MayJune 2024

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS MAY/JUNE 2024

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE SELL MORE BY SAYING LESS

Customer service expert Jeff Mowatt shares how strategic listening can and will boost your bottom line.

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FEEL IT SEND IT

We profile a young, inspiring entrepreneur who started his own clothing company to help reach his professional goals.

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NEW PRODUCT SPOTLIGHTS

We showcase the newest product offerings courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment.

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Volume 31, Issue 3

Five Action Steps to Get Peak Performance from Employees

By Jim Bouchard

Employees perform at their best when (and only when) they know their leaders care, their work has meaning, and they have the chance to learn, grow, and develop.

As a business owner, you have to inspire them, empower them, and guide them.

Let’s focus on the first discipline in this process and particularly on five actionable steps you can take to inspire people in your company to perform at their highest levels.

A discipline is defined as “the development and practice of meaningful and purposeful habits.” A “discipline” is not a to-do list item A company’s performance is only as good as its that you check off and move on; it is employees. Getting the most out of your team’s something you embrace and embed performance requires leading by example in your leadership practice on a regular and consistent basis.

Performance, continued on Page 12

Embracing the DTF Evolution

Understanding How Direct-to-Film is Reshaping Apparel Decoration & Personalization

By Adriano Aldini, Imprint Canada

In the dynamic landscape of apparel decoration, the constant evolution of print technology continues to disrupt traditional decorating methods.

One such method, Direct-to-Film (DTF) printing, is revolutionizing the industry with its versatility, efficiency, and cost-effectiveness.

DTF printing has emerged as a game-changer in garment decoration, particularly in sportswear and product personalization. Its ability to reduce ink wastage and streamline maintenance processes presents a compelling manufacturing option for businesses seeking competitive advantages.

Understanding DTF Printing

DTF (Direct To Film) printing is an advanced textile printing method celebrated for its excellent print quality.

DTF excels because it is a durable decorating method that allows for detailed designs and vivid colour replication on various textiles.

Evolution, continued on Page 15

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MAY/JUNE2024

THE MARKETING AND INFORMATION SOURCE 31, FOR IMPRINTABLE PRODUCTS May/June 2024 - Volume Issue 3

ONLINE EDITION

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NEWS

The roadkill reference refers to how Canada was perceived to have caved during the previous negotiation of the North American Free-Trade Agreement (NAFTA), when the Americans, at the 11th hour, inserted a clause to deter negotiating a trade agreement with China for security reasons. This clause allowed a country to leave the agreement if a member nation negotiated a trade deal with China.

Wanted: Strong Leaders I recently came across an article in the Globe and Mail claiming Canada has become roadkill with respect to global economic competition. The article offered up a glimpse of hurdles to overcome when the 16-year United States-Mexico-Canada Agreement (USMCA) comes under review in two years on July 1, 2026.

The article suggested that whatever the outcome of the U.S. election this year, the next U.S. administration is most likely going to seek changes to the USMCA as part of a joint review.

While both Canada and Mexico would prefer to retain the status quo, and remove the threat of USMCA terminating at its scheduled end in 2036, having all governments agree to a renewal for another 16-year term is going to be a challenge.

With American President Joe Biden expected to face election pressure to take a hard line position on some USMCA issues - including Mexico on labour, energy, and agriculture issues, and likely Canada on dairy, digital taxes, among other issues - the article claims that a review in two years is inevitable.

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There is little doubt that the Americans will once again leverage legitimate security concerns in Russia, China, the Middle East and North Korea to continue to realize commercial advantages over both Canada and Mexico.

In order to deliver, Canada will need strong leaders and an even stronger resilience. Will we be up for it?

GET PEAK PERFORMACE FROM EMPLOYEES CONTʼDPG12

NEW PRODUCT SPOTLIGHTS

This clause had a massive psychological impact, essentially scaring Canadian negotiators. But while Canada panicked, the Americans went ahead and negotiated, and subsequently signed, their own partial trade agreement with China, giving unique advantage to American agricultural exporters at the expense of their Canadian counterparts.

Can Canada overcome its economic, psychological and security dependence on the U.S. when negotiating the USMCA that will likely come under review in two years?

1

MARKETING COORDINATOR

Tony Muccilli : tony@imprintcanada.com

Steve Silva : feedback@imprintcanada.com

PRODUCTION MANAGEMENT

ADVERTISING SALES

Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Adriano Aldini,, Jeff Mowatt, Jim Bouchard Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication.

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News {Business Development}

Sell More by Saying Less

Four tips to enhance trust and boost sales through stronger listening

By Jeff Mowatt

Over the 30 plus years I’ve worked with teams to enhance their customer service and selling skills, I’ve observed one simple, seldom-used communication skill that builds trust. Those who apply it create stronger, higher-value relationships professionally and personally.

What’s the skill? Being seen as a strong listener.

Unfortunately, most of us see ourselves as being good listeners, yet the way we actually communicate may unintentionally

come across as dismissive or condescending. This is not good.

To ensure you’re drawing others in rather than putting them off, here are four ways to enhance trust through stronger listening.

1. Rethink “Impressive”

Social media ‘influencers’ are often famously self-absorbed.

Many of them video themselves displaying the latest fashion, workout technique, or political opinion. While this may

Helping customers make buying decisions is less about being a smooth talker, and more about being a strong listener.

impress in the one-way direction of social media posts, it’s generally obnoxious when applied to one-on-one communications.

Imagine a coworker droning on to you about their latest endeavour without ever turning the conversation towards you. Not an ideal conversation anyone wants to be stuck in By contrast, we are fascinated and engaged when people ask us questions and take a genuine interest in our responses. Incessant talkers are annoying; curious questioners are impressive.

2. Actually Listen

You have two ears and one mouth; a good guide is to listen twice as much as you talk.

