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Eataly Opens in the Mall of Qatar The Azadea Group has opened the first ever Eataly in Qatar, at the new Mall of Qatar. The opening, one of several planned for the brand in the Middle East, comes after three incredibly successful years for Eataly in the UAE, and a recent expansion into KSA.
Italian food fans, get ready for another dose of excellent cuisine. Eataly is a bustling Italian marketplace-style venue offering quality products from Italy’s many regions, alongside artisan creations from local producers, all available at sustainable prices. The main goal is to increase the percentage of those who eat with awareness, choosing high-quality Italian products and paying special attention to the source and processing of raw materials. Founded by Oscar Farinetti, Eataly opened its first location in Torino, Italy in 2007 and now it has 29 shops worldwide. The philosophy adopted by Eataly is twofold: on the one hand it offers products, both for sale and used as ingredients in restaurants; on the other hand, it offers education, including cooking classes, tastings, encounters with great chefs, producers or craftsmen, free education for children and adults. The latter aspect summarises the true originality of Eataly. Luca Baffigo Filangieri, Eataly CEO, said: “Eataly, with its unique approach to celebrating and educating consumers about Italian food, is the ideal fit for the Qatari market and its consumers, who 8
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are becoming ever-more sophisticated and nuanced with their food choices. “Eataly’s emphasis on providing consumers with the true taste of Italy, has resulted in worldwide success and recognition. Since its inception in 2007 in Torino Italy, the brand is now a global powerhouse, with outlets in major cities across four continents, including New York, Tokyo, Sao Paulo, Seoul, Dubai and Munich.” Setting it apart from competitors is Eataly’s unique in-restaurant market, where customers can purchase signature products from across every region of Italy such as Afeltra pasta, Antonella tomato sauce, pesto from Niasca Portofino, gluten-free pasta and an exceptional assortment of sweets, biscuits, torrone and chocolate. The new Mall of Qatar store is designed to encourage consumers to explore and discover new dishes and tastes. Eight stand-alone food stations are manned by expert chefs in their fields, each of whom are well versed in the traditional methods of creating authentic Italian fare. ✤ GO: Visit Eataly at The Mall of Qatar.