Target Market

 Age: Our age bounces from 16 years to 36 because they have been raised knowing about environmental problems that are affecting everyone.  Gender: Both sexes. Everyone is welcome to make a change.  Marital Status: The Marital Status of our customers does not matter because it’s not related to our industry.  Family: It can be anyone, from being single to a married couple with kids as long as they frequently use disposable cutlery.  Location: For now we are focusing on Massachusetts residents since we are a growing company, but in the future we are expecting to go nationwide with online stores.  Education: Education doesn’t affect our customers' decision making process, but having a high school diploma as the lowest education level could be essential.  Income: Above $50k a year.  Occupation: Occupation doesn’t affect our customers' decision making process.  Religion: Religion does not relate to our industry.  Language: All languages because climate change affects people from all around the world without exceptions.  Lifestyle: Green lifestyle, meaning that they recycle, try to not use plastic as much as possible, among other things.  Motivation: Wanting to be part of the change with small actions such as using ecofriendly products.  Hobbies: Advocate for climate change.  Size: It is very extensive since our products are affordable, meaning that anyone within the 62% of climate change believers who is looking for eco-friendly options can afford it.