BRAND IDENTITY

“Family is how I would describe Zag Dining’s personality.”

“I would like to see more color in the new identity. I would also like to see the dining identity integrated into our school colors, giving it a sense of belonging. This goes A LONG way in making dining services feel like a campus department which increases ownership and pride! Focus on integrating catering into the same brand, too – no Flavours.”

“I’d like to see the new identity integrate with the University - Zag Dining, Zag Dining, Zag Dining!!!!! It should also reflect a quality program with an innovative chef and culinary team who can adjust to our diverse student population and desires and needs.”

“If you look at it, even Gonzaga’s brand, it’s Spires. Spires says it all for anybody who looks at that and has any idea about a faith-based organization. Reflecting those qualities, faithbased organization, a quality community and collaboration - those are qualities we want to reflect in the dining brand.”

“I’d like to see more continuity when it comes to the identity. I didn’t go to Gonzaga, but a sense of continuity, just that fluidity of, hey, Zag Dining is also a part of the University. Starbucks, Qdoba and Iggy’s are all part of the dining program. Still, I feel there’s huge differentiation between individual brands as opposed to understanding that the current dining brand identity is close to being integrated with our University’s brand. Still, it’s not quite there yet, especially Flavours Catering. I’d like to see it all branded as Zag Dining.”

“When people or students hear Zag Dining, they think of the COG. They’re not thinking of all the other options that are a part of Zag Dining. I think their perception immediately goes to the COG, which has a negative connotation.”

“I’d like to see the dining identity lean more towards the University’s mission and identity because it would help everyone understand that Zag Dining is on Gonzaga’s campus –it’s all part of the “Gonzaga experience.”

“Regarding logo designs, I love the Baskin Robbins logo because it has hidden messages. People don’t realize that the logo has the number 31 in it - representing the 31 flavors. I think people like discovering the message behind a logo, which ties into everything.”

“I think the culture can go off of Gonzaga’s idea of cura personalis, which means to care for the entire personmind, body, and spirit. That’s a big part of Gonzaga. Zag Dining will give you food that will nourish your body, tying into that whole mission of Gonzaga.”

“Dining services should be recognized as contributing to student success and community engagement.”

“I feel it is important to represent that Zag Dining has a culture of care that listens to its customers and is responsive and collaborative.”

“Zag Dining’s culture must exhibit a definite connection and alignment between community, sustainability and collaboration.”