modification. For example, promotional apparel might be well-suited to both personalization and customization.

On the other hand, items like notebooks or mugs may be more straightforward to personalize rather than customize due to their simpler structure.

Consider Business Goals and Resources: Offering customization can require greater investment in production equipment, technology, and materials. If your business is equipped with advanced tools or printing techniques, customization might be a feasible option that aligns with your goals.

Personalization on the other hand stills offer an profitable ways to create valued, meaningful products while keeping costs manageable.

Although personalization and customization are sometimes confused, the two serve different needs in the promotional products industry. Understanding when and how to leverage each option can help you better serve your customers, meet your business goals, and differentiate yourself in a competitive market.

Looking Ahead: The Growth of Personalization

The future of personalized items is full of opportunity, with customization adding consumer value and encouraging sustainable practices.

Personalized products offer a path for distributors and decorators to cater to customers who require individuality.

By focusing on intentional production and considering the garment’s life cycle, businesses can address issues of overproduction and waste while still maintaining a healthy profit margin.

As personalization demand continues to grow, companies that embrace this niche can promote strong customer loyalty and a unique position in our competitive landscape.

Why Surveys are a Secret Weapon in Guiding Clients Towards Impactful Choices

By Nate Colburn, Imprint Canada

Guiding your clients to the right promotional products can be challenging but it’s the critical way to strengthen your client relationships and enhance the value of their marketing efforts.

When you help a client choose products that resonate well with their target audience, it can feel like a seamless connection that communicates, “We understand you.”

However, getting it wrong can mean wasted marketing budgets, lost opportunities for your clients’ engagement, and it could mean a loss of future business.

In a landscape filled with endless product options and ever-evolving trends, helping clients make the best selection can seem overwhelming. Surveys and direct feedback from the target audience offer a clear solution. Surprisingly, this direct approach is often overlooked, though it provides insights that can significantly influence purchasing decisions.

Why Choosing the Right Products Matters

As a distributor, educating clients on the impact of choosing the right promotional product helps ensure they see the return on their investment. Here’s why:

to more significant touchpoints with customers.

Improved ROI: Products that connect with the audience can boost conversion rates.

Competitive Advantage: Standing out with relevant, unique products.

Long-term Loyalty: Well-chosen items help foster lasting connections with recipients.

Steps for Creating Effective Surveys and Collecting Feedback

Surveys help deliver clear communication and feedback which is critical for distributors to be able to guide clients to the right products.

First Impressions Count: The right product enhances initial brand perception.

Brand Alignment: Ensures products align with the client’s brand identity and values.

Increased Engagement: Higher engagement rates lead

When advising clients on which promotional products will resonate most with their audience, surveys offer invaluable guidance.

Here’s a step-by-step approach on how to effectively utilize surveys for feedback purposes: 1. Set an Objective: Define what your client wants to learn - recipient preferences, brand alignment, or functionality.

2. Choose the Right Platform: Options like Google Forms, Survey Monkey, or even simple printed surveys make the feedback process accessible.

Surveys, continued on Page 22

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News {BUSINESS Development} Surveys, continued from Page 20

3. Ask the Right Questions: Encourage concise, specific questions to ensure clarity.

4. Test the Survey: Run a test to ensure it’s understandable and gathers the intended data.

5. Distribute Thoughtfully: Help clients choose distribution methods that maximize response rates, such as email campaigns or direct outreach at events.

6. Analyze and Act on Feedback: Look for actionable insights, such as recurring preferences or concerns.

Sample Questions to Guide Your Clients

Here are some tailored questions you can recommend to clients for gathering actionable feedback on promotional products: • Preferred Product Types: “Which types of promotional products do you enjoy receiving most?” (i.e. Bags, bottles, tech accessories)” • Interest in Themed Merchandise: “Would you like to see items that reflect specific themes? If so, what themes?”

• Improvement Suggestions: “What improvements would you suggest for our promotional products?”

• Satisfaction Level: “How satisfied were you with the promotional products you’ve received in the past?”

• Brand Perception: “Did the products your received influence your perception of your brand?”

• Priorities in Promotional Products: “What factors are most important to you?” (i.e. Appearance, practicality, ecofriendly, et cetra.)”

Tips and Best Practices for Client Surveys

Share these best practices with clients to help them maximize the effectiveness of their surveys: • Brevity is Key: Keep questions short and to the point to respect the recipient’s time.

