BRAND IDENTITY POSITIONING

A brand’s positioning outlines what the organization does, what products or services it provides, what customers or audiences it serves and what makes the organization different from its competitors.

A properly executed brand positioning helps to create a unique niche in the minds of consumers within the organization’s marketplace. It defines who you are and why you matter to consumers.

While our work in this project focuses strictly on developing brand identities for Zag Dining, it is important that these identities reflect the desired positioning of the dining program and accurately convey its associated qualities.

In keeping with this, you will see that we have included positioning line options on each of the brand identity storyboards that we feel reflect the desired positioning for Zag Dining.