RESEARCH DESIGN TRENDS INFLUENCING THIS IDENTITY REFRESH

Recently, within the design community, there has been a shift towards a more minimalistic and modern design style in branding. Many new brand identity creations feature bold typography, simple shapes and a limited color palette.

This trend reflects a cultural shift towards simplicity as consumers increasingly value transparent, honest, and uncluttered brands. With that said, it’s also essential to create a brand identity that is unique and memorable, an identity that stands out and captures consumers’ attention.

The brand identity refresh work presented in this document illustrates our awareness of this important design trend while, at the same time, reflecting the proud history of the University and the many positive qualities of Zag Dining. Most importantly, the new brand identities symbolize a dining program all campus audiences can be proud of and identify with during every interaction.