• Visuals Add Value: Images can help illustrate options (e.g., colour choices, styles) and improve engagement.

• Clarity is Critical: Specificity ensures the client gets useful feedback.

• Offer Incentives: A small reward, such as a discount or entry in a raffle, can encourage participation.

Using Surveys to Shape Offerings

Lego recently utilized a survey to plan their upcoming merchandise range. The survey included questions like design preferences for shirts, how much they were willing to spend on products and what types of products they would like to see in the range.

For distributors, this is a valuable example of how gathering feedback not only helps make informed decisions but also builds excitement and anticipation around new product launches.

Encourage your clients to view surveys as a powerful tool in shaping their promotional product strategy. When they understand their audience’s preferences, they’re better positioned to make choices that resonate, boosting engagement, and maximizing ROI. Surveys provide a unique competitive advantage by unlocking insights that elevate a promotional product strategy from good to great. Guide your clients to success in their next campaign, ensuring every promotional product choice is an impactful one.

Five Tips When Customer Interactions Wear You Down

By Jeff Mowatt

Sooner or later, unavoidable delays, errors and interruptions can make for challenging client and co-worker interactions. Here are several strategies I share in my seminars for making your job easier and your mood better. The bonus is your customers will love you for them.

Fix rather than foist

If you view internal and external customers as interruptions, you’re going to be constantly frustrated. Ultimately, the purpose of everyone’s job is to serve customers and co-workers.

That means when customers ask for something that’s not technically in your job description, instead of focusing on what you can’t do, focus on what you can.

Contrast saying to a customer, “You need to call another department,” versus, “I’ll call that department and see what I can find out for you.” With the second approach, customers will be easier to deal with and you’ll likely have a better day.

Ironically, trying to avoid customer requests, foisting them on to others makes your day harder and more draining that just finding a way to solve the problem.

Open as a Trouble-Shooter

Imagine you’re about to talk with a customer who is obviously unhappy. Starting the conversation by asking, “How are you?” invites the customer to start a rant, which sends the conversation in a downward spiral.

If it’s evident the customer is unhappy, asking them how they are indicates that we are blind to the obvious. That doesn’t exactly build trust.

When you suspect a customer may be frustrated, try asking, “What can I do to make your day a little easier?” That opening shows that you’re aware, and positions you as problem solver, paving the way to a better interaction.

Watch your language

Speaking of words that improve outcomes, try my Phrases that Pay© with your customers and co-workers. Changing a just few words drastically alters the tone.

Instead of: “I’ll deal with it.” Try: “I’ll take care of it.”

Instead of: “Bear with me.” Say: “I appreciate your patience.”

Instead of: “It won’t be here until Tuesday.” Try: “It will be here as soon as Tuesday.”

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WEARABLES TM

The CH Essential Water Resistant Windbreaker Built to tackle the elements without compromising on style, the J7700 delivers ultimate versatility. Made from 100% polyester with a PFAS-free water repellent finish, it’s perfect for indoor, outdoor, all-day wear. Breathable and customizable with a tear-away label and private branding location, this lightweight jacket offers creative functionality—all at an entry-level price point.

For more information, please visit www.sanmarcanada.com

Adult Pullover Hooded Sweatshirt Canada Sportswear is showcasing its Adult Pullover Hooded Sweatshirt in intense colours (L00552). Made from 65% polyester, 35% cotton fleece, this style features 3-ply fleece, a self fabric lined hood with drawcord, rib knit cuff and hem with spandex, a kangaroo pocket and a tear away label. Available Colours include Intense Orange, Intense Pink, Intense Yellow, Intense Lime.

For more information, please visit www.CanadaSportswear.com or contact 1-800-659-5174

Pre-Decorated Elk Neon Wildlife Cap KC Caps' new Pre-Decorated Elk Neon Wildlife Cap (Style #HT24) is designed for the modern outdoor enthusiast. This vibrant neon orange cap features stunning elk embroidery on the right side and a convenient velcro closure on the back for a secure fit. Crafted from 100% polyester, this cap offers a durable design including a sleek black under-brim detail that reduces glare from reflected light. Other wildlife animal themes are available in camo and mesh-back styles!

For more information, please visit www.kccaps.ca

Jerzees Ultimate Fleece Collection Experience unbeatable comfort and performance with JERZEES Ultimate™ Fleece. Crafted from 12.7 oz cotton-rich ring spun fleece, it offers warmth, breathability, and Dri-Power moisture-wicking technology to keep you dry. With high-stitch density, it's perfect for custom designs, blending style and functionality for everyday wear.

