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March/April 2024

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE BUILD TRUST BY MANAGING CUSTOMER EXPECTATIONS

Customer service expert Jeff Mowatt shares how managing customer expectations is key to fostering loyalty and retention. 8

DONʼT BECOME DISTRACTED TO THE DAZZLE

International talent developer Kate Zabriskie explains how companies can consistently deliver reliable customer service. 14

MARCH/APRIL 2024

Volume 31, Issue 2

Teeing Up For Success

How Golf Builds Relationships That Can Take Your Business to the Next Level By Adriano Aldini, Imprint Canada

In the realm of business, where connections are crucial and networking is paramount, few activities hold the same allure and deliver the same effectiveness as a round of golf. Golf has long been recognized not just as a sport, but as a powerful tool for forging and nurturing business relationships. In the world of promotional products, understanding the significance of golf in cultivating connections can be instrumental in driving sales and fostering longterm partnerships.

HOW TO MASTER YOUR SOCIAL MARKETING IN 5 EASY STEPS

The Green as a Boardroom

NEW PRODUCT SPOTLIGHTS

The Secrets of Visionary Thinkers

Social media marketing can become daunting, but it doesn’t need to be. With these five simple steps, small businesses can maximize their ROI initiatives. 16

We showcase the newest product offerings courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, 22 decorating supplies and equipment.

In an increasingly competitive marketplace,

where differentiation is key, the strength of one’s When business owners source relationships can make all the difference. promotional products, they are essentially investing in the business of relationships. Golf Business, continued on Page 12

How to ensure new ideas get real consideration By Susan Robertson

When you think of famous visionary leaders, you often think that they have something, know something, or do something that the rest of us don’t have, don’t know, or can’t do. The truth is, they don’t. The only thing they have is an intuitive understanding of how to open their minds and consider new ideas. When you’re thinking about new ideas, you’re often thinking of the divergent phase of the brainstorming process where you generate many new ideas. However, the convergent (deciding) phase is equally important - to ensure that those new, fresh, and interesting ideas thought of during the divergent phase actually get considered. Due to some basic neuroscience principles, it’s all too easy to instantly reject any truly new ideas. The very human tendency is to decide to select the ideas that make you feel the least uncomfortable. In other words, even if you managed to generate some really unique and innovative ideas, you’re fairly unlikely to decide to use them, unless you do some overt things to help overcome instinctive fears of anything new. New Ideas, continued on Page 20

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March/April 2024 by Tristan Communications - Issuu