July/August 2025 by Tristan Communications

IMPRINT CANADA

Isn’t Always Equal, And That’s Good for Business

By Adriano Aldini, Imprint Canada

In a time when personalization and loyalty programs are everywhere, it’s surprising how many businesses still cling to the outdated belief that “fair” means treating every customer the same.

In the promotional products industry, where relationships, volume, and responsiveness matter, that mindset can cost you both pro t and credibility.

Let’s be clear: fairness matters. But fairness does not mean equality. It means relevance. It means using judgment. And it means recognizing that some clients should, and must, be treated di erently - because they’ve earned it.

By Garrett Brown, Imprint Canada

In today’s world of convenience and instant grati cation, clients expect more than just products, they expect you to make their lives easier.

For decorators and distributors, digital storefronts, catalogues, and client portals aren’t just nice tools to have; they’re essential to staying competitive. But it’s not enough to simply have one, your online store needs to be designed with your clients’ needs in mind while also supporting your business goals.

Here’s how to make your online storefront more than a digital placeholder — and turn it into a powerful sales and service tool.

1. Don’t Just Display, Curate

Most clients don’t want to scroll endlessly through an extensive supplier catalogue lled with thousands of SKUs. What they’re really looking for is guidance and simplicity, and that’s where curation comes in. Instead of directing clients to a general catalogue, create speci c / themed product collections based on their industry, niche, or season.

JULY/AUGUST2025

Resilience & Recalibration

Economic narratives are rarely static—and right now, Canada is reminding us why.

At the start of the year, the story was all caution. e loonie had sunk to a 22-year low. Tari chatter was getting louder. Growth forecasts felt like they were written in pencil, ready to be erased. But here’s the twist: the worst didn’t happen. In fact, the opposite did.

Canada’s economy has held its ground—and then some.

Despite fears of a tari -induced slowdown, the numbers are moving in the right direction. RBC has revised its GDP forecast upward, with 2025 now expected to grow 1.6 per cent instead of just one per cent. For 2026, the outlook climbs from 0.9 per cent to 1.3 per cent. ese aren’t earth-shattering leaps—but they matter. ey signal stability where we expected slippage.

Resilience isn’t just about weathering pressure. It’s about redrawing expectations. It’s about adapting faster than the market can pull you down. It’s what this industry has always done—through disruptions, downturns, and even full-on lockdowns.

e current climate isn’t without friction. Tari s are still in play, albeit so er on Canada than other trading partners. Rate cuts have been delayed. And yes, global tensions continue to rattle supply chains and sentiment.

But look closer: this isn’t retreat. It’s a recalibration. Now is the time to lean into smart bets.

Lean in to what’s working: your most responsive suppliers, your most engaged clients, your most e cient systems. Don’t get distracted by noise; focus on your fundamentals. is is the kind of moment that rewards discipline and creativity in equal measure.

Because even as capital shi s and currencies wobble, the real currency in this industry is trust. Trust in delivery, in service, in value. at’s what wins in uncertain times and what lasts beyond the cycle.

Let’s keep moving. Let’s stay sharp. And let’s continue proving—just like Canada’s economy—that we’re more resilient than anyone expects.

year by Tristan Communications Ltd. e contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. e views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted a er three months

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News {Business Development}

For example, you might build collections such as “Top Picks for Fall Events,” “Employee Onboarding Kits,” “Trade Show Must-Haves,” or “Eco-Friendly Swag Under $15.” ese curated experiences help your clients focus, reduce decision fatigue, and demonstrate your role as a knowledgeable partner, not just another vendor.

If you’re working with large, repeat clients, you can build out or implement customer-speci c portal to display only pre-approved or brand-compliant items. is keeps the selection relevant, ensures consistency with their visual identity, and makes the reordering process fast and seamless.

2. Keep It Clean, Branded, and On-Message

Your storefront re ects your business, so rst impressions count.

A cluttered, generic, or outdated website or portal can quickly erode a client’s con dence in your pro ciency. On the other hand, a clean, well-designed, and branded storefront reinforces trust and elevates your value.

Whenever possible, customize the look and feel of your online portals to align with your client’s branding. Incorporate their logo, use their corporate colours, and include a short, personalized welcome message.

Organize products into logical categories, and use highquality images for your category tiles and product listings.

Efficiency sells, especially in environments where speed and compliance matter.

Many of the industry’s leading platforms o er customization options. Take the time to tailor each storefront based on the client that you’re serving.

A corporate HR buyer and a local small buisiness owners should not be shopping in the same default environment.

3. Add Value with Personalization

Personalization improves navigation, reinforces brand identity, and helps build long-term loyalty. Your online storefront shouldn’t just o er access to products, it should help clients discover the right products for their goals.

In an increasingly competitive market, personalization sets your business apart.

