March/April 2025

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE THE REAL MEANING OF CUSTOMER APPRECIATION

We dive beyond mere catchphrases to uncover the real tangible elements of what customer appreciation should look like. 12

THE DOʼS & DONʼTS OF BRANDED MARKETING CAMPAIGNS

This article highlights the right and wrong ways to create and present branded promotional campaigns for your clients. 18

THE EVER-EVOLVING LANDSCAPE OF E-COMMERCE

Business consultant Evelyn Vale highlights the metoric growth of e-commerce and how businesses can adapt and thrive in this shifting digital-first sales environment.

8

THE VISIONARYʼS GPS ROAD MAP

Business strategist and author Susan Robertson outlines a critical thinking guide to unlocking your business’ creativity and innovation.

22

NEW PRODUCT SPOTLIGHTS

We showcase the newest product offerings courtesy of the 24 industry’s leading suppliers.

MARCH/APRIL 2025

Volume 32, Issue 2

The Business of Golf:

How to Leverage Promotional Products to Deliver Maximum Brand Impact

By Adriano Aldini, Imprint Canada

Golf has long been a favourite setting for corporate networking, charity fundraisers, and client appreciation events. Its blend of leisure, competition, and exclusivity makes it a prime opportunity for brand visibility.

For Canadian distributors and decorators in the promotional products industry, golfrelated campaigns represent a very lucrative seasonal market with high perceived value, repeat business, and plenty of opportunities for customizaHow do you ensure that your golf imprintables tion. stand out in a crowded market?

But how can you ensure that your golf imprintables stand out in a crowded market?

Golf, continued on Page 14

Promotional Marketing Campaign Do’s & Don’ts

By Garrett Brown, Imprint Canada

One common element of any corporate event, team-building meeting, company party or industry conference is the branded promotional merchandise. Promotional products introduce fun layers of attendee engagement that today’s event guests have come to expect.

But, like anything else in business, there’s a right and a wrong way to envision, produce and execute promotional product campaigns.

If you want to be the go-to trusted advisor for even the most discerning clients, then effective planning and execution are paramount. What products you decide to introduce and how you position them to your clients can often be the difference between success and failure.

Remember, you are hired to be your clients’ branding partner; you are the expert and your campaign offerings must reflect your deep knowledge of their business and the most appropriate products that compliment that.

The following article provides shortlist of do’s and don’ts to consider when you’re planning your next promotional campaign.

Do’s & Don’ts, continued on Page 18

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IMPRINT CANADA THE MARKETINGMarch/April AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS 2025 - Volume 32, Issue 2

MARCH/APRIL2025 The policy decisions by the current US administration not only have the potential for profound negative impacts on Canada, but they have also challenged our nation to clarify its identity and what we want our future to look like.

It is not our upcoming election that will define us, but rather, the mandate Canada’s electorate will give. At the end of the day, elected officials in a functioning democracy cannot flow against the majority of the electorate’s will for a protracted period of time, no matter the emergencies of the day that arise.

Opportunity Emerges From Challenges!

Integrity is defined as being honest and having a consistent and uncompromising adherence to strong moral and ethical principles and values.

The levels of integrity we each have has been shaped by our life’s experiences, the impact our upbringing and environment had on us, and the decisions we’ve made when faced with life’s crossroads.

Canada needs to clarify its vision and lean into its strengths. We need to build bridges and remove the long-standing economic and social barriers that exist between our provinces and territories. We must recommit to an East-West-North bond that helped develop Canada in its early days.

We already have differentiated ourselves from the US on the global stage; the time is now for Canada to lead with integrity, honesty, fairness and equality!

Our closest ally and neighbour has charted the path it intends to take. After just a few months, their choices have already significantly impacted their economic and social policies, both domestically and internationally.

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IMPRINT CANADA | March/April 2025

NEWS 1

THE BUSINESS OF GOLF CONTʼDPG14,18

1

DOʼS & DONʼTS OF BRANDED CAMPAIGNS CONTʼD PG 18

8

THE EVOLVING E-COMMERCE LANDSCAPE

12

THE REAL MEANING OF CUSTOMER APPRECIATION

22

THE VISIONARYʼS GPS ROADMAP

NEW PRODUCT SPOTLIGHTS 24 32 37

WEARABLES SHOWCASE ADVERTISING SPECIALTY SHOWCASE SUPPLIES & EQUIPMENT SHOWCASE

PUBLISHER

Versatrans.Transfers VersatransCustoms

MARKETING COORDINATOR

Tony Muccilli : tony@imprintcanada.com

Steve Silva : feedback@imprintcanada.com

PRODUCTION MANAGEMENT

ADVERTISING SALES

Adriano Aldini : news@imprintcanada.com

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

CONTRIBUTORS

Adriano Aldini,, Garrett Brown, Evelyn Vale Susan Robertson

Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date Emblemtek-Imprint-March-April-2025-Proudly Canadian.pdf of publication.

Today, Canada finds itself at another of its many crossroads that will define its economic and social policies for generations to come.

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News {Business Development}

The Ever-Evolving Landscape of E-Commerce

By Evelyn Vale, Imprint Canada

E-commerce has firmly established itself as a dominant force, and its growth shows no signs of slowing down. While the initial surge in online shopping was accelerated by the pandemic, digital commerce has continued to expand, adapting to new consumer behaviours and emerging trends.

The State of Global E-Commerce

E-commerce can easily be described as the buzzword of the decade. With all the hype though, the core meaning might have gotten lost in the noise. At its core, e-commerce is simply the act of buying and selling goods online. That’s it. But within this digital marketplace, different models exist, such as B2B (business-to-business), B2C (businessto-consumer), and even C2C (consumer-to-consumer), like eBay and Facebook Marketplace.

This industry has fundamentally reshaped how consumers spend. What started as a simple online transaction in 1994 has evolved into a multi-trillion-dollar business. And it’s not slowing down anytime soon.

Change is truly the only constant, and staying ahead in this fast-paced industry requires businesses to be aware of these shifts and adjust their strategies accordingly.

Let’s explore key statistics, trends, and data shaping the e-commerce landscape today.

and beverage - are approaching six per cent One of the biggest hurdles for online businesses is shopping cart abandonment. With nearly 80 per cent of carts left behind before checkout, conversion rates could be significantly higher.

As e-commerce continues to grow, a higher volume of shoppers doesn’t always translate to more completed purchases. Many visitors browse, add items to their carts, and then exit before finalizing the transaction, making it a persistent challenge for businesses striving to boost sales.

To combat this issue, businesses are leveraging AI chatbots, live chat support, streamlined payment options, and optimized checkout experiences to enhance customer retention.

Global Growth and Market Share

In 2023, e-commerce was projected to account for approximately 22 per cent of global retail sales, generating over $6 trillion in revenue (all figures US). By 2026, e-commerce sales are expected to reach $7.3 trillion, making up 25 per cent of total retail transactions.

E-commerce adoption has varied, with some countries leading the charge while others are playing catching up.

In 2022, China dominated the online shopping scene, with a staggering 56 per cent of retail sales happening through e-commerce. South Korea followed at 32 per cent, trailed by the UK (29 per cent), Denmark (20 per cent), and Norway (18 per cent). Surprisingly, the U.S. ranked sixth, with online sales making up just 16 per cent of total retail transactions.

