SeptemberOctober 2025

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE MASTERING THE MARATHON

Business strategist and author Troy Harrison breaks down what’s needed for salespeople to manage and conquer long sales cycles.

12

NEW PRODUCT SPOTLIGHTS

We showcase the newest product offerings courtesy of the industry’s leading suppliers.

28

SEPTEMBER/OCTOBER 2025

Volume 32, Issue 5

Produce Social Content That Sells

How to Attract Profitable Customers and Grow Your Reach

By Adriano Aldini, Imprint Canada

In today’s hyper-visual, always-on world, social media isn’t optional, it’s where customers discover, evaluate, and connect with your brand.

But it’s not enough to post a product photo and hope for the best. Whether you’re a decorator or a distributor, the right content can turn your followers into buyers and elevate your business beyond the catalogue.

Consistent and value-driven social content will help you Here are a few actionable tips attract profitable customers while growing your audience. to help you produce social content that builds your brand, grows your audience, and ultimately boosts your sales.

Content That Sells, continued on Page 16

Drifting Isn’t a Strategy 8 Steps to Stay on Course in Turbulent Times

By Maartje van Krieken

The storm isn’t coming; it’s already here.

For many in the promotional products industry, it can sometimes feels like we’re sailing without a compass.

The business climate is volatile, uncertain, complex, and ambiguous. Customer expectations are higher, while budgets are tighter. Supply chains bend (and sometimes break) without warning.

And yet, standing still isn’t an option—clients expect ideas, quotes, and fulfillment at lightning speed, even as the waves get bigger.

You’re not alone. Industry-wide, we see patterns that match broader business research:

With the right navigation system, you can make faster, smarter decisions and turn chaos into a competitive advantage.

• Two-thirds of executives say they struggle to make decisions fast enough during volatile times.

• 70% of business transformations fail due to misalignment and unclear direction.

• Half of leaders admit to delaying decisions when markets become unstable.

In our industry, that delay can mean losing the order, missing the event date, or giving competitors the opening they need.

Drifting, continued on Page 19

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS September/October 2025 - Volume 32, Issue 5

SEPTEMBER/OCTOBER2025 Imagine, for a moment, a world leader seeing a convincing but fake video. In the heat of the moment, they respond, publicly or militarily, before anyone verifies its authenticity. One reaction triggers another. And somewhere in the world, lives are lost… all because of an event that never actually happened.

It may be alarmist to say, but it’s hard to escape the conclusion: it only feels like a matter of time before such a scenario plays out.

To Believe or Not to Believe Not long ago, I came across a short video clip on a major, well-respected news outlet.

It hit me hard—so much so that I found myself feeling genuinely moved and emotional.

Then, just two days later, reports began circulating on social media that the very clip I had watched was not real at all. It was AI-generated. Fabricated. A complete illusion.

That realization left me with a sinking feeling in my stomach.

If someone who considers themselves reasonably discerning could easily be fooled, what about everyone else?

This raises an unsettling question: How far will incidents like this go before real harm is done?

The conversation around censorship - whether from accredited news outlets or social media platforms - is already a minefield. People rightly value free speech and distrust the idea of censorship. Yet, there may come a day when some form of intervention becomes not only acceptable, but necessary to protect people from misinformation with catastrophic consequences.

One obvious question is: Why can’t all AI-created content be marked - clearly, visibly, and indelibly - with an encrypted symbol that instantly tells us what’s real and what’s synthetic?

We label food ingredients, we certify products for safety… why not label information that could influence minds, markets, and even nations?

The unsettling truth is that the genie is already out of the bottle. AI-generated content will get more realistic, not less.

And unless we find a way to identify it (and fast) it will get worse before it gets better.

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IMPRINT CANADA | September/October 2025

ONLINE EDITION

www.imprintcanada.com/magazine

NEWS 1

PRODUCE CONTENT THAT SELLS CONTʼDPG16

1

DRIFTING ISNʼT A STRAYEGY CONTʼD PG 19

12

MASTERING THE MARATHON CONTʼD PG 26

NEW PRODUCT SPOTLIGHTS 28 36 43

WEARABLES SHOWCASE ADVERTISING SPECIALTY SHOWCASE SUPPLIES & EQUIPMENT SHOWCASE

PUBLISHER

MARKETING COORDINATOR

Tony Muccilli : tony@imprintcanada.com

Steve Silva : feedback@imprintcanada.com

PRODUCTION MANAGEMENT

ADVERTISING SALES

Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Adriano Aldini, Troy Harrison, Maartje van Kreiken

Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication.

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40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884 GST Registration #: RT892913294

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News {Business Development}

Mastering the Marathon Four Strategies for Managing & Winning Long Sales Cycles

By Troy Harrison

Have you ever run a marathon? Most people haven’t.

But many salespeople run them every day in the form of the long sales cycle.

Salespeople love the quick win – that satisfying moment when a prospect becomes a customer in a matter of days or weeks. Sometimes, it’s even the fabled “one call close.”

But what about those industries, or those times, where the sales cycle stretches into months or even years? How do

you keep your sales teams motivated, strategic, on-task, and successful when the finish line seems so far away?

Long sales cycles present unique challenges.

They test a salesperson’s patience, strategic thinking, and ability to maintain momentum over extended periods.

They can also tempt even the most disciplined

sales professionals to neglect prospecting, as the gratification of a closed deal feels perpetually out of reach.

But here’s the truth: mastering the long sales cycle is not just a skill – it’s an art form. And like any art, it requires dedication, practice, and a specific set of techniques. Let’s explore four key strategies that can help you and your team excel in the marathon of long-cycle sales.

• Never Stop Prospecting

Imagine you’re a farmer; you know it takes months for your crops to grow, but you also know that if you don’t plant seeds regularly, you’ll eventually have nothing to harvest.

