OPTION 3: ZAG DINING EXPERIENCE LOGO

Introduction

The inspiration behind this brand identity comes from our ideation surrounding the strategy of focusing on the Gonzaga experience, particularly the experience students have when interacting with Zag Dining. The intent for this identity is to reinforce the dining program as essential to campus life, providing a multitude of dining and socialization “experiences” that meet a variety of diverse needs and preferences.

“Gonzaga experience fosters a mature commitment to the dignity of the human person, social justice, diversity, intercultural competence, global engagement, solidarity with the poor and vulnerable, and care for the planet.”

- Gonzaga University Mission Statement

Positioning Line

PREFERRED: FUEL YOUR PASSION FOR LIFE

OPTION 2: COMMUNITY. CULTURE. CUISINE.

ANATOMY OF A LOGO

BRAND COLORS

BRAND FONT

HEADLINE FONT

UPPERCASE FONT

Conveys a strong presence and communicates what campus entity this identity represents.

VISUAL SIMPLICITY

Instant brand recognition, no frills, no fuss. Simplicity increases usability on large flags or small nametags.

BRAND RELATIONSHIP

ZAG is in harmony with the current brand perspective among our audience, building clarity in the culinary experience rendering a closer relationship with students.

PRIMARY COLORS

GU BLUE PMS 540 WHITE

BODY FONT

Acumin Variable

REGULAR

SECONDARY COLORS TONES OF RIVER BLUE PMS 646

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BOLD

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PERSONALITY

THE ZAG ZANDWICH A hefty stack of savory sliced ham, with smoked mozzarella cheese, prosciutto, roasted red peppers and a dressing of your choice.

BACK YARD GARDEN BURGER COMBO

Create your own masterpiece meal with over 30 flavor-packed ingredients to choose from! Be the Master Chef of your very own creation!

A piled-high veggie burger with a mushroom, tempeh, millet patty, American cheese, special sauce, sprouts, tomato, pickle and onion on a sesame seed bun served with sweet potato fries.

WOODFIRE WEDNESDAYS MEAT LOVERS PIZZA

A 9 inch personal wood-fired pizza topped with pepperoni, hot Italian sausage, bacon, caramelized onions, garlic, oregano, hot cherry peppers, Mozzarella cheese and tomato sauce.

STIR MIX ALOT Get your fill of our featured Grilled Vegetable Stir Fry

Platter with marinated grilled fresh veggies, served with hummus, tabuli and organic brown rice pilaf.

TRIO TUESDAYS

Offering up 3 for 3 with the Big Bad Bulldog Burger, your favorite fries and a large thirst-quenching drink!

WARM-UP WEDNESDAY

Sure to hit the spot with the ever famous Grilled Cheese and Tomato Soup. A SLAM DUNK FOR SURE!

THRIFTY THURSDAYS AT IGGY’S chock full of greens, kale, cabbage, tomatoes, carrots and ninja radishes topped with a raspberry vinaigrette dressing.

Our specially priced Sandwich and Side Combo comes with a 20 oz. fountain drink. Always a quick grab-and-go meal.

GONZAGA GO GREEN Toss up something super healthy with our fresh salad

Bring a friend and get 2 Large Frappuccinos and 2 Bagels of your choice. Start your Friday off right !

FRAPPUCCINO FRIDAYS