March/April 2024

IMPRINT CANADA

Teeing Up For Success

BUILD TRUST BY MANAGING CUSTOMER EXPECTATIONS

Customer service expert Je Mowatt shares how managing customer expectations is key to fostering loyalty and retention. 8

DONʼT BECOME DISTRACTED TO THE DAZZLE

International talent developer Kate Zabriskie explains how companies can consistently deliver reliable customer service. 14

HOW TO MASTER YOUR SOCIAL MARKETING IN 5 EASY STEPS

Social media marketing can become daunting, but it doesn’t need to be. With these ve simple steps, small businesses can maximize their ROI initiatives.

NEW PRODUCT SPOTLIGHTS

We showcase the newest product o erings courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment.

How Golf Builds Relationships That Can Take Your Business to the Next Level

By Adriano Aldini, Imprint Canada

In the realm of business, where connections are crucial and networking is paramount, few activities hold the same allure and deliver the same e ectiveness as a round of golf.

Golf has long been recognized not just as a sport, but as a powerful tool for forging and nurturing business relationships.

In the world of promotional products, understanding the signi cance of golf in cultivating connections can be instrumental in driving sales and fostering longterm partnerships.

The Green as a Boardroom

When business owners source promotional products, they are essentially investing in the business of relationships.

The Secrets of Visionary Thinkers How to ensure new ideas get real consideration

By Susan Robertson

When you think of famous visionary leaders, you o en think that they have something, know something, or do something that the rest of us don’t have, don’t know, or can’t do.

e truth is, they don’t.  e only thing they have is an intuitive understanding of how to open their minds and consider new ideas. When you’re thinking about new ideas, you’re o en thinking of the divergent phase of the brainstorming processwhere you generate many new ideas.

However, the convergent (deciding) phase is equally important - to ensure that those new, fresh, and interesting ideas thought of during the divergent phase actually get considered.

Due to some basic neuroscience principles, it’s all too easy to instantly reject any truly new ideas. e very human tendency is to decide to select the ideas that make you feel the least uncomfortable.

In other words, even if you managed to generate some really unique and innovative ideas, you’re fairly unlikely to decide to use them, unless you do some overt things to help overcome instinctive fears of anything new.

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Waiting for Cuts

For the second month in a row, Canada’s annual rate of in ation fell below three per cent, hitting 2.8 per cent in February. is is a sign that interest rate cuts might be on the horizon, but the question most Canadian consumers and businesses are asking is whether they can look forward to interest rate cuts from the Bank of Canada (BoC) anytime soon.

BoC Governor Ti Macklem has long maintained that he would need to see a pattern of in ation staying near the central bank’s target of two per cent before considering rate cuts.

Scotiabank’s Vice President and Head of Capital Markets Economics Derek Holt said, “ e BoC will require more than just a lousy couple of months of so in ation data before deciding to pull the trigger on a rate cut and especially on meaningful rate cuts in a plural sense.” Holt argues that Canada is “not there yet,” pointing to the American Federal Reserve, which saw in ation so en only to see it boomerang back up again.

“It took way too long to begin tightening while denying all of the in ation evidence (during the pandemic). at made the BoC have to tighten more than it would have, had it acted faster,” said Holt. “It went on pause and contributed to renewed pressures only to have to come back with more hikes. To ease too soon would be the nal straw. It would be a high stakes gamble that could easily back re and add another black mark against Macklem’s leadership in the role.”

Douglas Porter, Chief Economist and Managing Director of Economics at BMO, shared similar sentiments, expressing doubts about whether a mere few months of encouraging data warrant a rate cut at the upcoming BoC announcement scheduled for April 10. However, he does not completely rule out the possibility.

Randall Bartlett, Desjardins’ Senior Director of Canadian Economics, reinforced the idea that it’s essential to recognize the persistent in uence of housing expenses on in ation. Despite the Bank of Canada’s vigorous interest rate increases, numerous markets have not experienced notable drops in housing prices. Mortgage interest continues to play a signi cant role, contributing a notable 26.3 per cent annual increase to in ation.

e fear is that by lowering rates too quickly, or by too much, it could trigger another surge in the housing market with runaway prices and increasing una ordability, like was seen before the rate hikes kicked in.

erefore, the question remains: when can Canadians expect the initial rate reduction?

BMO indicates that it’s expecting a potential cut in June, which coincides with the BoC’s planned announcement on the June 5. is forecast seems to be in line with the perspective of RBC Economist Claire Fan, who asserts, “In general, we anticipate a consistently weak economic environment to continue dampening in ation indicators in Canada in the coming months, thus paving the way for the BoC to begin reducing interest rates around the middle of the year.”

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How to Build Trust by Managing Customer Expectations

6 tips for reducing customer frustration

By Jeff Mowatt

Are you noticing how customers are becoming more demanding? When managers bring me in to deliver customer service training for their teams, one of the most frequent concerns they share is how customers seem to be angrier, more frustrated, and more rushed than ever. But is that really true?

My experience over the 30-plus years that I’ve been speaking and training on the topic, is that customers aren’t necessarily grumpier. It’s that they occasionally receive service

that’s faster than expected, like Amazon’s overnight delivery. And they’re also doing business with organizations like Uber that report real time the driver’s location, and exactly when they’ll arrive. So, customers aren’t necessarily grumpier, but their service expectations are higher.

e good news for managers and frontline sta is we don’t necessarily need to speed up our service; especially when there are sta ng shortages and supply chain issues. We just

need to improve the way we manage customer expectations. Here are 6 easy ways to make that happen.