The same principle applies to long-cycle sales.

It’s easy to fall into the trap of thinking, “Why start new conversations when I won’t close them for years?” But remember this: you can’t finish a sale unless you start one.

Prospecting is the lifeblood of your sales pipeline, regardless of how long it takes to close a deal. A sales funnel that doesn’t consistently fill at the top will run dry at the bottom.

Make prospecting a non-negotiable part of your weekly routine. Set aside dedicated time each day to reach out to new potential clients.

Use a mix of cold calls, emails, social media outreach, and networking events to keep your pipeline full. Remember, the seeds you plant today are the deals you’ll close tomorrow, or next year.

The best prospecting cadence is to open with a phone call attempt to reach your target prospect (yes, a genuine, pick up the phone, voice-to-voice call).

If you don’t get an answer (which is a high probability these days), then leave a powerful voice mail message, and switch to LinkedIn connection.

Once connected, slow play the connection using engagement techniques, then ask for the appointment 2-3 months after connecting.

•Think Strategically, Act Consistently

Once you’ve initiated a conversation with a prospect, it’s time to shift into strategic mode. This is where the real art of long-cycle selling comes into play.

You want to understand motivation and timelines.

Start by estimating a realistic timeline for the deal. Is it six months? A year? Two years? This timeline becomes your roadmap, guiding your interactions and helping you set milestones along the way.

With each contact, your goal should be to move the buyer’s journey forward, even if it’s just by inches, by providing constant value.

This is particularly crucial when you’re up against an incumbent vendor with an existing contract. You’re playing the long game, so every interaction should add value and strengthen your position. Basically, you’re positioning yourself to be the vendor of choice at contract time.

Prospecting is the lifeblood of your sales pipeline, regardless of how long it takes to close a deal.

A sales funnel that doesn’t consistently fill at the top will run dry at the bottom.

12 IMPRINT CANADA | September/October 2025

Sales Cycle, continued on Page 26

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News {Business Development} Content That Sells, continued from Page 1

1. Show, Don’t Just Tell

In the promotional products industry, visuals are essentially everything; they’re what matters.

Simply stating that you offer great decoration or quality products won’t cut through the noise. Instead, use your content to show what you can do.

Captivating, high-quality photos of finished campaigns are essential. Showcase real-life case studies and examples of your decorated items in use, whether it’s branded apparel at a local event or custom mugs in a client’s office.

Short and compelling videos, and/or time-lapse clips are incredibly effective at catching audiences’ attention.

Filming your embroidery machine in action or capturing the transformation of a plain T-shirt into a fully branded item can be mesmerizing to viewers.

These types of posts give followers insight into your craftsmanship and attention to detail, while cementing credibility.

Another highly engaging tactic is to post “before-andafter” transformations. For instance, display a plain hoodie beside its customized counterpart, emphasizing the impact that your services offer.

This type of content not only demonstrates your immense creative capabilities but also inspires clients to imagine what you could do for their brand.

2. Educate to Elevate

Your audience is far more likely to engage with brands that offer value; educational content does just that.

Sharing your knowledge - not just finished products helps position your business as a trusted advisor rather than just a vendor. This builds loyalty and makes clients more likely to return when they need guidance.

Try offering quick tips or short how-to posts. For example, create a short video or carousel post explaining which imprint methods work best on different materials, or offer trendy seasonal ideas like: “Top Five Promo Picks for Summer Golf Tournaments,” or “Which Six Promo Items Are Trending Right Now?”

Social media isn’t just a place to stay visible, it’s a place to stay valuable

You can also answer frequently asked questions (FAQ’s), such as: • What’s the difference between DTG and screenprinting?

• How does embroidery pricing work?

• How do I choose the right decoration method for my logo?

• What are the turnaround times for rush orders?

By demystifying and clarifying your processes, you remove buyer hesitation and build trust.

Educational content is also perfect for repurposing, meaning you can share it on multiple platforms like Instagram Stories, LinkedIn posts, or TikTok reels.

Remember to keep it short, make it visually pleasing, and packed with value.

3. Tell Customer Success Stories

Social proof is one of the most powerful tools in your content arsenal. Testimonials, case studies, and success stories show potential clients how others have benefitted from working with you, but most importantly, they provide relatable use cases that inspire and encourage action.

Rather than relying solely on written testimonials, turn them into compelling narratives. For example, share how a dental office used branded tumblers to increase client referrals, or how a charity 5km run saw a boost in awareness thanks to custom tees.

The key is to focus on the challenge your client faced, the solution you provided, and the amazing result you delivered.

This type of content is ideal for a carousel post or a shortform video. Including client logos, quotes, or photos of the final product adds authenticity. The more specific the story, the more credible and inspiring it becomes.

You don’t need high-end production to make this work. A simple quote graphic paired with a brief caption can be just as effective. Just make sure you’re highlighting different industries and scenarios to showcase your range and versatility.

4. Be Consistently Human

People connect with other people, not logos. That’s why humanizing your brand is so important. Sharing behindthe-scenes content, introducing your team, or even showing a day in the life at your shop can dramatically increase engagement and build trust.

Let your audience meet the faces behind your business.

Feature staff spotlights or short interviews. Show clips of

16 IMPRINT CANADA | September/October 2025

your team setting up a trade show booth or packing a large order.

Keep it short, keep it fun, keep it fresh. These moments remind your followers that there are real, hardworking people behind the work.

Authenticity and personality go a long way. Don’t be afraid to post something lighthearted or humorous, as long as it aligns with your brand. Whether it’s a funny printing mishap or a team pizza day, showing your culture can make your business more relatable and likable.