If possible, use client history and industry knowledge to make tailored recommendations. For example, you could suggest a group of products based on previous orders, highlight budget-friendly alternatives for a new campaign, or display a kit with bundled items designed for a speci c use case — such as a “New Hire Welcome Kit” or “Sales Team Essentials.”

Dynamic recommendations powered by AI or manual curation can help anticipate client needs before they even ask. Adding a gallery of completed work or a testimonial from a client in a similar industry can further boost condence and increase conversions.

e more your online portals and/or storefronts feels personalized, and not just a product catalogue, the more value clients will see in returning to it again and again.

Enable Easy Reorders and Approvals

One of the greatest bene ts of an online store is the ability to simplify the reordering process, which is a critical factor for busy buyers managing multiple departments, timelines, or teams.

Well-built portals should allow users to save their favourite products, view past orders, and quickly reorder without having to start from scratch.

Artwork approvals can o en be built into the checkout process, reducing the need for email back-and-forth and improving turnaround times.

For corporate clients with multiple decision-makers, look for solutions that o er tiered user permissions and approval work ows.

Consider this real-world example: a Calgary-based distributor developed a custom portal for a national sales team. Instead of requesting quotes by email, stakeholders could log in, select from pre-approved apparel and merch, and place their own orders within set budget limits. e client was thrilled with the simplicity, and the distributor saw a 30 per cent increase in order frequency.

E ciency sells, especially in environments where speed and compliance matter.

Don’t Just Launch It - Promote it!

You’ve spent time and e ort creating the perfect online store, but if clients don’t know about it, or aren’t encouraged to use it, that investment is all for naught.

Promotion is key to driving engagement.

Start with a clear announcement campaign. Send an email to your client list that introduces the new portal, highlights its bene ts, and includes direct login links.

Even better, create a short walkthrough video or screenrecorded tour that shows them exactly how to use it. Include the link in your email signature, feature it in social posts, and encourage your sales reps to mention it during calls.

For larger clients, o ering a 15-minute training call or sending over a branded “getting started” PDF can go a long way in encouraging adoption. If your storefront is built for a seasonal campaign — like holiday gi ing or summer uniforms — promote it as a limited-time pop-up shop to create urgency.

continued on Page 17

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News {Business Development}

One Size Doesn’t Fit All

Imagine a long-time client who orders every quarter, pays promptly, and refers new business your way. Now imagine treating them exactly the same as a one-time, lowvolume buyer who only responds to discount emails. If you hold both to the same policies — same production timelines, same pricing exibility, same design limits — you’re sending the wrong message: “Your loyalty doesn’t matter.” is kind of rigid thinking o en shows up in statements like: “If we did that for you, we’d have to do it for everyone.”; “Sorry, that’s our policy.”; “We treat all our clients equally.”

While those phrases may sound fair, they actually communicate a lack of empowerment to think critically or make decisions.

Clients Expect Relevance, Not Sameness

Clients don’t need VIP treatment every day — but they do want to feel seen. And that means sometimes bending a rule, fast-tracking an order, or o ering a creative solution when the situation calls for it.

Say a top client emails you late on a Friday asking if you can rush a 100-piece apparel order for an event next week. Strictly speaking, your rush deadline has passed. But you also know this client sends you $50,000 in business annually. Denying their request just because “that’s the policy” is not only shortsighted, it risks damaging a valuable relationship.

And here’s the thing: that client knows they’re important to your business. ey’ve earned the occasional exception. Making them feel like “just another order” could lead them to look elsewhere, and that’s not good business.

It’s Already Happening - And That’s

Okay

Some business owners worry that o ering preferential treatment will create backlash. “What if other clients nd out?” is a common concern. But the truth is, clients understand context. ey understand loyalty.

No one complains when an airline upgrades a frequent yer. No one’s shocked when a wholesaler gives better

Fair doesn’t mean identical. Great businesses don’t treat every customer the same; they treat each customer like they matter.

pricing to a high-volume customer. And no one minds that people with mobility challenges get designated parking. We’ve already accepted that di erent needs, and di erent relationships — warrant di erent responses.

e key is transparency and consistency in your logic, not your rules.

Treating Everyone the Same is Ine cient & Risky

In today’s market, speed and exibility o en win the deal. If your frontline sta or order desk teams are trained to follow rules without exception, you’re likely losing business to competitors who empower their teams to make smart, situational calls.

Imagine a decorator refusing to waive a $35 art setup fee for a long-time client who placed a $10,000 order — because “everyone gets charged the same.” at’s not principled. at’s lazy policy.

More importantly, it teaches your best clients that loyalty has no value. And in an industry built on repeat business, that’s a dangerous lesson.

