November December 2025 by Tristan Communications

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS

A Tristan Communications Ltd. Publication

NOVEMBER/DECEMBER 2025

INSIDE THIS ISSUE

Sales vs. Service:

SALES VS. SERVICE

By Troy Harrison

Business strategist and author Troy Harrison exposes the gaps that companies fall into when ignoring the overlap between sales and service departments. 1,14

BEYOND THE MARKUP

We examine intuitve ways that companies can increase their profit per order. 1,10

FIVE AI PROMPTS TO BOOST PRODUCTIVITY TODAY

Check out five intuitive and useful prompts you can use today to streamline and automate repetitive day-to-day tasks. 12

Why Your Customer Doesn’t Care About Your Org Chart A recent company meeting revealed what management called a “hand-off problem.” The sales team would close deals, then toss them over the wall to the service team, who would promptly fumble the relationship because they didn’t understand what had been promised or why the customer bought in the first place. Does this situation sound familiar? The most telling thing about this particular situation is that the company had spent months reorganizing departments, creating new processes, and building elaborate hand-off procedures. They were treating the symptoms while completely missing the disease. The real problem is that they were thinking about sales and service as completely separate functions when, in reality, there’s far more overlap than most realize. And more importantly, customers don’t give a hoot about internal org charts.

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Volume 32, Issue 6

Sales vs Service, continued on Page 14

Beyond the Markup

Five Ways Distributors Can Boost Their Profit Per Order By Adriano Aldini, Imprint Canada

In the ever-changing and fast-paced world of promotional products, profit isn’t only about volume, it’s about efficiency, strategy, and long-term thinking. While it may be tempting to raise prices in response to shrinking margins or rising supplier costs, the truth is that there are smarter ways to improve profitability on every order without alienating your client base. For Canadian distributors and account managers, the real opportunity lies in identifying untapped margin levers, improving workflow efficiencies, and delivering more value to clients without overextending your own resources. Here’s five smart ways that you can increase your bottom line, order by order, with a combination of insight, discipline, and sales savvy.

1. Know Your Real Costs, and Price Accordingly

Identifying untapped margin levers and improving workflow efficiencies can boost profit margins without alienating your clients.

Before adjusting pricing or offering discounts to win a job, take a step back and assess your actual costs.

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Profit Per Order, continued on Page 10

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS November/December 2025 - Volume 32, Issue 6

NOVEMBER/DECEMBER2025

Rebuilding Conﬁdence Together The Federal Budget recently released its highly anticipated budget, the first in 18 months. Despite much of the headlines focusing on the deficit, I took something far more encouraging away from this Budget: a deliberate shift toward rebuilding confidence in Canada’s economy. For years, we’ve been living through uncertainty: pandemic aftershocks, supply-chain strain, and interest-rate whiplash. Yet this budget signals a turning point; a government acknowledging that growth, productivity, and innovation must take centre stage again. There’s a renewed emphasis on investing in what keeps our economy moving: infrastructure, technology, and small business. For our industry, that matters more than it may first appear. Because when companies start reinvesting in their

It’s easy to fixate on current challenges — slower growth forecasts, higher costs, and shifting consumer expectations. But there’s another side to our story: Canadian resilience. We’ve adapted to supply changes, embraced automation, and found creative ways to add value for clients who demand more than ever. This Budget, in its own way, reinforces that Canadian spirit. Investments in manufacturing, innovation, and skilled trades all support the kind of economy where our industry thrives — one built on creativity, craftsmanship, and connection. So as the end of 2025 nears, let’s take the hint the Budget quietly offers: it’s time to rebuild, re-engage, and believe again. Confidence in our products, our partnerships, and our shared ability to innovate — is what will truly sustain us.

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PUBLISHER

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Tony Muccilli : tony@imprintcanada.com

Steve Silva : feedback@imprintcanada.com

PRODUCTION MANAGEMENT

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Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS

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Adriano Aldini, Troy Harrison

Imprint Canada is published six times TRISTAN COMMUNICATIONS LTD. per year by Tristan Communications Ltd. Publications mail agreement no. The contents of this publication may not 40025740 Return undeliverable mail to: be reproduced either in part or in whole Because belief, after all, is where every great comeback begins. without the consent of the copyright 190 Marycroft Avenue, Unit 16, owner. The views expressed in this publiWoodbridge, Ontario, L4L 5Y2 cation are not necessarily those of the pubEmail: shows@imprintcanada.com lisher. Request for missing issues are not ISSN: 1480-1884 GST Registration #: RT892913294 accepted after three months from the date Emblemtek-Imprint-Nov-Dec-2025-6.pdf 1 2025-10-22 4:09 PM of publication.

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News {Business Development} Profit Per Order , continued from Page 1

This includes more than just the product and decoration — it’s the sum of your hard costs like shipping and packaging, your soft costs like order entry, artwork setup, and client communication, and your hidden costs such as time spent on follow-ups, problem-solving, or chasing payments. Many distributors underprice orders because they don’t account for the administrative time that goes into each project. By building a simple profit calculator that includes both material and service costs, you can quote with confidence and accuracy. This clarity allows you to protect your margins before a single invoice is sent.

might be absorbing courier costs that could be passed through or saved by drop-shipping directly from the supplier. Lastly (and arguably most importantly), examine your payment terms. Extending net 30 to clients who don’t need it can strain cash flow and profitability. Even small operational improvements, when applied consistently, can translate into significant financial gains over time.

priate. Creative consultation fees for campaign ideation, rush fees for tight turnarounds, or handling fees for kitting and split shipping. Clients are willing to pay for professional service, as long as the value is clear and communicated upfront. By pricing your expertise, you elevate your role and reinforce your worth.