This doesn’t mean you need to share every detail of your life. Focus on content that highlights your passion, your people, and the pride you take in your work.

Consistency is key — a weekly or biweekly post that lifts the curtain just a bit can help you build a stronger connection with your audience over time.

5. Use Calls-to-Action That Convert

Every piece of content should serve a purpose, and that purpose should be clear to your audience. This is where strong calls-to-action (CTAs) come in. After all, if you don’t guide your followers on what to do next, they’ll just keep scrolling.

The best CTAs are action-oriented and benefit-driven, they shouldn’t be about making a sale. Good CTAs tell the audience what to do and what they’ll get out of it.

Start small: ask them to comment on their favourite imprint style, vote in a poll, or tag a friend who might need your service. These low-commitment CTAs encourage engagement and help boost visibility in platform algorithms. Always pair CTAs with attractive visuals or valuepacked content for the best results.

When you’re ready to drive sales or inquiries, be direct but helpful. End posts with lines like: “DM us for a free quote,” “Click the link in bio to request samples,” or “Need help picking the perfect item for your next event? We’ve got you.”

Social media isn’t just a place to stay visible, it’s a place to stay valuable. For decorators and distributors, the right content strategy can turn casual browsers into loyal clients. By showing off your work, educating your audience, sharing success stories, humanizing your brand, and guiding your audience with clear calls-to-action, you’ll turn your social platforms into powerful engines for growth.

Start with just one of these strategies this week, and build from there. The most important thing is to keep showing up — consistently, authentically, and with content that reminds your audience why they should work with you.

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News {Business Development} Drifting, continued from Page 1

Business and sailing share some commonalities; situations will arise that - if you choose to doing nothing - disaster will ultimately ensue.

When chaos hits, it doesn’t matter how hard your team is working. Without clear direction, turbulence takes over.

The energy is real, the effort is sincere, but the results don’t match.

Traditional business cycles - relying on historical supplier timelines, locking in pricing for months - don’t hold the certainty they once did. To survive and grow, our industry leaders need more than motivation. They need navigation.

Because as one storm passes, another is brewing.

That’s where the Chaos Compass comes in, it’s a practical framework to help decorators, distributors, and suppliers regain control, restore clarity, and keep the ship on course.

The 8 Elements of the Chaos Compass: 1. Get Your Bearings

Start with situational awareness. Map out what you know and don’t know: about your inventory, supplier capacity, client budgets, and event timelines. Involve sales reps, production teams, and even clients in the conversation. You might spot opportunities for early buys, better decoration scheduling, or alternative sourcing.

2. Identify Your Nearest Safe Haven

If the storm worsens, such as a key supplier shuts down, shipment delays, or a major client pulls an order, what’s your fallback? Can you shift to in-stock items? Lean on local decorators? Can you sustain current orders while pausing non-critical marketing or expansion projects?

3. Reclarify the Destination

Has your definition of success changed?

Maybe it’s no longer just about top-line growth, but about client retention or margin stability. Break your large annual

goals into smaller, achievable checkpoints that allow you to course-correct quickly.

Navigating Chaos in the Promo Industry

Adopt a clear, nimble framework: Who decides? What’s the data? What’s the risk? What’s the next step?

The quicker you can pivot and adapt, the better you can protect your margins and strengthen your client and vendor relationships.

6. Empower Your People

1. Get Your Bearings

Audit supplier capacity, lead times, and inventory levels Ask sales, production, and clients for insights on bottlenecks

From your inside and outside sales reps, to your production staff, to admin team, to your art department - your crew needs clarity, authority, and trust to act strategically and decisively.

During crunch times (think back-to-school season or holiday rush) be ready to shift roles and empower people to make on-the-spot calls that keep orders moving.

When chaos hits, having clear direction and processes will help eliminate guesswork and mistakes.

2. Identify Your Safe Haven

Have in-stock backup products and alternate decorators Know your “pause points” for non-critical projects

3. Reclarify Your Destination

Break big goals into short-term checkpoints Update your definition of success for today’s market

4. Focus on the Big Levers

Prioritize 2–3 changes with the highest impact Cut low-value tasks and distractions

7. Reliable Tools & Data

Whether it’s your order management system, decoration scheduling software, or supplier inventory feeds—ensure your tools are accurate, real-time, and easy to use. More data isn’t better; the right data is.

5. Decide Faster

Clarify who decides, what data is needed, and the next step Avoid “analysis paralysis” that costs orders

6. Empower Your Crew

8. Tracking the Course

Give staff the authority to make timely calls Be flexible with roles during peak seasons

7. Use Reliable Tools & Data

Keep order systems, supplier feeds, and schedules accurate Focus on quality data, not just more data

8. Track & Adjust

Pivot strategically, not reactively

4. Diagnose the Big Levers of Change

What are the two or three things that, if changed, would make the biggest impact on your business right now?

It might be securing more reliable suppliers, upgrading decoration technology, differentiating your offerings to include personalization services, or strengthening your inside sales training.

The key here is to identify and eliminate low-value tasks that drain time and resources without moving the needle.

The current business climate is volatile, uncertain, complex, and ambiguous. Customer expectations are higher, while budgets 5. Decision-Making Mechanics In this industry, speed matters. A missed decision can are tighter. mean losing an order to a competitor.

Execute your plan but review your environment often.

Are new tariffs on the horizon? Has a supplier restocked a key SKU? Adjust strategically—not reactively—to stay aligned with your long-term goals.

In our industry, there’s no sense waiting for calmer seas.

There will always be another storm on the horizon.

You don’t need perfect conditions to lead. You need direction, adaptability, and a willingness to pivot when clarity is still out of sight.

With the right navigation system, you can make faster, smarter decisions, align your team, and build resilience turning chaos into a competitive advantage.