Fair ≠ Equal, and That’s a Good Thing

ere’s a powerful metaphor that helps illustrate this idea: imagine being a parent to a six-year-old and a 16 yearold. Would you give them the exact same curfew, allowance, and responsibilities? Of course not. You’d tailor your expectations based on age, maturity, and needs. at’s what fairness looks like.

e same applies to customers. Some need more handholding. Others need faster turnarounds. Some generate more revenue. Others bring creative opportunities or longterm value. Treating them fairly means adapting to those di erences,— not attening them out with policy.

Empowerment at the Front Line

If your business has grown enough to have account managers, inside sales reps, or customer service sta , then this principle matters even more. Are they empowered to make judgment calls? Or are they bound by rigid scripts?

e best companies train their people to understand client context, not just enforce policy. at means knowing when to o er an extra service, how to de-escalate a frustrated client, or when it’s okay to escalate a request to management for a valued customer.

Rigid processes protect the company. Empowered people protect the relationship.

What About Word-of-Mouth?

Employees o en worry that special treatment will spark resentment, that one client will brag about a favour they got and create expectations from others. But the reality is this: customers don’t talk much about good service — unless it’s absent. It’s bad experiences that spread like wild re.

A client who’s well taken care of might mention your great service, but they’re unlikely to spark a mutiny. A client who feels dismissed or ignored, however, may very well broadcast their dissatisfaction.

Your goal shouldn’t be to eliminate complaints by o ering no exceptions. Your goal should be to delight the right clients at the right time, and keep them coming back.

In the end, your business is better served by treating clients relevantly rather than equally. is doesn’t mean abandoning standards. It means building in discretion. It means trusting your team to make thoughtful decisions. And it means recognizing that fair treatment requires exibility — not one-size- ts-all rules.

So go ahead, waive the art fee; upgrade the shipping. Say yes to the rush order. Just do it for the right clients, at the right times, for the right reasons. at’s not favouritism. at’s simply good business.

5 Situations Where it’s Okay to Bend The Rules

1. A Top Client Has a Last-Minute Request: ey’ve earned your exibility. Prioritize the relationship over rigid timelines, especially if it’s a rare ask.

2. A Long-Time Client Needs a Small Favour: Waiving a setup fee or fast-tracking shows appreciation and builds loyalty.

3. A New Client Brings a High-Value Referral: O er something extra, like free shipping or a discount, to reinforce goodwill.

4. You Made a Mistake and Need to Make It Right: Apologize, and x it quickly. Sometimes that means expediting production or absorbing a fee. It’s cheaper than a lost client

5. Your Policy Doesn’t Make Sense in Context: Rules should guide, not bind. If following policy will harm the relationship and the risk is low, trust your judgment. Empower your team to escalate or approve exceptions with clear guidelines.

News {Business Development}

Use

third-party tools like Google Analytics to monitor how clients are engaging. These insights can help focus your promotional efforts more effectively.

Don’t just build it and hope for the best. Actively drive tra c to your store and make it part of your overall client experience strategy.

6. Track What Works and What Doesn’t

One of the most powerful aspects of a digital storefront is the data it generates, but only if you’re paying attention to it. Use third-party tools like Google Analytics to monitor how clients are engaging with your storefront. Look at which products are most viewed, what gets added to carts but not purchased, and where users tend to drop o . ese insights can help you re ne your collections, tweak your layout, and focus your promotional e orts more e ectively.

For example, if you notice a high number of visits to a product category but few conversions, it could signal a pricing issue or poor imagery. If a product is ying o the digital shelves, consider featuring it more prominently or bundling it with complementary items.

In short, treat your online store like a living sales tool; one that you’re constantly optimizing based on real client behaviour.

7. Think Long-Term: Build a Scalable Experience

As your business grows, your digital tools need to grow with you. A scalable storefront can support multiple client portals, branded environments, exible product feeds, and integrations with your backend systems.

Look for solutions that allow you to easily duplicate storefronts, customize pricing tiers, and connect to your

In Memoriam: Mickey Hoch (1930–2025)

e Canadian promotional products and garment decoration industries lost a pioneering gure with the passing of Mickey Hoch on March 23, 2025.

A beloved friend, entrepreneur, and industry trailblazer, Mickey’s career spanned decades, marked by innovation, generosity, and deep integrity.

Mickey co-founded Marathon reads Canada in 1987 with his daughter Michele, building it into a leading national distributor of embroidery threads and promotional apparel.

Mickey remained actively involved well into his 90s, contributing to product sourcing, importing, and building trusted global supplier relationships. Prior to Marathon, he launched Century 21 Promotions in Seattle with his sons, leaving a notable mark on both sides of the border.