2. Upsell with Purpose: Bundle, Upgrade, and Add-On

The easiest way to increase profit per order is to raise the value of each order without increasing complexity. Rather than offering single items, think in complete campaigns. For example, if a client orders T-shirts for a summer event, suggest adding matching caps, tote bags, and reusable water bottles. This not only increases the sale but also positions you as a solutions provider, not just a product supplier. Encouraging upgrades can also move the needle. Offering premium decoration methods such as puff embroidery or full-colour transfers can deliver a higher perceived value, even if the incremental cost is small. Simple add-ons like custom packaging, kitting, or thank-you cards can add both polish and profit. The key is to present options strategically; clients don’t always know what’s possible, you have to show them. Including a “Good / Better / Best” proposal tier to guide decisionmaking can be both helpful and profitable.

3. Offer Order Optimization, Not Just Order Fulfillment

Profit Is a Process, Not a Price Tag

Raising prices can be part of a healthy business strategy, but true profit growth comes from smarter systems, stronger relationships, and better execution. For distributors, the biggest margin wins often come from small, repeatable actions - from quoting accurately and upselling effectively to streamlining workflow and following up consistently. When you act as a consultant rather than a commodity, you not only increase the value of each order, you build trust and credibility that translates into repeat business and long-term growth. The most profitable distributors aren’t just selling products; they’re selling confidence, creativity, and convenience — and that’s what keeps clients coming back.

When you act as a consultant rather than a commodity, you increase the value of each order and build trust and credibility, which translates into repeat business and long-term growth.

Many buyers don’t fully understand the economics of print and production — but you do. Use that expertise to help clients make smarter purchasing decisions that benefit both of you. For example, recommend increasing the order quantity to hit a price break, explaining how ordering 250 pieces instead of 175 can significantly reduce the cost per unit while providing extras for future events. If a client’s preferred item has a long lead time or limited decoration options, suggest an alternative that meets their goals more efficiently. You can even offer to warehouse or hold back a portion of stock for phased delivery at a small fee. When you move beyond simply filling orders and start helping clients plan strategically, you become a valued partner and not just a vendor. Distributors who become consultants - not just suppliers - are the ones who get repeat business and more profitable orders.

Many distributors stop selling once an order is delivered, but that’s when the best opportunities often appear. Post-sale follow-up should be seen as a profit centre, not just a courtesy. After every successful delivery, check in with the client to confirm satisfaction, request feedback, and offer suggestions for their next event or initiative. These touch points are the perfect time to mention seasonal opportunities or to propose reorders before inventory runs out. This is also the best time to ask for referrals — a satisfied client’s recommendation can be more powerful than any marketing campaign. Scheduling these follow-ups every 90 to 120 days ensures you stay top of mind and positions you as a proactive, relationship-driven partner.

4. Tighten Your Operations (Before You Scale)

6. Leverage Supplier Programs and Incentives

Profitability isn’t only determined by what you sell, it’s also shaped by how efficiently you work. Take a close look at your internal operations and identify bottlenecks that eat into your time and margins. Evaluate whether your order entry system duplicates tasks or requires manual re-entry into multiple platforms. Review your proofing and approval process to ensure it’s streamlined and doesn’t delay production unnecessarily. You may also want to revisit your shipping strategy; you

Many buyers don’t fully understand the economics of print and production, but you do. Use that expertise to help clients make smarter purchasing decisions that benefit both of you.

Many distributors stop selling once an order is delivered, but that’s when the best opportunities often appear.

5. Turn Post-Sale Follow-Up into New Revenue

One of the simplest ways to protect your profit margins is to take advantage of supplier incentives. Many Canadian suppliers offer rebate programs, early-order discounts, or free freight thresholds. Consolidating orders or coordinating client timelines can help you qualify for these savings. In addition, suppliers often provide marketing assets such as virtual samples, lifestyle photography, and seasonal product showcases that you can share with clients — saving you both time and creative costs. Keep track of your top suppliers’ promo calendars and make sure your team is aligned to use them strategically. These small efforts can add up to meaningful profit retention. The more you use supplier resources strategically, the more margin you retain — without extra effort.

7. Value Your Expertise (and Charge for It)

Distributors provide far more than just products; they bring creative direction, logistical coordination, and brand expertise to the table. Yet many give away this value for free. It’s time to change that mindset. Consider implementing small service fees where appro-

10 IMPRINT CANADA | November/December 2025

DISTRIBUTOR MARGIN CHECKLIST Remember: Profit isn’t just about price — it’s about how you sell, support, and streamline. Want to grow your profit per order? Start by auditing these key areas:

1. Know Your Numbers Have I factored in all labour and admin time? Did we include proofing, revisions, and project management in my quote? Are we absorbing any fees like credit card charges or rush shipping?

2. Maximize Every Order Did we offer a bundle or suggest complementary items? Have we proposed premium decoration or packaging upgrades? Did we suggest increasing quantity to improve cost-per-unit?

3. Post-Sale Follow-Up Have we scheduled a follow-up call or reorder reminder? Did we ask for a testimonial or referral? Have we captured insights to guide future product suggestions? Do we have a system to track lifetime value and client retention?

4. Workflow & Vendor Strategy Can we automate order intake or proofing steps? Are we leveraging supplier incentives like free shipping or buy-outs? Did we charge for rush jobs, kitting, or custom creative work?