Category-Specific Sales Growth

Not all product categories experience the same level of success in e-commerce. Some have seen exponential growth, with the largest categories being: • Media (78 per cent) • Toys & hobby goods (58 per cent) • Office supplies (54 per cent) • Electronics (53 per cent) • Sporting Goods (44 per cent) • Clothing & Accessories (40 per cent) In North America, the fastest-growing e-commerce sectors are food and beverages, beauty and personal care, and office equipment.

Conversion Rates and Shopping Behaviour

The general consumer’s growing interest in e-commerce explains why conversion rates are improving.

The average e-commerce conversion rate in 2023 was estimated at 3.3 per cent, up from 2.1 per cent in 2022.

Today, conversion rates for popular categories - like food

E-commerce has fundamentally reshaped how consumers spend.

What started as a simple online transaction in 1994 has evolved into a multi-trillion-dollar business.

8

IMPRINT CANADA | March/April 2025

Global e-commerce sales more than doubled since 2019, growing 120 per cent to US$7.385 trillion annually.

Brick-and-Mortar vs. Online Retail

While e-commerce continues its upward trajectory, physical stores are not obsolete. In 2022, brick-and-mortar retail still showed eight per cent growth, while e-commerce surged by 27 per cent.

Consumers still value in-person shopping experiences, yet younger generations overwhelmingly prefer online shopping. During the pandemic, many believed that traditional retail was on the verge of extinction, with in-store shopping becoming a thing of the past. Yet, that prediction didn’t hold, as 94 per cent of consumers have returned to brick-and-mortar stores, proving that physical retail still has its place.

However, the future of shopping is undeniably digital.

Millennials and Gen Z are leading the shift toward e-commerce, favouring the convenience of online shopping over in-person experiences. As younger generations mature, gain spending power, and become even more digitally connected, e-commerce is set to expand even further.

Leading E-Commerce Platforms

Amazon continues to dominate, generating $514 billion in revenue in 2022, holding 38 per cent of the global e-commerce market share, and attracting over 2.4 billion monthly visits; in 2024 Amazon’s market share eclipsed 40 per cent.

However, small and mid-sized e-commerce businesses still thrive, as many consumers seek alternatives beyond large marketplaces.

Shopify is one of the true Canadian success stories; the company remains one of the most widely used e-commerce platforms globally, followed by WooCommerce (20 per cent) and Wix (13 per cent).

Shopify alone processed nearly $300 billion in transactions last year, a 24 per cent annual increase from 2023.

The Challenges: Fraud and Returns

• E-Commerce Fraud: Losses due to online payment fraud reached $45 billion in 2024; fraud is projected to hit $107 billion by 2029.

• Returns and Refunds: E-commerce return volumes hit $627 billion in 2023, constituting 8.5 per cent of total annual sales. Industries like apparel and accessories see the highest return rates, prompting businesses to refine return policies and leverage AI-driven solutions to minimize excessive returns.

The Digital Future: Mobile & Social Commerce

Despite the impressive growth of the e-commerce sector, many small and medium-sized businesses are slow to take full advantage of it. This is a missed opportunity.

With online demand skyrocketing, businesses are at risk of losing potential customers to e-commerce competitors who are already capitalizing on the trend.

• M-Commerce: Nearly 40 per cent of shoppers who have a poor mobile experience will turn to a competitor.

Ensuring mobile-friendly websites is no longer optional, it’s mandatory. This reinforces the critical need to deliver an exceptional customer experience on both desktop and mobile platforms.

When it comes to mobile shopping, digital buyers won’t hesitate to abandon your site and head to a competitor if the mobile experience isn’t up to par. That’s why prioritizing m-commerce is crucial to ensuring the success of your e-commerce site.

• Social Commerce: Shopping via platforms like Instagram, TikTok, and Facebook is growing rapidly, making social media integration a priority for e-commerce brands.

The future of shopping is undeniably digital. Millennials and Gen Z are leading the shift toward e-commerce.

Demographics: Who shops online the most?

Not suprisingly, millenials and younger adults are the most active online shoppers, constituting more than 46 per cent of all online consumers.

The typical e-commerce shopper today is approximately 27 to 40 years of age, and prefers using mobile apps for purchases. A higher percentage of woman shop online (54 per cent), compared to men (46 per cent).

E-commerce is powered by a wide range of people, including Generation Z (ages 18–25), who spend most of their income online. Surprisingly, Baby Boomers are also avid e-commerce users, with one in four mobile commerce customers being over 55.

At the end of the day, online shopping is universal and will only continue to proliferate spending behaviours. No matter who your target audience is, it’s highly likely they’re browsing and buying online, proving just how dominant e-commerce has become.

The Bottom Line

E-commerce is not just growing, it’s evolving. Businesses that stay ahead of emerging trends, leverage technology, and prioritize customer experience will continue to thrive in this ever-changing digital marketplace.

Whether you’re a small company or an established brand, adapting to these shifts will be helpful to your organization’s long-term success by helping you make better data-driven business decisions.

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News {Business Development}

Beyond Words: The Real Meaning of Customer Appreciation

By Adriano Aldini, Imprint Canda

When was the last time a company made you feel truly valued?

“We value your business,” an insurance company assures—right before denying your claim. “We appreciate your patience,” says a credit card company, while you’re stuck on hold for nearly an hour. “You’re a valued customer,” claims a cable provider—just before announcing a 40 per cent subscription hike.

Businesses constantly remind us how much they appreciate us, yet their actions often tell a different story. The push to express gratitude to customers gained traction years ago when social media amplified complaints about lackluster service and disregard for loyalty.

Somewhere along the way, a business guru must have declared that simply telling cus-

tomers they were appreciated would fix the issue. And for a while, it worked. People enjoyed hearing it.

But words alone don’t foster loyalty—actions do. Research consistently shows that customer satisfaction has been on a steady decline across industries.

A pre-recorded message or a generic email blast doesn’t translate into genuine appreciation.

Real customer appreciation is demonstrated through tangible benefits: exclusive deals, early access to new products, meaningful loyalty programs, enhanced support, and personalized experiences. These efforts require more than lip service, but the payoff is undeniable—stronger loyalty, increased spending, and positive word-of-mouth.

The Difference Between Saying and Showing Appreciation

Consider a scenario where two businesses offer the same product at the same price. One company frequently thanks you for your loyalty, while the other provides you with VIP perks, surprise discounts, and early access to sales. Which one earns your repeat business? Appreciation that translates into benefits builds long-term trust and deepens relationships.

Customer appreciation isn’t an afterthought but an ongoing commitment. It’s easy to send an automated thankyou email, but real appreciation requires thoughtful action.

The Business Case for Customer Appreciation

Customer appreciation isn’t just a feel-good gesture; it’s a smart business strategy. Loyal customers not only spend more but also drive referrals and reduce acquisition costs.

In today’s competitive market, customers have more choices than ever. They aren’t just looking for a product or service; they want an experience that makes them feel valued. When businesses invest in customer appreciation, they foster emotional connections that go beyond transactions.

Studies show that customers who feel valued are significantly more likely to remain loyal, even when competitors offer similar or lower prices.

Businesses constantly remind us how much they appreciate us, yet their actions often tell a different story.

Real-World Examples of True Appreciation

Brands that understand the power of appreciation don’t just say it—they show it. Take, for example, a high-end hotel chain that surprises loyal guests with complimentary upgrades. Or a coffee shop that remembers your usual order and offers a free drink on your birthday. These small yet meaningful gestures create an emotional bond that makes customers return again and again.

