Business strategist and author Troy Harrison breaks down what’s needed for salespeople to manage and conquer long sales cycles. 12
NEW PRODUCT SPOTLIGHTS
We showcase the newest product o erings courtesy of the industry’s leading suppliers. 28
Produce Social Content That Sells
By Adriano Aldini, Imprint Canada
In today’s hyper-visual, always-on world, social media isn’t optional, it’s where customers discover, evaluate, and connect with your brand.
But it’s not enough to post a product photo and hope for the best. Whether you’re a decorator or a distributor, the right content can turn your followers into buyers and elevate your business beyond the catalogue.
Here are a few actionable tips to help you produce social content that builds your brand, grows your audience, and ultimately boosts your sales.
Drifting
Isn’t a Strategy
8 Steps to Stay on Course in Turbulent Times
By Maartje van Krieken
e storm isn’t coming; it’s already here.
For many in the promotional products industry, it can sometimes feels like we’re sailing without a compass.
e business climate is volatile, uncertain, complex, and ambiguous. Customer expectations are higher, while budgets are tighter. Supply chains bend (and sometimes break) without warning. And yet, standing still isn’t an option—clients expect ideas, quotes, and ful llment at lightning speed, even as the waves get bigger.
You’re not alone. Industry-wide, we see patterns that match broader business research:
• Two-thirds of executives say they struggle to make decisions fast enough during volatile times.
• 70% of business transformations fail due to misalignment and unclear direction.
• Half of leaders admit to delaying decisions when markets become unstable. In our industry, that delay can mean losing the order, missing the event date, or giving competitors the opening they need.
SEPTEMBER/OCTOBER2025
To Believe or Not to Believe
Not long ago, I came across a short video clip on a major, well-respected news outlet.
It hit me hard—so much so that I found myself feeling genuinely moved and emotional.
en, just two days later, reports began circulating on social media that the very clip I had watched was not real at all. It was AI-generated. Fabricated. A complete illusion.
at realization le me with a sinking feeling in my stomach. If someone who considers themselves reasonably discerning could easily be fooled, what about everyone else?
is raises an unsettling question: How far will incidents like this go before real harm is done?
Imagine, for a moment, a world leader seeing a convincing but fake video. In the heat of the moment, they respond, publicly or militarily, before anyone veri es its authenticity. One reaction triggers another. And somewhere in the world, lives are lost… all because of an event that never actually happened.
It may be alarmist to say, but it’s hard to escape the conclusion: it only feels like a matter of time before such a scenario plays out.
e conversation around censorship - whether from accredited news outlets or social media platforms - is already a mineeld. People rightly value free speech and distrust the idea of censorship. Yet, there may come a day when some form of intervention becomes not only acceptable, but necessary to protect people from misinformation with catastrophic consequences.
One obvious question is: Why can’t all AI-created content be marked - clearly, visibly, and indelibly - with an encrypted symbol that instantly tells us what’s real and what’s synthetic? We label food ingredients, we certify products for safety… why not label information that could in uence minds, markets, and even nations?
e unsettling truth is that the genie is already out of the bottle. AI-generated content will get more realistic, not less. And unless we nd a way to identify it (and fast) it will get worse before it gets better.
PUBLISHER Tony Muccilli : tony@imprintcanada.com
PRODUCTION
MATCHING LAYERS, EFFORTLESS STYLE
Step into the season with coordinated looks made for layering. The SF100 and SF008 offer a streamlined selection of colors to suit your fall mood—whether you’re keeping it classic or mixing it up. Simple. Stylish. Made to match.
gildan.com/ca/en
NOVA OLD FASHIONED- SET OF 4
G8718CL-4BK-ET | 10.5oz / 315ml
As Low As: $39.98 /set (c)
TUBO TUMBLER- SET OF 4
G0787CL-4BK | 17.25oz / 510ml
Low As: $29.98 /set (c)
/
HAMPSHIRE PILSNER- SET OF 4 G0922CL-4BK | 16oz / 473ml
Low As: $37.98 /set (c) MATEO TASTING- SET OF 5 G8900CL-S-ET
|
News {Business Development}
Mastering the Marathon
Four Strategies for Managing & Winning Long Sales Cycles
By Troy Harrison
Have you ever run a marathon? Most people haven’t. But many salespeople run them every day in the form of the long sales cycle.
Salespeople love the quick win – that satisfying moment when a prospect becomes a customer in a matter of days or weeks. Sometimes, it’s even the fabled “one call close.”
But what about those industries, or those times, where the sales cycle stretches into months or even years? How do
you keep your sales teams motivated, strategic, on-task, and successful when the nish line seems so far away?
