IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
A Tristan Communications Ltd. Publication
INSIDE THIS ISSUE LEVERAGING E-COMMERCE TO BOOST SALES & AWARENESS
We give a detailed primer on how to optimize, advance and expand your digital marketing efforts for maximum results. 12
HOW TO TURN THE TIDES WHEN DEALING WITH TOUGH CUSTOMERS
Talent development specialist Kate Zabriskie outlines five steps you can use to empower your employees when dealing with tough customers. 10
NEW PRODUCT SPOTLIGHTS
We showcase the newest product offerings courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment. 18
SEPTEMBER/OCTOBER 2024
Volume 31, Issue 5
Leveraging E-commerce: Expand Your Reach & Sales in the Digital Age By Adriano Aldini, Imprint Canada
As daily business operations become increasingly digital, companies in our industry must adapt to stay competitive. E-commerce is no longer just an option; it’s a necessity for expanding reach, enhancing customer engagement, and driving sales. Whether you’re a distributor or a decorator, optimizing your E-commerce is critical in creating e-commerce platform can open new avenues for business growth. new avenues for growth. This article explores how you can leverage e-commerce to expand your company’s reach in the digital age.
E-Commerce, continued on Page 12
Conquering the Karen Conundrum Five Steps To Turning the Tides on Tough Customers By Kate Zabriskie
S U B L I M AT I O N B L A N K S
From vibrant banners to soft textiles, our products provide the perfect canvas for your designs. Scan here to browse the catalog
You have likely encountered scenarios similar to this during the course of business: A regular client placed a large order for branded tote bags and, when finalizing the deal, insisted that we include decoration and custom printed lanyards with all bags at no additional cost. He mentioned how much money he’s spent with us over the years and insinuated that because of his loyalty, we should waive the extra fee because of his loyalty to our business. Encountering customers with challenging behaviours—sometimes colloquially referred to as “Karens”—is an inevitable part of business. (Sincere Dealing with entitled customers can be more difficult than it needs to be if you don’t equip your team with the right tools to help them. apologies to all of the very nice people in this world named Karen.) If not handled properly, interactions with these types of customers can escalate and affect the morale of employees, as well as the reputation of the business. When something is wrong with a product or service, customers should complain, and businesses should do all they can to correct the problem. Tough Customers, continued on Page 10
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