Making Customer Appreciation a Core Strategy

Customer appreciation must be woven into the fabric of a company’s culture. Leadership should prioritize customer-centric policies that make appreciation a daily practice rather than a once-a-year promotional effort. Employees at all levels should be empowered to make decisions that prioritize customer satisfaction.

The Final Question: Are You Showing or Just Saying It?

12 IMPRINT CANADA | March/April 2025

So, is customer appreciation just a marketing buzzword, or is it embedded in your business strategy? Because when appreciation is real, customers don’t just hear it—they feel it.

And that’s what truly counts.

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News {Business Development} Golf, continued from Page 1

Whether you’re providing support for corporate tournaments, private golf clubs, or businesses looking to impress clients on the green, strategic product selection and branding are critical.

Here are a few tips to make the most of golf imprintables to drive long-term brand exposure and customer loyalty:

1. The Power of Golf as a Branding Opportunity

Golf events typically attract decision-makers, high-level executives, and high-value clientele. Unlike mass giveaways, branded golf merchandise often reaches an affluent, engaged target audience.

When companies invest in branded golf merchandise, they’re looking for more than just a logo on a product, they want to associate their brand with quality and performance.

This presents an opportunity for decorators and distributors to upsell premium products, offer personalization, and emphasize branding strategies that enhance perceived value. Unlike a basic T-shirt giveaway, a high-end golf jacket or polo, or a set of custom-engraved premium golf balls carries a sense of exclusivity that reflects positively on the brand.

2. Essential Golf Imprintables - Beyond the Basics

The days of offering only logoed golf balls and polos are long gone. Today’s golf merchandise landscape is filled with innovative, functional, and stylish options that increase brand exposure beyond the golf course.

Golf Apparel

• Moisture-wicking polos: One of the staples of golf events, performance polos made with breathable, quick-dry fabrics are a favourite. High-quality polos ensure recipients

Golf events attract decisionmakers, high-level executives, and high-value clientelle...When companies invest in branded golf merchandise, they’re looking for more than just a logo on a product, they want to associate their brand with prestige, quality, and performance.

14 IMPRINT CANADA | March/April 2025

wear them long after the event, providing ongoing branding exposure.

• Quarter-zips and outerwear: Cooler weather options, such as lightweight jackets or vests, extend branding exposure beyond the summer months. Premium options are a versatile favourite among golfers young and old.

• Caps and visors: Popular for both players and spectators, golf and headwear go hand-in-hand. Walk into any pro shop and you’ll see a wide collection of various premium caps with puff embroidery which delivers high-visibility premium branding exposure.

• Smart rangefinders: These higher-end, premium products can help align with your clients’ brands that are rooted in innovation and performance.

• Personalized leather accessories: Personal items like scorecard holders or custom-engraved bag tags offer a sophisticated branding touch, and help your campaigns stand out from the competition.

3. Elevating Brand Value Through Customization

Generic giveaways just don’t cut it in the golf world.

Today’s clients expect more personalization and a sophisticated approach to branding.

Premium Decoration Techniques

Retail golf products are known for their premium and durable decoration methods.

Whether it’s classic embroidery, full colour digital decoration, laser engraving, or debossing, you need to ensure your decoration game is on par (pardon the pun).

Luxury and tech accessories are a growing segment of the golf market.

On-Course Essentials

• Golf gloves: A premium touch that enhances grip and control while offering prime logo placement, golf gloves can be a powerful and unique branding vehicle.

• Golf towels: Highly visible when looped onto golf bags, these towels are functional and appreciated by serious players. Premium golf towels are usually kept for many seasons, giving your clients’ brand excellent bang-for-the-marketing-buck.

• Divot tools and ball markers: These small yet valuable items are used repeatedly throughout a round.

These tools are often laser-engraved and can be designed in such a manner that leaves a long-lasting impact.

Luxury and Tech Accessories

• Bluetooth speakers: Very popular with younger golfers, listening to music during a round is becoming more of the norm, despite the ire from golf purists.

Portable speakers are a great promo option that appeals to this demographic. With plenty of options, you can help your clients deliver added entertainment value to their golf offerings while positioning their brand top-of-mind.

The proliferation of personalization is something you should tap into, especially in the golf niche!

Personalized Merchandise

Offering customization will help you take it one step further than your competition. Details such as initials on polos or names on golf balls will enhance perceived value and ensures the item (and your brand) remains in use and visible for longer.

Golf, continued on Page 18

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News {Business Development} Golf, continued from Page 14

Sell the full golf experience & position yourself as a true event partner!

Offer course large-format branding solutions to help your clients generate more sponsorship opportunities.

For corporate golf events, consider a campaign that allows each attendee to receive a uniquely branded product.

Whether that’s done on site or in advance, a premium personalized gift will always deliver lasting value.

4. Selling the Full Golf Experience

Instead of only offering individual products, you can position yourself as a true brand advisor by providing complete golf kits or event solutions. Here are a few comprehensive examples:

• Large Format Sponsorship Signage Packages: For your clients’ golf tournaments, you can offer a signage packages that includes powerful course branding options for their next event. This solution allows your clients’ to sell sponsorship packages and co-branding initiatives.

• VIP Golfer Kits: A bundle featuring a premium polo, engraved ball markers, a branded towel, and a gift box with a thank-you note.

• Event Day Essentials: A package including custom tees, a cooling towel, and a drawstring bag for easy carrying.

• Luxury Executive Gifts: A high-end option with a leather scorecard holder, personalized golf balls, and a high-tech rangefinder.

Bundling products not only increases your order value but also simplifies the purchasing decision for clients, making you a one-stop solution for all their golf branding needs.

5. Sustainability in Golf Merchandising

Eco-focused companies are always looking for sustainable alternatives to traditional golf products.

Stocking options like bamboo tees, recycled polyester polos, and biodegradable ball markers can position your business as a forward-thinking supplier.

Additionally, sustainable packaging, such as reusable gift boxes or biodegradable poly bags, enhances the eco-friendly appeal of your offerings.

6. Partnering with Corporate Clients & Golf Tournaments

Securing long-term clients in the golf niche requires a proactive approach. Consider these strategies: • Build relationships with golf course pro shops – Many clubs are looking for customized merchandise for their members.

• Pitch corporate sponsorship packages – Offer event organizers exclusive branding opportunities that include branded merchandise, signage, and giveaway kits.

• Stay ahead of trends – Keep up with golf apparel and accessory trends to offer fresh, modern options that align with current fashion and performance needs.

The Right Approach

For decorators and distributors, golf imprintables are more than just promotional items—they’re strategic branding tools that command attention in a high-value market.

By focusing on premium product selection, expert customization, and bundling solutions, you can elevate your offerings and establish long-term relationships with corporate clients, golf clubs, and event organizers.

With the right approach, your golf imprintables won’t just be giveaways; they’ll be cherished accessories that keep brands in play long after the 18th hole.

Do’s & Don’ts, continued from Page 1

will create a lasting impression.

Help clients consider the full scope of their campaign: their message, target audience, and the desired goals.

Don’t: Focusing solely on price is a race to the bottom.

Cheap promo items can reflect poorly on a clients’ brand; if it feels flimsy or breaks easily, that sends the wrong message about their business.

If budget is a concern, it’s better to distribute fewer highquality items than it is to mass-produce something that will be quickly discarded. Advise them to invest in durable, useful products that align with their brand.