1. Opt for Trust over People Pleasing

No one likes dealing with aggressive customers. To avoid confrontations, sta may simply give-in and tell customers what they want to hear. Or employees appease customers with commitments like, “I’ll try” or “I’ll do my best”.  e problem is customers interpret those remarks as promises. And when those promises aren’t ful lled, we lose trust.

at’s why in our Trusted Advisor Customer Service training sessions, team members learn that we build more trust by saying ‘no’ to a customer - and instead set realistic timelines - than by being wishy-washy about commitments.

2. Mention Typical Industry Timelines

Interior designers ordering custom furniture are quick to remind clients about 12 week turnaround times. Factory ordered vehicles generally have months long wait times. So, share your industry average delivery times along with any steps your organization takes to beat that average.

3. Tell – Don’t Ask

A common reaction when a customer or coworker asks you to complete a task is to ask, “When do you need that completed?” Unfortunately, asking that question tells the person that you plan on putting it o as long as possible. Not good. So don’t ask customers or co-workers for their timelines. Instead, proactively o er yours: “I’m on it, and I’ll have it all ready for you by end of business day on ursday.”

4. Sound Cheerful, not Grudging e tone of our communications has a surprisingly large in uence on customer perception. For example:

• Rather than saying: “I’ll have to check our inventory and get back to you,” instead say: “I’ll be happy to check our inventory and get back to you.”

• Rather than saying: “We won’t be able to get your product until Wednesday,” instead say: “We can have your products to you as soon as Wednesday.”

Choosing positive wording over negative helps customers become less frustrated and more cooperative.

5. Aim to Exceed Expectations

When things go wrong and we do mess-up on delivery times, we of course need to x the problem, and more importantly, x the relationship.

It’s not enough to nally give the customer what they should have received in the rst place. We also need to address their frustration and the hassle factor. In some cases that might mean o ering a price adjustment or bonus. However, before o ering extras we need to nd out the customer’s expectation.

You might say for example: “We value your business and we want to do the fair thing. What do you think would be fair?”

It’s not enough to finally give the customer what they should have received in the first place. We also need to address their frustration and the hassle factor.

For All Your DRINKWARE Needs

Golf Business, continued from Page 1

Every branded item distributed carries not just a logo, but the potential for a deeper connection with existing and potential future clients.

Golf, with its unique blend of product needs, camaraderie, atmosphere and leisure, o ers an ideal setting for building these relationships. On the green, barriers are broken down, conversations ow naturally, and bonds are formed over shared experiences.

Leveling the Playing Field

One of the remarkable aspects of golf is its ability to level the playing eld. Regardless of one’s title or status within an organization, everyone stands on equal footing on the golf course.

is egalitarian environment provides an opportunity for genuine interactions to occur, unencumbered by the usual hierarchical constraints of the business world.

Whether you’re a CEO or a sales representative, swinging the clubs side by side fosters a sense of mutual respect that transcends the con nes of the o ce and helps build lasting relationships.

The Art of the Business Golf Game

Playing golf isn’t just about sinking putts and driving balls down the fairway; it’s also about mastering the art of relationship building.

Business deals are rarely closed on the course itself, but the conversations and connections made during a round of golf can lay the groundwork for future opportunities. It’s not uncommon for business discussions to seamlessly intertwine with golf banter, allowing for a more relaxed and open dialogue.

Moreover, the etiquette and sportsmanship inherent in golf mirror the qualities valued in business relationships – integrity, honesty, and respect.

Business deals are rarely closed on the course itself, but the conversations and connections made during a round of golf can lay the groundwork for future opportunities.

How one conducts themselves on the course can speak volumes about their character and professionalism, leaving a lasting impression on potential clients or partners.

Translating Relationships into Sales

e connections forged on the golf course have the potential to translate into tangible business outcomes. As relationships deepen and trust is established, clients are more inclined to do business with those they know and like.

is is where promotional products come into play. By leveraging the rapport built through golf outings, business owners and decorators can position themselves as trusted partners, o ering solutions that meet their clients’ branding needs.

Furthermore, the promotional products themselves serve as tangible reminders of the relationship cultivated. Whether it’s a custom golf ball, a branded polo shirt, or a personalized golf accessory, all of these items serve as constant touch points, keeping the business top of mind for clients.

In essence, every promotional product becomes a testament to the enduring partnership between client and provider; one that delivers value and recognition long

By leveraging the rapport built through golf outings, business owners and decorators can position themselves as trusted partners, offering solutions that meet their clients’ branding needs.

a er the event or golf round has taken place.

Looking Ahead: Nurturing Relationships Beyond the Green

While golf may serve as the initial catalyst for building business relationships, its impact extends far beyond the con nes of the course.

It’s essential for business owners and decorators to recognize the importance of nurturing business connections beyond the occasional round of golf. is involves staying in touch, demonstrating continued value, and nding new ways to add value to the relationship.

In an increasingly competitive marketplace, where differentiation is key, the strength of one’s relationships can be one of the biggest game changers.