Long sales cycles present unique challenges.
ey test a salesperson’s patience, strategic thinking, and ability to maintain momentum over extended periods.
ey can also tempt even the most disciplined
sales professionals to neglect prospecting, as the grati cation of a closed deal feels perpetually out of reach.
But here’s the truth: mastering the long sales cycle is not just a skill – it’s an art form. And like any art, it requires dedication, practice, and a speci c set of techniques. Let’s explore four key strategies that can help you and your team excel in the marathon of long-cycle sales.
• Never Stop Prospecting
Imagine you’re a farmer; you know it takes months for your crops to grow, but you also know that if you don’t plant seeds regularly, you’ll eventually have nothing to harvest.
e same principle applies to long-cycle sales.
It’s easy to fall into the trap of thinking, “Why start new conversations when I won’t close them for years?” But remember this: you can’t nish a sale unless you start one.
Prospecting is the lifeblood of your sales pipeline, regardless of how long it takes to close a deal. A sales funnel that doesn’t consistently ll at the top will run dry at the bottom. Make prospecting a non-negotiable part of your weekly routine. Set aside dedicated time each day to reach out to new potential clients.
Use a mix of cold calls, emails, social media outreach, and networking events to keep your pipeline full. Remember, the seeds you plant today are the deals you’ll close tomorrow, or next year.
e best prospecting cadence is to open with a phone call attempt to reach your target prospect (yes, a genuine, pick up the phone, voice-to-voice call).
If you don’t get an answer (which is a high probability these days), then leave a powerful voice mail message, and switch to LinkedIn connection.
Once connected, slow play the connection using engagement techniques, then ask for the appointment 2-3 months a er connecting.
•Think Strategically, Act Consistently
Once you’ve initiated a conversation with a prospect, it’s time to shi into strategic mode. is is where the real art of long-cycle selling comes into play.
You want to understand motivation and timelines. Start by estimating a realistic timeline for the deal. Is it six months? A year? Two years? is timeline becomes your roadmap, guiding your interactions and helping you set milestones along the way.
With each contact, your goal should be to move the buyer’s journey forward, even if it’s just by inches, by providing constant value.
is is particularly crucial when you’re up against an incumbent vendor with an existing contract. You’re playing the long game, so every interaction should add value and strengthen your position. Basically, you’re positioning yourself to be the vendor of choice at contract time.
Prospecting is the lifeblood of your sales pipeline, regardless of how long it takes to close a deal. A sales funnel that doesn’t consistently fill at the top will run dry at the bottom.
Standout performance, timeless style and everyday comfort define the Jackson Way Collection from Holloway. From practice to game day, it’s all about team pride and power.
Explore the full collection.
229571
Modern. Timeless. Carefully Crafted Acrylic Numerals. NEW! Drop shipping program + four presentation-ready packages.
HOW IT WORKS
News {Business Development}
1. Show, Don’t Just Tell
In the promotional products industry, visuals are essentially everything; they’re what matters.
Simply stating that you o er great decoration or quality products won’t cut through the noise. Instead, use your content to show what you can do.
Captivating, high-quality photos of nished campaigns are essential. Showcase real-life case studies and examples of your decorated items in use, whether it’s branded apparel at a local event or custom mugs in a client’s o ce.
Short and compelling videos, and/or time-lapse clips are incredibly e ective at catching audiences’ attention. Filming your embroidery machine in action or capturing the transformation of a plain T-shirt into a fully branded item can be mesmerizing to viewers.
ese types of posts give followers insight into your cra smanship and attention to detail, while cementing credibility.
Another highly engaging tactic is to post “before-anda er” transformations. For instance, display a plain hoodie beside its customized counterpart, emphasizing the impact that your services o er.
is type of content not only demonstrates your immense creative capabilities but also inspires clients to imagine what you could do for their brand.
2. Educate to Elevate
Your audience is far more likely to engage with brands that o er value; educational content does just that.
Sharing your knowledge - not just nished productshelps position your business as a trusted advisor rather than just a vendor. is builds loyalty and makes clients more likely to return when they need guidance.
Try o ering quick tips or short how-to posts. For example, create a short video or carousel post explaining which imprint methods work best on di erent materials, or o er trendy seasonal ideas like: “Top Five Promo Picks for Summer Golf Tournaments,” or “Which Six Promo Items Are Trending Right Now?”
Social media isn’t just a place to stay visible, it’s a place to stay valuable
You can also answer frequently asked questions (FAQ’s), such as:
• What’s the di erence between DTG and screenprinting?
• How does embroidery pricing work?
