Ekhó Business plan
MARKETING GOALS
Goal #1: Increase Social Media Following o We want to increase our social media presence because we know that our target market spends a lot of time on social media. o We’re going to focus on creating meaningful content on TikTok and Instagram.
Goal #2: Building Brand Awareness o Since we are a startup company, we need to be known among our competitors in order to achieve our environmental objectives. o We’re going to advertise our company with digital advertisements.
Goal #3: Launch a New Campaign o We want our brand image to be perceived as an environmentally caring business. o We’re planning to partner with different restaurants, so they can replace the plastic cutlery for our avocado resin cutlery for take-out orders while also earning an environmentally caring image.
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