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News {Business Development}

Five AI Prompts to Use in Your Promo Business By Adriano Aldini, Imprint Canada

Whether you’re already tinkering with tools like ChatGPT, Google Gemini, or Canva’s Magic Write, or just watching from the sidelines, the truth is: AI is evolving by the week. But with everything on your plate - from quoting jobs, managing orders, sourcing products, to keeping clients happy - using AI in a meaningful way can be a challenge. These five simple, plug-and-play AI prompts will save you time, spark creativity, and help you sell smarter. Try one a day this week and see what happens.

1. Social Media Captions

Writing catchy social captions can be time-consuming, and often the biggest creative block. This AI prompt takes care of that in seconds and keeps your posts fresh and scroll-worthy. Prompt: “Write a social media caption for a photo of [PRODUCT] customized with a [CLIENT TYPE]’s logo for [EVENT TYPE]. Keep it short, fun, and call-to-action driven.”

Example: Write an instagram caption for a photo of insulated tumblers customized with a yoga studio’s logo for a community wellness fair. Keep it short and include a call-to-action. This helps you generate engaging captions that speak directly to your market and client context. Run the result through Canva or pair it with a Sora-generated image, and you’ve got a professional-looking post ready in minutes.

2. Brainstorming Product Ideas

Stuck in a creative rut or staring at a blank product page? This prompt gives you instant, tailored ideas you can run with — perfect before diving into a supplier portal. Prompt: “Give me three product suggestions for a [CLIENT TYPE] planning a [SEASONAL EVENT] with a budget of [$XX].” Example: Give me three product suggestions for a landscaping company planning a BBQ for a fall customer appreciation event with a $500 budget. With targeted brainstorming help, you’ll quickly come up with practical, budget-friendly recommendations. Use it to impress a client on the fly or prep ahead for a meeting with fresh ideas.

3. Email Outreach Drafting

Writing cold emails or service introductions from scratch takes time, especially if you’re not sure how to start. This gives you a polished, professional head start. Prompt: “Create a short email I can send to a [CLIENT TYPE] introducing our [DECORATION SERVICE] and inviting them to schedule a call.” Example: Create a short email I can send to a marketing manager at a mid-sized tech company introducing our DTG printing service and inviting them to schedule a call. With a strong first draft in hand, you can save hours of back-and-forth rewriting and making your outreach feel confident and customized.

4. Create Product Descriptions That Sell

Product copy is often dry and generic. This prompt helps you quickly turn technical specs into clear, benefit-driven content that clients care about. Prompt: “Summarize key features and benefits of [PRODUCT] for a promotional products distributor’s website.” Example: Summarize the key features and benefits of the OGIO Transfer Duffel Bag for a promotional products distributor’s website. Use this to build out your online store, pitch decks, or client proposals. It makes your product content more persuasive without requiring hours of writing.

5. Diplomatic Client Responses

Client pushback is part of the business, but responding the right way is what turns a challenge into an opportunity. This prompt helps you stay cool, clear, and in control. Prompt: “Respond to [CLIENT TYPE] who says our [CLIENT OBJECTION]. Be polite, confident, and reaffirm the value of the product and service.” Example: Write a short, diplomatic response to our valued client who says our quote for branded hoodies is too high. Be polite, confident, and reaffirm the value we provide. Instead of scrambling to word a reply in the moment, you’ll have a professional, tactful message ready that keeps the conversation open — and the relationship strong. Try inserting any of these prompts into ChatGPT, Google Gemini, or Canva Magic Write. Then fine-tune the result with your voice, your tone, and your brand style. You’ll be amazed at how much time and creative energy you’ll save, especially on the repetitive administrative parts of your day. AI won’t replace your instinct, your service, or your client relationships. But it can help you think faster, pitch better, and act with more confidence, so that you can focus on what really drives your business forward. 12 IMPRINT CANADA | November/December 2025

News {Business Development} Drifting, continued from Page 1

The False Division

Walk into most companies, and you’ll find sales and service living in different worlds. Sales sits over here, service sits over there, and never the twain shall meet. Sales people think service folks don’t understand business development. Service people think sales folks make promises they can’t keep. Both sides are probably right. But here’s what’s crazy: Companies have created this artificial division in their own minds, then acted like it’s some law of nature. Consider what most organizations think the sales department does: • Prospecting and building relationships (with decision-makers) • Diagnosing customer needs and issues • Solving those needs and issues • Proposing solutions and talking money • Closing the sale • Ongoing relationship building and upselling/cross-selling

Now, here’s what most organizations think service department does: • Product or service delivery • Establishing and building relationships (at operational level) • Solving problems and addressing customer complaints • Potentially upselling and cross-selling

Let’s really examine those lists for a moment. Do you see the overlap? Both functions build relationships. Both solve problems. Both potentially upsell and cross-sell. The main differences are timing and the level of contact within the customer organization. That’s not two completely different jobs. That’s one customer experience that’s been artificially chopped into pieces.

Your Customer’s Reality Check

Here’s the thing that should keep every manager awake at night: While sales and service might be separate and distinct in the company’s mind, they’re usually not distinct in the customer’s mind. When a customer calls a company, they don’t care if they’re talking to “sales” or “service.” They care about getting their problem solved by someone who understands their business and can help them succeed. When the service person can’t answer a question about pricing or contract terms, the customer doesn’t think, “Oh, that’s not their department.” They think, “These people don’t know what they’re doing.”

When the sales person promises something that service can’t deliver, the customer doesn’t blame the hand-off process. They blame the company. Customers see one company, one relationship, one experience. The fact that responsibilities have been divided based on internal convenience is the company’s problem, not theirs.