About the Author: Maartje van Krieken is the founder of The Chaos Games Consulting and host of The Business Emergency Room podcast. An international speaker, business triage expert, accredited coach, and former frontier oil & gas leader, she equips executives and leadership teams with tools to navigate chaos, drive decisions, and lead through volatility by unlocking powerful people dynamics with her infectious energy and decades of global experience. Learn more at www.thechaosgamesconsulting.com.

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News {Business Development} Sales Cycle, continued from Page 12

Managing long sales cycles is not about passive waiting – it’s about active preparation. It’s about building relationships, demonstrating value, and positioning yourself as the obvious choice when the time is right.

Maybe it’s sharing a relevant industry report, offering a fresh perspective on a challenge they’re facing, or simply checking in to maintain the relationship – but offering some new piece of knowledge or expertise every time.

The key here is consistency. Regular, value-added touchpoints keep you top of mind and position you as a trusted advisor, not just another vendor.

• Keep Your Contacts Current

In the span of a long sales cycle, a lot can change.

Decision-makers move on, new stakeholders emerge, and organizational priorities shift. Your job is to stay on top of

In a long sales cycle, your job is to be ready when that moment arrives.

these changes and adapt your strategy accordingly.

Make it a habit to regularly verify and update your contact information. But don’t stop there – strive to expand your network within the organization.

The more contacts you have, the more resilient your opportunity becomes to personnel changes.

“High, wide, and deep” should be your watchword. Get as high on the corporate food chain as you can. Get as many contacts (a wide base of influence) in the target company as you can. And make sure that they genuinely know you and the value you bring.

This approach not only provides you with a more comprehensive understanding of the organization but also helps safeguard your opportunity if your main contact leaves.

• Be Ready When the Stars Align

Here’s a fundamental truth about sales: a deal happens when need, solution, and timing intersect, and the buyer’s journey completes. In a long sales cycle, your job is to be ready when that moment arrives.

Maybe the incumbent vendor slips up, budget suddenly becomes available, or a new initiative aligns perfectly with your offering. Your consistent presence and value-added interactions have positioned you to capitalize on these moments.

Stay alert to industry trends, organizational changes, and any shifts in your prospect’s business that might create an opening. When that window of opportunity opens, be ready to act swiftly and decisively.

Managing long sales cycles is not about passive waiting – it’s about active preparation. It’s about building relationships, demonstrating value, and positioning yourself as the obvious choice when the time is right. There are no shortcuts to anyplace worth going.

Winning in long-cycle sales requires a unique blend of patience, persistence, and strategic thinking. It demands that we resist getting demoralized due to the lack of quick wins and instead focus on building lasting relationships and delivering consistent value.

By maintaining a steady prospecting rhythm, thinking strategically, keeping your contacts current, and staying ready for opportunity, you can master the marathon of long sales cycles.

26 IMPRINT CANADA | September/October 2025

About the Author: Troy Harrison is the Sales Navigator, a speaker, and the author of “Sell Like You Mean It” and “The Pocket Sales Manager.” He has trained salespeople from 23 different countries who live on three continents and has spoken all over North America and Europe. He helps companies navigate the Elements of Sales on their journey to success. He offers a free 45-minute Sales Strategy Review. To schedule, please visit www.TroyHarrison.com/ssr.

We are the leaders in custom plush Imprinted | Embroidered | Mascots We do it all!

A few examples of our mascots.

Want to bring characters to life?

Contact us today!

Bears & Bearwear — Blank or Customized!

Choose from blank styles or personalize with your own design!

YOUR LOGO HERE

63319 - Moose 8”

YOUR LOGO HERE

YOUR LOGO HERE

46013 Eco Husky 8”

87018 Lion Cuddle Pal 8”

44018 Black Bear & Baby 9”

We can custom imprint! Please enquire.

Home of Embroider Buddy®

Many other animals available.

Download our Catalogs!

R

Tel: 416.789.2687 Fax: 416.789.0497 Toll Free: 800.387.8565

email: sales@parkdalenovelty.com www.parkdalenovelty.com

WEARABLES

Tuzla Jacket With Reflective Detailing Meet your new go-anywhere jacket. The Tuzla (FW3102) is lightweight, water-resistant, and finished with reflective hits so you can shine day or night. Mesh lining keeps it breathable, and sleek panels make your branding pop.

From city streets to weekend escapes, this jacket’s got you covered.

Blizzard Heavyweight Puffy Coat Canada Sportswear is showcasing its Blizzard Heavyweight Puffy Coat, style L06050. Features include a nylon ripstop, wind resistant and PFASfree water repellent finish, and 100% recycled polyester imitation down insulation. Details include a jumbo plastic YKK front zipper with chin guard and lower front zipper pockets, exterior and interior storm flaps with snap closure at front opening, a detachable zipper hood with adjustable drawcord. The Ladies style is a longer length with 2-way front zipper and vents at side seam for ease of movement. Clam Shell zocket embroidery access. Available in Black.

For more information, please contact 1-800-659-5174 or visit www.canadasportswear.com

For more details, please visit www.fersten.com

Polyester Waterproof Rain Jacket Built for job-site versatility, this 300D polyester hi-vis orange rain jacket (BK133ORG) is fully waterproof and features a removable quilted lining and detachable sleeves for year-round wear. Black contrast panels hide grime, while the 4" reflective tape ensures CSA Z96-22 Class 2, Level 2 compliance.

Durable, adaptable, and designed to perform in any weather.

PERSONALIZED GIFT SETS CRAFTED FOR JOY!

Branded Gift Sets that provide a personal and thoughtful solution for your brand!