• How do I choose the right decoration method for my logo?
• What are the turnaround times for rush orders?
By demystifying and clarifying your processes, you remove buyer hesitation and build trust.
Educational content is also perfect for repurposing, meaning you can share it on multiple platforms like Instagram Stories, LinkedIn posts, or TikTok reels.
Remember to keep it short, make it visually pleasing, and packed with value.
3. Tell Customer Success Stories
Social proof is one of the most powerful tools in your content arsenal. Testimonials, case studies, and success stories show potential clients how others have bene tted from working with you, but most importantly, they provide relatable use cases that inspire and encourage action.
Rather than relying solely on written testimonials, turn them into compelling narratives. For example, share how a dental o ce used branded tumblers to increase client referrals, or how a charity 5km run saw a boost in awareness thanks to custom tees.
e key is to focus on the challenge your client faced, the solution you provided, and the amazing result you delivered.
is type of content is ideal for a carousel post or a shortform video. Including client logos, quotes, or photos of the nal product adds authenticity. e more speci c the story, the more credible and inspiring it becomes.
You don’t need high-end production to make this work. A simple quote graphic paired with a brief caption can be just as e ective. Just make sure you’re highlighting di erent industries and scenarios to showcase your range and versatility.
4. Be Consistently Human
People connect with other people, not logos. at’s why humanizing your brand is so important. Sharing behindthe-scenes content, introducing your team, or even showing a day in the life at your shop can dramatically increase engagement and build trust.
Let your audience meet the faces behind your business. Feature sta spotlights or short interviews. Show clips of
your team setting up a trade show booth or packing a large order.
Keep it short, keep it fun, keep it fresh. ese moments remind your followers that there are real, hardworking people behind the work.
Authenticity and personality go a long way. Don’t be afraid to post something lighthearted or humorous, as long as it aligns with your brand. Whether it’s a funny printing mishap or a team pizza day, showing your culture can make your business more relatable and likable.
is doesn’t mean you need to share every detail of your life. Focus on content that highlights your passion, your people, and the pride you take in your work.
Consistency is key — a weekly or biweekly post that li s the curtain just a bit can help you build a stronger connection with your audience over time.
5. Use Calls-to-Action That Convert
Every piece of content should serve a purpose, and that purpose should be clear to your audience. is is where strong calls-to-action (CTAs) come in. A er all, if you don’t guide your followers on what to do next, they’ll just keep scrolling. e best CTAs are action-oriented and bene t-driven, they shouldn’t be about making a sale. Good CTAs tell the audience what to do and what they’ll get out of it.
Start small: ask them to comment on their favourite imprint style, vote in a poll, or tag a friend who might need your service. ese low-commitment CTAs encourage engagement and help boost visibility in platform algorithms. Always pair CTAs with attractive visuals or valuepacked content for the best results.
When you’re ready to drive sales or inquiries, be direct but helpful. End posts with lines like: “DM us for a free quote,” “Click the link in bio to request samples,” or “Need help picking the perfect item for your next event? We’ve got you.”
Social media isn’t just a place to stay visible, it’s a place to stay valuable. For decorators and distributors, the right content strategy can turn casual browsers into loyal clients. By showing o your work, educating your audience, sharing success stories, humanizing your brand, and guiding your audience with clear calls-to-action, you’ll turn your social platforms into powerful engines for growth.
Start with just one of these strategies this week, and build from there. e most important thing is to keep showing up — consistently, authentically, and with content that reminds your audience why they should work with you.
Ultimate Fleece and Classic Tee Collection
News {Business Development}
Business and sailing share some commonalities; situations will arise that - if you choose to doing nothing - disaster will ultimately ensue.
When chaos hits, it doesn’t matter how hard your team is working. Without clear direction, turbulence takes over. e energy is real, the e ort is sincere, but the results don’t match.
Traditional business cycles - relying on historical supplier timelines, locking in pricing for months - don’t hold the certainty they once did. To survive and grow, our industry leaders need more than motivation. ey need navigation. Because as one storm passes, another is brewing. at’s where the Chaos Compass comes in, it’s a practical framework to help decorators, distributors, and suppliers regain control, restore clarity, and keep the ship on course.
The 8 Elements of the Chaos Compass:
1. Get Your Bearings
Start with situational awareness. Map out what you know and don’t know: about your inventory, supplier capacity, client budgets, and event timelines. Involve sales reps, production teams, and even clients in the conversation. You might spot opportunities for early buys, better decoration scheduling, or alternative sourcing.