Complement Your Clients’ Image

Do: Make sure any branded initiatives you present align with clients’ respective event themes. While this may sound rudimentary, you’d be shocked how often the holistic approach when planning is not prioritized.

If your client has an Environmental, Social and Governance (ESG) conference that they have tasked you to help with, then it should follow that any sourced offerings are inherently eco-friendly and sustainable.

Don’t: Avoid selecting the most readily-available generic items as an afterthought. Choosing unaligned products that doesn’t mesh with your clients’ identity will diminish any effectiveness the items have as an engagement tool.

Get Seasonal

Do: Choose promotional products and swag bag gifts that align with whatever season the event takes place.

Summer corporate events, for example, are a perfect time to offer branded beach towels, or cooler bags packed with summer goodies. Likewise, corporate holiday parties are great opportunities to share a cozy custom blankets, or branded ornaments.

Don’t: Avoid choosing promotional products that are tone-deaf to seasonal celebrations. Nothing says, “we didn’t spend time or effort planning this gift,” quite like a generic product.

Choose Useful Products

Do: Introducing products that are actually useful to your corporate event guests, again, may seem like a given, but it is not. Present something that recipients actually want; an easy way to get people excited about promo items is by presenting innovative new tech products or trends that are currently shaping retail trends.

Do your research, see what’s trending and try to incorporate that into your clients’ brand positioning.

Don’t: Sending recipients home with an item that they’ll throw in a drawer to be forgotten forever isn’t a winning formula. Understanding your clients’ target audience will help you reverse-engineer the product offerings you can present.

Offer Products with a Lifespan

Do: Consider building out your promotional product offerings with items that have longevity.

High-quality, branded water bottles, for example, are 18 IMPRINT CANADA | March/April 2025

Be Proactive With Clients’ Calendars

items that promote healthy lifestyles and inspire guests to use them daily. Water bottles have become extremely popular, and can tie into a number of different campaigns in an imaginative and memorable way.

Don’t: Try to avoid pigeon-holing your clients into investing in any items that don’t have any usefulness beyond their event or campaign.

Single-use branded water bottles are an example of this; aside from creating unnecessary waste, these items get tossed almost immediately following use or the event.

Present Promo Items As Gifts

Do: How your clients present and share their branded products with their end users absolutely impacts how effective those items ultimately are.

Building suspense or excitement by offering items as a surprise, and/or packaging them as premium gifts will only heighten their demand and usefulness.

When event attendees feel like they are receiving a gift, they’ll be more likely to keep, use, and value it. Perception and presentation go hand-in-hand.

Don’t: Make the mistake of just setting up a swag table with self-serve access to promotional products.

There’s nothing exciting about visiting a table. And if you don’t show enough care to share items thoughtfully, end users won’t care enough to keep anything beyond the event.

Quality Over Quantity

Do: When advising your clients on their branded campaigns, emphasizing the importance of quality over quantity will be a net benefit.

Remind your clients that promotional products are a direct representation of their company, and a well-made item

Your clients are busy, and your job is to maximize their branding efforts; that is harder to do when you’re reactive.

Most clients procrastinate about their promo buys until the 11th hour because they are focused on other tasks; it’s human nature. As you know, promotional products require time for proofing, production and delivery.

Do: Encourage your clients to plan ahead to avoid unnecessary stress, rushed decisions, and additional costs for expedited shipping or rush orders.

Walk them through the ordering process, from selecting the right item to ensuring branding consistency.

Recommend ordering samples and allow time for adjustments before finalizing a bulk order.

By providing clear expectations on production timelines and shipping, you can help your clients avoid last-minute surprises and ensure they receive the best possible products within their budget.

Complicating Distribution

Do: Ensure an efficient distribution strategy; complicated redemption processes can turn end users away.

Make sure the distribution method matches the event setting, whether it’s a trade show, an in-store promotion, or a direct mail campaign. The easier it is for people to receive the branded item, the more effective the campaign will be.

At the end of the day, you’re hired to create a meaningful impact with your clients’ target audience through branded products. The items you choose to source and how to choose to present them is ultimately the difference between successful event engagement and just producing items with logos on them.

By guiding your clients with these best practices, you help them maximize the impact of their promotional products while reinforcing your role as a trusted industry expert.

2025 COLLECTION

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OF

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Tel: 416.789.2687 Fax: 416.789.0497 Toll Free: 800.387.8565

email: sales@parkdalenovelty.com www.parkdalenovelty.com

News {BUSINESS Development}

The Visionary’s GPS Road Map

A Critical Thinking Guide to Unlocking Creativity and Driving Innovation

By Susan Robertson

Despite the energy and effort your team pours into trying to innovate, do you often feel like there’s no real progress?

Perhaps your company has created brainstorming sessions, hired external creative talent, or made innovation a core value. But still, creativity stagnates and innovation remains a buzzword instead of a breakthrough.

Why does this happen? Because it’s not about the spaces or the speeches. These are mere surface-level solutions that address symptoms. The real obstacle is the way we think.

It’s no one’s fault; it’s neuroscience.

The Brain’s Built-in Barrier to Innovation

Our brains are wired with a negativity bias; a subconscious focus on potential risks and problems before anything else. When confronted with a new idea, the kneejerk reaction is “Yes, but…” followed by an avalanche of reasons why it won’t work. This instinctive reflex isn’t a flaw in your team, nor is it a lack of ambition or ability. It’s neuroscience at play.

However, you can override this instinct and reframe how your team engages with new ideas. Imagine having a powerful navigational tool to guide you toward innovative solutions and to ensure your brain doesn’t automatically set up roadblocks. The GPS (Great Problem Solving) system rewires subconscious instant rejection into a deliberate process that uncovers hidden opportunities and drives creative thinking.

The GPS System: A New Way to Navigate Creativity

GPS is both a structured tool and a mindset that transforms how teams generate, evaluate, and refine ideas.

Instead of shutting down new thinking, it keeps the doors to innovation open. Here’s how it works:

G = Great (Identify What’s Good)

Any time an idea is proposed, start by identifying everything that could be great about it before you identify any challenges. This is the part your brain will naturally skip if you allow it, so you must make the conscious choice to turn off the “Yes, but…” Remember that you will deal with the problems, but first you are identifying the possible good.

Even if the idea is not fully formed, there are always elements that hold potential. The goal is to make a list of those elements. Consider questions like: • What might be beneficial for the organization?

• What might create value for customers?

• What parts are particularly interesting?

By beginning with possibility rather than problems, you set the stage for solutions rather than roadblocks.

P = Problem (Articulate Challenges as Questions)

Now that the potential of the idea is clear, it’s time to address the challenges. Rather than listing what’s wrong (which is the typical way most people respond), try reframing each challenge as a problem-solving question.

• How can we make this idea more affordable?

• What are the ways we can address this obstacle?

• How might we modify this idea to make it faster?

By shifting from statements of limitation to questions of possibility, the conversation stays solution-focused rather than dismissive.

S = Solving (Adapt and Improve)

Lastly, identify the most pressing problem(s) and generate solutions. No idea is static; ideas must evolve in order to be improved. Modify it, or even let it inspire an entirely new concept, all while retaining elements of what made the idea valuable in the first place.

The key is to keep something from the Great list while adapting the idea to solve the challenges in the first draft.

A Practical Example: Rethinking the Zoo Experience

To see GPS in action, consider this thought experiment: imagine you’re part of a team designing new exhibits for a zoo. Someone suggests an idea called “Suddenly Bears!” as you walk through the zoo, a bear suddenly appears, just mingling among the people.