Many of us are guilty of simply waiting for the other person to finish talking so that we can finally share our opinion.

While it’s more polite than interrupting, being silent doesn’t mean we’re genuinely paying attention. Fortunately, there are two powerful words that prove you are a strong listener: “sounds like.” Starting your response with, “Sounds like…” forces you to paraphrase your understanding of the other person’s situation and reframe it back to them. This proves you’re actively listening, and most people tend to appreciate that.

3. Punch-up your Proposals

One of the biggest mistakes sellers make with client proposals is giving an overview of what you’ll do/offer and how you’ll do it.

The problem is we haven’t confirmed that we fully understand what the customer’s unique circumstances. Instead, start your proposals by describing your specific prospect’s issues.

For example: “Sounds like your company has a challenge with A, B and C. And the consequence are X, Y and Z. So you’ll need a solution that will address this. That’s where we can definitely help.”

When you begin your proposals by defining your prospective customer’s challenges and objectives, you instill confidence in them that you’ve understood what they need. Whatever solution or product you propose, they’ll understand that it is tailored to problems they took the time to explain to you.

This is a significant step towards building trust and being viewed as a trusted advisor.

4. Make it Easy

Customers don’t need more choices, most of them are already overwhelmed. With seemingly unlimited choices from a simple internet search, the last thing you want to is to add more barriers to a sale. Customers want someone to solve their problems and to make their lives easier.

What customers value, is what I call A.I.D.© A: Analyze all the options that are available; I: Interpret those options based on the customer’s unique needs; D: direct them to a maximum of three possible options.

At this point, the customer may feel so impressed with how you’ve narrowed their choices, they might simply ask, “What would you do?”

As a strong listener, we’d then reply with, “Knowing you, here’s what I’d suggest…” The key is your recommendation is based on what you know of the customer, so it’s likely to be seen as a custom-made solution.

Bottom line: Helping customers make buying decisions is less about being a smooth talker, and more about being a strong listener.

About the Author: For more of Jeff Mowatt’s sales and service tips, or to engage Jeff for your conference or team meeting call 1-800-JMowatt or go to www.JeffsBusinessTips.com

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News {Business Development} Performance, continued from Page 1

“Inspire” is defined as the discipline of reaching people’s hearts. Contrast that with “motivation,” which is really appealing to people’s heads.

Rather than trying to create transient reasons to reach expectations, focus on connecting on a deep emotional level to inspire people and embrace a continual process of learning, growth, and higher levels of performance. This approach will ultimately lead to expectations being blown out of the water.

The biggest challenge encountered in guiding leaders on how to inspire others is the false assumption that to inspire, you need to do something grand. Too often you look for that uplifting speech, the compelling memo, or the occasional heroic act. All of this is fine when it happens, but inspiration should be a daily practice, and it more often takes on an unassuming form and is quite often unnoticed in the moment.

Here are five action steps to generate peak performance:

1. Lead by example

There is nothing more inspiring to others than your example. It can mean you made a great, impactful speech or did something amazing, but more often it is what you do every single day. It’s what you do that people can count on.

Simply put, model the behavior you expect from others.

Do as I say, not as I do does not work on children, and certainly doesn’t work with the people who look to you for leadership.

Make a list of the most important characteristics, behaviours, expectations, and traits you expect from your people.

Then make sure you check all the boxes on that list yourself.

2. Show them you care

Do you take the time to show a genuine interest in the people you serve? If you don’t care, frankly don’t even bother!

This means understanding their personal goals, interests,

Rather than trying to create transient reasons to reach expectations, focus on connecting on a deep emotional level to inspire people and embrace a continual process of learning.

12 IMPRINT CANADA | May/June 2024

challenges, and concerns. Carve time out of your schedule to meet with your team - not just to talk business - but to develop a deeper understanding of them and their needs.

3. Express appreciation

It’s amazing how much a few words of encouragement and appreciation can inspire.

How did you feel the last time someone thanked you for a job well done? On the flip side, studies show that a lack of appreciation, real or perceived, is one of the most common reasons given for disengagement or leaving a job.

Even the smallest expression of gratitude can elevate a person’s mood, mindset, and performance. Public recognition and acknowledgment can inspire them to unimagined levels.

Too often leaders miss the opportunity to share gratitude simply because there are too many other priorities at any particular time. Again, gratitude must be a discipline. You’ve got to prioritize it and carve it into your leadership practice.

4. Share Leadership is about sharing; Leaders share. Almost anything else you talk about regarding leadership centres on what you’re willing to share and how you’re willing to share.

If you want to touch people’s hearts, there are some essentials you must share unconditionally: Respect, Trust, Loyalty.

By unconditionally, it’s meant with no expectation of return. Too often you’ll hear something like this: “I’ll show respect when that person deserves it.” This is the not the way.

You must set the example.

Respect, Trust, and Loyalty are a leader’s most important assets. What can you possibly accomplish without the respect, trust, and loyalty of the people you serve?

Now, in order to get these things from your team, first you’ve got to give. You will not always get a direct return on your investment here. But again as you make sharing these things a discipline, you will inspire those who feel empowered by your expression of respect, trust, and loyalty.

In those cases where there is no reciprocity, you will inspire people with your consistency, generosity, and courage.

Two other elements that tend to inspire people when you share them are power and authority Now these may not be unconditional. You need to manage how much power and authority you do share. This is

not to be proprietary, but rather to assure that you don’t set people up for failure if they’re not yet ready to take on more responsibility.

Having said that, power and authority only expand through sharing. The very act of trusting your team with more power and authority is incredibly inspirational.

Make a list of what you’re willing to share and with whom. Then do it!

5. Give them time

Everyone knows that time is the most precious commodity anyone has. When you’re willing to devote time to another person, it can be inspiring - not only that person, but to others as well, as they see your willingness to give away your most valuable resource.