The Real Cost of Artificial Division

This division costs companies in ways they don’t even realize. First, there’s the obvious stuff – missed upsell opportunities, frustrated customers, and relationships that die during hand-offs. Service people who could be identifying expansion opportunities don’t, because “that’s sales’ job.” Sales people who could be preventing churn by staying involved post-sale don’t, because “that’s service’s job.” But the hidden costs are even worse. Companies are essentially training their people to think in silos. They’re rewarding them for staying in their lanes instead of thinking about the total customer experience. They’re creating a culture where passing the buck is standard operating procedure. And here’s the kicker: The competition might not be making the same mistake. While one company fumbles hand-offs, competitors are providing seamless experiences that make them look amateur by comparison.

What Good Managers Actually Do

The best managers understand that the Venn diagram of sales and service isn’t a circle, but there’s way more intersection than most people think. They train their sales people on service delivery. Not because sales people need to become service technicians, but because they need to understand what they’re promising and how it gets delivered. They train their service people on business development. Not because service people need to become closers, but because they need to recognize opportunities and understand how to have business-level conversations. The best managers create compensation plans that reward collaboration. Service people get credit for identifying upsell opportunities, salespeople get credit for customer retention metrics. Most importantly, they train both groups to think like business consultants instead of order-takers.

The Skills That Cross Over

When you really think about it, the core skills of sales and service are remarkably similar; the main difference isn’t

14 IMPRINT CANADA | November/December 2025

capability, it’s context and timing Both require the ability to strategically understand what customers are saying and what they’re not saying. Both require problem-solving skills. Sales people diagnose business problems and propose solutions. Service people diagnose operational problems and fix them. Both require relationship-building skills. The conversation might be different, but the fundamentals are the same. Both require the ability to communicate value. Sales people communicate the value of making a purchase. Service people communicate the value of the ongoing relationship.

Building Functional Teams

Instead of thinking about sales teams and service teams, organizations should start thinking about customer teams. Create integrated teams where sales and service people work together on the same accounts. Let them sit together, plan together, and succeed or fail together. Have service people participate in initial sales calls. Have sales people participate in implementation meetings. Cross-train ruthlessly, and be sure to measure and reward the things that matter to customers, which is: total relationship value, customer satisfaction, retention, and growth.

The Bottom Line

Customers don’t care about internal divisions. They care about results. They want to work with people who understand their business, can solve their problems, and help them succeed. The solution is clear: Stop thinking about sales and service as separate functions. Start thinking about them as different phases of the same customer relationship. Train people accordingly. Measure what matters. And watch what happens when customers start experiencing the company as one unified, competent team instead of a collection of separate departments. Customers will notice the difference, and so will your bottom line.

About the Author: Troy Harrison is the Sales Navigator, a speaker, and the author of “Sell Like You Mean It” and “The Pocket Sales Manager.” He has trained salespeople from 23 different countries who live on three continents and has spoken all over North America and Europe. He helps companies navigate the Elements of Sales on their journey to success. He offers a free 45-minute Sales Strategy Review. To schedule, please visit www.TroyHarrison.com/ssr.

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Canada Sportswear's Ladies Heavyweight Puffy Coat (L06051) is constructed from 100% nylon ripstop with a wind resistant and PFAS free water repellent ﬁnish. The insulation is 100% recycled polyester imitation down, and this jacket features jumbo plastic YKK front zipper with chin guard and a detachable zipper hood with adjustable drawcord. The men’s version has an adjustable drawcord at hem for added warmth, while the Ladies' style is a longer length with 2-way front zipper and vents at side seam for ease of movement. Available in Black.

AJM’s 0404M is an acrylic rib knit cuff toque, whose origins are based on the popular and classic style, 0530M. The main difference is the oversized 10cm cuff length, with a shape retention elastic hem. The bigger cuff also allows for larger decoration options while offering a trendy and stylish look. Available in 4 popular colourways.

For more information, please contact 1-800-659-5174 or visit www.canadasportswear.com

Ladies Heritage Prep Pullover This Holloway quarter-zip pullover (Style 223782) features a fold-down collar and cropped hem. Designed with 9 oz., 51% polyester/45% cotton/4% spandex sport French terry, this quarter zip pullover features wide folddown collar and a modest cropped length. Available in 6 great colourways to suit any promotional campaign. For information, please visit www.momentecbrands.com

Prague Tuque Warmth that wears well. The Prague Tuque (FP552) is your goto for cool days and bold branding. Finely knit with a cuffed ﬁnish, it’s soft, durable, and ideal for embroidery or knit logos. Available in 16 colours, it’s the deﬁnition of cozy versatility. For more details, please visit www.fersten.com

22 IMPRINT CANADA | November/December 2025

For more details, contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Aleutian Softshell Jacket This classic mid-layer softshell is made from 92% GRSCertiﬁed Polyester and features a water-repellent fabric that offers dependable protection against light moisture. Zippered hand-warmer pockets and bonded with backing add warmth and comfort, making it a great piece to wear on its own or as a reliable layering option. Please visit www.stormtechperformance.com for details

Traditional Stretch Baseball Cap DML Creation's Traditional Stretch Baseball Cap, style #DS21, is a 6-panel mid-proﬁle cap that features a structured, hard buckram, a pre-curved visor with 8-row stitching. Made from 100% Polyester, this style comes in four great colourways. Please visit www.dmlcreation.com for more information

Single-Head & Multi-Head Embroidery Machines

Shop Machines Shop Supplies

BARUDAN CANADA 1-888-835-8413 www.barudanamerica.com

WEARABLES

NuBlend® Unisex Hood

The North Face® Down Hybrid Jackets

JERZEES NuBlend Unisex Hood (996MR) is a premium blank canvas for creative expression. Made with pill-resistant NuBlend® fabric, tear-away label, and high-stitch density for smooth printing, its 50/50 blend ensures durability and minimal shrinkage. Available in 51 vibrant colours, it empowers individuality and style through decorated apparel that inspires conﬁdence and connection.