In the world of business, relationships reign supreme. Golf, with its blend of camaraderie, competition, and leisure, o ers a unique opportunity for business owners and decorators to forge meaningful connections with clients and partners.

By prioritizing the cultivation of genuine connections through activities like golf outings, business owners and decorators can better position themselves to reap the bene ts of client loyalty which feeds into long-term success in the promotional products industry.

By understanding the role that golf plays in relationship building and leveraging these connections e ectively, businesses can drive sales, foster loyalty, and secure their position as trusted partners in the promotional products industry.

So, grab your clubs, hit the green, and tee up success for your business relationships.

Golf + Promotional Products = perfect synergy

F.

Don’t Get Distracted by Dazzle

Reliably and Repeatedly Deliver Good Customer Service

By Kate Zabriskie

For too many organizations, there is a misplaced priority on occasionally amazing customer service instead of consistently good customer service.

Many businesses talk about giving exceptional service when they’ve yet to master the fundamentals of a reliable and repeatable experience. ey look for opportunities to dazzle when they should rst focus on the basics and work toward mastering consistently good.

Subsequently, reputations su er, customers are less loyal, and employees less capable of delivering on what’s promised.

Is that to say that exceptional shouldn’t be a goal? Of course not. However, it’s hard to run before you can walk, and most places occasionally stumble or have di culty putting one foot in front of the other. Repeatable and reliable good service pays o more o en than not for most organizations.

Payo One: Consistently good can build trust.

When an organization delivers a solid service experience with few surprises, people know what to expect, and a certain level of trust develops.

On the other hand, when a provider delivers an “A” today, a “C” tomorrow, and a “D” next week, the lack of consistency undermines the trust-building process. In short, A, C, D almost always loses to B, B, B.

For too many businesses, there is a misplaced priority on occasionally amazing instead of consistently good customer service.

Your Move: Take a hard look at what you’re delivering. Are you steady and consistent, or is there more variation in the service experience? If you’re not performing with regularity, take the time to set basic standards, train on those expectations, and review and re ne what you’re doing on an ongoing basis.

Payo Two: Consistently good can grow loyalty and reduce customer churn.

Reliable service drives loyalty. When customers know what to expect and they’re in need of what you have to o er, they’re more likely to stick with you if haven’t had them on a service roller coaster.

If you’re great only some of the time and occasionally missing good, you’ve opened the door and invited competitors to give it their best shot to woo your customers away.

Your Move: Pay attention to what keeps your customers coming back. Is it because you deliver a solid performance, is it because nobody else has tried to lure them away? If it’s the

latter, it’s time to focus on the fundamentals.

Payo Three: Consistently good can reduce the likelihood of disappointment.

Organizations that deliver exceptional one day and good the next may nd that their good fails to live up to the expectations exceptional sets. Businesses that deliver a consistently good experience are less likely to run the risk of growing customer expectations to the point where they can’t be met. ose who chase exceptional too o en nd that they can’t keep topping themselves.

Your Move: Ask yourself if any previous e orts to delight have inadvertently encouraged your customers to expect more than you consistently deliver. If that’s occurred, it’s time to reset expectations.

For example, if your normal service response time is 48 hours and you’ve gotten into the habit of jumping on command for certain customers, it may be time to go back to return to a more manageable schedule.

Payo Four: Consistently good is easier to train.

Showing employees how to deliver exceptional is much harder than teaching them how to consistently deliver a solid performance. By zeroing in on the fundamentals, businesses can streamline processes, reduce complexity, and show their employees how to regularly and reliably deliver something good.

Your Move: Take a look at your training and what’s happening on the job. Are you nailing the basics? If not, it’s probably time to focus on the core activities that move the needle for most customers.

Dazzle, continued on Page 16

Dazzle, continued from Page 14

Payo Five: Consistently good can be more cost e ective.

Before investing in shazam, bling, and wow, businesses should ask themselves if those e orts have an appropriate payo . If customers don’t value extras, are they worth it? Probably not.

Your Move: Pay attention to where you’re investing and what kind of payo you’re getting for your e orts. If customers don’t value what you’re providing, it may be time to modify your o erings.

Payo Six: Consistently good is easier to monitor.

Whether a service experience meets standards is relatively easy to determine. In contrast, ascertaining delight is much harder and usually more subjective.

Your Move: Focus on what you’re evaluating and how. Are the standards measurable? If not, it may be time to rethink what you monitor and how you communicate that to those people providing service.

Most businesses would see a greater return on their investment if they strived for a grade of consistently good instead

How To Master Social Media Marketing

Five Essential Steps for Businesses to Build & Grow Their Social Presence

By Adriano Aldini, Imprint Canada

In today’s expanding digital age, harnessing the power of social media is not an option, but a necessity for small business.

With more than ve billion users worldwide, social platforms boast millions of daily users. According to Smart Insights Digital Marketing, the average daily time spent using social media is an eye-popping two hours and 23 minutes!

Social media is also one area of business where you don’t need to outspend your competitors in order to beat them. Social media gives you the opportunity to di erentiate yourself from your competitors in the most cost-e ective way possible, making it the de facto marketing vehicle of choice for small businesses.

When done right, these strategies can maximize conversions at the lowest possible cost. So, how can companies master their social marketing initiatives and maximize their ROI?