Born in Romania and a Holocaust survivor, Mickey arrived in Winnipeg in 1948. From operating a hat factory in a basement, he grew Century 21 Promotions into a 400-person garment manufacturer, becoming one of Winnipeg’s most respected apparel employers. He was instrumental in recruiting and resettling skilled Filipino garment workers in the 1960s, a legacy that le a lasting impact on many lives.

Mickey’s passions extended beyond business—he was devoted to his family, to Israel, and to the betterment of others. He volunteered with the IDF well into his 80s and was known for rallying resources in times of crisis. A world traveler, community builder, and visionary, Mickey Hoch leaves behind a legacy of love, resilience, and contribution that will continue to inspire those who knew him.

Donations in his memory can be made to the “Mickey & Rita Hoch Fund” at the Jewish Foundation of Manitoba or a charity of your choice.

Visit www.imprintcanada.com to read the full press release.

CRM or order management system.

If managing multiple client programs manually is eating up your time, explore automation tools that maintain the personal touch while freeing you up to focus on service and strategy.

Take the example of an Ontario-based decorator who partnered with a national tness brand to create portals for more than 25 franchise locations. Each portal o ered region-speci c apparel, pre-approved designs, and centralized billing.

What used to involve countless emails and phone calls is now an organized, self-serve process which created a dependable monthly revenue stream. e right tools don’t

just support your current clients — they allow you to take on more, without sacri cing quality or service.

Final Word

Your online storefront can be so much more than a digital catalogue. With thoughtful curation, strong branding, seamless ordering, and ongoing optimization, it becomes a 24/7 sales and service channel — one that strengthens client relationships and grows your bottom line.

Invest the time to build it right, promote it well, and evolve it regularly. In an industry built on branding, your digital presence should re ect the same care and creativity you o er your clients every day.

K-KF4048

King

K-KF4042

King

Athletics Raglan Hooded Full-Zip Sweatshirt

Adult Sizes: S-2XL

Heather Royal

Heather

Athletics Raglan Hooded Sweatshirt

Adult Sizes: S-2XL

K-KF4042

Charcoal /

King Athletics Mockneck Long Sleeve Shirt

Adult Sizes: S-2XL

King Athletics Turtleneck Long Sleeve Shirt

Adult Sizes: S-2XL

Navy

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Jerzees Ultimate Fleece

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Fortuna Full Zip Hoodie

One of the most popular FW everyday essentials. The Fortuna (FW3528) is a heavyweight hoodie built for comfort, warmth, and style—made from 100% ringspun combed cotton and ﬁnished with a double-layer hood and full-zip front. It’s cozy, clean-cut, and made to move from workdays to weekends. Your new go-to? Deﬁnitely.

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Navy Cotton Hoodie

Big K’s 100% navy cotton hoodie is a durable workwear garment that will keep you visible on the worksite. Style BK3557NV has a zipper front, pockets and 4” 3M reﬂective tape. This comfortable and durable hoodie meets CSA Z9622 Class 1, Level 2 standards. This hoodie is also available in Orange & Black.

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Classic 5-Panel Snapback

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Men's Heavyweight Coat

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Welcome To The ATCTM Pro Club

This isn’t a warm-up. It’s a whole new game. Introducing the newest top-scoring lineup of athletic wear from SanMar Canada with modern colour blocking, elite level comfort, and print-perfect No Bleed Fabric technology. This 8-piece sport ready collection is the ultimate utility player for today’s teams.

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8 New Colourways in Value Cap

AJM has added 8 new colourways to style 6640M, for a total of 11. Made in AJM’s popular 6-panel “Constructed Full-Fit” shape, it has a cotton front and a polyester mesh back. This cap features buckram laminated front panels, pre-curved peak with 8 rows of stitching and a plastic adjustable back strap. The combination of quality and value makes this cap a preferred choice for all headwear requirements.

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Timeless streetwear appeal meets modern structure in this mid-profile 5-panel cap (DO12) from DML Creation. Featuring a structured crown with hard buckram and a 3 1/2" height, this cap is crafted from a durable 65/35 polyester-cotton blend. The adjustable snapback closure ensures a secure, one-size-fits-most fit .

Classic Trucker Cap

Reimagined

The Crest Trucker (260-T) reimagines the classic trucker cap with a modern edge. Designed with a structured front panel and mesh back for all-day comfort, it is made from 94% recycled polyester and 6% spandex for a ﬂexible ﬁt. Available in a variety of solid and two-tone colourways with a snapback closure for easy adjustment.