Built for the Chill. Styled for Impact. The North Face® Down Hybrid Jackets (NF0A7V4F & NF0A7V4G) combine goose down, Heatseeker™ Eco insulation, and WindWall™ recycled polyester for powerful warmth and breathable comfort. With premium detailing and retailready appeal, these hybrids are built for coldweather adventures and elevated branded gear that makes an impression.

For more information contact canadacustomerservice@fotlinc.com

For more details, please visit www.sanmarcanada.com

Cozy Rib Knit Cuff Toque Canada Sportswear's 2x2 Rib Knit Cuff Toque (H08050) is made from a 53% Rayon, 27% recycled polyester, 20% nylon blend. This super soft and cozy 2x2 rib knit toque features a tear-away label and an adjustable roll cuff design in a stretchy premium weight with superior shape retention. Available in Black, Burgundy, Caramel, Forest, Grey, Ivory, Navy, Red, Sage, and Taupe. For more information, please contact 1-800-659-5174 or visit www.canadasportswear.com

Heritage 5-Panel Snapback Cap This mid-profile, 5-panel cap from Pacific Headwear (#P814) features a high point-pinch front that delivers a smooth front for decoration, paired with breathable A/C² Performance fabric and a classic curved visor for clean, structured team wear. Prostitched finish & adjustable snapback closure. Available in 6 different visor colour combinations. For more information, please visit www.momentecbrands.com

Forestville Hoodie A must-have layering essential, the Forestville unisex hoodie (FW3508) offers comfort and durability with a premium feel. Made from 100% ringspun combed cotton. With a kangaroo pocket and double-layered hood, it’s an everyday essential you’ll reach for again and again. Simple. Timeless. Perfect. For more details, please visit www.fersten.com

3-in-1 Waterproof Rain Jacket The Big K 3-in-1 Black Rain Jacket (BK469) adapts to any weather with a removable ﬂeece liner that doubles as a zip-up sweater. Fully waterproof and built for visibility with 4” 3M™ reﬂective tape, it meets CSA Z96-22 Class 1, Level 2 standards and withstands temperatures as low as -30°C. For more details, please visit www.bigKclothing.ca

NEW AD SPEC PRODUCTS FETAURED ON PAGEs 28 & 30

26 IMPRINT CANADA | November/December 2025

Fersten Eco Cap Good style, great conscience. The Eco Cap (FP211) is made from 100% recycled PET, proving sustainability can look sharp. Structured, comfortable, and adjustable, it’s built to brand better—with less impact. Available in black or stone, it’s the smart choice for smarter apparel. For more details, please visit www.fersten.com

Traffic Safety Jacket Delivers Warmth & Visibility The Big K Quilted Polyester Trafﬁc Safety Jacket (BK895-ORG) combines warmth, comfort, and visibility in a durable design. Featuring dual inner pockets, rib-knit details, a drop-back cut, and 4” 3M™ Scotchlite™ reﬂective tape, this hi-vis essential meets CSA Z96-22 Class 2, Level 2 standards for reliable all-day performance. For more details, please visit www.bigKclothing.ca

Work or Play, Comfort All Day AJM’s latest style (6T300M) is a “Skull Board Toque” made of a blended 85% polyester / 15% elastane fabric. It can be used under hard hats, helmets, and protective gear, but also on its own when enjoying physical activities such as jogging or cross-country skiing. Work or play, comfort all day. Available in black and ready for immediate shipping from all 3 Canadian warehouses. For details, please contact AJM International at 1-800361-6256 or visit www.ajmintl.com

ATC WeRKTM Heavyweight Hoodie The ATC WeRK™ Heavyweight Fleece Pullover Hoodie (WeRK420) -it’s legit heavy and built for the grind. At 420 gsm, this cotton-faced, combed and ring spun ﬂeece deliver structure, warmth, and serious staying power. Reinforced stitching, a crossover neckline, and clean, drawstring-free design make it the go-to for crews, creators, and branded drops that mean business. For details, please visit www.sanmarcanada.com

Traditional Stretch Trucker Cap DML Creation's Traditional Stretch Trucker Cap (#DT21) features a 6-panel construction with elastic mesh. Detailing includes a structured, hard buckram, a pre-curved visor with 8-row stitching, a silicone Snapback closure and elastic Stretch sweatband. Made from 100% Polyester, this style comes in four great colourways. For more information www.dmlcreation.com

THE CHOICE IS SIMPLE. THE DIFFERENCE IS REAL.