You need to make sure the time you do share is sincere, and not just time for time’s sake. Use this time to implement any or all of the other action steps on this list.

Have an objective or goal in mind, although it’s not a bad idea once in a while to focus more on showing personal interest. Setting time aside to listen and help your team can easily be pushed aside when busy schedules dominate your day-to-day. It must be a priority to meet with the people you serve on a regular basis and give them some of your time.

Long ago Lao Tzu said: “The wise man does not lay up his treasures. The more he gives to others, the more he has for his own.” This is a powerful lesson in leadership. You’ll notice that every one of these action steps involves giving and sharing. What you are sharing as a leader, ultimately, is your self; your knowledge, wisdom and expertise.

Sharing your true self with others is what leadership is all about. That’s what will most inspire others to share in kind.

And as a leader your goal is to touch the hearts of many.

That’s how you rally people together to advance the cause of the group.

That’s what a leader’s most fundamental job is.

About the Author:

Jim Bouchard is an internationally recognized speaker, Leadership Activist, and founder of The SENSEI LEADER Movement™. He’s the author of 8 leadership books, and hosts Walking The Walk, a podcast highlighting compassionate, engaged leaders from all areas of business, diverse cultures and experiences. Jim’s programs are an inspirational and interactive exploration into the importance of human-centric leadership. To bring Jim to your organization or event, visit www.ArmstrongSpeakers.com.

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News {Company Profile}

Feel It Send It

It’s not uncommon for older generations to lament about “the kids these days,” as they tend to do when opining about younger generations’ work ethic and determination.

However, every now and then, you come across someone special from the younger generation doing something truly inspiring; something that makes everyone sit up and take notice.

Such is the case Alex Fortier, the enthusiastic and kindhearted founder/ creator of Feel It Send It, a custom apparel and lifestyle brand dedicated to competitive mountain biking.

Alex started his company in 2021, at the seasoned age of nine. As a competitive mountain biker himself, Alex has been immersed in the sport since he was seven years old. One day, as Alex was watching his favourite riders on YouTube, he noticed that many of them had their own companies, and that sparked an idea in him.

“I was out mountain biking with my dad, and we were in front of a big ‘feature’ (aka a jump) and my dad’s advice to me has always been: ‘if you don’t feel it, don’t send it,’” he explained.

Then and there, the idea just clicked; Alex decided it was time to start his own clothing company tailored to riders of the sport he loves so much.

“We were coming up with names and I kept going back to what my dad always taught me ‘If you don’t feel it, don’t send it’. So we decided to put a positive spin on it and Feel It Send It was born,” he recalled.

The company produces apparel that caters to mountain bikers and to the many fans of the sport. Its growing collection is comprised of cool headwear, t-shirts, hoodies and socks, emblazoned creatively with the mantra that has fuelled the company from the beginning: Feel It Send It. Armed with a few printing presses, all Feel It Send It apparel is decorated in-house by the Fortiers. “We produce everything at home, but it’s mostly my dad who decorates the apparel because it’s a bit too dangerous for me, I am not tall enough.”

14 IMPRINT CANADA | May/June 2024

Alex might not be tall enough yet to handle decorating machinery, but he is certainly big enough to see where he wants to take this company in the future. “I see my business going worldwide. I want it to be a big company that people can rely on and say, ‘man, those are good t shirts,’” said Alex.

In five years, Alex wants Feel It Send It to be a well known brand in the mountain biking and racing community.

And he’s well on his way. It hasn’t take long for the word to spread. “I think the name grabs a lot of attention, because in mountain biking and in sports, it’s relatable.”

The company presently sells its merchandise through a few channels: directly to consumer through its website at Feelitsendit.com, and through its boutique retail partner in Quebec, Vertige Vélo Ski shops (Vertigeveloski.com).

Last year, the company proudly hit a few milestones. Feel It Send It started its own official race team, and trademarked its name. “Our race team Top: Alex in Action; Bottom: The Feel It Send It Ambassadors decked in company gear is currently composed of two sponsored riders: ambassadorships with key stakeholders in the sport like Sacha Alex Fortier and Sacha Wilson, who proudly represent the brand in competitions in Quebec and on the Wilson, Lyam Bibeau and Nathan Messier, the company has an Eastern State Cup circuit in the USA,” explained Christine, unparalleled commitment to promoting Feel It Send It wherever Alex’s mom. “Their passion and determination are truly inspir- they go. The company plans to increase its exposure with a bigger prescence and through more ambassador partnerships. ing, and Alex is super proud to ride under his own brand,” To further help nurture the growth of this young company, “Since July 2023, “Feel it Send it” has officially become a registered trademark. This marks was a significant milestone Feel It Sent It has partnered with a Marketing and PR agency. in our journey and our commitment to providing quality “We needed a bit of help,” explains Christine. “Right now we are revamping the website to add new features and to make products to our community,” explained Alex.

Increasing their brand awareness in the mountain biking sure that Shopify is optimized with our social media.” world is something big on Alex’s list. Through partnered Profile, Continued on Page 18

News {Business Development} Evolution, Continued from Page 1

DTF printing involves printing a design onto a special film with a coating that helps transfer designs using waterbased inks and a special adhesive powder. Then, the design on the film is heat-transferred to fabric using a heat press.

The allure this versatility brings presents new mouth-watering opportunities for businesses to enter new markets.

Innovative Productivity:

DTF printing is all about bringing speed and efficiency to the forefront, with machines like the Mimaki TXF 300 delivering impressive performance and vibrant colour output. The latest advancements to the TFX 300 offer superior productivity compared to predecessor models, without compromising on print quality, colour accuracy, reliability or durability. This ensures that businesses can meet the demands of on-demand manufacturing with ease.