For more details, please visit www.bigKclothing.ca

Traditional Waffle Toque with Cuff DML Creation is showcasing the Traditional Waffle Toque with Cuff (DK22). This stylish, on-trend Toque is approximately 11.5" uncured and is available in a wide range of colours to suit any promo campaign.

For more information www.dmlcreation.com

Lightweight Thermal Tech The Cascadia Thermal Vest (TVX-1M) features a Thermal Shell polyfill - the lightest weight all-season thermal vest ever developed by Stormtech, suitable for both temperate and cold environments. Both outshell and side panels are constructed with spandex to allow optimal stretch. Available in a Ladies’ version (TVX-1M).

For more details, please visit www.stormtechperformance.com

Premium Tri-Blend Toques ON THE ROCKS GIFT SET #WC401498

Set-Ups

Proofs

Exact Quantity Needs

Up to 3 Drop Shipments

For Pricing & Details Go Online to ADGPromo.ca ASI 97249 | PPAI 387952 | SAGE 67664 | PPPC 980262

*Pricing subject to change without notice Contact your rep for more details.

AJM’s latest style 1T270M is made with a “Premium Tri-Blend” fabric. The 3 distinctive materials provide 3 unique properties: soft touch, moisture wicking & shape retention.

The rib knit cuff toque also has “flat seams” providing a snug & comfortable fit. Available in 5 popular colourways.

For information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

28 IMPRINT CANADA | September/October 2025

Single-Head & Multi-Head Embroidery Machines

Shop Machines Shop Supplies

BARUDAN CANADA 1-888-835-8413 www.barudanamerica.com

WEARABLES

Cotton-Faced Comfort, Made to Print The KOI® Element CFF Ladies’ Hoodie (KOI2250L) is everything decorators love; ultrasoft fleece, cotton-faced for flawless prints, and an easy tear-away label. With retail-inspired colours and a relaxed, feminine fit, it’s a modern classic made for lifestyle brands and premium comfort. No blockers or surprises, just ready-toprint simplicity.

For more details, please visit www.sanmarcanada.com

30 IMPRINT CANADA | September/October 2025

JERZEES ClassicsTM Tees Designed with a high stitch density, these OE tees provide superior printability to bring your designs to life. Made from 100% Cotton Pre-Shrunk Jersey, these tees are available in a wide range of colours in youth and adult sizes. This collection caters to everyone.

For more information please contact canadacustomerservice@fotlinc.com

57 Beautiful Colours 39 Styles to Choose From Available in Adult, Ladies’, Youth, and Tall sizes

EVERYDAY VALUE. EVERYDAY CHOICE. DEEPEST INVENTORIES. The ATC™ Everyday Collection® is where the core of your business begins.

Built on unbeatable value, deep inventories, and the colours, sizes, and styles to suit everyone, every day. From big events to promos, it’s everything you need—always in stock, always ready to decorate, and always priced to move.

SMC_Everyday Collection_Full Page_IMPRINT_Final.indd 1

Scan me

www.sanmarcanada.com

8/11/25 2:49 PM

750CLASSIC ZIPPER HOODIE ADULT UNISEX

260 GSM 13 OZ/LY (CANADA)

over $400

30/S Fine Ringspun Yarn for Softness 3 END Brushed Fleece YKK Antique Metal Matching Zipper 60% Combed Cotton 40% Poly Double Needle Cover Stitching Sweatpatch for Relabelling

BLACK (6C)

CHOCOLATE (412C)

DUSTY PINK (4995C)

DENIM (2160C)

NATURAL (2309C)

NAVY (533C)

CHARCOAL HTR (426C)

GREY HTR

(COOL GRAY 7C)

Twill Tape at Neck for Clean Finish

426 Watline Avenue, Mississauga, Ontario L4Z1X2 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

Driftwood Quilted Freezer Vest

Discover JERZEES Ultimate™ CVC Fleece collection, where superior comfort meets advanced performance. This midweight, cotton-rich fleece combines exceptional softness with moisture-wicking technology to keep you comfortable and dry through any activity. Designed with high stitch density, it provides a smooth printing canvas that makes it ideal for custom designs. 12.7 oz/258 g, CVC 60/40 RingSpun Cotton/Polyester Pre-Shrunk Fleece.

Canada Sportswear's Quilted Freezer Vest (L01095) features 100% nylon taffeta with PFAS-free water repellent finish.

The Insulation is 100% recycled polyester, with a black rib knit collar and YKK front zipper and zippered chest pocket.

Available in Black and Caramel.

For more information, please contact 1-800-659-5174 or visit www.canadasportswear.com

Huntington Cap Turn heads with the Huntington Cap (FP120) — a camo-pattern cap that’s as bold as your brand. With its structured fit, pre-curved peak, and adjustable back, it’s ready for any adventure. Perfect for logos that want to stand out while keeping things effortlessly cool.

For more information contact canadacustomerservice@fotlinc.com

Custom Ribbed Cuff Toque with Pom

WEARABLES

JERZEES UltimateTM CVC Fleece

For more details, please visit www.fersten.com

DML Creation is introducing its stylish and on trend Custom Ribbed Cuff Toque with Knit-in design as part of its custom overseas program. Style DK71-OS is perfect for the coming Winter season.

ThinsulateTM Hi-Vis Rain Jacket Stay protected in extreme conditions with this -40°C rated hi-vis jacket featuring 250GSM 3M™ Thinsulate™ insulation. Style BK463LM features a 300 denier polyester shell that's waterproof, breathable, and built to last. Includes a storm-flap zipper, detachable hood, ID window, and multiple pockets. CSA Z96-22 Class 2, Level 2 compliant for visibility and performance.