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The ATC™ Everyday Collection is where the core of your business begins. Built on unbeatable value, deep inventories, and the colours, sizes, and fits to suit everyone on your list, every day. From big events to uniforms to promos, it’s everything you need—always in stock, made for decoration, and served with the exceptional service you know and trust. Your Canadian Promo Apparel Supply Partner. www.sanmarcanada.com

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AD SPECIALTY Under Armour Loudon Backpack Crafted from durable 100% polyester, this sleek backpack (1378415) combines performance and practicality with signature Under Armour innovation. Its water-resistant UA Storm technology keeps your essentials dry in all conditions, while the soft-lined laptop sleeve securely ﬁts up to a 15” MacBook Pro® or similarly sized device. The spacious zip-shut main compartment and large front valuables pocket provide organized storage, complemented by a convenient centre front drop-in water bottle pocket for quick access. This bag delivers everyday functionality with athletic style. For details, please visit www.en-ca.ssactivewear.com

New Deluxe Shaker 5-Piece Gift Set Elevate your barware game with the Spirit Deluxe Shaker 5-Piece Gift Set (style M0965). Made from stainless steel and also available in a stylish copper ﬁnish, this premium set includes a 25oz Deluxe Cocktail Shaker with a ﬂuid-tight cap and built-in strainer, a dual-sided Jigger (1oz/30ml & 2oz/60ml), a Twisted Bar Spoon for effortless mixing, and a Mini Ice Bucket with Tongs featuring a secure double-handle design. Perfect for home bars, corporate gifts, or cocktail enthusiasts, this stylish set comes gift boxed and ready to impress. For more information, please contact DezineCorp at (866) 6257820 or visit www.dezinecorp.com

Stanley Julienne Mini 10 Can Cooler The Stanley All Day Julienne Mini 10-Can Cooler (1603-20) is made from 100% recycled polyester for a more sustainable way to dine outdoors. With vibrant contrast details and a patterned liner, it keeps contents cool for up to 12 hours and holds everything from snacks to wine. The doctor’s-bag hinge top makes packing easy, while snap handles, a zippered pocket, and an optional shoulder strap add comfort and convenience. For details, please visit www.pcna.com

Nylon Dog Collar DML Creation is showcasing its Nylon Dog Collar. Available in three sizes, these collars feature a plastic buckle, an adjuster and a metal D ring. These customizable collars come in a variety of great colours for your furry friends! For more information www.dmlcreation.com

Etched Tapered Glass Mug Crafted for those who appreciate style and substance, this premium glass mug features a stunning etched imprint that adds a touch of sophistication to every drink. The timeless crystal-clear glass showcases your beverage beautifully, while the precision-etched design ensures lasting elegance without fading or peeling. The ergonomically-designed handle provides a secure and comfortable hold and the sturdy glass withstands daily use and cleans effortlessly. For more details, please visit www.adgpromo.ca

Equinox Rolling Duffel Bag Hard-wearing construction combined with heavy-duty wheels and components, the Equinox Wheeled Duffel (CTXW-1) provides a large main zippered opening, generous pocket space and a large inside organizational zip mesh pocket for all your essential items. Swap to a backpack by merely adjusting the ergonomic shoulder straps, or quickly grab the side carrying handles when passing through airport security. This wheeled duffel also features heavy duty rolling wheels for extended durability and a kick stand for balance and stability. For more information, please visit www.stormtechperformance.com

Elegant 3-Piece Gift Set Spector & Co. is offering the 3-Piece Gift Set (GF912). This set includes the Marlowe Hard Cover Journal (ST4864) which is soft to the touch and includes 256 lined FSC-certified pages , made with 100g paper to reduce ink bleed-through and improve legibility — plus a ribbon marker and tailband for a polished finish. The set also includes the Sierra Ballpoint Pen (G2008) - which features a recycled rABS & AS weighted barrel with a rubberized finish - and the First Light 12 oz. Ceramic Mug that features a modern silhouette with a sleek square metal detail for decoration. For more details, please visit www.spectorandco.ca

28 IMPRINT CANADA | November/December 2025

Deluxe Lambswool Plaid Throw Blanket Wrap yourself in cozy luxury with KC Caps’ Deluxe Faux Lambswool Throw (K7000). This 50” x 60” blanket features a soft lambswool texture and decorative cord tie for a reﬁned ﬁnish. Designed with a convenient zipper for easy decoration and customization, it is the perfect gift for the holiday season. Available in Red/Black and Blue/Black buffalo plaid. For more details, please visit www.kccaps.ca

Presidential Golf Gift Set Perfect for spring client meetings and tournament gifts. Impress every player with this premium golf set, beautifully presented in a full-colour branded magnetic-closure gift box. Each gift set includes a premium Cabretta golf glove; a divot tool, hat clip, and 3 ball markers; up to 6 different logos inside & on the box. This standout gift elevates your game and your brand - on and off the course. For more information, please visit www.thecsigroup.net or contact info@thecsigroup.net to request a custom sample

Asobu Glacier 40 oz. Insulated Tumbler The ASOBU® Glacier (BF78) is a sleek and practical 40 oz (1.2 L) vacuum-insulated stainless steel tumbler, designed to keep your beverages hot or cold for hours. Its durable matte ﬁnish is available in black, blue, beige, and white, ensuring a style for every preference. The integrated, easycarry handle provides ultimate portabilitymaking it the ideal companion for your daily commute, outdoor adventures, or simply staying hydrated throughout the day. This product is BPA and Lead free. For more information, please contact 1-800-739-2645 or visit www.adnart.com

NEW TECHNOLOGY SMART TENSION SYSTEM Smart Tension System automatically adjusts thread tension by analyzing the stitch type and machine speed. Produce consistently high-quality embroidery with STS and reduce lost productivity in manual adjustment of thread tensions.

SLIM CYLINDER ARM Redesign of the cylinder arm improves the quality of embroidering on products. Reduction of the cylinder arm circumference to 170mm. Reducing working space between the needle plate and cap frame.

SMART ACTION PRESSER FOOT

PICKER ON / OFF

Smart Action Presser Foot (SAP) adjusts the height of the presser foot automatically by way of an independent presser foot motor.

We offer Picker on/off both two versions. You can get below meaningful result when selecting Picker Off version.