1. Set Clear Goals:

Determine what you want to achieve through social media. O en, Key Performance Indicators (KPIs) are an a erthought, but it’s important to decide upfront what the

According to Smart Insights Digital Marketing, the average daily time spent using social media is an eye-popping 2 hours and 23 minutes!

primary goal should be for your social media campaigns. It’s tempting to choose all four factors from the list below, but that’s a little ambitious. A safer approach is to pick one that speci cally meets your business needs:

• Engagement: clicks, likes, shares, comments, and mentions of your brand.

• Reach: follower counts, impressions, and web tra c.

• Conversions: sales revenue, lead conversion rate, and non-revenue conversions.

• Customer Loyalty: costs per lead, issues resolved, and customer lifetime value.

Be it engagement, reach, conversions, or customer loyalty, focusing on one primary goal helps streamline your e orts.

2. Know Your Audience:

Understand your target demographic’s demographics, interests, and preferences to tailor your content directly to these people.

Be speci c here. is exercise is meant to help you get a general sense of who your target market is so you can engage with them e ectively.

3. Analyze Competitors:

is is an important step many o en forget. Take the time to identify your social media competitors.

Pay attention to what social campaigns they are implementing, the strength of their social in uence (followers and engagement), and the frequency and timing of their posts. You need to know what they’re doing well and what they’re

of the occasional opportunity to delight and excite. e work is easier and the payo better in the long run.

messing up to learn how you can di erentiate your own campaigns. Keep this information in a document that you can easily refer to and update every quarter.

4. Choose the Right Platforms:

Renowned business consultant Peter Drucker famously said: “E ciency is doing things right; e ectiveness is doing the right things.”

Select one or two social channels that align with your audience and business goals. Not only will you be growing your community, but you will also be able to sell your products directly to your consumers.

5. Strategize Your Campaigns:

Develop a plan which de nes your objectives, budget, resources, and timeline. Promote your campaigns through various channels and measure results to re ne your strategy moving forward.

By following these steps, businesses can navigate the complexities of social media and e ectively leverage platforms to grow their brand and reach their target audience.

The average time users spend using social media is over two hours per day!

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New Ideas, continued from Page 1

ere’s an old adage: people are resistant to change ere’s some truth in that, most people are a bit resistant to change in most circumstances.

However, there are many instances where change is embraced with open arms. Events like marriage, the birth of a child, a career change, or moving to a new city are all dramatic life changes that are typically welcome. Most people are happy and excited to embark on these new journeys.

So, what is it about other types of changes that make the “people don’t like change” adage true? e di erence is, with a few exceptions like the above, change is typically assumed to be negative.

To better understand this, think about this hypothetical situation. You’re at your desk, doing your work as usual, when your boss walks over and says, “ ings are going to change around here”. If you’re like most people, your instant assumption is not that things are going to get better.

You probably assume it’s going to be worse. at you will experience some loss of something you currently bene t from. Even if you can acknowledge that the change might be good for the department or the company, your go-to assumption is that things will be somehow worse for you personally. is expectation that change equals loss is, surprisingly, grounded in neuroscience.

All humans have a set of cognitive biases. Cognitive biases are mental shortcuts that you use for problem-solving and decision-making. ere are a few things to understand

Changing nothing is a decision. And unfortunately, it is often the decision that is made by default.

Customers, continued from Page 8

In my experience most customers become so relieved at hearing this that their requests become minimal. en you can add a slight extra that exceeds their expectations – without giving away the proverbial store.

at’s when customer becomes so thrilled, they become more loyal - not despite the foul-up - but because of it.

6. Dial for Dollars

O en, we jump through hoops behind the scenes to ensure our products and services are delivered on time, but we get

about cognitive biases before you dive into why they’re problematic.

First, cognitive biases are NOT the same kind of bias related to diversity and inclusion initiatives. at’s a completely di erent concept. Cognitive biases are a neuroscience concept; they have to do with how our brains operate.

Second, cognitive biases are not individual. All humans share the same cognitive biases. It is not as if you have one cognitive bias and somebody else has a di erent one. All humans share these same mental shortcuts.

irdly, cognitive biases operate subconsciously. You are not aware you’re relying on these shortcuts when you are.

When it comes to the convergent phase of creative thinking - when you’re voting and deciding from a large list of ideas - the cliché that people don’t like change tends to hold true. You tend to shy away from the truly new ideas and only vote for the “safest” ideas.

is tendency is due to a speci c cognitive bias called the Status Quo bias.  e Status Quo bias is the phenomenon just described - that you instantly and subconsciously presume change to mean loss. Speci cally, loss to you personally and individually. You assume that the current state of a airs is the best, and anything other than that will be negative.

So, when you are looking for new ideas and have generated a list of possibilities, and it is time to choose among them, you tend to choose only the safest, most incremental, and least disruptive ideas. In other words, you lean toward the least amount of change possible.

But suppose the situation is something that actually needs real change. In that case, you need to ensure that the team making the decisions doesn’t let the status quo bias get in the way of considering a more radical idea, which may be the one that really solves the problem.

little credit for the success. Customers are so focused on their own priorities, that our service becomes background wallpaper; barely noticeable.