Rather than instantly dismissing this seemingly dangerous idea, applying GPS thinking would look like this: • G (Great): It’s exciting and would create a memorable, shareable experience for visitors. It might increase engagement and ticket sales. It could provide new opportunities for education about bears.

• P (Problem): Instead of dismissing the idea altogether because it’s dangerous, you can reframe the problem by asking: “How might we safely create the surprise of suddenly encountering a bear?”

• S (Solving): Potential adaptations will emerge, such as

a virtual reality bear experience; baby bear encounters; visitors walk through a glass tunnel in the bear enclosure; a safari-style ride through a bear habitat. The original idea will shift, but some great elements of it remain, leading to truly innovative solutions.

Why GPS Works

The way our brains naturally respond to new ideas (by immediately identifying the problems) tends to shut down unconventional ideas before they even have a chance to develop. The GPS system ensures that great ideas aren’t dismissed prematurely. Here’s why that is so effective: • Preserves Innovation: By starting with the potential, it prevents great ideas from being discarded too soon.

• Promotes Practicality: It encourages refining ideas to make them possible.

• Builds Collaboration: Every idea becomes a shared team effort, fostering buy-in and ownership.

• Increases Efficiency: It keeps discussions focused and productive, allowing for problem-solving.

• Encourages Collaboration: People feel more comfortable sharing unique ideas when they know the discussion will focus on building rather than breaking.

Charting a New Course for Innovation

Innovation isn’t about isolated genius or waiting for inspiration to strike, it’s about systematically creating an environment where new ideas can thrive. The GPS system provides a structured yet flexible approach to navigating challenges and unlocking creativity.

By shifting to an intentional “How might we…?” you transform your team into a powerhouse of creative problem-solving. This treasure trove of creativity isn’t buried, rather it’s hidden in plain sight, just waiting to be uncovered. So stop saying, “yes, but…” and start mapping out what’s next!

About the Author: Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: SusanRobertsonSpeaker.com.

IS NOW AVAILABLE AT

UV Flatbed Printers

22 IMPRINT CANADA | March/April 2025

Desktop DTF Printers

Printer/Cutters

WEARABLES Pair Up With the All-Over Stitched Polo Swing into comfort with the Callaway All-Over Stitched Chev Polo (CGM794/CGW792), designed for ultimate functionality and made to pair up on the course with coordinating adult and ladies’ styles. With Cooling Opti-Dri™ moisture wicking fabric, UV Block technology, and a subtle all-over chev pattern, this polished polo keeps you fresh, protected, and effortlessly stylish through every round.

Please visit www.sanmarcanada.com for more details

Water Repellent Hooded Sweatshirt Canada Sportswear is showcasing the Fortress Adult Water Repellent Pullover Hooded Sweatshirt. Style L00880 is constructed from a 50 / 50 cotton/polyester blend of heavyweight fleece that features a PFC-Free water repellent finish. Detailing includes a jersey lined hood with drawcord, rib knit cuff and hem, a kangaroo pocket with triple needle topstitching and hidden pocket, and a tearaway label for easy customization. Available in Moss, Black, Navy and Charcoal Heather.

Visit www.canadasportswear.com for more details

Canadian-Made Fire-Retardant Safety Parka Big K is showcasing style BK460FRI-LM. This durable, Canadianmade fire-retardant Indura safety parka combines protection and style. Designed with a zipper front, Velcro neck closure, and reinforced button snaps, it features three front pockets, an arm pocket, and 4” 3M reflective tape for visibility. With an impressive arc rating of 40 (ATPV), it’s available in multiple colours for brand imprinting, safety, and versatility.

For more details, please visit www.BigKClothing.ca

24 IMPRINT CANADA | March/April 2025

Cutter & Buck Pike Eco Recycled Polo Collection Made from 14 GRS Certified PostConsumer Recycled Plastic Bottles, the Pike Eco Recycled Polo Collection is designed for those looking to up their style game. This moisture-wicking, highquality Pike Eco Recycled Polo is a perfect blend of UPF sun protection certified eco-friendly polyester and spandex, resulting in the most versatile, sustainable, and comfortable polo for you and the planet. Available in a variety of prints, patterns, and colours, this collection will keep you coming back for more.

For more information, please visit www.cutterbuck.com

5-Panel Ace Cap The Ace Cap (Style 250) from King Cap reinvents the 5-panel hat with sustainable fabric consisting of a blend of recycled polyester and spandex. This series also has a unique removable rope design, allowing the wearer to effortlessly add a rope (available separately in 21 different colours) to the front and switch between rope colours creating a personalized look. Available now in a range of colours and different 5 panel styles such as the classic mesh-back Ace Trucker (250-T), the Ace Foam Trucker (150-FT), and the Ace Sport Perforated Cap (450-P).

For more details, please visit www.kccaps.ca

Jerzees Rugged Fleece Discover exceptional durability and comfort with JERZEES Rugged™ Fleece. Made from 20 oz cotton-rich heavyweight fabric, this fleece is built to endure tough conditions while providing warmth and breathability. Its smooth cotton-facing yarn makes it perfect for embroidery and customization. Embrace rugged versatility for any adventure or workday.

For more details, please contact canadacustomerservice@fotlinc.com

200 GSM 20/S Fine Ringspun Yarn for Softness

ADULT UNISEX MID WEIGHT PIGMENT DYED S/S TEE

STYLE

100% Combed Cotton - Solid Colors

400

Combed Cotton Side Seamed Shoulder Taping Soft Hand Feel Flat Lock Stitch at Hem and Sleeves XS to 3XL

BLUE JEANS

BRICKS

LAGOON

(2138C)

(696C)

(3115C)

MUSTARD

PEPPER

VIOLET

(141C)

(447C)

(2095C)

MOSS

(2410C)

WATERMELON (709C)

200 GSM 20/S Fine Ringspun Yarn for Softness

STYLE

401

ADULT UNISEX MID WEIGHT PIGMENT DYED L/S TEE

100% Combed Cotton - Solid Colors Combed Cotton Side Seamed Shoulder Taping Soft Hand Feel Flat Lock Stitch at Hem and Sleeves 2.25” Ribbed Cuff at Sleeves XS to 3XL

BLUE JEANS

BRICKS

(2138C)

(696C)

MUSTARD

PEPPER

(141C)

(447C)

LAGOON (3115C)

VIOLET (2095C)

MOSS

(2410C)

WATERMELON (709C)

426 Watline Avenue, Mississauga, Ontario L4Z1X2 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

WEARABLES

Adidas Sustainable Club Vest S&S Canada is introducing the Adidas Club Vest, Style A599. Constructed from a sustainable 65/35 BCI cotton / recycled polyester blend, this vest features a regular fit with a mock collar, self-fabric hem and logo on back yoke. Available in a full range of sizes, this vest comes in Black and Collegiate Navy.

Please visit en-ca.ssactivewear.com for more information

Men's Sonora H2X-DRY Polo The Sonora H2X-DRY® Moisture Management Short Sleeve Polo (Style PSX-7M) combines maximum performance with high-style design. Artfully crafted features such as articulated action shoulders, a self-fabric collar and a classic button-down placket take looking great to new heights. Made with Certified Cotton and GRS-Certified Polyester for superior softness, durable Recycled Polyester to help maintain shape and transport moisture away from the skin with spandex for added stretch and recovery. UPF rating of 40+ protects the skin from the sun’s rays. Available in a matching ladies style.