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Forli Reflective Jacket

Weatherproof, work-ready, and wow-worthy. The Forli (FW3180) is one of Fersten's top outerwear picks— designed with 3M™ reﬂectivity, a detachable hood, and breathable waterproof fabric. Lined in cozy microﬂeece and packed with features, it’s built for visibility, versatility, functionality and serious impact. For more details, please visit www.fersten.com

Ladies' Heavyweight Puffy Coat

Canada Sportswear's Ladies' Heavyweight Puffy Coat features a 100% nylon ripstop construction with wind resistant and PFAS-free water repellent ﬁnish. Insulated with 100% recycled polyester imitation down, this coat features a jumbo plastic YKK front zipper with chin guard and lower front zipper pockets. Available in a coordinating Men's version, the Ladies' style is a longer length with 2-way front zipper and vents at side seam for ease of movement. Clam Shell zocket embroidery access.

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Gildan Light Cotton T-Shirt

S&S Activewear Canada is showcasing Gildan’s Unisex Light Cotton T-Shirt (Style 3000). This garment is made with 100% U.S. cotton and offers the latest breakthrough in soft cotton technology. The Light Cotton family has been remastered for improved printability, quality and comfort, and features a modern classic ﬁt and high-performing recycled tearaway label. Made with OEKO-TEX certiﬁed lowimpact dyes.

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Men's Cascadia Thermal Jacket

The Cascadia Thermal Jacket (TRX-2M) represents a milestone in lightweight thermal technology. Featuring a Thermal Shell polyﬁll, this is the lightest weight all-season thermal jacket ever developed by Stormtech, suitable for both temperate and cold environments. Both outshell and side panels are constructed with spandex to allow optimal stretch - providing unmatched ﬂexibility and ease of movement. Available in a matching Ladies’ Style (TRX -2W)

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Small Format, Big Impact

New sweat accessories are purpose-built for performance and made to brand. Sweat-wicking performance, comfortable stretch, and tear away label are easy wins for growing your business. Add the ATCWBAND & ATCHBAND to any program for a low-cost item with big impact.

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Linz Cardigan

Classic gets a fresh new ﬁt. The Linz cardigan (FW3030) is polished, professional, and soft to the touch. Designed in a ﬁne gauge knit with cotton-blend comfort, this 5-button staple brings elevated ease to any look. V-neckline, ribbed cuffs, and timeless style? Yes, please. For more details, please visit www.fersten.com

Modern Seven-Panel Mesh Cap

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Elevate your brand with this contemporary structured cap (i3057) featuring a unique seven-panel construction, offering a sleek, ergonomic silhouette. The medium-profile crown delivers a flattering fit, pairing flawlessly with a classic flat-bill visor that’s precision-stitched for clean definition. Built with a 100% polyester front and breathable trucker mesh back, it strikes the perfect balance of style and comfort. An adjustable snap-back closure ensures a one-size-fits-most fit. Available in a range of great colourways. For more information please visit www.dmlcreation.com

Adult Unisex Mid Weight Hoody

Milltex Sportswear is offering the Adult Unisex Mid Weight Promo Hoody, style #317. Made from a blend of 55% Cotton / 45% Polyester, this hoody features double needle cover stitching and a double layer ﬂeece hood. An anti-migration base layer when printing is recommended. Available in XS-3XL in a wide range of great colours.

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Sideline Grid 1/4 Zip Pullover

Designed for warmth without bulk, the Russell 3D grid fleece pullover - Style # R03GKM - features a stretchwoven yoke and low-profile collar for a clean sideline look. Constructed from a 90% polyester/10% spandex lightweight stretch woven front yoke, this quarter zip pullover features a heat sealed label, low profile collar, set-in sleeves and side vents. Available in a wide range of great colours.

Please visit www.momentecbrands.comfor more details

More colours in “Web Mesh”

Style 6L649M with “Web Mesh” is expanding, with AJM adding 4 new colourways. The unique Web Mesh consists of 4 back panels consisting of lightweight and translucent fabric that provides excellent breathability and ventilation. Made in a 6 panel “Constructed Full-Fit” shape, the front panels and peak are made in polycotton while the mesh panels are made in a polyester fabric. It features a double row, soft plastic adjustable back strap for ultimate comfort. Now available in 9 colourways. Please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Quilt Polyester Safety Jacket

Big K’s ultra-comfortable quilted 100% polyester safety jacket has dual inner pockets, rib-knit collar and cuffs, with a drop back and lower patch pockets. It includes back armhole gussets and double stitched 3M™ Scotchlite™ reﬂective material. It’s CSA Z96-22 Class 2, Level 2 compliant. Also available in Orange & Black.

