GOAL

To create compelling positioning and cohesive identities for Gonzaga University’s overall dining program including resident, retail and catering services.

Considering the University’s history, heritage and mission, this identity refresh focuses on energizing and aligning the dining service’s brand platform, messaging, and visual elements to increase its campus profile and audience engagement.

We view this project as an opportunity to create dining identities that complement the University’s powerful brand while building more robust visual recognition and a meaningful presence for dining services throughout the Gonzaga community.

WE ARE EXCITED BY THIS BRAND IDENTITY REFRESH: TO BUILD A DISTINCTIVE DINING BRAND PRESENCE ON CAMPUS WHILE CONVEYING THE UNIVERSITY’S UNIQUE STORY, HERITAGE AND IMPORTANCE TO THE ENTIRE SPOKANE COMMUNITY AND THE UNITED STATES.