PRESENTATION

Releasing an updated brand identity is one of any organization’s most powerful marketing opportunities, gaining fresh attention, interest and engagement.

Because of this, it’s critical to strategically release the new identity cohesively to ensure the look is translated across all touchpoints and the initial rollout is coordinated, well-timed and comprehensive.

In support of this, you will see that we have included visual presentations of sample materials for each of the presented brand identities. These materials are intended to help illustrate each identity’s visual language and direction, including the consistent use of fonts, colors, graphics, images, and digital or physical elements.

Additionally, upon final selection of a new Zag Dining brand identity, we will provide a recommended Brand Identity Launch Campaign to support the consistent introduction of the new brand identities to the campus community.