For more information contact canadacustomerservice@fotlinc.com

Mid-Profile Cap With Flexfit technology!

Discover DML Creation's new I8533 cap featuring Flexfit technology. This mid-profile six panel structured cap features a shapeable precurved visor with contrasting silver undervisor.

Detailing includes Poly/sport blend fabric with perforated sides & back, and a 110 Technology sweatband with adjustable plastic snap back.

This cap delivers a stylish look, UV protection and moisture wicking properties.

For more information, please visit www.dmlcreation.com

SEE MORE WEARABLES, CONTINUED ON PAGE 26 24 IMPRINT CANADA | November/December 2024

Traditional Custom Ribbed Cuff Toque with Pom DML Creation is introducing its stylish and on trend Custom Ribbed Cuff Toque with Knit-in design as part of its custom overseas program. Style DK71-OS is perfect for the coming Winter season.

For more information, please visit www.dmlcreation.com

Classic Quarter Zip Sweatshirt Made from a premium blend of 80% ring spun cotton and 20% polyester, this classic-fit sweatshirt from Gildan offers both warmth and durability. The 1/4 zip design adds a touch of versatility, making it perfect for any occasion. Whether you're lounging at home or out on a casual outing, the SF008 is your go-to choice for effortless style and comfortable wear.

For more details, please visit www.gildan.com/ca

Sofia Heavyweight Knit Tuque Stay warm with the Sofia (FP636), an oval crown heavyweight knit tuque with cuff that provides a great fit and warmth while being suitable for a wide variety of decoration techniques. Made of 100% Acrylic, the inside FW woven label indicates the back of the style with the longer seam running from front to back and the shorter seams running from side to side.

Available in four colours and one size fits most.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

New Cutter & Buck Eco-Fleece Recycled Family The iconic Peshastin Eco Fleece series is engineered for exceptional versatility, designed to be your favourite for your active life: golf, hiking, skiing, travel, workouts, work, recharging, or a night out. Innovative soft grid-back recycled fleece offers enhanced thermo-regulation and superior moisture wicking breathability.

Versatile, soft grid, year-round performance fleece blended from high quality certified ecofriendly recycled polyester with spandex for stretch and warmth against the skin so you can do well for yourself and the planet.

For more details, please visit www.cbcoporate.ca

Mittens for Everyone AJM is adding a new winter accessory. 0G500 is a traditional mitten, made in an acrylic rib knit. It has a turned down cuff which allows room for decoration / finishings, such as embroidery. From the popularity of the glove version in 0G001, AJM now offers 2 options to protect your hands and fingers from the cold. Both are available in black.

For more information, please contact AJM International at 1-800361-6256 or visit www.ajmintl.com

WEARABLES

V-Street Full Zip Jacket Introducing the V-Street Full Zip Jacket from Augusta Sportswear, a versatile and stylish addition to your wardrobe made with 100% polyester double-knit fabric for exceptional comfort and resilience. The V-Street Full Zip Jacket comes equipped with a convenient front zipper, ensuring a secure and adjustable fit for all your adventures. Set-in sleeves provide a sleek and polished look, while the functional front pockets offer space for your everyday essentials. Available in Adult, Youth & Ladies (Styles 223547/223647/223747).

For details visit www.augustasportswear.ca

Strip Rib Knit / Flat Seam Toque AJM introduces a new winter toque to its extensive line of winter headwear. 9H267M is a cuff toque made from an acrylic and sports an 8cm pom pom. Great features include a subtle 2-tone vertical colour contrast stripe rib knit, and sleek flat seams that provides a smooth, snug & comfortable fit. Available in 3 colourways: black/dark grey, charcoal/slate, navy/ dark grey.

For more information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Performance T-Shirt in New Intense Colours

The ATCTM Earth WashTM Collection

Canada Sportswear introduces new intense colours for its Adult Performance Crewneck T-Shirt (S05935). Constructed from 100% polyester carbon peached interlock, this style features wicking, anti-bacterial and quick dry finishes. Made with unique cationic yarn and dye for easy printing. Detailing includes flat locked seams and taped back neck seam for added comfort, and a tear away label for total customization. Available in Intense Orange, Intense Pink, Intense Yellow, Intense Lime

Offers soft, vintage vibes with its 60/40 cotton/polyester blend. Made with zero product and water waste and OEKOTEX® Standard 100 certification, these eco-friendly tees feature nature-inspired colours. ClearPoly™ keeps the polyester undyed for effortless printing—no extra steps required. Stay tuned for more styles—the collection is growing!

