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RENTAL UPDATE
with CHRISTINE RENGGER FROM TMP RENTALS
THE DIGITAL AGE No doubt we’re living in a digital age. The pandemic has only fast-tracked that trend. And while many will be quick to dismiss social media and shout its downfalls – it’s incredibly important to be well-informed of the benefits for both consumers and business owners (and use them to your advantage).
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et’s look at the stats: in January 2021, Australia had 20.5 million social media users with social media penetration in Australia currently at 80%. According to the 2021 Yellow Social Media report, Australians spend one hour and 46 minutes on social media; roughly one-third of the time spent online, making it the second most popular media activity for Australians after watching television. Furthermore, 1 in 3 users turn to social media to get information on the brands they’re considering, while 68% of people will read online reviews or blogs to find out what other people think about products or services.
For business owners, this means your potential clients are making decisions about your services, based on what they see online.
This represents a huge opportunity for both business owners and consumers. For consumers, quick and easy access to information and reviews of their chosen products or services enables them to make informed decisions, without ever stepping foot in the physical business. For business owners, this means your potential clients are making decisions about your services, based on what they see online. It also gives you a unique (and costeffective) opportunity to connect with your target market on a personal level, grow the integrity of your brand and position yourself
as an expert in your field. Nothing will ever replace good old-fashioned communication and service. But if you’re failing to use social media to its full potential, you’re leaving money on the table and robbing your potential clients of knowing just how awesome you are. How are you using the world’s biggest word-of-mouth recommendation platform? If you’re not happy with the answer to that question, then it’s time to take stock and decide whether you dig in and learn how to use it yourself – or, delegate it to someone who does. COFFS COAST
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