Companies like Brother and Epson are leading the way with machines that offer the best of both worlds, simplifying processes and enhancing product flexibilty. This hybrid approach not only boosts productivity but also meets the growing demand for personalized products in the market.

The surge in personalization presents substantial opportunities for businesses. Emphasizing added value is paramount, especially amid escalating costs and squeezed margins. Differentiation is essential now more than ever, and introducing distinctive personalized elements is a great pathway to restoring profitability.

Versatile Applications:

One of the key strengths of DTF printing lies in its versatility. Unlike traditional methods, DTF can handle a wide range of substrates, including synthetic and organic fabrics, hats, bags, and accessories. This flexibility opens up endless possibilities for product customization and commercial opportunities in various sectors.

The strength of DTF lies in its seamless adaptation to market demands. The rise of e-commerce, coupled with the demand for customization and personalization is driving DTF innovation.

Through this innovation, businesses can broaden their product offerings, catering to a spectrum ranging from minor logos to elaborate full-front T-shirt designs. Its unparalleled versatility and convenience pave the way for limitless creative expression.

The allure this versatility brings presents new mouthwatering opportunities for businesses to enter new markets.

The accessibility and dependability of DTF technology is propelling its expansion. Whether it’s newcomers venturing

A More Sustainable Future:

DTF’s ability to effeciently produce vibrant colours on a variety of substrates is what helps set it apart from other traditional and digital decorating methods.

into DTF investments, or seasoned practitioners in search of dependable solutions, DTF has proven to be a cost-effective option for the decorative apparel industries, lowering both ink usage and maintenance needs while enhancing operational efficiency, production flexibility, and speed for on-demand manufacturing.

Hybrid Technology:

The fusion of Direct-to-Garment (DTG) and DTF technologies has given rise to innovative hybrid solutions, meaning that customers can produce both DTG and DTF using a similar equipment set-up.

Sustainability is a growing concern in every sector. In our industry, there is a growing demand for sustainable printing solutions, and the future of DTF technology looks very promising, given the use of eco-friendly inks and recyclable film materials.

Furthermore, the integration of AI and machine learning will lead to shorter turnarounds and increased precision in intricate printing tasks, thus leading to a reduced environmental impact and improve operational efficiencies.

Looking forward, it’s crucial for businesses to choose their technology partners wisely and invest in high-quality consumables to ensure superior results.

As the industry continues to evolve, DTF printing is set to play a pivotal role in shaping the future of apparel decoration, offering a sustainable, versatile, and user-friendly solution.

May/June 2024 | IMPRINT CANADA 15

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Giving Back First

Some of the Feel It Send It Collection

As a young rider, Alex sees the pressure that riders face when they have injuries, and his intention is to support them in every way possible.

“I really I wanted to start this company because racers that race in the World Cup, when they get hurt for example, they have a lot of pressure to come back from injury quickly.”

He explained that he decided to launch Feel It Send It to one day be able to sponsor himself, as his dream is to participate in the World Cup circuit.

18 IMPRINT CANADA | May/June 2024

Although he will need several sponsors, Feel It Send It will be his company that allows him to ride without the pressure of depending solely on his sponsors. Alex understands that it is a sport with risks of injuries that can sometimes take him out of competition. However, by having his own company, he will be able to take the time to fully recover in case of an injury and will embrace this ideas for the riders he will sponsor.

Alex’s unbridled enthusiasm for the sport and for his business is graciously balanced by his kind-hearted, philanthropic nature which becomes immediately evident when speaking with him.

To say the sky is the limit for Alex and Feel It Send It is an understatement. “Honestly, you know, I’m still learning,” says Alex, “but I feel like we’re on the right path, and I started off pretty well.”

If all kids were as enterprising these days as Alex Fortier is, the older generations would have little to wax about.

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Please visit www.kingathletics.ca for more information

Deluxe Pro Style Trucker

Women's Columbia TrekTM Leggings When the temperatures rise, opt for lighter weight leggings made from breathable fabrics like cotton and moisture-wicking materials to keep you cool.

Whether you’re running errands or enjoying a casual outing, Columbia Trek Leggings (C2309WB) are a versatile and stylish choice that effortlessly combines comfort and fashion. Pair them with flowy tops, breezy tunics, or dresses for a relaxed look.

Available in sizes XS to XL in colour Black and Grill.

Columbia is distributed in Canada by Catalyst Group.

Contact 1-877-602-6999, CG-orderdesk@catalystbiz.com or visit www.CatalystGroupBrands.com

Dri-Power® Performance Unisex T-Shirt Russell Athletic's Performance Unisex T-Shirt (#64STTM0) is a 4.75 oz garment made from 60/40 Cotton/ Polyester Pre-shrunk Jersey. Created for functional comfort, the DriPower® fabric delivers moisturewicking, odour protection and UPF 30+ protection. This trans-seasonal collection provides the comfort of cotton combined with the benefits of performance.

For more information contact canadacustomerservice@fotlinc.com

The Unique UNCap DML Creation is showcasing the UNCap this active 6-Panel cap features repreve recycled performance fibre and delivers UPF +40 protection on the brim and front panel.

This machine washable cap is pliable, with a soft flat brim for easy packability. The clever reflective detailing is perfect for night run visibility. One size fits most.

Please contact DML for more details. Email: info@dmlcreation.com or visit www. dmlcreation.com

Introducing Style 8640, the go-to deluxe pro-style mesh back cap from KC Caps. Crafted in a 6-panel design using 100% premium cotton twill and polyester mesh back. This cap offers a perfect blend of “COOL” comfort and breathability. Complete with a colour-matched snapback closure, it ensures a customizable fit for all-day wear. Available in 10 colours, Style 8640 is a great choice for effortless style and functionality.