2. Identify Your Nearest Safe Haven
If the storm worsens, such as a key supplier shuts down, shipment delays, or a major client pulls an order, what’s your fallback? Can you shi to in-stock items? Lean on local decorators? Can you sustain current orders while pausing non-critical marketing or expansion projects?
3. Reclarify the Destination
Has your de nition of success changed?
Maybe it’s no longer just about top-line growth, but about client retention or margin stability. Break your large annual
The current business climate is volatile, uncertain, complex, and ambiguous. Customer expectations are higher, while budgets are tighter.
goals into smaller, achievable checkpoints that allow you to course-correct quickly.
Adopt a clear, nimble framework: Who decides? What’s the data? What’s the risk? What’s the next step?
Navigating Chaos in the Promo Industry
1. Get Your Bearings
Audit supplier capacity, lead times, and inventory levels
Ask sales, production, and clients for insights on bottlenecks
2. Identify Your Safe Haven
Have in-stock backup products and alternate decorators
Know your “pause points” for non-critical projects
3. Reclarify Your Destination
Break big goals into short-term checkpoints
Update your de nition of success for today’s market
4. Focus on the Big Levers
Prioritize 2–3 changes with the highest impact
Cut low-value tasks and distractions
5. Decide Faster
Clarify who decides, what data is needed, and the next step Avoid “analysis paralysis” that costs orders
6. Empower Your Crew
Give sta the authority to make timely calls
Be exible with roles during peak seasons
7. Use Reliable Tools & Data
Keep order systems, supplier feeds, and schedules accurate Focus on quality data, not just more data
8. Track & Adjust
Pivot strategically, not reactively
4. Diagnose the Big Levers of Change
What are the two or three things that, if changed, would make the biggest impact on your business right now?
It might be securing more reliable suppliers, upgrading decoration technology, di erentiating your o erings to include personalization services, or strengthening your inside sales training.
e key here is to identify and eliminate low-value tasks that drain time and resources without moving the needle.
5. Decision-Making Mechanics
In this industry, speed matters. A missed decision can mean losing an order to a competitor.
e quicker you can pivot and adapt, the better you can protect your margins and strengthen your client and vendor relationships.
6. Empower Your People
From your inside and outside sales reps, to your production sta , to admin team, to your art department - your crew needs clarity, authority, and trust to act strategically and decisively.
During crunch times (think back-to-school season or holiday rush) be ready to shi roles and empower people to make on-the-spot calls that keep orders moving.
When chaos hits, having clear direction and processes will help eliminate guesswork and mistakes.
7. Reliable Tools & Data
Whether it’s your order management system, decoration scheduling so ware, or supplier inventory feeds—ensure your tools are accurate, real-time, and easy to use. More data isn’t better; the right data is.
8. Tracking the Course
Execute your plan but review your environment o en. Are new tari s on the horizon? Has a supplier restocked a key SKU? Adjust strategically—not reactively—to stay aligned with your long-term goals.
In our industry, there’s no sense waiting for calmer seas. ere will always be another storm on the horizon.
You don’t need perfect conditions to lead. You need direction, adaptability, and a willingness to pivot when clarity is still out of sight.
With the right navigation system, you can make faster, smarter decisions, align your team, and build resilienceturning chaos into a competitive advantage.
K-KF4048
King
K-KF4042
King
Athletics Raglan Hooded Full-Zip Sweatshirt
Adult Sizes: S-2XL
Heather Royal
Heather
Athletics Raglan Hooded Sweatshirt
Adult Sizes: S-2XL
K-KF4042
Charcoal /
King Athletics Mockneck Long Sleeve Shirt
Adult Sizes: S-2XL
King Athletics Turtleneck Long Sleeve Shirt
Adult Sizes: S-2XL
Navy
GARMENT INDUSTRIES LTD. SERVICE
Crest Art Service was founded by Ben Wong and Yin Mi Wong Edmonton. Starting with a 20’x30’ foot space and a pair of used machines, they grew into a bustling manufacturer of sports jackets for provincial teams and schools. to Winner Jackets and Crests in 1978, Ben and Yin Mi outgrew the original space and moved to a 6,000 sq ft. factory in 1982. Expanding with Alberta’s booming economy, business turned to making safety apparel for the Oil & Gas industry, and renamed to Winner Garment Industries Ltd . Today, Winner has grown to a 50,000 sq. ft. design and manufacturing facility in two buildings and with 45 staff.
In-house embroidery, Heat transfer and Silk screening
Heat transfer and Silk sc No Min Order AnySize
Collaborate with us to build your custom designs! We have a wide array of fabric types to meet your unique needs.