So customer-centric organizations incorporate a er sales and service follow-up courtesy calls to ensure the customer is happy with solution. It’s also an opportunity to suggest ways the customer can use the product or service to full advantage. Plus, you can plant seeds for additional products and services to augment their purchase. Everyone wins.

Two tips to help you get around the status quo bias

1. Overtly include in your list of criteria that you want ideas that are disruptive, new, and will make a signi cant impact. Clearly stating that as a criteria will make a difference and will remind people that they need to explicitly consider some of the more interesting, unique, and potentially harder-to-implement ideas.

2. Another way you can approach getting around this status quo bias is to require the group to list the potential downsides of changing nothing.

Changing nothing is a decision. And unfortunately, it is o en the decision that is made by default.

You can all too easily “decide to decide later” once you have more information. And then during the next meeting, you decide again to decide later, once you have even more information. And you continue that cycle until you miss the window entirely, and it’s too late.

So, when a group decides not to decide, they need to consider the true consequences of that decision. Given that they thought there was a need to get together and develop new ideas, there’s likely a de nitive reason to create change by selecting a more impactful idea.

In order to become a more visionary and creative leader, you need to personally ensure that new, interesting, and more challenging ideas get real consideration. And you need to give your team some assistance so that they can do the same.

About the Author:

Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scienti c foundation to enhancing human creativity. To learn more, please go to: SusanRobertsonSpeaker.com.

Bottom line: Work becomes easier and less stressful for customers, team members, and suppliers when employees learn how to manage customer expectations. How about you and your team? Could they use a tune-up of their customer communication skills?

About the Author:

For more of Je Mowatt’s sales and service tips, or to engage Je for your conference or team meeting call 1-800-JMowatt or go to www.Je sBusinessTips.com

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Bamboo & Cotton Socks

Canada Sportswear's Pursuit Packable Athleisure Jacket (L04200 / L04201 / L4200Y) is available in Men’s, Ladies and Youth styles and features a 4-way stretch woven fabric with water repellent finish. Detailing includes an integrated packable pouch, and woven mesh trim fabric under the arms and side body designed for optimal ventilation. This jacket has reflective trim on back of collar and sleeve, reflective zipper pulls at lower front pockets, elastic trim at sleeve cuff, YKK front zipper closure and lower front zippered pockets. Matching Pant style: P04205 (mens), P04206 (ladies), P4205Y (youth).

For more information, please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com on

Kustom Promos is showcasing its one-size-fitsall custom socks, which are made in Turkey. These socks are a hole-in-one for golf tournament gifts, company sports teams, client outings and more. Get unlimited stitch colours vertically, 5 colours horizontally and over 400 stock colours available a great value (including custom hangtag).

For more details, please contact anthony@kustompromos.com

Active bucket hat

Youth Blended Sweatshirt

The 18600B sweatshirt is a blend of practicality and style for the dynamic life of today’s youth. Crafted with a 50% U.S. Cotton and 50% Polyester mix, it offers the best of both worlds: soft, breathable cotton and durable, wrinkle-resistant polyester. For more information, visit www.gildan.com/ca

Adult Omni-WickTM Club

Invite Polo

Designed for optimal performance, the OmniWick™ polo from Columbia Golf is a timeless choice. Style 21S13MP is crafted with sweatwicking fabric to ensure your comfort. The polo showcases features such as Omni-Wick technology, Omni-Shade, along with UPF 30+ protection, a self fabric collar, collar stand, sewn-in collar stays, and the iconic Columbia logo adorning the left sleeve. Available in five colours, and ranges from S to 2XL.

Columbia Golf is distributed in Canada by Catalyst Group. For more information, please contact Catalyst Group at 1-877-602-6999 or CGorderdesk@catalystbiz.com or visit www.CatalystGroupBrands.com

DML Creation is showcasing the UNBKTHat. This Active Bucket Hat is constructed from repreve recycled performance fibre, and features UPF protection on the brim and body. This machine washable headwear piece features soft360 pliable brim for easy packability and reflective detailing for night visibility.

Contact DML for more details, visit www.dmlcreation.com or email info@dmlcreation.com

New “Web Mesh”

Adidas Blend Polo

S&S Activewear is showcasing the Adidas Blend Polo - style A590. Constructed from a blend of 74/19/7 recycled polyester/ BCI cotton / elastane, this polo features a heathered outlook, a self-collar and a contrast adidas embroidered logo on right sleeve. This product is available in four smart colourways and meets S&S Activewear's sustainable materials and sustainable manufacturing subcategories.

Please visit en-ca.ssactivewear.com for more information

Performance Cap

Jerzees NuBlend® Unisex Sweatshirt

Decorated apparel should be a source of inspiration that brings people, creativity, and self-expression together. The JERZEES NuBlend Unsex Crew (562MR) provides the perfect blank canvas to unleash your creativity and bring your designs to life. This pill-resistant fleece style is available in 41 colours. For more information contact canadacustomerservice@fotlinc.com

The Bordeaux (FP260) is a trendy moisture wicking cap with FERST-DRY™ features and an extensive list of decoration technique options. The contrasting laser perforations on the peak add a sharp edge to this modern hat. Made from 98% Polyester Pearl Nylon with 2% Cotton, offered in 6 different colour combinations, this cap is surely a golfing essential.