Please visit www.kccaps.ca for more information

22 IMPRINT CANADA | May/June 2024

WEARABLES

Duck Canvas / Pro-Round AJM is excited to expand its Duck Canvas lineup.

8L010M is made in the popular “Constructed ProRound” shape and uses Duck Canvas fabric on all 6 panels and peak. It features deluxe buckram laminated front panels with Pro-stitch, a slightly-curved peak with 8 rows of stitching, and sports a plastic adjustable back strap. Available in 2 colourways; duck canvas black and duck canvas brown. Both come with a foil sticker on the peak, emphasising “Tough Workwear”. Fully stocked at all 3 warehouse locations across Canada.

For more information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Shearling Sherpa Collection Introducing the Shearling Sherpa Collection from Catalyst Group's Timberlea line!

Following the exceptional success of the Sherpa Fleece, an expanded collection for customers has now been developed. Get ready to experience ultimate coziness with Catalyst Group's new collection and be among the first to embrace the unmatched comfort and style.

Timberlea is distributed in Canada by Catalyst Group. For more information, please contact Catalyst Group at 1-877-6026999, CG-orderdesk@catalystbiz.com or visit www.CatalystGroupBrands.com

Flexfit Poly/Cotton Performance Mesh Back Cap This Mid-profile structured trucker cap - style #i8564 - features a Poly/Cotton + Spandex blend and performance mesh that offers UV protection and moisture wicking. The 110® Technology sweatband, adjustable snap back closure and pre-curved visor with Grey underside offers a great on-trend look.

Contact DML for more details: info@dmlcreation.com or visit www.dmlcreation.com

Corded Performance Trucker The fusion of style and performance. KC Caps' 100% ribbed weave performance trucker, Style 8440, is a constructed 6-panel cap with a colour-matched snapback closure. Lightweight and breathable this unique fabric is designed for summer to ensure comfort during any activity. Available in four essential colours.

Please visit www.kccaps.ca for more information

26 IMPRINT CANADA | May/June 2024

Cutter & Buck Virtue Eco Pique Recycled Collection Great for work, golf, tennis, travel, or any everyday adventure, Cutter & Buck's Virtue Eco Pique Recycled Collection has something for everyone. This high-quality certified ecofriendly recycled polyester collection is blended with drytec polyester and spandex which offers stretch, a cooling effect, and UPF sun protection, resulting in a versatile, sustainable, garment for you and the planet.

For more information, please visit www.cbcorporate.com

V-neck Sweater The Stargard (Men’s FW3008 / Women’s FW3005) is a fall layering essential. A modern classic, this fine gauge v-neck sweater is sure to make a great impression. Made from 60% cotton and 40% acrylic, the Stargard is offered in 4 trendy fall colours. Choose from an array of decoration techniques to complete your look. Available in sizes XS-3XL. Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Swiss Piqué Golf Shirt King Athletics' Swiss Piqué Golf Shirt is a pinnacle of performance and style. Style KF1021 is constructed from 100% Polyester Microfibre, its 10oz durable weave ensures lasting quality. With a breathable and wickable PK construction and a smart 3-button placket, it offers comfort on the green. Available in classic colours; custom colours upon request. Proudly made in Canada for unparalleled craftsmanship.

Please visit www.kingathletics.ca for more information

Moisture Wicking Performance Cap The Bordeaux (FP260) is a trendy moisture wicking performance cap with FERST-DRY™ features and an extensive list of decoration technique options. The contrasting laser perforations on the peak add a sharp edge to this modern hat. Made from 98% Polyester Pearl Nylon with 2% Cotton, this cap is offered in 6 colour combinations and is a great golfing essential.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

30/S Fine Ringspun Yarn for Softness 100% Combed Cotton - Solid Colors

ADULT UNISEX LIGHT WEIGHT PREMIUM TEE

STYLE

52% Combed Cotton 48% Poly - HTR Colors

300

95% Combed Cotton 5% Viscose - Grey HTR Combed Cotton Side Seamed Shoulder Taping Preshrunk

BLACK

COOL GREY

CORAL SILK

CHOCOLATE

DUSTY PINK

DENIM

FOREST

HELICONIA

LIGHT BLUE

LIGHT PINK

MAROON

MINT

NATURAL

NAVY

ORANGE

ORCHID

OLIVE

PURPLE

RED

ROYAL

SAGE

SAFARI

SAPPHIRE

WHITE

YELLOW

CHARCOAL HTR

GREY HTR

GREEN HTR

MAROON HTR

NAVY HTR

ROYAL HTR

30/S Fine Ringspun Yarn for Softness 100% Cotton - Solid Colors

STYLE

900

ADULT UNISEX LIGHT WEIGHT DELUXE TEE

60% Cotton 40% Poly - HTR Colors 95% Cotton 5% Viscose - Grey HTR 70% Cotton 30% Viscose - Graphite HTR Tubular Shoulder Taping Soft Hand Feel

RED

BLACK

NATURAL

NAVY

SAFETY GREEN

WHITE

BLACK HTR

GRAPHITE HTR

GREY HTR

MAROON HTR

ROYAL

CHARCOAL HTR FOREST HTR

NAVY HTR

RED HTR

ROYAL HTR

3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

20/S Fine Ringspun Yarn for Softness

ADULT UNISEX LIGHT WEIGHT FASHION TEE

STYLE

52% Cotton 48% Polyester Side Seam

200

Shoulder Taping Soft Hand Feel Flat Lock Stitch at Hem and Sleeves

BLACK

DENIM

FOREST

HELICONIA

LIGHT PINK

MAROON

NATURAL

NAVY

RED

SAPPHIRE

(2160C)

(6C)

(560C)

(2309C)

(7428C)

WHITE (0000C)

(200C)

(533C)

CHARCOAL HTR (426C)

(213C)