News {Business Development}
Managing long sales cycles is not about passive waiting – it’s about active preparation. It’s about building relationships, demonstrating value, and positioning yourself as the obvious choice when the time is right.
Maybe it’s sharing a relevant industry report, o ering a fresh perspective on a challenge they’re facing, or simply checking in to maintain the relationship – but o ering some new piece of knowledge or expertise every time.
e key here is consistency. Regular, value-added touchpoints keep you top of mind and position you as a trusted advisor, not just another vendor.
• Keep Your Contacts Current
In the span of a long sales cycle, a lot can change. Decision-makers move on, new stakeholders emerge, and organizational priorities shi . Your job is to stay on top of
these changes and adapt your strategy accordingly.
Make it a habit to regularly verify and update your contact information. But don’t stop there – strive to expand your network within the organization.
e more contacts you have, the more resilient your opportunity becomes to personnel changes.
“High, wide, and deep” should be your watchword. Get as high on the corporate food chain as you can. Get as many contacts (a wide base of in uence) in the target company as you can. And make sure that they genuinely know you and the value you bring.
is approach not only provides you with a more comprehensive understanding of the organization but also helps safeguard your opportunity if your main contact leaves.
• Be Ready When the Stars Align
Here’s a fundamental truth about sales: a deal happens when need, solution, and timing intersect, and the buyer’s journey completes. In a long sales cycle, your job is to be ready when that moment arrives.
Maybe the incumbent vendor slips up, budget suddenly becomes available, or a new initiative aligns perfectly with your o ering. Your consistent presence and value-added interactions have positioned you to capitalize on these moments.
Stay alert to industry trends, organizational changes, and any shi s in your prospect’s business that might create an opening. When that window of opportunity opens, be ready to act swi ly and decisively.
Managing long sales cycles is not about passive waiting – it’s about active preparation. It’s about building relationships, demonstrating value, and positioning yourself as the obvious choice when the time is right. ere are no shortcuts to anyplace worth going.
Winning in long-cycle sales requires a unique blend of patience, persistence, and strategic thinking. It demands that we resist getting demoralized due to the lack of quick wins and instead focus on building lasting relationships and delivering consistent value.
By maintaining a steady prospecting rhythm, thinking strategically, keeping your contacts current, and staying ready for opportunity, you can master the marathon of long sales cycles.
Sales Cycle, continued from
In a long sales cycle, your job is to be ready when that moment arrives.
WEARABLES WEARABLES
Blizzard Heavyweight Puffy Coat
For more information, please contact 1-800-659-5174 or visit www.canadasportswear.com
Canada Sportswear is showcasing its Blizzard Heavyweight Puffy Coat, style L06050. Features include a nylon ripstop, wind resistant and PFASfree water repellent finish, and 100% recycled polyester imitation down insulation. Details include a jumbo plastic YKK front zipper with chin guard and lower front zipper pockets, exterior and interior storm flaps with snap closure at front opening, a detachable zipper hood with adjustable drawcord. The Ladies style is a longer length with 2-way front zipper and vents at side seam for ease of movement. Clam Shell zocket embroidery access. Available in Black.
Tuzla Jacket With Reflective Detailing
Meet your new go-anywhere jacket. The Tuzla (FW3102) is lightweight, water-resistant, and finished with reflective hits so you can shine day or night. Mesh lining keeps it breathable, and sleek panels make your branding pop. From city streets to weekend escapes, this jacket’s got you covered. For more details, please visit www.fersten.com
Polyester Waterproof Rain Jacket
PERSONALIZED GIFT SETS CRAFTED FOR JOY!
Built for job-site versatility, this 300D polyester hi-vis orange rain jacket (BK133ORG) is fully waterproof and features a removable quilted lining and detachable sleeves for year-round wear. Black contrast panels hide grime, while the 4" reflective tape ensures CSA Z96-22 Class 2, Level 2 compliance. Durable, adaptable, and designed to perform in any weather.
For more details, please visit
www.bigKclothing.ca
Traditional Waffle Toque with Cuff
DML Creation is showcasing the Traditional Waffle Toque with Cuff (DK22). This stylish, on-trend Toque is approximately 11.5" uncured and is available in a wide range of colours to suit any promo campaign.
For more information www.dmlcreation.com
Lightweight Thermal Tech
The Cascadia Thermal Vest (TVX-1M) features a Thermal Shell polyfill - the lightest weight all-season thermal vest ever developed by Stormtech, suitable for both temperate and cold environments. Both outshell and side panels are constructed with spandex to allow optimal stretch. Available in a Ladies’ version (TVX-1M).
For more details, please visit www.stormtechperformance.com environments.