For more information www.dmlcreation.com

The Heavyweight in Workwear This isn’t your average hoodie. At 420 grams, the ATC WeRK™ Heavyweight Fleece Full Zip (WeRK422) packs warmth, structure, and lasting durability into a relaxed, street-ready fit. With a cotton-face finish for clean prints and reinforced details built to last, it’s the zip-up that delivers on job sites, merch tables, and everywhere in between.

For more details, please visit www.bigKclothing.ca

Halifax Jacket Weather? Bring it on. The Halifax soft-shell (FW3131) tackles wind, rain, and cold with ease, thanks to its 3-layer protection and midweight warmth. A detachable hood and contrast panels add style points, while roomy decoration zones make it a brander’s dream. Tough on the outside, comfy on the inside.

For more details, please visit www.sanmarcanada.com

Waffle Knit

For more details, please visit www.fersten.com

AJM is proud to showcase the latest fashionable toque to its winter collection. 1P550M is a cuff toque made with acrylic, in a waffle knit pattern. The raised textured design provides a very sophisticated, yet sporty look. Offered in black, charcoal, duck brown & navy and ready for immediate shipping from all 3 Canadian warehouses.

Classic 5-Panel Snapback Timeless streetwear appeal meets modern structure in this mid-profile 5-panel cap from DML (DO12) Creation. The pre-curved visor with 8-row stitching adds a polished finish. Crafted from a durable 65/35 polyester-cotton blend, this cap offers the ideal canvas for bold decoration. One-size-fits-most fit (6 5/8 – 7 5/8).

For more information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

For more details please visit www.dmlcreation.com

Manufacturers of sewing threads, wholesalers of elastics, tapes, trimmings etc.

CELEBRATING 101 YEARS !

Canadian Owned & Operated since 1924

THREADS, BOBBINS, BACKINGS, SPRAYS, NEEDLES,SCISSORS and Sew Much More!

Visit our booth #313 (Montreal) & 610 (Calgary) NEWFOUNDLAND

MARITIMES

MONTREAL

info@cansew.ca

TORONTO

WINNIPEG

www.cansew.ca

CALGARY

EDMONTON

VANCOUVER

1-800-361-7722 September/October 2025 | IMPRINT CANADA 33

NEW TECHNOLOGY SMART TENSION SYSTEM Smart Tension System automatically adjusts thread tension by analyzing the stitch type and machine speed.

Produce consistently high-quality embroidery with STS and reduce lost productivity in manual adjustment of thread tensions.

SLIM CYLINDER ARM Redesign of the cylinder arm improves the quality of embroidering on products.

Reduction of the cylinder arm circumference to 170mm.

Reducing working space between the needle plate and cap frame.

SMART ACTION PRESSER FOOT

PICKER ON / OFF

Smart Action Presser Foot (SAP) adjusts the height of the presser foot automatically by way of an independent presser foot motor.

We offer Picker on/off both two versions. You can get below meaningful result when selecting Picker Off version.

Regardless of the thickness of the fabric, the best quality embroidery can be completed easily with SAP.

Do not need to replace picker when it’s bent or snapped.

Adjust the minimum height of the presser foot by setting preferences on the operation panel

Easy to change bobbin and bobbin case.

SWF CANADA INC.

300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1

Please call 416-889-3598

617VINTAGE PULLOVER HOODIE ADULT UNISEX

240 GSM 13 OZ/LY (CANADA)

0 0 4 $ r ove

30/S Fine Ringspun Yarn for Softness 3 END Brushed Fleece Emphasis on Fabric Softness 53% Cotton 47% Poly Double Needle Cover Stitching Sweatpatch for Relabelling Twill Tape at Neck for Clean Finish

BERRY (7642C)

CACTUS (2409C)

GRANITE (425C)

INDIGO (2379C)

JADE (7713C)

LAVENDER (272C)

426 Watline Avenue, Mississauga, Ontario L4Z1X2 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

AD SPECIALTY Fun & Functional Drinkware The Asobu Happy Hat - Beanie is a fun and functional twist on drinkware. This insulated bottle comes topped with a cozy beanie-style lid that adds personality and warmth to your branding. Perfect for winter promotions, it’s designed to keep drinks hot or cold for hours while turning heads with its playful design. Great for gifting!

For more information, please contact 1-800-739-2645 or visit www.adnart.com

Full Colour Cruise Tumbler Discover the perfect blend of style and functionality with this sleek, stainless steel, powder-coated tumbler.

This 12-ounce tumbler features doublewall insulation to keep your drink at the ideal temperature and is built to last, whether you’re at home or on the go. Crafted from double-wall stainless steel and features vacuum insulated construction. This design ensures that the exterior remains cool to the touch, regardless of whether the container is filled with hot or cold liquids.

For more details, please visit www.adgpromo.ca

Auto Essentials Gift Set Even Santa prepares for the unexpected! This thoughtful set is perfect for employees on the go. Includes a personalized keychain, auto emergency multi-tool, and roadside hazard light presented in a themed box with custom holiday card. A great way to show you value their safety, wherever work (or the holidays) may take them.

For more information, please visit www.thecsigroup.net or contact info@thecsigroup.net

New Spirit Collection Lunch Box Carry your favourite foods with confidence in the newest addition to the DezineCorp ‘Spirit Collection’ (style M1862SS). This stylish 1200ml capacity stainless steel lunch box is a smart solution for take-way plastic and waste free snacks and meals, ideal for both home or office. The tight fitting lid includes a removable silicone seal and strong clips to hold the lid in place. Individually gift boxed, the Lunch Box is available is blank or with a laser etched logo on the lid.

For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Cupertino Laptop Sleeve Whether for business or pleasure, travel is a lot more enjoyable and stress-free when you’re organized with the Cupertino Laptop Sleeve (LVX-2). With an external zippered accessory pocket, the durable Cupertino allows you to confidently traverse the globe knowing that your device is safe and secure.