For more information, please visit www.CanadaSportswear.com or contact 1-800659-5174

For more details, please visit www.sanmarcanada.com

Graz Knit Mittens Fersten Worldwide is offering the Olympic knit mittens with 2 X 2 rib cuff! The Graz (FP580) is made of 100% Acrylic Knit, offering warmth and comfort while being ideal for custom embroidery and knitted logos. Available in five colours and one size fits most.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Softstyle® Sweatpants Gildan's Softstyle® Sweatpants - Style SF100 - are made from a soft and supple 80% ring spun cotton / 20% polyester blend. These sweatpants feature a relaxed fit and convenient pockets for all-day ease. Available in a full size range and in a variety of great colours to suit any promotional campaign.

For more information, please visit www.gildan.com/ca

Super Lux Plush Blanket KC Caps’ Super-Lux Plush Blanket (Style #K2000) is the ultimate gift for the holiday season. Measuring at 50" x 60", this blanket is perfect for snuggling up on chilly nights or adding a cozy touch to any space. With seven stunning colours to choose from and each wrapped with a decorative ribbon, get your irresistibly soft touch blanket today.

For more information, please visit www.kccaps.ca

HIGH END EMBROIDERY WITH NO EXPERIENCE REQUIRED!

26 IMPRINT CANADA | November/December 2024

Jerzees Rugged Fleece

The Acrylic Knit Beanie from KC Caps (style #W1700C) is a versatile and stylish accessory perfect for any occasion. Available in 16 colours, this beanie adds a pop of personality to your wardrobe while keeping you warm and cozy. Measuring approximately 8.5" long, it offers a comfortable fit for all head sizes. Elevate your winter look with this must-have beanie that combines fashion and function effortlessly.

Discover exceptional durability and comfort with JERZEES Rugged™ Fleece. Made from 20 oz. cotton-rich heavyweight fabric, this fleece is built to endure tough conditions while providing warmth and breathability. Its smooth cotton-facing yarn makes it perfect for embroidery and customization. Embrace rugged versatility for any adventure or workday.

For more information, please visit www.kccaps.ca

For more information contact canadacustomerservice@fotlinc.com

Stargard V-Neck Sweater The Stargard (FW3008 Men’s / FW3005 Women’s) is a modern classic, sure to make a great impression. This fine gauge V-neck sweater is constructed from a blend of 60% Cotton and 40% Acrylic. Available in 4 colours in sizes XS-3XL for both men and women, this sweater is suitable for a wide variety of decoration techniques.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

New Toques For The Winter Season Winter is coming! Get ready for the coming season with DML Creation's new line of toques. Style DK51 feature a 50% Viscose, 28% Nylon, 22% Polyester blended construction with 6 Seams for a comfortable and stylish fit. These toques are a length of 11.5" uncuffed.

For more information, please visit www.dmlcreation.com

Men's Elkridge Parka The Elkridge Parka from Stormtech delivers the highest level of protection from the elements without the weight. Style TXO-1M features a Thermolex™ high loft synthetic down fill, PFC-Free DWR water repellent technology, and a fully insulated storm hood with a zip-off insulated face shield for extreme conditions. The Elkridge Parka is also built with 100% Recycled Polyester ripstop for a reduced environmental footprint. Available in Black, Midnight or Cypress, this Parka is available in a Ladies' version (TXO-1W) For more decom

tails, visit www.stormtechperformance.

Adult Unisex Mid-Weight Crewneck Sweatshirt Milltex is showcasing the comfortable and versatile Adult Unisex Mid-Weight Crewneck Sweatshirt.

Style #903 is constructed from supple 3-END Brush Fleece and features double needle cover stitching, 1x1 rib with Spandex, and twill tape at neck for a clean finish. Available in sizes XS-3XL in a range of colours.

WEARABLES

Acrylic Knit Beanie

CHTM Essential Water Repellent Soft Shell SanMar Canada is showcasing its CHTM Essential Water Repellent Soft Shell Jacket. Style# J7610 is the perfect to-and-from companion, effortlessly blending comfort and performance. Made from 100% polyester with mechanical stretch, it features a 20,000mm waterproof rating, keeping you dry, yet light and breathable to take you indoors.