For details, please visit www.stormtechperformance.com

Russell Athletic Dri-Power® Fleece Collection Russell Athletic® continues to design and create modern-day classics for the everyday athlete. The Dri-Power® Collection is no exception. Made of three-end fleece that combines softness and durability, and moisture-wicking technology that maintains dryness and freshness for long-lasting comfort.

For more information contact canadacustomerservice@fotlinc.com

Smooth Nike Polo for a Smooth Game Sleek, breathable, and built for movement, the Nike Smooth Heather Polo (NKFQ4794) is a hole-in-one for style and versatility. Featuring Dri-FIT technology for superior moisture wicking capabilities, a soft heathered fabric for an elevated look, and partially recycled materials for a sustainable edge, this polo elevates your golf game, your office game, and every game in between.

For more details, please visit www.sanmarcanada.com

Perforated Crest Sport Cap The King Cap Crest Sport Perforated Cap (Style 460-P) is designed with performance in mind and features moisture-wicking fabric and perforated panels for superior breathability. Made from recycled materials, its structured 6-panel design provides a sharp modern look, while the Comfort Stretch closure offers a snug and personalized fit.

Available in a range of colours, this cap combines style, function, and sustainability.

For more details, please visit www.kccaps.ca

26 IMPRINT CANADA | March/April 2025

Constructed Full-Fit Duck Canvas Collection AJM is excited to expand the Duck Canvas lineup with a “Constructed Full-Fit” shape.

7F640M is a six-panel cap with a polyester mesh back and deluxe buckram laminated front panels and a plastic adjustable back strap. The Pro-stitch pre-curved peak has 8 rows of stitching. If you prefer the “Constructed Pro-Round” shape & slightly curved peak, 8D017M is also available. Both styles come with a foil “Tough Headwear” sticker on the peak and are available in 4 colourways.

Please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Canadian-Made Fire Retardant Hi-Vis Work Shirt Big K’s Canadian-made 7oz. Indura Ultrasoft Fire Retardant Hi-Visibility Navy Work Shirt delivers durability and protection. Style BK555FRI-4-NV is designed with a buttondown collar, two chest pockets, and 4” reflective tape, it meets CAN/CGSB 155-20 (ASTM F1516) Arc Rating standards. Available in multiple colours, it ensures safety, versatility, and the option for brand imprinting.

For more details, please visit www.BigKClothing.ca

Premium Mesh Trucker Cap DML Creation is showcasing its stylish 6-Panel Trucker Cap with Premium Mesh. Style DT11 is on-trend and features a structured hard buckram, pre-curved visor with 8-row stitching along with a snapback closure.

For more details please visit www.dmlcreation.com

BEKT-S1501CBIII Wide Field MODEL

BEKT-S1501CBIII (360x1200/1200)

Our CBIII Wide Field machine has the largest sewing area of any Barudan single head. With an expansive 360x1200/1200 sewing area, the CBIII Wide Field is perfect for banners, small flags and patches. Frames for finished goods and caps are also available.

Machine Specifications / Main Dimensions

Note 1 Note 2 -

The embroidery area indicated above allows for maximum pantograph movement.

The frame used may restrict the actual embroidery field size.

Machines and Specifications are subject to change at any time without prior notice

Barudan Canada Inc.

THE MOST ADVANCED EMBROIDERY MACHINE SINCE 1959

We reserve the right to change specifications without notice for the purpose of product improvement.

3610 Nashua Drive, Unit 6 Mississauga, Ontario L4V 1L2 Toll Free 888.835.8413 or 905.671.4010 www.barudanamerica.com

WEARABLES

Retro Prints for the Course Performance driven and designed for the course, the Original Penguin® Retro Geo Print Polo (OGM105) blends recycled fabrics with performance polyester and flexible elastane, for a polo that’s optimized for movement on and off the green. Its moisture wicking, breathable properties keep the wearer cool and comfortable, while the unique repeated print carries style ahead of the competition.

For more details, please visit www.sanmarcanada.com

Harmony Organic Cotton T-Shirt Canada Sportswear is offering the Harmony Organic T-Shirt.

Style S05500 is constructed from 100% certified organic cotton jersey. Heather colours are made from a blend of 80% certified organic cotton, 20% polyester jersey. Features include a rib knit neckline with spandex for shape retention, jersey knit back neck tape, and a tear-away label for easy customization. The ladies' matching style (S05501) features a scoop neck. Available in Blue, Black, Navy, Athletic Grey, White, Ivory, Taupe, and Sage Green Visit www.canadasportswear.com for more details

Canadian-Made Fire Retardant Hi-Vis Coveralls Crafted from Hi-Vis INDURA® fire-retardant fabric, Big K’s Canadian-made coveralls exceed North American industry standards. Featuring a button-up front, four front pockets, two back pockets, and an arm pocket, they offer both function and protection. With 4” reflective tape for visibility, the BK1700FRI-ORG orange coveralls meet CSA Z96-22 Class 2, Level 3 standards.

For details, please visit www.BigKClothing.ca

Fairbanks Rib Knit Tuque The stylish Fairbanks Rib Knit Tuque (FP644) is made of 100% Acrylic rib knit and features contrasting stripes and a two tone pom pom. The inside FW woven label indicates the back of the style with the longer seam running from front to back and the shorter seams running from side to side. Ideal for embroidered and knitted logos. Offered in 6 colours.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

28 IMPRINT CANADA | March/April 2025

Custom Overseas Cap DML Creation is offering its Custom Overseas Cap. Designed using style DS11, this stylish and versatile baseball cap features a structured, hard buckram and a pre-curved visor with 8-row stitching.

For more details please visit www.dmlcreation.com

Forestville Hoodie and Crewneck Sweatshirts This unisex hoodie fleece sweatshirt (FW3508 Unisex) with kangaroo pocket is a layering essential. This hoodie has a heavyweight rib knit cuff and waist band, a double layered hood with silver metal eyelets for the adjustment laces and a kangaroo pocket.

Made of 100% Ringspun Combed Cotton (Athletic Grey: 85% Cotton 15% Viscose). Available in 7 colours and sizes XS-3XL. Also available as a crewneck sweatshirt (FW3518 Unisex), available in 4 colours and sizes XS-3XL. Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

8 New Colours AJM is adding 8 new colourways to 8E019M. Made in the popular constructed Pro-Round shape with a slightly curved peak, the front panels and peak are made from a Deluxe Chino Twill, while the sides and back consist of a Nylon Mesh with an adjustable plastic back strap. New colours include: Black/Gold, Black/Red, Black/Royal Blue, Duck Brown/Slate/White, Kelly Green/White, Khaki/Brown, Pink/White & Purple/White.

Available in 27 stylish colourways, it makes decorating any team or logo an easy match.

For more details, please contact AJM International at 1-800-361-6256 www.ajmintl.com

Men's Yosemite 1/2 Zip Pullover With a streamlined silhouette, the Yosemite ½ Zip Pullover (FPX-2M) features a brushed-back fleece which offers superior thermal properties, while allowing for excellent breathability. A low-profile chin saver provides extra next-to-skin comfort. Available in a matching Ladies’ style.

For more details, please visit www.stormtechperformance.com

NEW TECHNOLOGY SMART TENSION SYSTEM Smart Tension System automatically adjusts thread tension by analyzing the stitch type and machine speed.

Produce consistently high-quality embroidery with STS and reduce lost productivity in manual adjustment of thread tensions.

