IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
A Tristan Communications Ltd. Publication
NOVEMBER/DECEMBER 2025
INSIDE THIS ISSUE
Sales vs. Service:
SALES VS. SERVICE
By Troy Harrison
Business strategist and author Troy Harrison exposes the gaps that companies fall into when ignoring the overlap between sales and service departments. 1,14
BEYOND THE MARKUP
We examine intuitve ways that companies can increase their profit per order. 1,10
FIVE AI PROMPTS TO BOOST PRODUCTIVITY TODAY
Check out five intuitive and useful prompts you can use today to streamline and automate repetitive day-to-day tasks. 12
Why Your Customer Doesn’t Care About Your Org Chart A recent company meeting revealed what management called a “hand-off problem.” The sales team would close deals, then toss them over the wall to the service team, who would promptly fumble the relationship because they didn’t understand what had been promised or why the customer bought in the first place. Does this situation sound familiar? The most telling thing about this particular situation is that the company had spent months reorganizing departments, creating new processes, and building elaborate hand-off procedures. They were treating the symptoms while completely missing the disease. The real problem is that they were thinking about sales and service as completely separate functions when, in reality, there’s far more overlap than most realize. And more importantly, customers don’t give a hoot about internal org charts.
NEW PRODUCT SPOTLIGHTS
Showcased are the newest product offerings courtesy of the industry’s leading suppliers. 20
Volume 32, Issue 6
Sales vs Service, continued on Page 14
Beyond the Markup
Five Ways Distributors Can Boost Their Profit Per Order By Adriano Aldini, Imprint Canada
In the ever-changing and fast-paced world of promotional products, profit isn’t only about volume, it’s about efficiency, strategy, and long-term thinking. While it may be tempting to raise prices in response to shrinking margins or rising supplier costs, the truth is that there are smarter ways to improve profitability on every order without alienating your client base. For Canadian distributors and account managers, the real opportunity lies in identifying untapped margin levers, improving workflow efficiencies, and delivering more value to clients without overextending your own resources. Here’s five smart ways that you can increase your bottom line, order by order, with a combination of insight, discipline, and sales savvy.
1. Know Your Real Costs, and Price Accordingly
Identifying untapped margin levers and improving workflow efficiencies can boost profit margins without alienating your clients.
Before adjusting pricing or offering discounts to win a job, take a step back and assess your actual costs.
JACKETS - TUQUES -
Profit Per Order, continued on Page 10
MITTENS - SWEATERS - SCARFS
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