For more information, please visit www.stormtechperformance.com

36 IMPRINT CANADA | September/October 2025

Soft PVC Shoe Charms Dazzle your footwear with DML Creation Soft PVC Shoe Charms (SH-C)! With up to 4 PVC colours, and your choice of a 3D or 2D design, you can be sure to show off your own personal style.

Visit www.dmlcreation.com for more information

Comfort That Carries You From commutes to campus, The North Face® Groundwork Backpack (NF0A3KX6) is designed for all-day comfort and everyday utility. Breathable support, padded laptop protection, and 360° reflectivity make it ideal for on-the-go lifestyles. With eco-conscious materials and room for decoration, it’s built for busy lives and brand visibility on the move.

For more details, please visit www.sanmarcanada.com

523471

990133

97061

65940 (CAN) 52780 (USA)

903CREWNECK SWEATSHIRT ADULT UNISEX

260 GSM 13 OZ/LY (CANADA)

30/S Fine Ringspun Yarn for Softness 3 END Brushed Fleece 100% Cotton Facing for Excellent Printing

BLACK

COOL GREY

CORAL SILK

CHOCOLATE

DUSTY PINK

DENIM

FOREST

HELICONIA

LIGHT BLUE

LIGHT PINK

MAROON

MINT

NATURAL

NAVY

ORCHID

OLIVE

RED

SAND

SAGE

SAFARI

65% Cotton 35% Poly - Solid Colors 60% Cotton 40% Poly - Heather Colors Double Needle Cover Stitching 1x1 Rib with Spandex Sweatpatch for Relabelling XS To 3XL SAFETY GREEN

SAPPHIRE

WHITE

YELLOW

CHARCOAL HTR GRAPHITE HTR

GREY HTR

GREEN HTR

MAROON HTR

NAVY HTR

OATMEAL HTR

over $400

426 Watline Avenue, Mississauga, Ontario L4Z1X2 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

LOOK OUT FOR THE NEXT EDITION OF IMPRINT CANADA MAGAZINE

TAILORED SOLUTIONS FOR

PRODUCT SOURCING Enhance your business operations with ASI Canada®’s ESP+. Access unique features tailored to meet your specific needs and streamline your daily tasks.

Canadian Supplier Filtering Simplify your supplier search by exclusively targeting those who ship to and operate within Canada.

Effortless Canadian Currency Display Save time and eliminate the need for manual calculations.

Become a member of ASI Canada to source faster and sell more with ASI Canada’s ESP+.

Scan the QR code to learn more and get started.

Members: Contact your Customer Success Manager for more info. © 2024, ASI Canada®. All Rights Reserved. 402-16216 0624

EDITORIAL FOCUS:

SPRING 2026 PREVIEW The Official Hotel Headquarters of

corporateworkapparel.com

The Western Imprint Canada Show

sales@sportexsales.com 1-888-735-5057 272461

20010502

53404

The Best Western Plus Calgary Centre Inn offers accommodations that are truly at the centre of it all.

Print with Ease, choose more responsibly: Sustainable Hats Made For Branding

Our location is only minutes from The Western Imprint Canada Show as well as downtown businesses & shopping, the world famous Calgary Stampede and countless other attractions.

You are the centre of our attention while you enjoy hotel amenities such as oversize rooms, free high speed Internet, free parking, large indoor pool, whirlpool and fitness centre.

www.bwcalgarycentre.com For reservations, call: 1-877-287-3900 BEST WESTERN PLUS CALGARY CENTRE INN 3630 Macleod Trail South Calgary, Alberta T2G 2P9

AD SPECIALTY

Push Cap Sports Bottle

Tee Off With A Gift That Scores

This Personalized 28 oz. Sports Bottle from ADG Promo is a refreshing promotion. The convenient push-pull cap allows for easy access to your beverage while on the move, eliminating the hassle of unscrewing caps or dealing with leaks. Features an easy to use push-pull cap and is constructed from BPA-Free, durable plastic material with an easy grip design.

For the golf enthusiasts on your list This premium golf set includes a branded AND personalized driver cover, ball marker, divot tool, and valuables bag with 3 custom Titleist balls. Packaged in a golf-themed box with matching custom holiday card.

For more information, please visit www.adgpromo.ca

For more information, please visit www.thecsigroup.net or contact info@thecsigroup.net

Aquarius 24 Cooler Backpack

Big Base 14 oz. Durable Tumbler DezineCorp is proud to introduce the new and exclusive 14 oz. Big Base DOF (T4710CL). Made In Canada with nearly indestructible Tritan™ by Eastman material, this tumbler looks like glass, until you drop it! Despite its glasslike look, the heavy duty plastic material will not shatter, crack or dent if tossed around, making it a perfect fit for your next promotional event For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Power Your Playlist Turn up the holiday cheer! Bring light and sound into every home with this three-in-one device charger, Bluetooth speaker and flashlight packaged in a holiday box with matching custom card. A universal favourite!

For more information, please visit www.thecsigroup.net or contact info@thecsigroup.net

Snap & Go Magna-Tyz DML’s Magna-Tyz are sold in packs of two units.

With magnetic snap-and-go functionality, the durable construction ensures long-lasting use.

Magna-Tyz are ideal for phones and computer cables, to help keep you organized. Available in a wide range of colours to suit any promotional campaign.

Visit www.dmlcreation.com for more details

40 IMPRINT CANADA | September/October 2025

On-point practicality, The Aquarius 24 Cooler Backpack (BCL-1) is a classically styled, durable and easy-to-clean food-safe interior backpack that embraces spontaneity. Throw your favourite refreshments into the spacious main compartment and add your personal accessories into the front pocket.