For more details, please visit www.bigKclothing.ca

Elevated. Effortless. Unmistakably KOI®

Introducing the KOI® Element French Terry Collection, a premium, cotton rich, French Terry blend designed to wear confidently, print impeccably, and command attention effortlessly. With a superior print surface, a gender-inclusive modern fit and OKEO-TEX® certifications, trust in the elevated presence this collection delivers. Please visit www.sanmarcanada.com for details

Dri-Power® 50/50 Blend T-Shirts

The comfort of cotton or the performance of polyester? With the DRI-POWER® 50/50 Blend, you can have both. Moisture-wicking properties keep you cool and comfortable, while the variety of styles and colours highlight your designs. Choose from a variety of shirts including short sleeve, long sleeve, youth sizes, and pocketed options, available in an array of 48 retail-ready colours. Contact canadacustomerservice@fotlinc.com for more information

Poly-Cotton Twill Easy-Care Shirt

Canada Sportswear is showcasing it Poly-Cotton Twill Easy-Care Shirt for Men and Ladies (S04600 and S04601). Constructed from a 65% polyester, 35% cotton twill blend, this shirt features a PFAS-free easy-care wrinkle resistant and stain release ﬁnish. The 2-piece point collar, and button front placket with matching buttons give this shirt an elegant ﬁnish.The Men's style features a left-chest pocket and knife pleats at back shoulders for greater mobility. The ladies' version features a tapered waist.

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Performance Sport Cap

The Ace Sport Cap (450) is built for performance with moisture-wicking fabric and a structured 5-panel design that delivers a clean and modern look. Made from recycled materials, it features a soft silicone snapback adjustable closure for a secure and comfortable ﬁt. This cap is a versatile essential for active days and is available in a range of solid colours.

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Retro Foam Trucker Style

Make a bold statement with this high-profile 5-panel foam cap from DML Creation (style DF14). With a structured 4" crown and flat visor featuring 8 rows of stitching, this cap delivers vintage vibes with a modern twist. The 100% polyester front provides a smooth surface for vibrant imprints, while the snapback closure offers an adjustable One-Size-Fits-Most fit. Available in a wide range of colour combinations to match any campaign. For more information please visit www.dmlcreation.com

Appalachian Thermal Softshell Jacket

Cleveland Performance Polo

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Women's Pro-Lock Performance Polo

Yosemite Full Zip Fleece Jacket

Streamlined silhouette mid-layer with 72% GRS-Certiﬁed Polyester and 28% Polyester Knit

Fleece, the Yosemite Full Zip Fleece Jacket (FPX1M) features a brushed-back ﬂeece which offers superior thermal properties, while allowing for excellent breathability. A low-proﬁle chin saver provides extra next-to-skin comfort. Available in a matching Ladies’ Style (FPX-1W)

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The AllPro 100% polyester interlock jersey with ProLock technology is made with cationic disperse dye for a premium fade-resistant printing surface. Style #41800L features a shaped standard ﬁt with curved bottom hem, moisture-management and snag resistant properties. This polo delivers a UPF rating of 50 and comes with a tearaway label for comfort and customization. Please visit www.en-ca.ssactivewear.com for more information

Flexible, versatile thermal efficiency. The Appalachian Thermal Softshell Jacket (TRX-3W) is ideally suited for all-season wearing with a lightweight quilted Thermolex™ body and 4-way stretch softshell panels. Durable water repellent finish fabric on the main body helps repel water in damp conditions. The Appalachian Thermal Jacket is built with GRS-Certified Polyester and polyester fabric with 10% Spandex to provide stretch mobility. Available in a matching Men’s version (TRX-3M). For more information, please visit www.stormtechperformance.com

Classic Heritage Windshirt

This classic Holloway Heritage Windshirt (Style # 229022) delivers lightweight protection with a rib-knit ﬁnish and water-resistant Micron™ fabric. Detailing includes a heat sealed label, V-neck collar, set-in sleeves, front zippered pockets, and dropped tail with side vents. Available in a wide range of great colours. For more information, please visit www.momentecbrands.com

Recycled Performance Cap

The Crest Sport Cap (460) combines performance and structure with a classic 6-panel build and moisture-wicking fabric to keep you cool and comfortable. Made from recycled materials, it features a Comfort Stretch closure for a snug and ﬂexible ﬁt. Clean, athletic, and easy to wear — this cap comes in a variety of solid colours.

For more details, please visit www.kccaps.ca

AD SPECIALTY AD SPECIALTY

Stanley® 17oz Classic Food Jar

Durable, dependable, and designed for life on the go - the Stanley ® 17oz Classic Food Jar (Dezinecorp style M1196SSGR) is a must-have for your next promotional campaign. Whether it’s for outdoor adventures like camping, fishing, or hiking, or simply bringing a hot meal to the office, this food jar delivers. Double-wall vacuum insulation keeps food hot for up to 10 hours or cold for up to 14, making it ideal for soups, stews, or chilled snacks. The leak-proof design ensures messfree transport, while the wide mouth makes it easy to fill, eat from, and clean. Add your brand to a trusted name in Stanley ®, known for rugged reliability and make a lasting impression.