Regardless of the thickness of the fabric, the best quality embroidery can be completed easily with SAP.

Do not need to replace picker when it’s bent or snapped.

Adjust the minimum height of the presser foot by setting preferences on the operation panel

Easy to change bobbin and bobbin case.

SWF CANADA INC.

300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1

Please call 416-889-3598

AD SPECIALTY

Titleist Pro V1x Refurbished Golf Balls

New Sutton 20oz Mug Meet the Sutton 20oz Stainless Steel Double Wall Mug (style M6150SS) where sleek design meets everyday functionality. Crafted from double-wall, vacuuminsulated stainless steel, it keeps drinks hot or cold for hours. The matte finish and push-on easy-sip lid with flip closure make it perfect for leak-resistant travel, while the removable straw offers versatile sipping options. Available in matte cream and matte grey, the Sutton Mug is a stylish essential for home, office, or on the go. For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Napa 4-in-1 Recreation Blanket

Custom branded golf balls make for practical, high-impact tournament and marketing giveaways, appreciated by golfers of all skill levels. Available in 3-pack, 6-pack and 12-pack ecopackaging, make the better choice. For details, please visit www.thecsigroup.net or contact info@thecsigroup.net

Snap Hook Keychain DML Creation is showcasing its Snap Hook Keychain. SKU: SHK-C is 12” in length and 1” in Width. The Nylon lanyard fabric comes in a variety of colours and provides a great decorating surface. The durable black snap hook & split ring attachment ensure your keys stay attached. For more information www.dmlcreation.com

The ultimate multi-purpose companion for any adventure, this innovative 4-in-1 blanket transforms into a cushion, raincoat, poncho, or classic blanket. Measuring 50” x 60”, Style K9100 features a waterproof backing on one side and cozy ﬂeece on the other. Available in a variety of colours, it is designed for comfort and versatility on the go.

Full Color Cork Bottom Tumbler ADG Canada’s Full-Color 18 oz. Cork Bottom Stainless Steel Tumbler (WC49961FC) is crafted from durable double-walled stainless steel, and it keeps beverages hot for up to 6 hours or cold for 12. The natural cork base provides a no-slip, eco-friendly ﬁnish while protecting surfaces from heat and scratches. Features full-colour printing for bold branding or vibrant designs, a press-on and a spill-resistant lid.

For more details, please visit www.kccaps.ca

Oakley 23L Nylon Backpack Built for style and performance, this Oakley 23 Litre Nylon backpack (FOS901071) is crafted from durable 100% nylon with a 100% polyester lining for added structure and longevity. Its water-repellent ﬁnish helps protect your gear from the elements, while the spacious interior easily accommodates most 15” laptops. Adjustable padded straps ensure all-day comfort, and the signature Oakley B1B logo featured on the external pocket adds a bold, athletic touch to this versatile everyday essential. For details, please visit www.en-ca.ssactivewear.com

Personalize Your Ball Marker A unique and versatile golf gift. Showcase your logo on one side of this premium metal disc. The reverse features a removable ball marker customized with a golf-themed message or the recipient’s initials. Add a stainless steel stand for a memorable award presentation — or gift it solo as a practical tourney or client gift. For more information, please visit www. thecsigroup.net or contact info@thecsigroup.net

Nautilus Waterproof Duffel 70 This gear bag is designed for maximum performance with less weight. The Nautilus Waterproof Duffel (GBX-1M) is made with reinforced 100% waterproof fabric and is durable with minimal bulk. This convertible duffel and backpack has strategically placed handles for every carry application and a full-size zippered shoe pocket. Reinforced nylon panels at top and bottom are designed to resist abrasion and extend the life of this waterproof duffel. For more information, please visit www.stormtechperformance.com

30 IMPRINT CANADA | November/December 2025

For more details, please visit www.adgpromo.ca

Recycled Trunk Organizer Ideal for weekend getaways or for staying organized on the daily, the Recycled Trunk Organizer (1401-38) is your go-to solution for keeping your car clean, organized, and clutter-free. With two roomy compartments, a removable divider for ﬂexible storage, and plenty of extra pockets, this handy organizer helps contain everything from groceries to sports gear. One per cent of sales of this and all Ecosmart products will be donated to environmental nonproﬁts. For details, please visit www.pcna.com

Premium Casual Socks DML Creation is showcasing its Premium Casual Socks, Item RL001. These 3x1 Rib cotton blended socks feature medium cushion with arch support and a seamless toe closure. Made from a blend of 76% Combed Cotton, 18% Polyester, 4% Nylon, 2% Elastane. For more information www.dmlcreation.com

Stainless Steel Mug Start your day golden with the Golden Hour 12oz / 355ml stainless steel mug from Spector & Co. Featuring a double wall vacuum-insulated EcoSteel construction to keep your drinks warm from sunrise to golden hour. A powdercoated ﬁnish and snug polypropylene lid complete this timeless companion. For more details, please visit www.spectorandco.ca

Asobu Food Jar Take your lunch or any food on the go with the stylish and practical ASOBU Food Jar (FJ20)! This lightweight, 20oz insulated container is designed to keep your food fresh and at the perfect temperature. Featuring a sleek smooth ﬁnish, a sturdy handle for easy portability, and bold branding space, this jar is leakproof, spill proof and dishwasher safe. For more information, please contact 1-800-739-2645 or visit www.adnart.com

H08050 2 x 2 Rib Cuff Toque

www.canadasportswear.com

440 GSM

L00880 Water Repellent Pullover Hooded Sweatshirt

SUPPLIES & EQUIPMENT PVC Emblems with Embossed Lettering & Sewing Channels PVC emblems with embossed lettering deliver depth and definition, giving your logo a distinctive three-dimensional finish. Integrated sewing channels ensure secure attachment and a clean, professional edge. Designed for durability and flexibility, these emblems maintain their shape and colour — ideal for apparel, promotional products, uniforms and outerwear branding. For more details visit emblemtek.com

Komodo DTF60 PRO Maximize output and minimize waste with the Komodo DTF60 Pro. This compact 24” DTF printer features dual Epson i3200 heads, white ink circulation, and a built-in fume extractor. Its all-in-one design includes a powder glue recycler, making it perfect for consistent, high-quality prints in smaller workspaces. Fast setup and reliable performance—ideal for growing print shops.