Premium Tri-Blend Toques
AJM’s latest style 1T270M is made with a “Premium Tri-Blend” fabric. The 3 distinctive materials provide 3 unique properties: soft touch, moisture wicking & shape retention. The rib knit cuff toque also has “flat seams” providing a snug & comfortable fit. Available in 5 popular colourways.
For information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com
Cotton-Faced Comfort, Made to Print
The KOI® Element CFF Ladies’ Hoodie (KOI2250L) is everything decorators love; ultrasoft fleece, cotton-faced for flawless prints, and an easy tear-away label. With retail-inspired colours and a relaxed, feminine fit, it’s a modern classic made for lifestyle brands and premium comfort. No blockers or surprises, just ready-toprint simplicity.
For more details, please visit www.sanmarcanada.com
JERZEES ClassicsTM Tees
Designed with a high stitch density, these OE tees provide superior printability to bring your designs to life. Made from 100% Cotton Pre-Shrunk Jersey, these tees are available in a wide range of colours in youth and adult sizes. This collection caters to everyone.
For more information please contact canadacustomerservice@fotlinc.com
Discover JERZEES Ultimate™ CVC Fleece collection, where superior comfort meets advanced performance. This midweight, cotton-rich fleece combines exceptional softness with moisture-wicking technology to keep you comfortable and dry through any activity. Designed with high stitch density, it provides a smooth printing canvas that makes it ideal for custom designs. 12.7 oz/258 g, CVC 60/40 RingSpun Cotton/Polyester Pre-Shrunk Fleece. For more information contact canadacustomerservice@fotlinc.com
Custom Ribbed Cuff Toque with Pom
DML Creation is introducing its stylish and on trend
Custom Ribbed Cuff Toque with Knit-in design as part of its custom overseas program. Style DK71-OS is perfect for the coming Winter season.
For more information www.dmlcreation.com
The Heavyweight in Workwear
This isn’t your average hoodie. At 420 grams, the ATC WeRK™ Heavyweight Fleece Full Zip (WeRK422) packs warmth, structure, and lasting durability into a relaxed, street-ready fit. With a cotton-face finish for clean prints and reinforced details built to last, it’s the zip-up that delivers on job sites, merch tables, and everywhere in between.
For more details, please visit www.sanmarcanada.com
Waffle Knit
AJM is proud to showcase the latest fashionable toque to its winter collection. 1P550M is a cuff toque made with acrylic, in a waffle knit pattern. The raised textured design provides a very sophisticated, yet sporty look. Offered in black, charcoal, duck brown & navy and ready for immediate shipping from all 3 Canadian warehouses. For more information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com
Driftwood Quilted Freezer Vest
Canada Sportswear's Quilted Freezer Vest (L01095) features 100% nylon taffeta with PFAS-free water repellent finish. The Insulation is 100% recycled polyester, with a black rib knit collar and YKK front zipper and zippered chest pocket. Available in Black and Caramel.
For more information, please contact 1-800-659-5174 or visit www.canadasportswear.com
Huntington Cap
Turn heads with the Huntington Cap (FP120) — a camo-pattern cap that’s as bold as your brand. With its structured fit, pre-curved peak, and adjustable back, it’s ready for any adventure. Perfect for logos that want to stand out while keeping things effortlessly cool.
For more details, please visit www.fersten.com
ThinsulateTM Hi-Vis Rain Jacket
Stay protected in extreme conditions with this -40°C rated hi-vis jacket featuring 250GSM 3M™ Thinsulate™ insulation. Style BK463LM features a 300 denier polyester shell that's waterproof, breathable, and built to last. Includes a storm-flap zipper, detachable hood, ID window, and multiple pockets. CSA Z96-22 Class 2, Level 2 compliant for visibility and performance. For more details, please visit www.bigKclothing.ca
Halifax Jacket
WEARABLES WEARABLES
Weather? Bring it on. The Halifax soft-shell (FW3131) tackles wind, rain, and cold with ease, thanks to its 3-layer protection and midweight warmth. A detachable hood and contrast panels add style points, while roomy decoration zones make it a brander’s dream. Tough on the outside, comfy on the inside. For more details, please visit www.fersten.com
Classic 5-Panel Snapback
Timeless streetwear appeal meets modern structure in this mid-profile 5-panel cap from DML (DO12) Creation. The pre-curved visor with 8-row stitching adds a polished finish. Crafted from a durable 65/35 polyester-cotton blend, this cap offers the ideal canvas for bold decoration. One-size-fits-most fit (6 5/8 – 7 5/8).