Please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Full Colour Spirit Brite Tumbler

Enhance your style with the vibrant and cheerful Spirit Brite water bottle, featuring a sleek bamboo lid. This stainless steel vacuum bottle is ideal for hot or cold beverages. The double wall insulated powder coated exterior does not sweat & ice won’t melt for 12+ hours. Fits in most cup holders, each insulated vacuum tumbler is individually boxed. For more details, please visit www.adgpromo.ca

FSC® Recycled Morano Large Journal

The 7” x 10” FSC® Recycled Morano Large Journal features a marbled cover crafted from 30% recycled polyurethane. Inside, it includes 128 sheets of lined FSC® recycled paper, offering a smooth, eco-conscious writing experience. By choosing this notebook, you’re making a positive impact on the environment through a partnership with 1% For The Planet, as a portion of each sale supports environmental nonproﬁts. For more information, please visit www.pcna.com/en-ca

New Spirit Collection – Boston Shaker

Craft cocktails in style with the sleek Boston Shaker (style M1828), the newest addition to the DezineCorp ‘Spirit Collection’. Designed for durability and versatility, this twopiece set includes a large 28oz (828ml) tin and a smaller 18oz (532ml) tin that ﬁt together securely for a tight, leak-resistant seal. Individually gift boxed, the Boston Shaker is available in stainless steel or stainless steel with a cooper colour ﬁnish. Ideal for mixing, shaking, and pouring with ease, it’s the perfect barware essential for professionals and home mixologists alike. For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Power Everything. All At Once.

The CSI Group introduces the new SE03 3-In-1 Charger. Power up your mobile phone, Apple Watch, and AirPods — all at once. Whether you’re at home, at the ofﬁce, or on the go, this compact charger slips easily into your pocket or purse, making it the perfect travel companion. A universal gift for welcome packages, employee recognition, and holiday gifting.

For more information, please visit www.thecsigroup.net or contact: info@thecsigroup.net

Grande 16oz Recycled Tumbler

The Grande Tumbler is a 16oz, recycled travel companion crafted entirely from 100% recycled plastic. Its air-insulated, double-wall construction helps maintain the temperature of your favourite hot or cold beverages in any environment. Designed for durability and everyday use, this tumbler is the perfect blend of style and function. Hand wash only.

For more information, please visit www.pcna.com/en-ca

Small In Size, Big In Function

The CSI Group is introducing the new FL52 Tripod Multi-Tool. Engineered for unmatched versatility and prime brand visibility, this is the ultimate utility companion. Packed with 10 essential tools, including built-in wrench, carabiner, bottle opener, glass breaker tip, USB-C recharge, screwdriver, rear light, 6 COB LED light modes, magnetic base and tripod mount. For more information, please visit www.thecsigroup.net or contact: info@ thecsigroup.net

Capabunga Rubber Wine Cap

DML Creation is showcasing its 100% food-grade silicone rubber wine cap. Invented by winemakers, the CapaBunga is a reusable silicone cap that reseals a bottle of wine after you remove the cork. This item ﬁts in the fridge door, no need to rearrange the contents inside! For more information please visit www.dmlcreation.com

Handy Multi Tool

Introducing the MT-010 Handy 13-in-1 Folding Multi-tool, complete with a convenient Nylon sheath equipped with a belt loop for easy access. This versatile tool boasts 13 essential functions to tackle a variety of tasks, including pliers, a saw, screwdrivers, knives, wire cutters, and more. Compact and lightweight, this multitool is designed for effortless storage and portability, making it the perfect companion for wherever your adventures take you. Please note that orders being shipped to the USA may be subject to additional Tariffs and Duties. For more information, please visit www.Magnuspen.com

Roam Lite 15.5” Laptop Backpack

Minimalism meets practicality in the Roam Light Backpack. Item BG126 is slim and stylish, without sacriﬁcing functionality. This compact powerhouse of brand promotion features overall dimensions of 11”W x 5.5”D x 16”H. For more information, please visit www.spectorandco.ca

Eclipse Wheeled Carry-on

The Eclipse Wheeled Carry-On (BRL-2) has been built to endure, adjust and provide unprecedented resilience. With its hard-wearing material, multiple reinforcements and telescopic handle, it is engineered to keep up with your professional pace. This carry-on offers customizable storage solutions, separate laundry storage and an internal adjustable compression straps for optimized volume.