GREY HTR (COOL GRAY 7C)

(2036C)

(639C)

NAVY HTR (4143C)

30/S Fine Ringspun Yarn for Softness 100% Cotton - Solid Colors 60% Cotton 40% Poly - HTR Colors

STYLE

500

YOUTH UNISEX MID WEIGHT CLASSIC TEE

95% Cotton 5% Viscose - Grey HTR 70% Cotton 30% Viscose - Graphite HTR Tubular Shoulder Taping Flat Lock Stitch at Hem and Sleeves

BLACK

FOREST

LIGHT BLUE

LIGHT PINK

NATURAL

NAVY

PURPLE

RED

ROYAL

WHITE

GREY HTR

GRAPHITE HTR

(6C)

(533C)

(560C)

(7680C)

CHARCOAL HTR (426C)

(277C)

(200C)

(COOL GRAY 7C)

(2036C)

(7686C)

(2309C)

(0000C)

(424C)

3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

WEARABLES

Iconic Unisex T-Shirt Made with ring-spun softness and finegauge yarns your customers will appreciate, ICONIC tees are the great for any program. With unisex styles and sizes ranging from youth to 4XL, there are 31 colours to choose from, including basics to heathers and even fashionable overdyes.

For details, contact canadacustomerservice@fotlinc.com

Elite Men's Pique Polo

Flexfit Snap Back Cap DML Creation introduces the Flexfit 110® Poly/Cotton Blend Performance Snap Back Cap, available in multiple colours. Style #i8560 is a mid-profile structured full fabric cap with a pre-curved visor and Grey under visor that delivers reflection protection and a retail finish. The Poly/ Cotton + Spandex blend fabric offers UV protection and moisture wicking.

Contact DML for more details: info@dmlcreation.com or visit www.dmlcreation.com

Variegated Knit Cap

Canada Sportswear's Elite Polo (S05785) is constructed from a 57% cotton, 40% recycled polyester, 3% spandex pique knit blend. The unique fade resistant colour (up to 20 washes) is snag resistant and features a flat knit collar, button placket and side slits at body hem.

Look and feel fabulous in the Granby (FP270). This 6-section cap is made from 100% variegated knit and features matching premium cotton twill under the peak, as well as a 4-panel pro stitch. Suitable for several decoration techniques, this cap is offered in Black, Grey, Red and Royal. One size fits most.

For more information, please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

1/4 Zip Jacket & Pouch Introducing King Athletics' latest: the KF9036 1/4 Zip Jacket with Pouch. Fabricated from durable 95/05 Forever Fleece, its 15oz wickable fleece keeps you cozy and dry. Featuring 2x1 ribbed waist and cuff for a snug fit. Available in sizes from small to 3XL and a vibrant spectrum of 15 colours, all proudly made in Canada for top-notch quality.

Please visit www.kingathletics.ca for more information

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Youth Bucket Hat Inspired by retail, AJM proudly introduces a deluxe bucket hat style 0E100Y dedicated for youth. Made from polyester pearl nylon, boasting excellent UV sun protection and a moisture wicking sweatband. Both features will make any youth feel cool and comfortable all summer long. Available in 4 solid colourways; black, graphite, navy, white and comes sized YS/M & YL/XL. Adults can also feel cool and comfortable with the same style 0E100.

Contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Parachute Sandwich Performance Cap Discover the upgraded Style 8954 by KC Caps. This 100% polyester ripstop performance cap enhances comfort with its light and breathable fabric. Constructed with 6-panels, a colour-matching Velcro closure and an accented sandwich peak, this cap is durable and water-resistant, making a great outdoor cap. Choose from five colourway combinations.

Please visit www.kccaps.ca for more information

30 IMPRINT CANADA | May/June 2024

NEW TECHNOLOGY SMART TENSION SYSTEM Smart Tension System automatically adjusts thread tension by analyzing the stitch type and machine speed.

Produce consistently high-quality embroidery with STS and reduce lost productivity in manual adjustment of thread tensions.

SLIM CYLINDER ARM Redesign of the cylinder arm improves the quality of embroidering on products.

Reduction of the cylinder arm circumference to 170mm.

Reducing working space between the needle plate and cap frame.

SMART ACTION PRESSER FOOT

PICKER ON / OFF

Smart Action Presser Foot (SAP) adjusts the height of the presser foot automatically by way of an independent presser foot motor.

We offer Picker on/off both two versions. You can get below meaningful result when selecting Picker Off version.

Regardless of the thickness of the fabric, the best quality embroidery can be completed easily with SAP.

Do not need to replace picker when it’s bent or snapped.

Adjust the minimum height of the presser foot by setting preferences on the operation panel

Easy to change bobbin and bobbin case.

SWF CANADA INC.

300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1

Please call 416-889-3598

Timeless Leather Emblems Emblemtek is showcasing its collection of Leather emblems. These emblems are a classic way to embellish denim jackets, bags, purses, hats and more. For a timeless look, consider Leather Emblems.

Mimaki TxF300-75 DTF Printer & Powder Shaker

Explore the entire collection now at emblemtek.com

Die Struck Brass & Iron Pins

Introducing the long-awaited solution for those seeking a dependable DTF printer system - the remarkable Mimaki TxF300-75 and TxF150-75 DTF Printer! Experience efficiency and savings with their innovative ink technology flowing seamlessly through the damper. The unique Mimaki TxF models boast superior nozzle detection and ink consistency, establishing its dominance in the DTF market.

Elevate your brand or commemorate achievements with DML Creation's custom Die Struck Brass (SKU: SE-C) and Die Struck Iron (SKU: DS-C) Pins . Featuring a standard thickness of 1.2mm and 10 plating colours available. Attachments include a metal butterfly clutch, standard magnet or rubber clutch, plus other attachments are also available

For more information, contact RB Digital, Tel: (800) 263-1413 or visit www.rbdigital.ca

Modular Design Gives You Flexibility Create a truly flexible multi-head embroidery configuration. With Melco’s modular design, you can network multiple machines together, adding heads as your volumes grow. It also allows you to run either the same, or different projects simultaneously, maximizing your output capacity.

