BASSCOUTUR
BA COUTU
22
BassCoutur is a label based entirely on recycling, upcycling, and redesigning, and this season Riad Trabelsi is debuting his collection titled Nouvelle vie on the official schedule of Paris Fashion Week. The brand was relaunched back in 2018 promising to give a second life to deadstock remaining after a collection is made. If you remember, until recently many of the heritage brands in both Paris and Milan would burn their stock once the season is over to ensure the luxurious status of their name remains untouched by disallowing people to reduce prices. The designer often questions the audience and society on our over-consumerism habits and our impact on the planet. He is one of the new wave of designers storming into the world of fashion who are helping push the boundaries and expectations that society has of the staple brands, questioning and demanding responsibility.