SLIM CYLINDER ARM Redesign of the cylinder arm improves the quality of embroidering on products.

Reduction of the cylinder arm circumference to 170mm.

Reducing working space between the needle plate and cap frame.

SMART ACTION PRESSER FOOT

PICKER ON / OFF

Smart Action Presser Foot (SAP) adjusts the height of the presser foot automatically by way of an independent presser foot motor.

We offer Picker on/off both two versions. You can get below meaningful result when selecting Picker Off version.

Regardless of the thickness of the fabric, the best quality embroidery can be completed easily with SAP.

Do not need to replace picker when it’s bent or snapped.

Adjust the minimum height of the presser foot by setting preferences on the operation panel

Easy to change bobbin and bobbin case.

SWF CANADA INC.

300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1

Please call 416-889-3598

WEARABLES

Gildan Softstyle Fleece

Athens Sports Cap

Gildan is introducing its new Softstyle Midweight Adult Fleece 1/4 Zip Sweatshirt (SF008), constructed from 80% Ring Spun Cotton / 20% Polyester. Available in 10 great colours, this style also features matching Pocket Sweatpants (SF100). Match them up for a stylish and effortless look.

The perfect sports cap equipped with UV protection is the Athens (FP161). Made of 90% polyester and 10% cotton, the FERST-DRY moisture-wicking, UV-protective structured Sphere Lattice cap features a contrasting sandwich peak. It has a six-section design, a two-panel pro-stitch, a matching adjustable self-back strap, and a tab hook-and-loop closure. Suitable for a wide variety of decoration techniques and this cap is offered in 4 colours.

Visit www.mygildan.com/ca for more details

Jetsetter Pullover Hooded Sweatshirt Canada Sportswear is offering the Jetsetter Adult French Terry Pullover Hooded Sweatshirt, style L00845. Constructed from a 64% cotton, 30% recycled polyester, 6% spandex blend, this sweatshirt features a stretch french terry with wicking and anti-bacterial finishes. Available in Black, Navy, Athletic Grey and Sage Green, this garment features a tear-away label for easy customization.

Model wearing matching Pant style P00865.

Visit www.canadasportswear.com for more details

Electrify Polo Powered By Coolcore® Perfect for sunny days, the Electrify Polo from features Coolcore® fabric that wicks moisture, regulates temperature, and provides UPF 50+ sun protection for all-day performance. Constructed from an 87% polyester/13% elastane heathered wicking knit and features a tag-free label, a three-button placket, setin sleeves and side vents. Available in a wide range of bright and classic colours.

For details please visit www.augustasportswear.ca

Drop Shoulder Pullover Hoodie Just Like Hero is showcasing its unisex drop shoulder pullover hoodie. This premium 100% cotton garment is pill resistant and is engineered for a luxurious feel. Features include a relaxed fit, double fleece-lined hood, and a tear-away label.

Visit www.justlikehero.com for details

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Women's Volante H2X-DRY 1/4 Zip Pullover The Volante H2X-DRY® 1/4 Zip Pullover (FPL-2W) features an ultra-soft touch 5-ounce single jersey fabric made with equal blend of GRS-Certified Polyester and polyester with spandex for added stretch and recovery. H2X-DRY® moisture management technology draws moisture away from the skin, helping you to maintain optimal body comfort. Self-fabric collar for maximum comfort. UPF Rating of 50+ protects the skin from the sun’s rays. Available in a matching Men’s style.

For details, please visit www.stormtechperformance.com

Crest Comfort Trucker Cap The Crest Comfort Trucker Cap reimagines the classic 6-panel mesh back design with a focus on all-day comfort. Crafted from a blend of premium cotton and recycled polyester, it has durability and sustainability in mind. Featuring a stretch mesh, soft silicone snapback, and King Cap’s signature LuxFlex sweatband, this cap is available in a variety of solid and two-tone colourways, Style 360-T effortlessly merges the modern mesh back cap with sustainable and lasting comfort.

For more details, please visit www.kccaps.ca

Redhill Full Zip Sweater Jacket The Redhill heavy knit zip up sweater jacket (Men’s FW3019 / Women’s FW3119) is designed for all day style, comfort and warmth with microfleece lining.

Made of 100% Polyester knit bonded with 100% Polyester microfleece. Available in 3 colours in sizes XS-4XL (men’s) and XS-3XL (women’s). Choose from an array of decoration techniques to complete your look.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

HIGH END EMBROIDERY WITH NO EXPERIENCE REQUIRED!

30 IMPRINT CANADA | March/April 2025

E NEW VINTAG & NT ES E M TYL PIG S

426 Watline Avenue, Mississauga, Ontario L4Z1X2 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

AD SPECIALTY Unbreakable Tumbler Made with TritanTM by Eastman DezineCorp is proud to introduce the NEW and EXCLUSIVE 14oz Curved Base DOF (T4570CL). Made with nearly indestructible Tritan™ by Eastman material, this tumbler looks like glass…until you drop it! Despite its glasslike look, the heavy duty plastic material will not shatter, crack or dent if tossed around, making it a perfect fit for your next promotional event For more details, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Advertees Your Next Golf Outing Advertees are a golf promotional item that provides much more than a logo. The package insert card enables you to advertise your company and the products or services that you sell. With the choice of either 10 standard biodegradable tees or 3 innovative Wedge tees that will feature a considerably larger logo (and are also conveniently used as a divot repair tool and club groove cleaner).

For more information, please contact SMG Golf info@smggolf.ca, Tel: 514-895-5536

Titleist Pro V1x Refurbished Golf Balls Custom branded golf balls make for practical, highimpact tournament and marketing giveaways, appreciated by golfers of all skill levels. With very low MOQ, these Golf Balls make a great choice for any promotional golf campaign.

Contact orest@thecsigroup.net for details

Bamboo Golf Buddy The Bamboo Golf Buddy (SM-7935) includes 8 durable 2.75” golf tees that fit snuggly inside the bamboo tee holder. It has a compact design that makes it easy to toss in your bag, providing the perfect addition to your next day on the green.

Secure the golf tees to any bag using the included carrier chain. Beginners and experienced golfers alike are sure to appreciate this useful accessory. Tees and tee holder are made from FSCCertified bamboo sourced from responsibly managed forests.

For details, please visit PCNA.com/en-ca

CapaBunga Rubber Wine Cap DML Creation is showcasing its 100% food-grade silicone rubber wine cap. Invented by winemakers, the CapaBunga is a reusable silicone cap that reseals a bottle of wine after you remove the cork. This item fits in the fridge door, no need to rearrange the contents inside!

For more information please visit www.dmlcreation.com

15” x 18” Terry Golf Towel The lightweight 18’’ x 15’’ Terry Golf Towel (#SM-5987) is made with 100% cotton and comes with a grommet, plus an aluminum carabiner clip that can be easily attached to your golf bag. Available in Black, White and Navy.

For details, please visit PCNA.com/en-ca

32 IMPRINT CANADA | March/April 2025

Custom Golf Gloves Ace this year’s tournament with one of the best golf gifting experiences on the planet. Gift a branded box that features a premium a Cabretta leather glove, a Eurofix divot tool, a Hat clip and Ball markers.

YES! You can give custom gloves as tourney gifts - no need for advance sizing. No inventory worries.