For more information, please visit www.stormtechperformance.com

240 GSM

Free Freight over $400

30/S Fine Ringspun Yarn for Softness

3 END Brushed Fleece

Special Textured Look

Emphasis on Fabric Softness

53% Cotton 47% Poly

Double Needle Cover Stitching Sweatpatch for Relabelling

240 GSM

30/S Fine Ringspun Yarn for Softness

3 END Brushed Fleece

Emphasis on Fabric Softness

53% Cotton 47% Poly

Double Needle Cover Stitching Sweatpatch for Relabelling

ADULT UNISEX MID

VINTAGE CREWNECK

BERRY GRANITE CACTUS

INDIGO JADE LAVENDER

SUPPLIES & EQUIPMENT SUPPLIES & EQUIPMENT

Lightweight Woven Emblems

Deliver precision and maximum impact with Emblemtek's Woven Emblems. These emblems are a ﬂexible, lightweight alternative to embroidery, crafted entirely from interlaced polyester threads without a base fabric. This allows for intricate detail, smooth texture, and consistent full coverage at no extra premium. Highly customizable in shape, ﬁnish, and backing, woven emblems are ideal for detailed designs, small text, and durable, versatile applications.

For more info, please visit emblemtek.com

Large Format Roland DG

TruVisTM SG3 Series

The Roland DG TrueVis™ SG3 Series delivers superior colour and next generation performance. Available in two sizes to ﬁt your business, the FlexFire print heads, TR2 inks, and True Rich Colour combine with user-friendly features to make the SG3 the perfect performance level printer. Enjoy incredible print output to improve brand reproduction and provide ultra-vivid colour with super-smooth transitions. Produce high-quality, 4-colour print/cut results on signs, stickers, labels, vehicle wraps, apparel, and other graphics.

For more information, please visit www.stahls.ca

Epson SureColor G6070 35” Roll-To-Roll DTF Printing System

Unlock limitless possibilities in apparel decoration with the SureColor® G6070 DTFilm printer. Designed for exceptional colour accuracy and ﬁne detail, it delivers stunning, vibrant prints with ease. With a 35.4" print width, scale up your production like never before. Plus, automated maintenance keeps downtime low, ensuring seamless, highquality printing every time.

For details, please visit www.rbdigital.ca

DTF Inks Are Canadian-Made

Value-Rite is showcasing its White and Colour DTF Inks. These inks deliver excellent DTF transfer quality and provide bright white, high opacity, low viscosity and less maintenance. Get longer head life and damper life with these Canadian-made inks. For more information, please contact Value-Rite, Tel: 1-800242-8069 or visit www.valuerite.com

Toyoda Falcon Modular DTF Printing System

The Toyoda Falcon Modular DTF Printing System is built to grow with your business. Choose from 2, 3, 4, or 6-head conﬁgurations for entry to industrial-level output. With advanced colour options, touchscreen controls, and automated features like ink recirculation and electronic pinch rollers, it delivers vibrant, highspeed prints with precision and reliability—perfect for high-volume, fast-paced production. For details, please visit www.rbdigital.ca

Toyoda Falcon Electric Auto Dual Heat Press

The Toyoda Falcon Fully Electric Automatic Dual Heat Press – Precision, Power, and Efﬁciency in Every Press! This 16” X 20” dual heat press with a foot pedal & lasers is a fully electric system that requires no compressor, making it easier to install and operate. Its design combines a heavyduty solid steel industrial-grade pressing framework with precise, user-friendly electronics.

For details, please visit www.rbdigital.ca

Refurbished Melco Embroidery Machines

Performance meets value with factory-certiﬁed refurbished embroidery machines from Embroidery Systems Canada. Refurbished commercial machines like the Melco Amaya XTS come with a warranty, training, and support—perfect for starting or growing a business!

Please contact Embroidery Systems Canada, info@embroiderysystems.com or call 1-888805-8631

K-Series Multi-Head Embroidery Machines

Barudan offers multi-head models from 2 to 56 heads. All multi-heads feature positive needle drive technology giving you the ability to sew on a variety of items and the most precisely sewn details and lettering. Barudan's superior welded frame construction enables higher production plus top sewing speeds, up to 1,100 stitches per minute depending on the model. For more information, please visit www.barudanamerica.com

ODIF Sprays & Block Binding Backings

American & Eﬁrd Canada, lnc. is the proud exclusive distributor for ODIF France and Block Binding Interlinings in the Canadian market. The ODIF Sprays and Block Binding Backings will complement the extensive range of quality sewing thread products that A&E currently provides.

For more information, please contact 800-361-0787 or visit www.amefird.ca

Madeira Classic Rayon Threads

Madeira’s Classic Rayon machine embroidery thread is known worldwide for its high tensile strength and excelled glossy lustre. Made from 100% viscose rayon, it is perfectly suited for embroidery on high-speed commercial embroidery machines. Classic Rayon thread maintains its soft “hand” even when the stitch count is high. Benefit from rich, silky and vibrant colours with high tensile strength. Made in Germany from the finest eco-friendly 100% viscose rayon, these threads are perfectly suited for embroidery on high speed multihead machines. Certified according to STANDARD 100 by OEKO-TEX® For more information, please visit www.cansew.com