With a PFAS-free DWR treatment, great breathability, and inside-branding opportunity, this jacket is designed for the modern professional.

For more details, please visit www.sanmarcanada.com

Knit Cuff Toques, Now in Intense Colours Canada Sportswear's Knit Cuff Toque in Intense Colours (#H08002) features a 100% Acrylic Roll Cuff Design with a 3" adjustable cuff. The stretchy premium weight construction delivers superior shape retention, and the tear away label allows for total customization. Available in Intense Orange, Intense Pink, Intense Yellow, Intense Lime For more information, please visit www.CanadaSportswear.com or contact 1-800659-5174

Frisco Winter Jacket The Frisco (FW3226 Men’s / FW3228 Women’s) is an Ultra Heavyweight performance jacket that will protect you from the most extreme weather. Made of 100% Polyester Oxford Twill with matching shearling lining with diamond quilted lining and 100% Polyester fill, this jacket features a tear away hood with hook and loop, a shearling mock neck, upper body lining and multiple pockets (including anti-RFID and media pockets). Available in Black and Graphite in sizes XS-4XL (men’s) and XS-3XL (women’s). The built-in embroidery system makes it perfect for a variety of decoration techniques.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Visit www.milltex.ca for more information

Men's Highland Plaid Shacket Garment-Dyed Hooded Sweatshirt The Comfort Colours Garment-Dyed Hooded Sweatshirt, style #1567 is constructed from a comfortable 80/20 ring-spun cotton / polyester blend. This stylish hoodie delivers lived-in feel, offering a relaxed fit with a jersey lined hood and colour matched flat drawcord, this garment is made with OEKO-TEX certified low-impact dyes. Detailing includes a back neck patch for easy customization, 1x1 rib cuffs and waistband, and a pouch pocket. Available in six great colours.

For more details, please visit www.en-ca.ssactivewear.com

The Highland Plaid Shacket (CSH-1M) offers a refreshing take on the traditional outdoor plaid shirt. This urban outdoor staple features a subtle blend of colours that work with every wardrobe, with button-down chest and hand warmer pockets. Made from responsibly sourced Cotton and Recycled Polyester certified by the Global Recycling Standard. Available in a coordinating Ladies' Style (CSH-1W).

For details, please visit www.stormtechperformance.com

November/December 2024 | IMPRINT CANADA 27

Single-Head & Multi-Head Embroidery Machines

Shop Machines Shop Supplies

BARUDAN CANADA 1-888-835-8413 www.barudanamerica.com

Eco-Friendly Sustainable Mug

Bishop 17 oz. Insulated Tumbler Stay warm and cozy this winter with the sleek ‘Bishop’ 17oz Insulated Tumbler from DezineCorp (style PW06WHBK) in classic white with a black lid. Whether at home or on the go, this double-wall insulated tumbler ensures your favourite beverages stay hot or cold longer, while preventing condensation. The screw-on lid with a slide-close feature offers spill-resistant travel, making it the perfect companion for your winter commutes or cozy nights in. Made with BPA-free materials and crafted in North America, the Bishop tumbler is your winter hydration solution.

For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Hydro Flask® Travel Bottle The 32 oz. Hydro Flask® Travel Bottle with Flex Straw Cap (style 1601-82) features Hydro Flask’s leakproof Flex Straw Cap and a cup holder-friendly design. Drinks stay cold for 24 hours, and the Flex Straw Cap makes it easy to sip while keeping your eyes on the road and your hands on the wheel. Designed for seamless cup holder cohabitation, it’s right at home on the open road. Flex Straw Cap not intended for use with hot liquids. Hand wash only.

For more details, please visit www.pcna.com

Road Warrior Computer Pack The digital age demands dynamic solutions, and the Road Warrior Computer Pack (CMT-3) is precisely that. Clean lines combine with versatility to deliver a design that allows you to effortlessly transform from an over-the-shoulder-attaché to a backpack as you move through city centres and deal-cutting business lounges. All the while, your laptop is held securely in a suspended sleeve. Adaptability is the name of the game.

Visit www.stormtechperformance.com for more details

Big Swig Sr. Spector & Co. is showcasing the Big Swig Sr., a 1240 mL / 42 oz double wall vacuum insulated stainless steel bottle made with pro-grade stainless steel. Style DW325 features a durable powder coated finish, providing a modern look and extra grip.