AJM is adding 6L649M to its extensive line of promotional headwear. What makes this cap unique is the 4 back panels consisting of AJM’s new “Web Mesh”. This lightweight and translucent fabric provides excellent breathability and ventilation. Made in AJM’s popular 6 panel “Constructed Full-Fit” shape, the front panels and peak are made in polycotton while the mesh panels are made in a polyester fabric. It features a double row soft plastic adjustable back strap for ultimate comfort. Available in 5 colourways.

For details, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

High Visibility T-Shirt

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Sumaggo's certified H.V. shirt, style#52205, is made from premium 65/35 poly-cotton moisture wicking pique fabric. Featured with an ID pocket and 2” 3M Scotchlite reflective materials with contrasting coloured stripes ensuring the compliance of CSAZ9620 safety requirements. Available in a long sleeve version (Style#52208). Available in Lime and Orange in sizes S - 5XL.

Contact Sumaggo, Tel: 866-793-7478 or visit www.sumaggo.com

Active 6-Panels Cap

DML Creation is showcasing the UNCap - this active 6-Panel cap features repreve recycled performance fibre and delivers UPF +40 protection on the brim and front panel. This machine washable cap is pliable, with a soft flat brim for easy packability. The clever reflective detailing is perfect for night run visibility. One size fits most. Contact DML for more details: info@dmlcreation.com or www.dmlcreation.com

V-Neck Sweater

Variegated Knit Cap

Look and feel fabulous in the Granby (FP270). This 6-section cap is made from 100% variegated knit and features matching premium cotton twill under the peak, as well as a 4-panel pro stitch. Suitable for several decoration techniques, this cap is offered in Black, Grey, Red and Royal. One size fits most.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

The Stargard (Men’s FW3008 / Women’s FW3005) is a fall layering essential. A modern classic, this fine gauge v-neck sweater is sure to make a great impression. Made from 60% cotton and 40% acrylic, the Stargard is offered in 4 trendy fall colours. Choose from an array of decoration techniques to complete your look. Available in sizes XS-3XL.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Weekender Cap

Get ready for the weekend in the Weekender Cap Style P421 from Pacific Headwear. This adjustable snapback, mid-profile cap features a slight-curved visor with contrast colour cording to coordinate with your style. Features include Polyester/spandex woven, Mid-profile, Slight curved visor & Snapback adjustable.

For more information, please visit www.augustasportswear.com

Protect Yourself with Big K's Fire Resistant Gear

These FR treated jacket and bib pants are oil and chemical resistant, 100% waterproof and windproof. With 4-way stretch PU and 4" reflective tape, it meets CGSB 155.20-2000 Type 3 standard, making it tough and lightweight.

For additional features and colours on Big K’s BK802FR-ORG and BK804BIBFR-ORG visit: www.bigkclothing.ca

Youth Fleece Hoodie

The Gildan Softstyle ® SF500B midweight youth Fleece Hoodie brings together premium comfort and stylish design. Choose from a selection of 12 colours and elevate your wardrobe with a fleece that's made for everyday wear.

For more information, visit www.gildan.com/ca together

Primeguard Adult Hi-Vis T-Shirt

Canada Sportswear is offering the Primeguard Adult Hi-Vis T-Shirt (S05945), which meets CSA standards. Made from 100% polyester birdseye mesh with wicking finish, this garment features a handy chest pocket and 4” hi-vis contrast band with 2” reflective tape on front and back body.

For more details, please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

Ferrera Polo

The Ferrera Polo is made from 94% sustainably sourced BCI Cotton pique for superior softness and comfort with 6% spandex to provide stretch and shape retention. UPF 50+ rated. Snag-resistant fabric improves durability and leaves the garment looking new wear after wear.

For more information, please visit stormtech.ca

Make a Statement With Hole Graphix

Hole Graphix is a durable and reusable promotional disc that drops into the hole on a golf green. It is most frequently used to create a feature sponsorship at a charity golf event. A minimum of nine discs and featuring the same graphics is required.

Contact SMG Golf 514-895-5536 or info@smggolf.ca

New Arcadian Ceramic Mug

Sip in style with the New Arcadian (16oz/473ml) ceramic mug from DezineCorp. Available in matte black with a choice of contrasting glossy interior options, the Arcadian (style C1600) is individually gift boxed in DezineCorp’s ‘Ripple’ gift box. Consider the ‘Arcadian’ for your next promotional gift or give-away. For more details, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Brand The Hand

Have a tourney coming up? For the first time, your clients can welcome players with custom golf gloves. CSI know the hands and sizes to send so every player gets the right fit. And you’re never stuck with excess inventory.

Contact orest@thecsigroup.net for Top Gluv’s 2024 Information & Pricing Package

Recycled Leather Stone Paper Journal

The Saratoga recycled leather journal from ADG Canada features a soft cover and 80 sheets of lined stone paper. Stone paper is more durable, more sustainable, and smoother to write or draw on. The paper is water and tear resistant, photodegradable and will decompose 1-2 years after being exposed to sunlight for a certain period of time. Detailing includes a ribbon page marker & colour matching elastic closure. Visit www.adgpromo.ca for details

Leatherette Driver Covers

Sublimated Lanyards

DML Creation is offering its Sublimated Lanyards (SU-C). Available in four different widths (from 3/8” to 1”), these lanyards are 36” long and can be fully customized. Attachment is included and also available are additional attachment options and fabric colours.