Adjust the ergonomic shoulder straps to control the fit and comfort of the padded back panel, before heading out on your next adventure.

For more information, please visit www.stormtechperformance.com

Handy Silicone Wallet Keep your cards safe with this handy and functional Silicone Wallet. Available in a wide range of colours to suit any promotional program, these wallets have a dimension of 2.218” x 3.348” Please visit www.dmlcreation.com for details

SolekickTM Wireless Power Bank This 15W Wireless Power Bank with Stand features a 5,000 mAh/19.25Wh rechargeable lithium polymer battery that works as both a wireless charging pad and a regular power bank. MagClick™ technology allows it to magnetically attach to iPhone 12-16 models, delivering seamless wireless charging (up to 15W for Android and 7.5W for iOS). The stand holds your phone upright while it charges for hands-free viewing. Comes with a 31-inch Type-C-to-Type-C charging cable and packaged in a FSC®-certified premium gift box.

For more information, please visit www.pcna.com/en-ca

717CLASSIC PULLOVER HOODIE ADULT UNISEX

260 GSM 13 OZ/LY (CANADA)

30/S Fine Ringspun Yarn for Softness 3 END Brushed Fleece 65% Cotton 35% Poly - Solid Colors

60% Cotton 40% Poly - Heather Colors

BLACK

COOL GREY

CORAL SILK

CHOCOLATE

DUSTY PINK

DENIM

FOREST

GOLD

HELICONIA

LIGHT BLUE

LIGHT PINK

MAROON

MINT

MUSTARD

NATURAL

NAVY

ORANGE

ORCHID

OLIVE

PURPLE

RED

ROYAL

SAND

SAGE

SAFARI

STEEL GREY

SAFETY GREEN

SAPPHIRE

TEXAS ORANGE

WHITE

YELLOW

GREY HTR

GREEN HTR

MAROON HTR

NAVY HTR

OATMEAL HTR

ROYAL HTR

Double Needle Cover Stitching 1x1 Rib with Spandex Sweatpatch for Relabelling 5/8” Flat Matching Drawcord XS To 3XL

CHARCOAL HTR GRAPHITE HTR

0 0 4 $ over

426 Watline Avenue, Mississauga, Ontario L4Z1X2 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

SUPPLIES & EQUIPMENT

Personalize Jerseys Like a Pro With Stahls’ Player Names, you can make uniform customization fast and flawless. Pre-spaced and ready to apply, these names press in seconds for crisp, consistent results. Choose from durable, pro-quality materials and a wide range of fonts and colours to match any team. Save time, enhance quality, and put every name in the spotlight.

For more information, please visit www.stahls.ca

xTool DTF Printing System The xTool DTF Printer is the ideal entry-level solution for anyone looking to get started with direct-to-film printing. Compact, user-friendly, and powerful, it delivers high-quality results on a wide range of fabrics. With one-click automation and an affordable price point, it’s a smart way to launch or expand your custom apparel business.

For details, please visit www.rbdigital.ca

Colour That Moves with You Step up your embroidery game with Marathon’s variegated threads—ombre and multicolour hues that shift and shimmer with every stitch. Designed for smooth stitching, brilliant colour, and durability that lasts. Your designs deserve threads that perform as boldly as you create.

Woven: A New Standard in Emblems These lightweight emblems from Emblemtek are made by interlacing fine, durable 100% polyester threads at right angles. Unlike traditional embroidered emblems stitched onto twill fabric, the entire design is woven simultaneously in multiple colours, producing a smooth, uniform surface with a lighter feel. These emblems allows for high-resolution detail and can be customized with finishing options such as low-melt glue or Velcro®, and shaped via die-cutting or laser cutting.

Learn more at www.emblemtek.com/products/wovenemblems/

Epson SureColor Roll-To-Roll Printing System Unlock limitless possibilities in apparel decoration with the SureColor® G6070 DTFilm printer. Designed for exceptional colour accuracy and fine detail, it delivers stunning, vibrant prints with ease. With a 35.4" print width, scale up your production like never before. Plus, automated maintenance keeps downtime low, ensuring seamless, high-quality printing every time.

For details, please visit www.rbdigital.ca

Contact Marathon Threads Canada, mail@marathonthreads.ca or call 1-877-847-3231

Modular Printing System The Toyoda Falcon Modular DTF Printing System is built for high-volume, fast-paced production. Choose from 2, 3, 4, or 6-head configurations. With advanced colour options, touchscreen controls, and automated features like ink recirculation and electronic pinch rollers, it delivers vibrant, high-speed prints with precision and reliability.

All-New Melco Summit Perfectly blending performance and convenience, the all-new Melco Summit boasts speeds of up to 1,500 stitches per minute, Melco’s patented Acti-Feed system, and many other advanced features, all with an easy-to-use touchscreen.

Contact Embroidery Systems Canada at info@embroiderysystems.com or call 1-888-805-8631

For details, please visit www.rbdigital.ca

September/October 2025 | IMPRINT CANADA 43

CORP. CORP.

www.canadasportswear.com

www.canadasportswear.com

BETTER VALUE BASICS

Big K Imprint Ad Jul-Aug 2025 FINAL.qxp_Layout 1 2025-07-08 11:50 AM Page 1

in Safety

TRAFFIC

SURVEYOR

SUPERVISOR

FIRST AID

VESTS

VESTS

VESTS

VESTS

®

®

T O L L F R E E 1. 877. 6 8 8 . 3 0 31

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EMAIL INFO@BIGKCLOTHING.CA

•

W W W.B I G KC LOT H I N G .C A

Canada Sportswear delivers modern fits, retail-inspired value basics, and everyday pricing that helps you grow your business.

Your success is ours.

www.canadasportswear.com

CORP.