For more details please visit www.dmlcreation.com
bold
AD SPECIALTY AD SPECIALTY
Fun & Functional Drinkware
The Asobu Happy Hat - Beanie is a fun and functional twist on drinkware. This insulated bottle comes topped with a cozy beanie-style lid that adds personality and warmth to your branding. Perfect for winter promotions, it’s designed to keep drinks hot or cold for hours while turning heads with its playful design. Great for gifting!
For more information, please contact 1-800-739-2645 or visit www.adnart.com
Auto Essentials Gift Set
Even Santa prepares for the unexpected! This thoughtful set is perfect for employees on the go. Includes a personalized keychain, auto emergency multi-tool, and roadside hazard light presented in a themed box with custom holiday card. A great way to show you value their safety, wherever work (or the holidays) may take them.
For more information, please visit www.thecsigroup.net or contact info@thecsigroup.net
Full Colour Cruise Tumbler
Discover the perfect blend of style and functionality with this sleek, stainless steel, powder-coated tumbler. This 12-ounce tumbler features doublewall insulation to keep your drink at the ideal temperature and is built to last, whether you’re at home or on the go. Crafted from double-wall stainless steel and features vacuum insulated construction. This design ensures that the exterior remains cool to the touch, regardless of whether the container is filled with hot or cold liquids.
For more details, please visit www.adgpromo.ca
Soft PVC Shoe Charms
Dazzle your footwear with DML Creation Soft PVC Shoe Charms (SH-C)! With up to 4 PVC colours, and your choice of a 3D or 2D design, you can be sure to show off your own personal style.
New Spirit Collection Lunch Box
Carry your favourite foods with confidence in the newest addition to the DezineCorp ‘Spirit Collection’ (style M1862SS). This stylish 1200ml capacity stainless steel lunch box is a smart solution for take-way plastic and waste free snacks and meals, ideal for both home or office. The tight fitting lid includes a removable silicone seal and strong clips to hold the lid in place. Individually gift boxed, the Lunch Box is available is blank or with a laser etched logo on the lid.
clips
For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
Cupertino Laptop Sleeve
Whether for business or pleasure, travel is a lot more enjoyable and stress-free when you’re organized with the Cupertino Laptop Sleeve (LVX-2). With an external zippered accessory pocket, the durable Cupertino allows you to confidently traverse the globe knowing that your device is safe and secure.
For more information, please visit www.stormtechperformance.com
Visit www.dmlcreation.com for more information
Comfort That Carries You
From commutes to campus, The North Face ® Groundwork Backpack (NF0A3KX6) is designed for all-day comfort and everyday utility. Breathable support, padded laptop protection, and 360° reflectivity make it ideal for on-the-go lifestyles. With eco-conscious materials and room for decoration, it’s built for busy lives and brand visibility on the move. For more details, please visit www.sanmarcanada.com
903 ADULT UNISEX
100%
65%
60%
1x1
Sweatpatch
TAILORED SOLUTIONS FOR PRODUCT SOURCING
Enhance your business operations with ASI Canada®’s ESP+. Access unique features tailored to meet your specific needs and streamline your daily tasks.
Canadian Supplier Filtering
Simplify your supplier search by exclusively targeting those who ship to and operate within Canada.
E ortless Canadian Currency Display
Save time and eliminate the need for manual calculations.
Become a
of ASI Canada to source faster and sell more with ASI Canada’s ESP+.
Push Cap Sports Bottle
This Personalized 28 oz. Sports Bottle from ADG Promo is a refreshing promotion. The convenient push-pull cap allows for easy access to your beverage while on the move, eliminating the hassle of unscrewing caps or dealing with leaks. Features an easy to use push-pull cap and is constructed from BPA-Free, durable plastic material with an easy grip design. For more information, please visit www.adgpromo.ca
Tee Off With A Gift That Scores
For the golf enthusiasts on your list This premium golf set includes a branded AND personalized driver cover, ball marker, divot tool, and valuables bag with 3 custom Titleist balls. Packaged in a golf-themed box with matching custom holiday card.
For more information, please visit www.thecsigroup.net or contact info@thecsigroup.net
Aquarius 24 Cooler Backpack
Big Base 14 oz. Durable Tumbler
DezineCorp is proud to introduce the new and exclusive 14 oz. Big Base DOF (T4710CL). Made In Canada with nearly indestructible Tritan™ by Eastman material, this tumbler looks like glass, until you drop it! Despite its glasslike look, the heavy duty plastic material will not shatter, crack or dent if tossed around, making it a perfect fit for your next promotional event
For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
Power Your Playlist
Turn up the holiday cheer! Bring light and sound into every home with this three-in-one device charger, Bluetooth speaker and flashlight packaged in a holiday box with matching custom card. A universal favourite!
