Market Analysis

 SWOT Analysis

STRENGHTS

 Products made of avocado seeds resin.  Factories only use clean energy.  Affordable prieces.

OPPORTUNITIES

 Create an environmentally caring image.  Leader company that uses avocado seeds resin instead of other biomass.  Partnership with restaurants.

FDOA

 Competitive Analysis

Avoplast BumBoosa Preserve

Produces biodegradable products which are produced from a nonfood based bioplastic resin.  Location: nline store.  Products: cutlery made of avocado seed resin.  Competitor: direct.  USP: N/A.  Sales: N/A Provides an alternative material (bambooderived) for disposable personal care products, specifically baby wipes and bathroom tissue, which are commonly made from tree pulp or polymer fibers from petroleum.  Location: online retail stores.  Products: bamboobased baby care products.  Competitor: indirect.  USP: N/A.  Sales: N/A.

WEAKNESSES

 We are a new company.  Low awareness of environmental problems.  Non-sustainable competitors’ prices are lower.

THREATS

 Avoplast.  BumBoosa.  Preserve.

Recycles different materials by converting them into everyday goods.  Location: online store and online retail stores.  Products: everyday items such as toothbrushes and dishes  Competitor: indirect  USP: N/A  Sales: N/a