For more information www.dmlcreation.com

This driver cover fits most large size heads. Interior lined with our heavy duty micorifber towel fabric to make sure your head stays protected and clean! We can print names of every golfer in your event which makes this a great personalized gift. Also makes a great combo gift with the Blade and Mallet putter covers made form the same materials. For details, please visit www.martinivispak.com

AVAILABLE IN 20” WIDE & 6, 12, 30 YARDS LONG

30/S Fine Ringspun Yarn for Softness

3 END Brushed Fleece

100% Cotton Facing for Excellent Printing

65% Cotton 35% Poly - Solid Colors

60% Cotton 40% Poly - Heather Colors

Double Needle Cover Stitching

1x1 Rib with Spandex

Sweatpatch for Relabelling

XS To 3XL

Kikkerland® Crab Multi-tool

DezineCorp is excited to be carrying the Kikkerland® line of products! Introducing the ‘Crab Mulit-Tool’ (style K0003). At the beach or on the go, this crab just wants to lend a helping claw. Grip his sturdy beechwood shell to utilize any one of his helpful stainless steel appendages. Comes with a mini scissor, bottle opener, 3/16 flat head screwdriver, can opener, mini knife, and rope saw.

Please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Zero Friction SpectraTM Golf Ball Dozen Pack

Built with a 2-piece construction, these golf balls boast an 80 compression for optimal performance. The non-glare design ensures a clear view even in bright conditions. Each sleeve contains 4 balls with a Spectra matte finish, offering a sleek aesthetic. These golf balls are available in seven vibrant colours.

Zero Friction is distributed in Canada by Catalyst Group. For more information, please contact Catalyst Group at 1-877-602-6999 or CGorderdesk@catalystbiz.com or visit www.CatalystGroupBrands.com

Fairway Golf Cleaning Tool

Debco is showcasing the Fairway Golf Cleaning Tool, style #5000. This Stainless Steel golf club cleaning brush includes an iron pick, 2 sided brush, 24” retractable badge reel and carabiner. Packaged in an individual open foam pouch. Imprinted in full colour on the dome. Visit www.debcosolutions.com for more details

Trend Setter Metallic Bottle

The 600 ml / 20 oz Trend Setter Metallic is a double walled vacuum insulated bottle made with pro-grade 18/8 stainless steel. It offers a matte metallic painted body with a shiny chrome leakproof threaded lid. Great for every day carry with its comfort sip insert for smooth sipping and wide mouth feature to easily add ice and clean. For more details, please visit www.spectorandco.com

Die Struck Medal with Cut Out

DML is showcasing its Struck Medal with Cut Out. SKU: DM-C features high quality medals that are made from 2D Die struck zinc alloy. The back side can be laser engraved. Vector Art set-ups and shipping are included.

Visit dmlcreation.com for more details

Explorer Travel Mug & Tumbler

The Asobu 3-in-1 Travel Mug and Tumbler combination delivers versatile functionality that combines a Tritan™ tumbler with a stainless steel coffee tumbler. Equipped with a large handle, this tumbler fits in car cup holder, and features a dual-function lid for hot and cold and transforms into a classic travel mug. For more information, please contact AdnArt: www. adnart.com; 1-800-739-2645

3-Piece Golf Disc Set

The 3-Piece Disc Golf Set is perfect for beginners and intermediate disc golfers. Set includes a short-range disc, mid-range disc, and driver disc. Includes an eco-friendly bag with adjustable straps for easy carrying on the course.

Visit PCNA.com/en-ca for more information

The Ultimate Corporate Gift Set

Connect your client’s brand with the high-end game of golf! Top Gluv’s Presidential Gift Set includes a Cabretta leather glove with detachable magnetic ball marker, a Eurofix divot repair tool, a Chrome-plated hat clip, and a set of 6 logoed ball markers

Contact orest@thecsigroup.net for a sample

Metro Weekender

Meet the Call of the Wild Metro Weekender – a standout in travel sophistication. Enjoy the ease of its unique mesh water bottle pocket, and experience effortless packing with its clamshell design, both gems seldom found in promotional offerings. Your tech essentials are safely housed in the padded laptop pocket while the adjustable, padded shoulder strap adds useful versatility. Enhance your travel experience with a bag designed to be both practical and stylish, ideal for the ultimate weekend getaway. For more details, please visit www.spectorandco.com

Sublimated Ninja Phone Loop

DML Creation is showcasing its Sublimated Ninja Phone Loop. Item #NS-C is made from 100% Polyester and features dimensions of 300mm L x 12mm W. Customize these unique Phone Loops with your custom brand or logo. Custom card is also available.

For more information www.dmlcreation.com

Customizable Branded Golf Tee Pack

Advertees are a fully customizable golf tee pack developed to showcase any company or brand to the affluent golf market, and all within the attractive and sleek package design. Features 10 logoed golf tees and a full colour two-sided header card that inserts inside. As well as being an ideal corporate giveaway item that extends well beyond the golf tees inside, Advertees can also provide solid sponsor visibility at a charity golf event, translating into a solid revenue opportunity for the organizers.