With a generous capacity and carry handle, this bottle is ideal for long hikes, days at the office, or staying hydrated at the gym. The leak-proof, screw-on cap with spout keeps drinks contained.

For more information, please visit www.spectorandco.com

New Jumbo Tumbler DezineCorp is thrilled to introduce the Jumbo Tumbler 20oz (style T6700CL) - your new holiday must-have! Made from the nearly indestructible Tritan® by Eastman material, this tumbler looks like glass but can handle all the holiday chaos without a scratch.

Whether you’re sipping eggnog by the fireplace or rocking around the Christmas tree, it’s built to last through every clink and cheer.

BPA-free, FDA-approved, and still crystal-clear after hundreds of washes, this tumbler is ready to bring some cheer to your holiday season—break-free and full of spirit!

For more information, please contact DezineCorp at (866) 6257820 or visit www.dezinecorp.com.

Ditch the disposable cups and switch to this eco-friendly mug from ADG Promo Canada. This sustainable mug can help you reduce your carbon footprint. It’s the perfect gift for your eco-conscious friends: a ceramic mug with a cork bottom and removable lid. Great for Earth Day events, special giveaways and client meetings. The removable cork bottom protects surfaces from heat and scratches. Details include a black push-on, splash proof lid with a silicone gasket and a slide action closure, Interior and exterior matching colour, and a comfortable Grip Handle.

For details, visit www.adgpromo.ca

Soft PVC Key Chain DML Creation is offering its Soft PVC Key Chains (SK-C). With a Standard thickness of 4mm, these Key Chains are a great promo option for any campaign and include a 25mm split ring and feature a 2D design on 1 side.

For more information, please visit dmlcreation.com

Ballpoint Pen / Stylus Spector&Co is showcasing the Lindsay Ballpoint Pen /Stylus. Style I153 features a rubberized aluminum barrel which offers the option of a clean laser engraved surface, or a colourful backdrop for your message in four colour print. With the low lead refill and rubber stylus, this pen is sure to be a favourite.

For more information, please visit www.spectorandco.com

Mini Non-Woven Cooler / Lunch Bag Magnus Pen is showcasing its Mini NonWoven Cooler/Lunch Bag (#BG-021). This 3-sided top zipper cooler/lunch bag features a white handle and thermal lining. This bag holds 6 x 355 ml cans and offers an overall dimension of: 7 3/4” W x 6 1/2” H x 5 1/2” D. For more information please visit www.magnuspen.com

Sublimated Polyester Phone Loops DML Creation is showcasing its Sublimated Ninja Phone Loop. Item #NS-C is made from 100% Polyester and features dimensions of 300mm L x 12mm W. Customize these unique Phone Loops with your brand or logo.

For more details, please visit www.dmlcreation.com

Natural Cotton Lightweight Apron Magnus Pen is showcasing its Natural Cotton Chef’s Style Apron (CA-002). This washable apron is constructed from lightweight cotton with a self-material waist, spice pocket and neck ties.

For more details please visit www.magnuspen.com

30 IMPRINT CANADA | November/December 2024

NEW TECHNOLOGY SMART TENSION SYSTEM Smart Tension System automatically adjusts thread tension by analyzing the stitch type and machine speed.

Produce consistently high-quality embroidery with STS and reduce lost productivity in manual adjustment of thread tensions.

SLIM CYLINDER ARM Redesign of the cylinder arm improves the quality of embroidering on products.

Reduction of the cylinder arm circumference to 170mm.

Reducing working space between the needle plate and cap frame.

SMART ACTION PRESSER FOOT

PICKER ON / OFF

Smart Action Presser Foot (SAP) adjusts the height of the presser foot automatically by way of an independent presser foot motor.

We offer Picker on/off both two versions. You can get below meaningful result when selecting Picker Off version.

Regardless of the thickness of the fabric, the best quality embroidery can be completed easily with SAP.

Do not need to replace picker when it’s bent or snapped.

Adjust the minimum height of the presser foot by setting preferences on the operation panel

Easy to change bobbin and bobbin case.

SWF CANADA INC.

300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1

Please call 416-889-3598

Transfers Designed Specifically For All Types of Caps & Hats Emblemtek introduces UltraTranz™ Headwear Transfers, designed for caps and hats using eco-friendly, waterbased inks and adhesives. These transfers prevent cracking or warping over seams, lying flat on various materials such as cotton, poly-cotton, polyester, and mesh. Engineered with direct-tofilm (DTF) and screen-print techniques, they deliver vibrant, high-resolution designs with photo-realistic, vintage, and embroidered-look elements. The transfers apply in under 15 seconds, providing durable, flexible, and long-lasting designs without cracking or peeling, making them ideal for all types of headwear.

