INTRODUCTION

It’s our pleasure to present our recommendations to refresh the brand identities for Gonzaga University’s overall dining program including resident, retail and catering services.

Our focus during this process is to develop a systematic, agile plan for energizing Zag Dining’s comprehensive brand, including a unified visual strategy, impactful positioning and a creative platform with fresh identity assets that will advance campus dining’s goals for growing audience recognition and participation.

We feel the decision to refresh Zag Dining’s brand identities is right-timed, and the opportunity to craft a genuinely multidimensional brand that engages and delights audiences with uniquely Gonzaga University experiences and programming is tremendous.