For more information, please visit www.thecsigroup.net or contact info@thecsigroup.net
Snap & Go Magna-Tyz
DML’s Magna-Tyz are sold in packs of two units. With magnetic snap-and-go functionality, the durable construction ensures long-lasting use. Magna-Tyz are ideal for phones and computer cables, to help keep you organized. Available in a wide range of colours to suit any promotional campaign.
Visit www.dmlcreation.com for more details
On-point practicality, The Aquarius 24 Cooler Backpack (BCL-1) is a classically styled, durable and easy-to-clean food-safe interior backpack that embraces spontaneity. Throw your favourite refreshments into the spacious main compartment and add your personal accessories into the front pocket. Adjust the ergonomic shoulder straps to control the fit and comfort of the padded back panel, before heading out on your next adventure. For more information, please visit www.stormtechperformance.com
Handy Silicone Wallet
Keep your cards safe with this handy and functional Silicone Wallet. Available in a wide range of colours to suit any promotional program, these wallets have a dimension of 2.218” x 3.348”
Please visit www.dmlcreation.com for details
SolekickTM Wireless Power Bank
This 15W Wireless Power Bank with Stand features a 5,000 mAh/19.25Wh rechargeable lithium polymer battery that works as both a wireless charging pad and a regular power bank. MagClick™ technology allows it to magnetically attach to iPhone 12-16 models, delivering seamless wireless charging (up to 15W for Android and 7.5W for iOS). The stand holds your phone upright while it charges for hands-free viewing. Comes with a 31-inch Type-C-to-Type-C charging cable and packaged in a FSC®-certified premium gift box.
For more information, please visit www.pcna.com/en-ca
Personalize Jerseys Like a Pro
With Stahls’ Player Names, you can make uniform customization fast and flawless. Pre-spaced and ready to apply, these names press in seconds for crisp, consistent results. Choose from durable, pro-quality materials and a wide range of fonts and colours to match any team. Save time, enhance quality, and put every name in the spotlight. For more information, please visit www.stahls.ca
Woven: A New Standard in Emblems
xTool DTF Printing System
The xTool DTF Printer is the ideal entry-level solution for anyone looking to get started with direct-to-film printing. Compact, user-friendly, and powerful, it delivers high-quality results on a wide range of fabrics. With one-click automation and an affordable price point, it’s a smart way to launch or expand your custom apparel business. For details, please visit www.rbdigital.ca
Colour That Moves with You
Step up your embroidery game with Marathon’s variegated threads—ombre and multicolour hues that shift and shimmer with every stitch. Designed for smooth stitching, brilliant colour, and durability that lasts. Your designs deserve threads that perform as boldly as you create.
Contact Marathon Threads Canada, mail@marathonthreads.ca or call 1-877-847-3231
These lightweight emblems from Emblemtek are made by interlacing fine, durable 100% polyester threads at right angles. Unlike traditional embroidered emblems stitched onto twill fabric, the entire design is woven simultaneously in multiple colours, producing a smooth, uniform surface with a lighter feel. These emblems allows for high-resolution detail and can be customized with finishing options such as low-melt glue or Velcro ®, and shaped via die-cutting or laser cutting. Learn more at www.emblemtek.com/products/wovenemblems/
Epson SureColor Roll-To-Roll Printing System
Unlock limitless possibilities in apparel decoration with the SureColor ® G6070 DTFilm printer. Designed for exceptional colour accuracy and fine detail, it delivers stunning, vibrant prints with ease. With a 35.4" print width, scale up your production like never before. Plus, automated maintenance keeps downtime low, ensuring seamless, high-quality printing every time.
For details, please visit www.rbdigital.ca
Modular Printing System
The Toyoda Falcon Modular DTF Printing System is built for high-volume, fast-paced production. Choose from 2, 3, 4, or 6-head configurations. With advanced colour options, touchscreen controls, and automated features like ink recirculation and electronic pinch rollers, it delivers vibrant, high-speed prints with precision and reliability. For details, please visit www.rbdigital.ca
All-New Melco Summit
Perfectly blending performance and convenience, the all-new Melco Summit boasts speeds of up to 1,500 stitches per minute, Melco’s patented Acti-Feed system, and many other advanced features, all with an easy-to-use touchscreen.
Contact Embroidery Systems Canada at info@embroiderysystems.com or call 1-888-805-8631
Canada Sportswear delivers modern fits, retail-inspired value basics, and everyday pricing that helps you grow your business. Your success is ours. CORP.