MISSION

Specifically, as it relates to this brand identity refresh, our mission is to:

• Complement the existing Gonzaga University brand with bold audience-engaging logos

• Build on the positive qualities associated with Zag Dining, expressing the program’s foundation of quality food, excellent service, responsive programming and inviting environments

• Create a cohesive and instantly recognizable visual presence for all dining services’ platforms and operations

• Develop complementary positioning for each of the dining brand identities to further audience engagement and participation

• Provide flexibility in design and graphic presentation to accommodate easy on-site use of the new brand identities without jeopardizing the unified look and message of the overall Zag Dining brand