Visit www.embroiderysystemscanada.com or call 1-888-805-8631 for more information

Epson F1070 DTF/DTG Printer

Contact DML for more details: info@dmlcreation.com or www.dmlcreation.com

Tajima TMEZ Embroidery Machine The Tajima TMEZ offered in both single and multi-head configurations, is the world's first AND ONLY embroidery machine with automatic thread tension adjustment. i-TM (Intelligent Thread Management) technology eliminates the need for manual tension adjustment, making it the gold standard of the embroidery industry. With little to no training for new operators, you will instantly become a pro.

Please contact RB Digital, Tel: (800) 263-1413 or visit www.rbdigital.ca

Open new doors for your business with the compact and versatile Epson F1070 DTF/DTG hybrid printer. Purpose-built for both direct-togarment (DTG) and direct-to-film (DTF) printing, this hybrid printer combines outstanding image quality, easy operation and incredibly flexible performance. This all-in-one space-saving package comes at an entry level value.

For more information, contact RB Digital, Tel: (800) 263-1413 or visit www.rbdigital.ca

ZSK SPRINT 7 Max Experience embroidery innovation with the ZSK SPRINT 7 Max, a great solution tailored for both webshops and industrial hubs alike. Boasting an impressive arsenal of 24 colours/needles, this powerful machine redefines creativity's limits, while its expansive embroidery field border frame (460 x 310 mm) and tubular (400 x 300 mm) provide ample space for your designs. Precision meets velocity seamlessly with embroidery speeds of 1200 rpm.

For more information visit www.twiga-solutions.com

EXPERIENCE UNPARALLELED EFFICIENCY

WITH ZSK INDUSTRIAL EMBROIDERY MACHINES. Boasting a standard production speed of 1200 RPM, our machines are designed to elevate your productivity by up to 50%.

Don’t just keep up with the competition—soar above them. Invest in ZSK and stitch your way to success!

T IS HOW FAS HINE C YOUR MAING? RUNN

TWIGA-SOLUTIONS.COM A HEAD ABOVE THE REST 32 IMPRINT CANADA | May/June 2024

ZSK SPRINT 7 MAX 24 NEEDLES

Single-Head & Multi-Head Embroidery Machines

Shop Machines Shop Supplies

BARUDAN CANADA 1-888-835-8413 www.barudanamerica.com

Kikkerland® Golf in a Tin

The Coolest Cooler® Easy to Carry, Lightweight, with 3-Day Cooling makes this a great addition for any promotional campaign.

The unique round design provides high capacity in a lightweight yet durable compact cooler that is easy to carry and strong enough to sit on. It features a large imprint area, 3-Day ice retention, a separate refrigerated pocket for sandwiches and is stackable on the optional Coolest Trolley.

DezineCorp is thrilled to be carrying the Kikkerland® line of products! Get ready to play ‘Golf in a Tin’ (style K0013). This retro game includes 9 cardboard golf fields, 2 cast metal clubs and 2 metal balls. Small pond and sand are recessed. Great gift for any golf lover! Personalize it with a full colour IDezine sticker.

For more information, contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Lanyards for Any Occasion

For more details, contact www.bamsalesagency.com and www.thecoolestcooler.com

Manuscript Lunch Box Bag Having a lunch box is an essential part of a well-prepared day. It ensures that you have a convenient and nutritious meal with you wherever you go. The Champion Manuscript Lunch Bag (CV21699 ) features a zippered main compartment with two zipper pulls, zippered front pocket, and a strap handle for easy lifting. Reduce the need for disposable packaging and contribute to a more sustainable lifestyle. Available in colours Black and Medium Grey/Black.

Champion is distributed in Canada by Catalyst Group. Please contact Catalyst Group: 1-877-602-6999, CG-orderdesk@catalystbiz.com or visit www.CatalystGroupBrands.com

New Brighton Ceramic Mug Brighten up your beverages with the New Brighton (14oz/414ml) ceramic mug.

Available in four contrasting two-tone colours – white/ red, white/green, white/ orange & white/teal. The Brighton mug (style C1515) comes individually packaged in a unique Ripple gift box. Consider the Brighton for your next promotional gift or give-away.

For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

DML Creation offers a comprehensive one-stop solution for your lanyard needs.

The product range includes Polyester, Cross-Woven, Deluxe Polyester, Nylon, Recycled PET, Flat Polyester, Printed Satin Layer, Woven Upper Layer, Reflective Polyester, Sublimated, Tubular and Woven Lanyards. With 16 Attachment Possibilities: Choose from a diverse range of attachments to achieve ultimate customization, including badge holders, clips, hooks, and more.

Contact DML for details: info@dmlcreation.com or www.dmlcreation.com

Sublimated Phone Loops Never lose your phone again with these handy phone loops from DML Creation. Available in two SKUs: Sublimated Petite Loop (PLC) and Ninja Loop (NS-C). These handy and customizable 1/2” loops are made from 100% polyester and feature a length of 11.8”.

For more information, contact DML: info@dmlcreation.com or visit www.dmlcreation.com

Clear PVC Backback This Clear Backpack is Perfect to Hold All Your Belongings for Events. Item WC400201 is great for concerts and sporting events - it features a large main compartment and zippered multifunction front pocket. Detailing includes a meshed water bottle holders on two sides.

For more information, visit www.adgpromo.ca

STRATEGIC PARTNERS

Twiga Solutions & Screentec have joined forces!

