Introduction to Maserati
The Maserati Company Today
The Maserati Company Today
Maserati today is a modern and fast growing specialist car manufacturer with representations worldwide. In 2005 the Maserati ownership has been transferred from Ferrari S.p.A. to Fiat Partecipazioni S.p.A. 2008 has been a year of absolute record numbers for Maserati. Vehicle sales have grown to 8759 units, up 17% with respect to 2007. The GranTurismo has established itself as the most successful model, representing 63% of the Maserati sales. Also the economic results have been constantly improving. The Maserati trading profit has reached in 2008 72 millions of Euros, or three times the value of 2007. In 2008, Maserati continued its strategy of broadening its model range with the aim to match the different costumer needs. An important fact in 2008 was the introduction of the GranTurismo S model, which is the embodiment of Maserati’s true sports DNA. Maserati’s successful saloon, the Quattroporte, underwent after five years an important upgrade and is now offering a wider choice of variants to maintain its leading position in the sports luxury sedan segment under the challenging 2009 market conditions. For a better commercial focalise on its most important markets, Maserati has now subsidiaries in the United States, the United Kingdom, France, Germany and Switzerland, and a new sales structure for the fast growing Chinese market. In the sporty sphere, 2008 was again a highly successful year for the Maserati MC12 racing cars: the consolidation of both team’s and driver’s world championship titles for the fourth consecutive year, and the third victory in four years in the illustrious SpaFrancorchamps 24 hours race, all in GT racing. Other important facts in 2008 were the appointment of Engineer Harald J. Wester as the new Maserati CEO on August 1, and the presentation of the GranTurismo MC Concept, a prelude to Maserati’s future on the race track.
Maserati Academy
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