For more information or to request a sample at go.thecsigroup.net/tglp

Two-Tone Mug with Vintage Finish Enhance your daily routine or offer a thoughtful corporate gift with the two tone mug featuring a vintage finish (# WC401251). This elegant piece captures the charm of classic craftsmanship and marries style with utility, making it a perfect present that’s both visually pleasing and useful.

For more details, please visit www,adgpromo.ca

The Pitchfix Woodie A tool in touch with nature. The Pitchfix Woodie™ (#SLPFXW) is a premium switchblade divot repair tool designed with unique wood-effect finishes that bring a natural, sophisticated look to the course. Its softtouch surface feels like authentic wood, offering an elegant, tactile experience. The removable magnetic ball marker provides space for custom branding, making it perfect for corporate giveaways, golf events, and retail promotions.

For more information, please visit www.hpgbrands.ca

Dalton 20 oz. Insulated Tumbler Stay warm and cozy this winter with the travel friendly Dalton 20oz Insulated Tumbler from DezineCorp (style PW05). Whether at home or on the go, this double-wall insulated tumbler ensures your favourite beverages stay hot or cold longer, while preventing condensation. The push on lid with a rubber gasket offers spill-resistant travel, making it the perfect companion for your winter commutes or cozy nights in. Made with BPA-free materials and crafted in North America, consider the Dalton for your next promotional gift or give-away .

For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Add Custom Luggage to Your Company Store It’s as easy as 1-2-3. 1. CSI Group creates 2-3 luggage concepts sized for your company store.

2. You let them know when an order is placed. 3. CSI prints, assembles, and blind ships to your customer within 7 days.

Checkout Luggit.net and contact orest@thecsigroup.net to get started

Travel & Destination Apparel 1-866-418-7407

Powered by ADG Canada DMRcreative.com

SAGE 67665

PPPC 989262

ASI 97249

Nantucket Collection Adult Pullover Hoodie

Acid Washed Crew Neck Sweatshirt

Item #2075

Item #5053

Women’s Nantucket Crew Neck Pullover

Men’s Garment Dye Hoodie

Garment Dye Hoodie

Item #2076

Item #767

Item #5068

F06606 CORP.

Complete your game

Cap it Off

F06110

F06277

H08200

H08205

www.canadasportswear.com

Compact KingJet KJ-302B DTF Printer!

Five colours, compact, efficient, and perfect for small spaces, the KingJet KJ-302B DTF Printer features a 42cm printing width, an EPSON I3200 A1 print head for precision and speed, and a white ink circulation system to prevent clogs. Achieve vibrant, professional results with ease.

Open up all your possibilities at a tremendous value!

Visit www.Eurotex.ca for more information

Premium Canadian Emblems Built to Last Emblemtek's premium embroidered emblems boast vibrant colours, intricate details, and expert stitching for a professional finish.

Designed for durability, they are ideal for uniforms, team apparel, and corporate branding. As a proudly Canadian company serving Canadians, Emblemtek's emblems are expertly stitched for a premium look and meet the highest standards for long-lasting performance.

Find out more at emblemtek.com

Epson SureColor G6070 35” Roll-To-Roll DTF Printing System Unlock limitless possibilities in apparel decoration with the SureColor® G6070 DTFilm printer. Designed for exceptional colour accuracy and fine detail, it delivers stunning, vibrant prints with ease.

With a 35.4" print width, scale up your production like never before. Plus, automated maintenance keeps downtime low, ensuring seamless, high-quality printing every time.

SUPPLIES & EQUIPMENT Toyoda Falcon Electric Auto Dual Heat Press The Toyoda Falcon Fully Electric Automatic Dual Heat Press – Precision, Power, and Efficiency in Every Press!

This 16” X 20” dual heat press with a foot pedal & lasers is a fully electric system that requires no compressor, making it easier to install and operate. Its design combines a heavy-duty solid steel industrial-grade pressing framework with precise, user-friendly electronics.

For more information, please visit www.RBdigital.ca

UV-LED Printers for DTF Decals Quality Digital Solutions is showcasing Mutoh UV-LED Printers for DTF Decals. With the Xpertjet 461UF and 661UF UV-LED printers, you can produce superior waterproof and weatherproof DTF decals that resist fading and discolouration, and are ideal for indoor and outdoor use. DTF decals are the popular way to decorate nonporous surfaces such as ceramic, glass, metal and some plastics. Use high quality UV curable inks to deliver eye catching colours that stay vivid over time.

For more details, visit www.qualitydigitalsoloutions.ca or contact 1-888-235-2838

DTF Inks Are Proudly Made In Canada

For more information, please visit www.RBdigital.ca

9-Colour KingJet KJ604PRO DTF Printer Achieve vibrant, multi-colour prints with 9-colour support, including neon colours. Powered by four EPSON I3200 printheads, it delivers blazing speeds up to 30sqm/h. Features a white ink circulation system, and automatic cleaning to ensure top-notch efficiency and eco-friendliness. Perfect for personalized Tshirt and hoodie printing with a max width of 680mm. Includes CADlink RIP software for seamless design control. Open up all your possibilities at a tremendous value!

Visit www.Eurotex.ca for more information

Value-Rite is showcasing its White and Colour DTF Inks. These inks deliver excellent DTF transfer quality and provide bright white, high opacity, low viscosity and less maintenance. Get longer head life and damper life with these Canadian-made inks.

For more information, please contact Value-Rite, Tel: 1-800-242-8069 or visit www.valuerite.com

Rite-Media Laminator Spicers Canada is showcasing the Rite-Media Heat Assist Laminator, now available in both 55 inch and 65 inch widths. With cutting edge features such as lightning speed, high-grade rollers, rear remote and slitters, these laminators feature high-grade silicone roller for consistent lamination, rear slitters for inline print separation, integrated rear material rewinder, and much more! These laminators come fully assembled, just roll and go!

For details, please visit www.Spicers.ca

Roland Roll-To-Roll DTF Printing System Experience next-level DTF performance and productivity with the Roland TY-300.

This powerhouse printer produces vibrant colours, razor-sharp text, and fine details on cotton, polyester, denim, and more. With blazing-fast print speeds, low running costs, and exceptional durability, the TY-300 lets you create stunning, high-quality apparel with a soft hand feel and outstanding washability—all with unmatched efficiency.

For more information, please visit www.RBdigital.ca

Fortever 1501 PRO Embroidery Machine Experience precision and reliability with the Fortever FT1501 PRO Embroidery Machine. Boasting a 400x600mm area, 15 needles, and a 10-inch touch screen, it’s perfect for caps and finished garments. With speeds up to 1200RPM, auto trimming, self-lubrication, & thread break prevention, it ensures flawless stitching. Includes versatile frames, cap tools, and steel stand. Open up all your possibilities at a tremendous value!

Visit www.Eurotex.ca for more information

March/April 2025 | IMPRINT CANADA 37

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®

BK460FR1-LM Indura Ultrasoft Safety Parka FR Jacket

TM

TM

Introducing Big K's latest line of Fire Retardant Jackets, Work Shirts, Coveralls, and Safety Vests —crafted in Canada for the toughest jobs.

Superior quality.

Unmatched protection.

Stay safe and confident wearing Big K Clothing.

TM

®

TM

®

T O L L F R E E 1. 877. 6 8 8 . 3 0 31 • E M A I L I N F O @ B I G K C L O T H I N G . C A • W W W. B I G K C L O T H I N G . C A

TM

this coming golf season

S05750

S05737

S05735

S05786

S05772

S05745

TEE OFF IN

Style with CORP.

with pocket

www.canadasportswear.com