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JulyAugust 2024

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE WHAT TO DO WHEN CUSTOMERS IGNORE YOU

Customer service expert Jeff Mowatt shares five business tips that help your customer service stand out and get noticed. 10

NAVIGATING CHANGE & THRIVING AMIDST CHALLENGES

Best selling author and business leader Margaret Graziano outlines what leadership looks like when creating a resilient company culture. 16

NEW PRODUCT SPOTLIGHTS

We showcase the newest product offerings courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment. 22

JULY/AUGUST 2024

Volume 31, Issue 4

Artificial Intelligence Tools for Promotional Product Businesses That Boost Productivity By Adriano Aldini, Imprint Canada

How will Artificial Intelligence (AI) reshape the promotional products and imprintable apparel industry in the future? AI is rapidly transforming industries in virtually every sector of the economy - albeit in different ways and at different paces and the the promotional products industry is certainly no exception. For distributors and decorators, Artificial Intelligence will help reshape and optimize AI presents a wealth of opportunmany facts of the promotional products industry ities to innovate, streamline operations, and enhance customer experiences. In the rapidly evolving landscape of the promotional products industry, staying ahead with the latest technological advancements is crucial. Artificial Intelligence, continued on Page 12

Creating a Resilient Company Culture Navigating Change and Thriving Amidst Challenges by Margaret Graziano

In an era marked by immense volatility and complexity, characterized by technological advancements, business consolidations, fierce competition, and economic fluctuations, you may find yourself in an unprecedented time of change. The aftermath of the pandemic continues to linger, with burnout, stress, and overwhelm persisting among individuals and teams. Amidst this landscape, the challenge is this: How can organizations emerge stronger from the trials of recent years? How can they cultivate a culture that thrives, adapts, and responds effectively to the unpredictable? The answer lies in fostering an emergent culture - one characterized by change management prowess, response agility, and a positive environment with fulfilled employees.

Understanding Culture

When more than two people come together, whether as a couple, a family, or a company, they form a human system. Within this system, culture serves as the driving force or energy.

Navigating Change, continued on Page 16

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JulyAugust 2024 by Tristan Communications - Issuu