Trotec Speedy Series RB Digital is proud to be the exclusive Canadian distributor of Trotec Lasers, bringing the world-renowned Speedy Series to businesses nationwide. Known for exceptional speed, precision, and reliability, the Speedy Series engravers and cutters help you create high-quality products faster and more efﬁciently— perfect for signage, personalization, woodworking, and industrial applications. Discover the full line of CO2 + Fiber Laser Cutting and Engraving Machines. For more details, please visit www.rbdigital.ca

Air Fusion IQ® Heat Press The Air Fusion IQ® Heat Press makes heat printing a breeze. This digital heat transfer machine features airpowered operation, a heat-free workspace, and a touch-screen interface complete with stored application instructions and selfdiagnostic capabilities. Through an added air compressor and two-button functionality, the Air Fusion® IQ reduces operator fatigue and is perfect for producing high volume custom apparel orders.

For more information, contact Print Digital Solutions: 416-297-7996 or visit www.printdigitalsolutions.com

For more information, please visit www.stahls.ca

UV-LED Printers for DTF Decals

xTool DTF Printing System

Quality Digital Solutions is showcasing Mutoh UV-LED Printers for DTF Decals. With the Xpertjet 461UF and 661UF UV-LED printers, you can produce superior waterproof and weatherproof DTF decals that resist fading and discolouration, and are ideal for indoor and outdoor use. DTF decals are the popular way to decorate non-porous surfaces such as ceramic, glass, metal and some plastics. Use high quality UV curable inks to deliver eye catching colours that stay vivid over time. For more details, visit www.qualitydigitalsoloutions.ca or contact 1-888-235-2838

Air Operated Swing-Away Press Maximize efﬁciency with the Geo Knight Digital Knight DK20SP 16" x 20" Air-Operated Swing-Away Press, designed for high-volume shops that demand precision and speed. Its pneumatic system delivers effortless, repeatable pressure, while the swing-away design offers full access to the platen for safe and accurate layout. Engineered with digital controls and industrial-grade construction, this press ensures consistent sublimation, HTV, and specialty transfers on garments, hard goods, and thicker substrates. For details, please visit www.jotoimagingsupplies.ca

Toyoda Falcon Modular DTF Printing System The Toyoda Falcon Modular DTF Printing System is built to grow with your business. Choose from 2, 3, 4, or 6-head conﬁgurations for entry to industrial-level output. With advanced colour options, touchscreen controls, and automated features like ink recirculation and electronic pinch rollers, it delivers vibrant, high-speed prints with precision and reliability—perfect for high-volume, fast-paced production. For more details, please visit www.rbdigital.ca

KT 2-Head Embroidery Machine Barduan's KT 2-head machine is a sturdy, compact multi-head designed with a smaller footprint that features an open, bridge-style chassis. This machine delivers superior stitch quality, productivity, and reliability, all in one. For details, please visit www.barudanamerica.com

32 IMPRINT CANADA | November/December 2025

The xTool DTF Printer is the ideal entrylevel solution for anyone looking to get started with direct-to-ﬁlm printing. Compact, user-friendly, and powerful, it delivers highquality results on a wide range of fabrics. With one-click automation and an affordable price point, it’s a smart way to launch or expand your custom apparel business. For more details, please visit www.rbdigital.ca

Canadian Made DTF Inks Value-Rite is showcasing its White and Colour DTF Inks. These inks deliver excellent DTF transfer quality and provide bright white, high opacity, low viscosity and less maintenance. Get longer head life and damper life with these Canadian made inks. For more information, please contact Value-Rite, Tel: 1-800-242-8069 or visit www.valuerite.com

Durable Nylon Thread Designed For Precision Cansew is showcasing it's collection of Nylon Threads which deliver exceptional sewability and durability for consistently strong, highquality results. Featured is CBB69, a popular bonded nylon thread. With high tensile strength, excellent elasticity, and superior abrasion resistance, it ensures lasting performance even under demanding conditions. Available in a wide range of colours, each 1 lb spool offers approximately 6,000 yards of Tex 70 thread with a break strength of about 12 lb—making it a dependable choice for precision and strength in every stitch. For more details, please visit www.cansew.com

Whiteridge Imprint Ad Nov-Dec.pdf

2025-11-07

CMY

523471

990133

97061

65940 (CAN) 52780 (USA)

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Big K Imprint Ad Nov-Dec 2025 FINAL.qxp_Layout 1 2025-11-10 1:28 PM Page 1

Workwear NEW Toronto Warehouse Opening Dec. 1, 2025

AS LOW AS

-20°C

-40°C

Quilted Polyester

5-in-1 Fleece

300D Poly Thinsulate

BK895ORG

BK122ORG

BK463NV

Visit www.BigKclothing.ca for over 300 Safety Wear products.

www.canadasportswear.com

L06085 Melton and Leather Varsity Jacket