Contact SMG Golf 514-895-5536 or info@smggolf.ca

Top Grade Giveaways

CSI retrieves, washes, decorates and ships Pro V1x golf balls at half the cost of new golf balls.

Top Gluv’s factory refinished golf balls make a great value-driven golf tournament gifts that go the distance.

Contact orest@thecsigroup.net for a sample

The Golf Cooler Bag You Need

Debco is showcasing the Cooler Golf Bag, Item #CB734. Constructed from durable 600D Polyester, this handy cooler holds up to six cans and features dimensions of 7.5” W x 10” H x 5.5” D. Detailing includes an adjustable/non-detachable shoulder strap, a heat-sealed leakproof clear PEVA metallized liner, attractive two-toned webbing, burnished metal hardware with hook for golf bag, and side mesh pocket perfect for golf accessories, and side zippered padded pocket for cell phone and keys.

Visit www.debcosolutions.com for more details

Customize Sand Bunkers

Bunkerstamp is a unique heavy rubber mould, that when placed in a sand bunker will leave a very crisp looking logo and/or message behind. All in a matter of a few minutes. The product can be used by golf courses to leave subtle messages (such as Thanks for Raking) or as an innovative way to reinforce their brand identity. It can also be used to create a feature sponsorship opportunity at a charity golf event. Standard sizes start at 3 square feet. Contact SMG Golf 514-895-5536 or info@ smggolf.ca

2-in-1 Vacuum Insulated Bottle & Tumbler

The Asobu Boulder is an all-new 2-in-1, vacuum insulated bottle and tumbler combination with a real ceramic inner coating. The ceramic inner coating prevents metal taste or odour while keeping your beverages fresh and clean. The Boulder features a dual function lid that is leak and spill-proof; the lid has flip-top for hot beverages and a pop-up straw for cold ones. Made from premium stainless steel with a comfortable silicone handle, the Boulder also features a non-skid silicone base for stability and safety.

For more information, please contact AdnArt: www.adnart.com; 1-800-7392645

Vented Auto Open Golf Umbrella

Keep dry with the 58” Vented Auto Open Folding Golf Umbrella, which features a large vented canopy made from sturdy pongee materials. It has a folding, two-section, hexagonal metal shaft that connects to lightweight fiberglass ribs to provide structure and support. This wind-resistant umbrella has a sturdy foam handle, features an integrated wrist-strap, and folds to a length of 21” when closed. The umbrella can be conveniently stored inside the included case, which matches the canopy colour and has a comfortable shoulder strap. Visit www.pcna.com for more details

Mimaki TxF300-75 DTF Printer & Powder Shaker

For more information, contact RB Digital, Tel: (800) 263-1413 or visit www.rbdigital.ca models

Introducing the long-awaited solution for those seeking a dependable DTF printer system - the remarkable Mimaki TxF300-75 and TxF15075 DTF Printer! Experience unparalleled efficiency and value with their innovative ink technology flowing seamlessly through the damper. Unlike its competitors, the Mimaki TxF models boast superior nozzle detection and ink consistency, establishing its dominance in the DTF market.

Golf Club Embroidered Emblems

These finely crafted Emblems courtesy of Emblemtek, showcase distinctive insignia with intricate detailing and vibrant colours, subtly convey the profound symbols of tradition. These custom embroidered emblems are manufactured with 100% polyester twill fabrics and embroidery threads, with up to 15 colours per design. They can be formatted into many different shapes and sizes, and are finished with a Merrow border. Whether embellishing jackets, polos, or caps, they epitomize esteemed golf clubs and the sport, embodying the rich heritage and tradition of golf.

For more details please visit emblemtek.com

Revolutionizing Golf Apparel Embroidery

The Melco EMT16X commercial embroidery machine revolutionizes golf apparel embroidery, offering unmatched precision, versatility, and ease of use. Its cutting-edge technology ensures impeccable detailing and quality, perfect for intricate designs on shirts, hats, jackets, even on golf shoes and club headcovers. For more information, visit www.embroiderysystemscanada. com or call 1-888-805-8631

Toyoda Falcon Dual Heat Presses

The design of the new Toyoda Falcon Dual Heat Presses combines a heavy-duty solid steel industrial grade pressing framework with accurate and easy to use electronics. Choose from fully pneumatic automatic options to manual ones; all with state-of-the-art laser alignment systems included.

For more details contact RB Digital, Tel: (800) 263-1413 or visit www.rbdigital.ca

104" Mutoh

ValueJet 2638X Printer

Quality Digital Solutions is offering the Mutoh’s ValueJet 2638X 104" grand format printer. This machine has a staggered dual-head design for faster production speeds to create super wide images with unmatched quality. With print speeds of 1,168sf/hr and print widths that are over eight feet wide, this machine is capable of producing high quality, super wide images for a number of popular applications. Mutoh’s Smart Printing technology eliminates banding.

For more information please visit /www.qualitydigitalsolutions.ca

Chromaline Emulsion and Chemicals

Chromaline emulsions and screen print chemicals are designed with precision and innovation in mind, offering numerous benefits to screen printers. Chromaline emulsions provide consistently sharp image reproduction, excellent durability, and compatibility with various ink types, making them a top choice for both beginners and seasoned professionals.

For more information, contact RB Digital, Tel: (800) 263-1413 or visit www.rbdigital.ca