Now bring you the ultimate in screen print supplies and technology. With over 40 years of experience supporting Canadian screen printers from coast to coast with amazing strategic partners, we're your trusted partner for excellence in every print.

Discover the difference quality makes with Twiga Solutions & Screentec today!

- STRATEGIC PARTNERS -

A HEAD ABOVE THE REST 34 IMPRINT CANADA | May/June 2024

TWIGA-SOLUTIONS.COM

Style: L00550

Style: L00545

Style: L00540

canadasportswear.com

Style: L00555

CORP.

Quality Fleece @ Value Pricing

Gunold Sports Backing In Seeing Is Believing!

Glacier Peak Cooler Backpack The Glacier Peak cooler backpack is an 18 Litre adventure companion that’s crafted from durable tarpaulin material. With various zipper compartments and 3mm foam insulation in the main cooler compartment, it offers cool storage. Featuring hanging loops, reflective safety tape, elastic mesh bottle pockets, and an attached opener, it blends convenience and functionality. Heavily padded back and shoulder support, adjustable straps, a chest buckle, and an extra top handle ensure comfort on the go, making it a great option for outdoor escapades.

Visit hpgbrands.ca for more details

ActionBack Backing

Victor Recycled Vacuum Insulated Tumbler The 20 oz. Victor Copper Vacuum Insulated Tumbler (#1602-05) features doublewall construction designed to keep beverages hot for up to 8 hours or cold for up to 24 hours. With a condensation-resistant exterior, push-on 100% recycled SAN lid with Tritan slider, and an easy-to-clean wide opening, this 20 oz. tumbler is designed for convenience. It features a ribbed grip design and is made from 91% post-consumer recycled 18/8 stainless steel with copper vacuum insulation.

Hand wash only.

Conventional Backing

For more details, please visit Pcna.com

Gunold ActionBack • Great for Performance Wear & Stretchy Materials • Prevents Drifting Outlines, Puckering & Pooching • Woven, Fabric Backing - Stable in Both Directions • Available in Black & White - 100% Polyester • Exclusively at Gunold

Not Seeing Is Believing, Too!

Soft ‘n Sheer Backing

Earth Friendly Direct Print Seeded Paper Coaster Jayline is showcasing its 3.5” circular coasters, a fun, earthfriendly format to showcase your message. Printed on the smooth side of wildflower seeded paper, there are hundreds of wild flower seeds embedded on each sheet of seeded paper. With backside imprints now available, this product comes in both economy and new premium seeded paper.

Economy paper has lower germination rates, and is great for fast turnaround, low-cost projects. New Premium seeded paper combines a stunning full colour print with the highest germination rates.

Visit www.jay-line.com for more information

Hydro Flask Insulated Food Jar A durable, leakproof insulated container, the Hydro Flask® large stainless steel 20 oz. insulated food jar (#1034-07) is made to go anywhere. The TempShield® keeps hot food fresh, and the soft grip lid seals tight and is easy to open. TempShield® double-wall vacuum insulation protects temperature for hours. Made with 18/8 pro-grade stainless steel for durability, pure taste, and no flavour transfer. This item is BPA-Free, and is not for use on a stove, microwave or freezer. Handwash only.

Conventional Backing

Visit Pcna.com for more details

Gunold Soft ‘n Sheer • Great for Light Fabrics, T-Shirts, Golf Apparel & Stretchy Materials • No-Show Backing, Soft to the Touch Against Skin • Stable in Both Directions • Available in Black & White - 100% Nylon

Sprinter Drawstring Backpack Introducing the Sprinter drawstring backpack, your reliable companion for any adventure. Crafted from durable polyester with drawstring closures doubling as backpack straps, it ensures easy carrying. Reinforced with sturdy metal grommets and corners, it withstands daily wear and tear. Perfect for schools, sporting events, marathons, and more! The top carry handle offers added versatility, allowing it to be used as a tote bag when needed.

Visit hpgbrands.ca for more details

Specialty Threads Premium Backing Education Embroidery Experts on Staff Buy Online Or Call Us

1.800.663.6359 | gunold.ca

Custom Shape Molded PVC Sandal Charms Add personality and charm to rubber sandals with these popular 2D custom shape molded PVC charms (SKU CDSANCHARM).

Choose up to 4 colours, these PVC charms are designed to fit all standard vented rubber sandals.

Visit Martinivispak.com for more details

36 IMPRINT CANADA | May/June 2024

KCCAPS.CA ONE STOP SHOP DELIVERY TO YOUR DOOR WITH QUALITY PRODUCTS & QUALITY EMBROIDERY WITH ADDITIONAL SOURCING SOLUTIONS!

Toll Free: 1-888-303-0888 Tel: 905-470-6088 Email: canada@kccaps.com

www.kccaps.ca

SAME GREAT BOBBINS, CRAZY NEW LOW PRICE! NEW LOW PRICE

35% OFF

NOW $19.75

$24.50

PAPER SIDE 144pcs/box

35% OFF

NOW

$25.00

MAGNETIC SIDE 144pcs/box

MAGNETIC CORE

CONTACT US TO ORDER YOUR FREE SAMPLE

TWIGA-SOLUTIONS.COM

A HEAD ABOVE THE REST

144pcs/box

Big K Imprint Ad May-June 2024 FINAL.qxp_Layout 1 2024-05-07 9:35 AM Page 1

King g of of Cool Coo Co

C y a t S

r e m m u S s i h t l oo

w e p N r t o o d H u s ’ c ts K g i B h t wi

Choose from over 300 Safety Products ®

®

Toll Free 1.877.688.3031 • Email info@bigkclothing.ca • www.BigKclothing.ca

CORP.

www.canadasportswear.com

Since 1954

Manufacturer of varsity jackets

m o t s u C

12 piece minimum order 6 weeks delivery ( decorated )