For more details, please visit www.emblemtek.com

Print Your Legacy

xTool Desktop Laser Engravers and Cutters xTool laser engravers and cutters are a cuttingedge premium desktop solution designed for precision and versatility. With multiple models available at RB Digital, they offer dual 16MP smart cameras, allowing flawless engraving on curved surfaces and batch engraving on multiple objects. Also, with a powerful 55W laser and advanced safety features, xTool efficiently handles a wide range of materials, providing creators with exceptional detail and convenience.

Visit www.rbdigital.ca for more information

The 24-inch Epson SureColor ® P7000 and 44-inch SureColor P9000 printers are designed for proofing and photographic applications, they incorporate the latest imaging technologies – including an exotic Epson PrecisionCore® TFP® print head, along with the unique Epson UltraChrome® HDX ten-colour pigmented ink set. With advanced media handling options from cut sheet to roll, from plain papers to photographic, fine art, and even 1.5 mm thick poster boards, the new Epson SureColor P-Series continues to redefine the state of the art in wide format photographic imaging applications.

For details, please visit www.gospicers.ca

Sulky Rayon Embroidery Thread Sulky thread is one of the most well known, premium rayon embroidery threads. 100% of the fibres, production and winding come directly from Germany, Austria and Switzerland. Get durability, brilliant lustre and high tensile strength, which makes this an ideal choice for high-speed embroidery machines.

Durable DTF Transfer Film Versatrans is showcasing its Full Colour Fusion transfers which will last the life of the garment. Back it with Versatrans' specially formulated plastisol ink, the transparent polyester film features a matte release coating and the art is backed with white plastisol ink, eliminating bleed-through from the garment and increasing durability.

For more details visit www.versatranz.com

New Premium Embroidery Backing / Stabilizer Try RB Digital’s NEW premium embroidery backing/ stabilizer. Now available in precut sheets, rolls, cutaway and tearaway, it is specifically designed to deliver superior support and stability for all your embroidery projects.

This high-quality backing ensures clean, precise stitching while preventing fabric puckering and distortion, making it an essential addition to your embroidery toolkit.

Visit www.rbdigital.ca for more information

For more information, please visit www.gunold.ca

Reliable Two-Head Embroidery Machine The BEKT-S1502CII is a 2-head machine designed with a smaller footprint. The KT 2-head features an open, bridge-style chassis, the 17.5" x 14.75" sewing area provides an efficient use of space in a sturdy, compact multi-head frame.

The KT 2-head will deliver superior stitch quality, productivity, and reliability.

Visit www.barudanamerica.com for details

Durkee EZ Frames Gunold is showcasing its Durkee EZ Frames, available for Multi Needle Commercial Embroidery Machines. These frames have great stability due to their thickness and strength, you can easily embroider at 1,000 stitches per minute. The frames are constructed with 3/16" anodized aluminum to provide years of consistent, uninterrupted performance. For use with all EZ Frames, Filmoplast™, Gunold's self adhesive, non-woven backing available in Rolls and Die Cuts.

For more information, please visit www.gunold.ca

Direct To FIlm Printer & Shaker The new 18” DTF printer and shaker makes for easy transition from DTG printing. If shop floor space is limited, the foot print of the 18” DTF printer and shaker requires less area than our larger 24” model. Plus you can print 16”x20” DTF transfers to match your DTG output.

All Value-Rite industrial DTF printers and shakers come with 1 full year warranty with onsite service across Canada.

For details, contact Valuerite.com 1-800-242-8069, info@valuerite.com

Rite-Media Laminator Spicers Canada is showcasing the RiteMedia Heat Assist Laminator, now available in both 55 inch and 65 inch widths.

With cutting edge features such as lightning speed, high-grade rollers, rear remote and slitters, these laminators feature high-grade silicone roller for consistent lamination, rear slitters for inline print separation, integrated rear material rewinder, and much more!

These laminators come fully assembled, just roll and go!

For details, please visit www.gospicers.ca

November/December 2024 | IMPRINT CANADA 33

Big K Imprint Ad Fall 2024 FINAL.qxp_Layout 1 2024-09-01 10:59 AM Page 1

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